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Pengaruh Sales Promotion Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Sepatu Dan Sandal Brand Geoff Max (Studi Kasus Mahasiswa Manajemen Unisma Angkatan 2021) Ayodya, Muhammad Vigas Frasta; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Sales Promotion and Electronic Word of Mouth (E-WOM) on Purchase Intention among Management students at Universitas Islam Malang (UNISMA) class of 2021. Using a quantitative approach with a survey method, data were collected from 82 respondents determined through purposive sampling. The analysis employed multiple linear regression with the assistance of SPSS software. The results indicate that Sales Promotion has a positive and significant effect on Purchase Intention, suggesting that promotional strategies such as discounts, cashback, flash sales, and bundling can effectively attract students to consider purchasing products. Similarly, E-WOM also shows a strong and significant effect on Purchase Intention, highlighting the importance of digital reviews, comments, and recommendations in shaping consumer trust and purchase decisions. Furthermore, the simultaneous test confirms that both variables together contribute significantly, explaining 85% of the variation in Purchase Intention. These findings emphasize that combining economic incentives with social validation through E-WOM creates a more effective marketing strategy, especially for young digital consumers like university students. Keywords: Sales Promotion, Electronic Word of Mouth, Purchase Intention, University Students
Work Motivation and Organizational Culture on Work Performance: Organizational Citizenship Behavior (OCB) as Mediating Variable Widarko, Agus; Anwarodin, M. Khoirul
Golden Ratio of Human Resource Management Vol. 2 No. 2 (2022): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v2i2.207

Abstract

The purpose of this study was to analyze the effect of work motivation, organizational culture, organizational citizenship behavior on civil servant (ASN) performance.  The sample size is 236 ASN respondents from Blitar Regency, East Java Province, Indonesia. The sampling method used is stratified proportional random sampling, which involves taking samples from the existing area and selecting progressively smaller or larger sizes. After that, it is calculated using Random Sampling using the Slovin Formula. The study stated that motivation directly affects organizational citizenship behavior (OCB). Employees with high intrinsic motivation impact organizational citizenship behavior (OCB) better because they show an attitude of working more than other employees as a form of their perspective of responsibility. Organizational culture has no direct effect on organizational citizenship behavior (OCB). Motivation directly affects performance. ASN performance is directly affected by organizational citizenship behavior. The role of OCB in mediating organizational culture on performance is not fully capable of intervening. The results of this study support the theoretical implications, namely the stronger organizational citizenship behavior (OCB), and supported by good employee work motivation; work behavior will increase. Apart from that, managerially, management can benefit from the results of this study by utilizing a combination of variables.
IbM Peternakan Kambing Yang Memanfaatkan Limbah Pembuatan Tempe Junrejo Batu Widarko, Agus; Humaidah, Nurul
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 1 No 1 (2018)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v1i1.1480

Abstract

Program Iptek bagi masyarakat (IbM) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kelompok peternak kambing dalam berbagai aspek produksi dan manajemen peternakan kambing secara intensif yang mengacu pada panca usaha peternakan yaitu penggunaan bibit atau bakalan kambing yang unggul, pemberian pakan yang cukup dan berkualitas,perkandangan dan manajemen pemeliharaan yang baik, sistem perkawinan dan perkembangbiakan yang tepat, sistem pencegahan dan pengobatan penyakit dengan benar serta pemasaran produksi yang menguntungkan. Target khusus yang ingin dicapai dalam program IbM ini peternak kambing dapat memanfaatkan limbah industri pembuatan tempe yang difermentasi dahulu untuk meningkatkan kualitas pakan sebagai pengganti pakan konsentrat kambing sekaligus menjaga lingkungan yang asri dengan sistem tiga strata pada lahan pertanian dan pemupukan menggunakan pupuk organikdari kompos kotoran kambing yang menyuburkan tanah. Untuk mencapai tujuan dan target program IbM ini, maka tim pengusul program IbM Unisma menggunakan metode penyuluhan, demo plot fermentasi pakan, reboisasi, pembinaan dan pendampingan usaha. Program IbM ini mendapatkan respon masyarakat peternak kambing yang senantiasa proaktif dalam semua kegiatan penyuluhan, pembinaan, demo plot dan pendampingan usaha. Peternakan kambing telah diusahakan secara terpadu dengan industri tempe yang dimilikinya selama hampir 8 tahun. Pengadaan kambing dibeli dari peternak lain atau pasar hewan tidak diseleksi secara tepat, kandang panggung lantai berlubang sehingga feses tidak mengotori bulu, perkawinan kambing masih inbreeding. Pakan berupa hijauan segar secara ad libitum dan konsentrat limbah pembuatan tempe berupa kulit biji kedelai dan air rendamannya. Pemanfaatan limbah ini dapat meningkatkan PBB kambing sebesar 45 g/ekor/hari dan memberikan Peternak mengaplikasikan ilmu yang diperoleh dengan memperbaiki manajemen produksi peternakan kambing secara intensif menggunakan bahan pakan lokal dari limbah pembuatan tempe dicampur kulit bekatul dan onggok yang difermentasi dahulu agar lebih berkualitas, bergizi dan palatabel yang dapat meningkatkan produktifitas ternak yang berdampak pendapatan dan keuntungan peternak bertambah. Luaran program IbM ini adalah metode fermentasi limbah industri tempe kulit biji kedelai, formulasi pakan konsentrat dari bahan pakan lokal dan artikel jurnal
The Effect of Career Planning and Employee Loyalty on Increasing Work Achievement Widarko, Agus
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 4 No. 4 (2023): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v4i4.556

Abstract

This research was conducted at Madrasah XYZ, with quantitative research. The number of respondents in this study was 46 people, which is the entire population of this study, namely teachers and staff at XYZ Madrasah. The data collection technique used a questionnaire that was distributed directly to the respondents, who then processed the data or answers of the respondents using statistics. The steps are to test the validity, reliability test, and classic assumption test which consists of the normality test, linearity test, heteroscedasticity test, and multicollinearity test. The next step is to test the data analysis using multiple linear regression and the last test is to test the research hypothesis. Partially, career planning has a positive effect on work performance, but the effect is greater on employee loyalty on work performance. Simultaneously or together career plans and employee loyalty have a significant and positive effect on work performance.
Islamic Values and Gen Z's Investment Behavior in the Sharia Stock Market: Beyond Rationality Priyono, Achmad Agus; Saraswati, Ety; Widarko, Agus
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.2298

Abstract

This study explores how financial literacy and risk perception impact Sharia stock investment decisions among Generation Z students, with Islamic values as a moderator variable. The urgency of this research arises from the relatively slow growth of Sharia investors in Indonesia, which only accounted for 2.6% of total stock market investors in November 2023, even though Generation Z represents the majority of new investors. The quantitative explanatory research design was applied by surveying 130 students from the Faculty of Economics and Business, Islamic University of Malang, active in the Sharia Investment Gallery. The data were analyzed using Partial Least Squares–Structural Equation Modeling with WarpPLS software. The findings revealed that financial literacy and Islamic values significantly influenced Sharia stock investment decisions, while risk perception did not show a significant effect. Moreover, moderation analysis shows that Islamic values do not strengthen the relationship between independent variables and investment decisions but serve as direct determinants. The novelty of this study shows that, in a context with high religious homogeneity, Islamic values operate as internalized standards that shape investment behavior. These insights advance Islamic Behavioral Finance and inform policies on Islamic financial literacy and sustainable capital market development.
Co-Authors A. Agus Priyono Abdur Rahman Abidulloh, Moch. Zidan ABS, M Khoirul Achmad Agus Priyono Ade Kafa Bih Adrian Ferryawan Abel Afi Rachmat Slamet Afi Rahmat Slamet Agus Mubarok Agus Sa’dan Al Irfani Ahmad Amirudin Ahmad Faqih Rahman Ahmad Habib Alaydrus Ahmad Munif Akhmad Azim Shiraj Akmal, Ahmad Mustahiq Aldiansyah Damar Affandi Aleria Irma Hatneny Alfian Budi Primanto Andhika Putra Pratama Andre Maulana Rozikin Andrean Lukyansyah WADUN ANDRY, ANDRY Anifatul fitriyah Antyanadea Maharani Anwarodin, M. Khoirul April Riyan Saputra Arif, Pandu Imansyah Arifin, Khoirul Arini Fitria Mustapita Arman Tijar Armansya, Ryza Maula Arsyianto, Muhammad Tody Ayodya, Muhammad Vigas Frasta Azam Zarkasih Aziz, Yazid Nur Bagus Prasetyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilal Muqtadin Budi Santoso Chalingga, Dicky Cindy Pragati Pratiwi Dinda Intania Karina Cindi Nurhardana Dodik Kurniawan Dzulkifli, Muhammad Eka Farida Endang Isiyowati Eris Dianawati Erlyn Dwi Meganovitasari Euis Emiliasari eva dewi oktaviani Fahrurrozi Rahman Faliddah Mukadar Fauziyah Irfan Fayadl, Moh Fali Fendi Cahyo Setiawan Habibburohman, Habibburohman Hadiyasin, Prastyo Nova Haq, M Agung Izul Haris Herkutanto Hendra Irawan Hendri Kurniawan, Hendri Hidayatulloh Hidayatulloh Hilmi, M. Rizqi Alvan Ifa Nungki Safitri Iik Khoernnikmah Ilmi Rahmawati Imam Bukhori Junaidi Junaidi Junaidin, Junaidin Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoiriatun Nafilah Khumairotul Khuwaroh Kurniati Kurniati Luklu’ul Lum’ah M Naufal Luthfi Azis M. Farhan Taufiqurrohman M. Hufron M. Khoirul Anwarodin Brotosuharto M. Khoirul Anwarudin Broto Suharto M. Rifki Afif Machfud Al Amin Maulana, Muhammad Naufal Aulia Mayantya Dianingtyas Mila Amalia Mirza Rosnita Mochammad Zainul Arifin Moh. Anwar Rusni Moh. Halil Moh. Rechal Sifaul Hamdani Mohamad Efendi Mohamad Hashfi Auzan Mohamad Ramadhany Idris Mohammad Darwis Mohammad Halimi Mohammad Rizal Mohammad Rizal, Mohammad Muchamad Rizal Nurfaizi Muflih Abdur Rohman Muh. Fadel Akbar Sukarno Muhamad Hendika Arifiano Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Akbar Cakra Negara Muhammad Arif Muchtarom Muhammad Ishomuddin Muhammad Luqman Khais Muhammad Rijal Yusuf Izzuddin Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Muhammad Tyas Fariskal Ardiannyash Mukminin, Abi Amiril Musmuliadin Musmuliadin Naba, Bachrul Nanang Tri Nugroho NGUMAR NGUMAR Nugroho, Rendra Cahyo Nur Azis Nuraini Nuraini Nurul Humaidah Okky Trio Aldo Pramana, Adham Putra Putri Rahmatania Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ramalda, Nauval Ratna Tri Hardaningtyas, Ratna Tri rida marlita cesar mandasari Rifqi Rahmat Raharjo Rizal Nur Aziz Rizal, Rifki Zuhdi Rizqi Adi Saputra Ryanda Titanio Yunarsyah Saraswati, Ety Shavira Zhulfa Eka Putri Siti Asiyah Slamet, Afi Rahmat Sofiatus Solihah Subhan Riadi Subhan Subhan Suharto, M. Khoirul Anwarudin Broto Suriyanto Suriyanto Syahrul Zahroni Taufiqurrohman Taufiqurrohman Tegar Amirul Huda Tunawati Tunawati Ubaydillah, Awaluddin Wicaksono, Ardhitya Bahana Adil Wiwik Handayani Yogi Eko Purwanto Yogy, Akhmad Yuliadi, Rahmad Agung Zahurotul Bella Maharani Zakia Ilhami Zamroni Zamroni Zidane, Muhamad Yazid Zuhdi, Afifuddin