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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Golden Ratio of Human Resource Management E-JRM Jurnal Manajemen Pendidikan Islam Majapahit Journal of Islamic Finance and Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Majapahit Journal of Islamic Finance dan Management
Widarko, Agus
Universitas Islam Malang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Online Customer Review, Electronic Word Of Mouth, Dan Brand Image Terhadap Minat Beli Merchandise Lawless Jakarta (Studi Kasus Pada Mahasiswa Kota Malang) Adrian Ferryawan Abel; Agus Widarko; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Buying interest is directly related to consumer feelings and sentiments, if a consumer feels happy and satisfied it means it can increase purchase interest, while if consumers feel dissatisfied when buying a product it will usually eliminate interest in buying. The purpose of this study is to determine the influence of online customer reviews, electronic word of mouth, and brand image on the interest in buying Lawless Jakarta merchandise. . Research methods using a quantitative approach and using primary data and secondary data. The sampling technique uses a non-probability sampling method with purposive sampling techniques. Determination of the number of samples using the Lemeshow formula which amounted to 96 respondents. Data collection method using google form questionnaire. The data analysis methods used are instrument tests, normality tests, classical assumption tests, multiple linear regression analysis and hypothesis tests using SPSS 25 software. The results showed that online customer reviews, electronic word of mouth, and brand image on the interest in buying Lawless Jakarta merchandise simultaneously and partially had a positive and significant effect. The influence of online customer reviews, electronic word of mouth, and brand image on the interest in buying Lawless Jakarta merchandise shows a coefficient of determination of 39.6%.  Keywords: Online Customer Review, Electronic Word of Mouth, Brand Image, and Interest Buying.
Pengaruh Harga, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Pada Mahasiswa Manajemen Universitas Islam Malang 2019) Mohamad Ramadhany Idris; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of price, product quality and word of mouth on purchasing decisions through e-commerce Shopee. Quantitative methods are used in this type of research. This research was conducted on Shopee customers where the sample determined was students of the Islamic University of Malang class of 2019. The sampling method used in this study was a non-probability sampling method, especially the British sampling method, where the sample obtained must meet certain withdrawals. depending on the research objectives. . Questionnaires are used as a method or collection tool in this quantitative research. Based on the results of this study, (1) price has a strong influence on purchasing decisions, (2) product quality has a strong influence on purchasing decisions, and (3) word of mouth has a strong influence on purchasing decisions. Keywords: Price, Product Quality, Word Of Mouth
Pengaruh Brand Image Presepsi Harga Dan Kualitas ProdukTerhadap Minat Pembelian Minyak Goreng (Studi Empiris Pada Pembeli Minyak Goreng Gading Mas Ditoko Hadi Jaya) Muhammad Ishomuddin; Agus Widarko; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of brand image, perceived price and product quality on purchasing intentions of ivory mas cooking oil. This research uses consumer studies at the Hadi Jaya store in Malang City. The data obtained in this study by distributing questionnaires to consumers of ivory mas cooking oil at the Hadi Jaya shop. This study used a purposive sampling method using the slovin formula to determine the number of samples and it can be seen that the number of samples is 90 respondents. The analytical method in this study is the research instrument test (validity test, reliability test), normality test, classic assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (F test, t test) and processing determination coefficient test the data used SPSS 26. The results of this study indicate that brand image, price perceptions and product quality simultaneously influence the purchase intention of ivory cooking oil. Meanwhile, brand image, price perception and product quality simultaneously and partially affect the purchase intention of ivory mas cooking oil. Keywords:: Brand image, price perception and product quality.
Pengaruh Brand Image dan Sikap Hedonis Terhadap Minat Beli Photocard K-Pop Melalui Korean Wave Sebagai Variabel Intervening (Studi Kasus Pada Member G.O Enhypen Indonesia) Armansya, Ryza Maula; Widarko, Agus; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to analyze the influence of Brand Image and Hedonic Attitude towards K-Pop photocard buying interest through Korean Wave as intervening variables. This research used a type of causal associative research with a quantitative approach. The source of data is primary data derived from questionnaire distribution data at G.O Enhypen Indonesia and secondary data derived from documents, journals, previous researchers and other sources. The sampling technique in this study used the slovin formula which obtained a total of 82 samples with the questionnaire distribution method using the Likert scale. The data were analyzed using multiple linear regression measured using SPSS. Hypothesis testing using t-test. The results showed that brand image and hedonic attitude affect buying interest. Partial brand image and hedonistic attitude Positively affect buying interest. Brand image has a positive and insignificant effect on buying interest through the Korean wave. While hedonic attitudes have a positive and significant effect on buying interest through the Korean wave. Keywords : Brand Image, Hedonic Attitude, and Korean Wave
Pengaruh Kualitas Produk, Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Iphone Dengan Minat Beli Sebagai Variabel Intervening Pada Mahasiswa Unisma Hilmi, M. Rizqi Alvan; Widarko, Agus; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of globalization technology and the modern world today is a necessity of human daily life, whether it is used for communication, work, or entertainment. The success factor of the company in marketing products can not only be seen from the quality, but can be seen from the price of a product. In addition, consumer behavior is also influenced by psychological factors of each person in receiving new technology and preferences of each individual. This research was carried out at Unisma Malang. The number of samples used in this study was 130 respondents. The method used in this study is the questionnaire instrument method using quantitative methods. The data analysis method to be used in this study is Structural Equation Modeling (SEM) with SmartPLS application version 4.0 and Path Analysis. The results of this study show that product quality, price and lifestyle have a significant effect on buying interest. Product quality has a significant effect on buying interest. Price and lifestyle have no effect on purchasing decisions. Product quality and buying interest have a significant effect on purchasing decisions. Product quality and price have a significant influence on purchasing decisions through buying interest. Lifestyle has no influence on purchasing decisions through buying interest. Keywords: Product Quality, Price, Lifestyle, Purchasing Decision, Buying Interest
Pengaruh Variasi Produk, Word of Mouth, Dan Gaya Hidup Terhadap Minat Beli Emas (Studi Kasus Konsumen Toko Emas Mahkota) Arif, Pandu Imansyah; Widarko, Agus; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This research aims to examine the influence of product variations, word of mouth, and lifestyle on interest in buying gold, with a case study of consumers at Mahkota Gold Shop. The type of research used is quantitative with the research method used is a survey with a questionnaire as a data collection tool. This research has met the requirements for validity, reliability and normality. The data analysis used in this research is the classical assumption test, multiple linear regression, hypothesis testing and coefficient of determination test. The research results show that product variety, word of mouth, and lifestyle have a significant influence on interest in buying gold.   Keywords: Product Variations, Word of Mouth, Lifestyle, Purchase Interest
Pengaruh Kemudahan Penggunaan, Kemanfaatan, dan Kepercayaan Terhadap Keputusan Penggunaan E-wallet (DANA) di Kota Malang(Studi Kasus Pada Masyarakat di Kota Malang) Ramalda, Nauval; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine the influence of ease of use, usability, and trust on users' decisions in using e-wallet (DANA). Technological advances have changed people's needs for safe and fast payment systems. Along with the increase in internet users via smartphones, various payment applications have emerged which have become a trend among society, especially the younger generation. E-wallets have become a very popular digital payment option in Indonesia, one of which is DANA. The research methodology used is explanatory research with a quantitative approach. This research focused on people living in the city of Malang, with a sample size of 100 respondents determined using the Slovin formula. To test the research hypothesis, multiple linear regression analysis was used with the help of the SPSS 23 analysis tool. The test results showed that both simultaneously and partially, perceived ease of use (X1), usefulness (X2), and trust (X3) had a positive and significant influence on usage decision (Y). Keywords: Perception Ease of Use, Usefullness, Trust, Decision to Use
Pengaruh Kualitas Layanan, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Ayam Nelongso Cabang Tlogomas) Yuliadi, Rahmad Agung; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine and analyze the simultaneous and partial influence of service quality, product quality and price on purchasing decisions for consumers of Nelongso Fried Chicken, Tlogomas Branch. The total population in the study reached a total of 600 consumers with a sample of 86 respondents using the Slovin formula. This type of research is quantitative research with a purposive sampling technique approach. This research source uses primary data sources and the data collection method uses a questionnaire. This research was tested using instrument tests, normality tests, classical assumption tests, multiple linear regression, and hypothesis tests. Based on the results of the research and discussion, it can be seen that service quality, product quality and price have a simultaneous and partial effect on purchasing decisions for consumers of Nelongso Fried Chicken, Tlogomas Branch. Keywords: Service Quality, Product Quality, Price, Buying Decision
Pengaruh Gratis Ongkir, Online Costumer Review Dan Flash Sale Terhadap Keputusan Pembelian Marketplace Tiktok Shop (Studi Pengguna Tiktok Shop di Kota Malang) Fayadl, Moh Fali; Widarko, Agus; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze and describe the influence of free shipping, online customer reviews and flash sales on purchasing decisions on the TikTok Shop marketplace (case study of TikTok Shop marketplace users in Malang City). The population in this study were consumers in Malang who had purchased at the Tiktok Shop. Determining the number of samples used the Malhotra formula and the results obtained were 95 respondents. Data collection was carried out using a questionnaire. To solve the problem in this research using SPSS assistance with the analytical methods used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, coefficient of determination test (R2) . The research results of online customer reviews have a significant effect on purchasing decisions, while free shipping and flash sales do not have a significant effect on purchasing decisions. Keywords: Free Shipping, Online Customer Reviews, Flash Sales, And Purchasing Decisions.
Pengaruh E-Promotion, Brand Trust Dan Online Customer Review Terhadap Minat Beli Konsumen Produk Fashion Pada Marketplace Tiktok Shop Habibburohman, Habibburohman; Widarko, Agus; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract .This research aims to test and explain the influence of e – promotion brand trust and online customer review on customer buying interest for fashion products at the tik tiok shop marketplace. This research uses a quantitative approach which uses the maholtra formula in order to determine the sample because the population is still not known for certain. Looking at the calculation results of the calculation results of the maholtra formula, the sample size is 100. To solve the problem in this research, spss is used to analyze various types of tests. Carried outsuch as validity tests, reliability tests, normality tests, classical assumption tests, hypothesis tests, multiple linier regression tests and adjusted r2 coefficient of determination tests. The results of this research are that e – promotion, brand trust and online customer review influence both partially and simultaneously on buying interest. Keywords : E – Promotion, Brand Trust,Online Customer Review, Customer Buying Interest
Co-Authors A. Agus Priyono Abdur Rahman Abidulloh, Moch. Zidan ABS, M Khoirul Achmad Agus Priyono Ade Kafa Bih Adrian Ferryawan Abel Afi Rachmat Slamet Afi Rahmat Slamet Agus Mubarok Agus Sa’dan Al Irfani Ahmad Amirudin Ahmad Faqih Rahman Ahmad Habib Alaydrus Ahmad Munif Akhmad Azim Shiraj Akmal, Ahmad Mustahiq Aldiansyah Damar Affandi Aleria Irma Hatneny Alfian Budi Primanto Andhika Putra Pratama Andre Maulana Rozikin Andrean Lukyansyah WADUN ANDRY, ANDRY Anifatul fitriyah Antyanadea Maharani Anwarodin, M. Khoirul April Riyan Saputra Arif, Pandu Imansyah Arifin, Khoirul Arini Fitria Mustapita Arman Tijar Armansya, Ryza Maula Arsyianto, Muhammad Tody Ayodya, Muhammad Vigas Frasta Azam Zarkasih Aziz, Yazid Nur Bagus Prasetyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilal Muqtadin Budi Santoso Chalingga, Dicky Cindy Pragati Pratiwi Dinda Intania Karina Cindi Nurhardana Dodik Kurniawan Dzulkifli, Muhammad Eka Farida Endang Isiyowati Eris Dianawati Erlyn Dwi Meganovitasari Euis Emiliasari eva dewi oktaviani Fahrurrozi Rahman Faliddah Mukadar Fauziyah Irfan Fayadl, Moh Fali Fendi Cahyo Setiawan Habibburohman, Habibburohman Hadiyasin, Prastyo Nova Haq, M Agung Izul Haris Herkutanto Hendra Irawan Hendri Kurniawan, Hendri Hidayatulloh Hidayatulloh Hilmi, M. Rizqi Alvan Ifa Nungki Safitri Iik Khoernnikmah Ilmi Rahmawati Imam Bukhori Junaidi Junaidi Junaidin, Junaidin Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoiriatun Nafilah Khumairotul Khuwaroh Kurniati Kurniati Luklu’ul Lum’ah M Naufal Luthfi Azis M. Farhan Taufiqurrohman M. Hufron M. Khoirul Anwarodin Brotosuharto M. Khoirul Anwarudin Broto Suharto M. Rifki Afif Machfud Al Amin Maulana, Muhammad Naufal Aulia Mayantya Dianingtyas Mila Amalia Mirza Rosnita Mochammad Zainul Arifin Moh. Anwar Rusni Moh. Halil Moh. Rechal Sifaul Hamdani Mohamad Efendi Mohamad Hashfi Auzan Mohamad Ramadhany Idris Mohammad Darwis Mohammad Halimi Mohammad Rizal Mohammad Rizal, Mohammad Muchamad Rizal Nurfaizi Muflih Abdur Rohman Muh. Fadel Akbar Sukarno Muhamad Hendika Arifiano Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Akbar Cakra Negara Muhammad Arif Muchtarom Muhammad Ishomuddin Muhammad Luqman Khais Muhammad Rijal Yusuf Izzuddin Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Muhammad Tyas Fariskal Ardiannyash Mukminin, Abi Amiril Musmuliadin Musmuliadin Naba, Bachrul Nanang Tri Nugroho NGUMAR NGUMAR Nugroho, Rendra Cahyo Nur Azis Nuraini Nuraini Nurul Humaidah Okky Trio Aldo Pramana, Adham Putra Putri Rahmatania Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ramalda, Nauval Ratna Tri Hardaningtyas, Ratna Tri rida marlita cesar mandasari Rifqi Rahmat Raharjo Rizal Nur Aziz Rizal, Rifki Zuhdi Rizqi Adi Saputra Ryanda Titanio Yunarsyah Saraswati, Ety Shavira Zhulfa Eka Putri Siti Asiyah Slamet, Afi Rahmat Sofiatus Solihah Subhan Riadi Subhan Subhan Suharto, M. Khoirul Anwarudin Broto Suriyanto Suriyanto Syahrul Zahroni Taufiqurrohman Taufiqurrohman Tegar Amirul Huda Tunawati Tunawati Ubaydillah, Awaluddin Wicaksono, Ardhitya Bahana Adil Wiwik Handayani Yogi Eko Purwanto Yogy, Akhmad Yuliadi, Rahmad Agung Zahurotul Bella Maharani Zakia Ilhami Zamroni Zamroni Zidane, Muhamad Yazid Zuhdi, Afifuddin