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Pengaruh Sales Promotion Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Sepatu Dan Sandal Brand Geoff Max (Studi Kasus Mahasiswa Manajemen Unisma Angkatan 2021) Ayodya, Muhammad Vigas Frasta; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Sales Promotion and Electronic Word of Mouth (E-WOM) on Purchase Intention among Management students at Universitas Islam Malang (UNISMA) class of 2021. Using a quantitative approach with a survey method, data were collected from 82 respondents determined through purposive sampling. The analysis employed multiple linear regression with the assistance of SPSS software. The results indicate that Sales Promotion has a positive and significant effect on Purchase Intention, suggesting that promotional strategies such as discounts, cashback, flash sales, and bundling can effectively attract students to consider purchasing products. Similarly, E-WOM also shows a strong and significant effect on Purchase Intention, highlighting the importance of digital reviews, comments, and recommendations in shaping consumer trust and purchase decisions. Furthermore, the simultaneous test confirms that both variables together contribute significantly, explaining 85% of the variation in Purchase Intention. These findings emphasize that combining economic incentives with social validation through E-WOM creates a more effective marketing strategy, especially for young digital consumers like university students. Keywords: Sales Promotion, Electronic Word of Mouth, Purchase Intention, University Students
Work Motivation and Organizational Culture on Work Performance: Organizational Citizenship Behavior (OCB) as Mediating Variable Widarko, Agus; Anwarodin, M. Khoirul
Golden Ratio of Human Resource Management Vol. 2 No. 2 (2022): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v2i2.207

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The purpose of this study was to analyze the effect of work motivation, organizational culture, organizational citizenship behavior on civil servant (ASN) performance.  The sample size is 236 ASN respondents from Blitar Regency, East Java Province, Indonesia. The sampling method used is stratified proportional random sampling, which involves taking samples from the existing area and selecting progressively smaller or larger sizes. After that, it is calculated using Random Sampling using the Slovin Formula. The study stated that motivation directly affects organizational citizenship behavior (OCB). Employees with high intrinsic motivation impact organizational citizenship behavior (OCB) better because they show an attitude of working more than other employees as a form of their perspective of responsibility. Organizational culture has no direct effect on organizational citizenship behavior (OCB). Motivation directly affects performance. ASN performance is directly affected by organizational citizenship behavior. The role of OCB in mediating organizational culture on performance is not fully capable of intervening. The results of this study support the theoretical implications, namely the stronger organizational citizenship behavior (OCB), and supported by good employee work motivation; work behavior will increase. Apart from that, managerially, management can benefit from the results of this study by utilizing a combination of variables.
IbM Peternakan Kambing Yang Memanfaatkan Limbah Pembuatan Tempe Junrejo Batu Widarko, Agus; Humaidah, Nurul
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 1 No 1 (2018)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v1i1.1480

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Program Iptek bagi masyarakat (IbM) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kelompok peternak kambing dalam berbagai aspek produksi dan manajemen peternakan kambing secara intensif yang mengacu pada panca usaha peternakan yaitu penggunaan bibit atau bakalan kambing yang unggul, pemberian pakan yang cukup dan berkualitas,perkandangan dan manajemen pemeliharaan yang baik, sistem perkawinan dan perkembangbiakan yang tepat, sistem pencegahan dan pengobatan penyakit dengan benar serta pemasaran produksi yang menguntungkan. Target khusus yang ingin dicapai dalam program IbM ini peternak kambing dapat memanfaatkan limbah industri pembuatan tempe yang difermentasi dahulu untuk meningkatkan kualitas pakan sebagai pengganti pakan konsentrat kambing sekaligus menjaga lingkungan yang asri dengan sistem tiga strata pada lahan pertanian dan pemupukan menggunakan pupuk organikdari kompos kotoran kambing yang menyuburkan tanah. Untuk mencapai tujuan dan target program IbM ini, maka tim pengusul program IbM Unisma menggunakan metode penyuluhan, demo plot fermentasi pakan, reboisasi, pembinaan dan pendampingan usaha. Program IbM ini mendapatkan respon masyarakat peternak kambing yang senantiasa proaktif dalam semua kegiatan penyuluhan, pembinaan, demo plot dan pendampingan usaha. Peternakan kambing telah diusahakan secara terpadu dengan industri tempe yang dimilikinya selama hampir 8 tahun. Pengadaan kambing dibeli dari peternak lain atau pasar hewan tidak diseleksi secara tepat, kandang panggung lantai berlubang sehingga feses tidak mengotori bulu, perkawinan kambing masih inbreeding. Pakan berupa hijauan segar secara ad libitum dan konsentrat limbah pembuatan tempe berupa kulit biji kedelai dan air rendamannya. Pemanfaatan limbah ini dapat meningkatkan PBB kambing sebesar 45 g/ekor/hari dan memberikan Peternak mengaplikasikan ilmu yang diperoleh dengan memperbaiki manajemen produksi peternakan kambing secara intensif menggunakan bahan pakan lokal dari limbah pembuatan tempe dicampur kulit bekatul dan onggok yang difermentasi dahulu agar lebih berkualitas, bergizi dan palatabel yang dapat meningkatkan produktifitas ternak yang berdampak pendapatan dan keuntungan peternak bertambah. Luaran program IbM ini adalah metode fermentasi limbah industri tempe kulit biji kedelai, formulasi pakan konsentrat dari bahan pakan lokal dan artikel jurnal
The Effect of Career Planning and Employee Loyalty on Increasing Work Achievement Widarko, Agus
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 4 No. 4 (2023): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v4i4.556

Abstract

This research was conducted at Madrasah XYZ, with quantitative research. The number of respondents in this study was 46 people, which is the entire population of this study, namely teachers and staff at XYZ Madrasah. The data collection technique used a questionnaire that was distributed directly to the respondents, who then processed the data or answers of the respondents using statistics. The steps are to test the validity, reliability test, and classic assumption test which consists of the normality test, linearity test, heteroscedasticity test, and multicollinearity test. The next step is to test the data analysis using multiple linear regression and the last test is to test the research hypothesis. Partially, career planning has a positive effect on work performance, but the effect is greater on employee loyalty on work performance. Simultaneously or together career plans and employee loyalty have a significant and positive effect on work performance.
Pengaruh Celebrity Endorsement, Brand Image Dan Testimoni Terhadap Keputusan Pembelian Konsumen Produk Sepatu Aerostreet (Studi Kasus Pada Mahasiswa Unisma) Nashiq, Andika Fatkhin; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to explore the effects of Celebrity Endorsement, brand image, alongside consumer testimonials regarding the purchase decisions of Aerostreet shoes among students of Universitas Islam Malang. The research employed a quantitative approach using questionnaires Utilizing a By applying a Likert scale alongside multiple linear regression, the findings demonstrate that all three variables significantly affect purchase decisions both simultaneously and partially, with Celebrity Endorsement emerging as the dominant factor. These findings highlight the importance of marketing strategies based on public figures, strong brand image, and social validation in enhancing consumer trust and attractiveness toward local brands. Keywords: Celebrity Endorsement; Brand Image; Testimonials; Purchase Decision;   Aerostreet
Unlocking Excellence: How Teamwork and Self-Efficacy Drive Teacher Performance Achmad Agus Priyono; Agus Widarko
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 9 No 2 (2024): Management of Islamic Education
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v9i2.4915

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This study aims to explore the influence of teamwork and self-efficacy on teacher performance. In the ever-evolving field of education, the role of teachers is crucial for achieving effective learning outcomes. However, many factors can affect their performance, including teamwork and self-confidence. This research employs a quantitative survey method using questionnaires distributed to several teachers in various schools. The collected data were analyzed using descriptive statistics and regression analysis techniques to evaluate the relationship between teamwork, self-efficacy, and teacher performance. The results of the analysis indicate that both independent variables, teamwork and self-efficacy, have a significant impact on teacher performance. However, partially, self-efficacy does not have a positive effect on teacher performance. These findings suggest that teachers who are confident in their abilities and can work effectively in teams tend to achieve better performance in meeting learning objectives and interacting with students. This study provides important insights into the factors influencing teacher performance and its practical implications in the educational context. The results can serve as a guide for developing strategies to enhance teamwork and self-efficacy among teachers, thereby improving the quality of education in schools.
Pendampingan dan Pembuatan Pupuk Organik "Jakaba" untuk Petani di Dusun Sumbersari, Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang Ety Saraswati; Agus Widarko; Achmad Agus Priyono
Jurnal Abdimas Indonesia Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i2.1514

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The Jakaba organic fertilizer program, implemented in Dusun Sumbersari, Desa Tulusbesar, Malang, Indonesia, addresses the challenges faced by local farmers due to their reliance on expensive and increasingly scarce inorganic fertilizers. The program leverages readily available resources, using rice wash water, molasses, and EM4 to create a cost-effective organic liquid fertilizer (Jakaba). Laboratory tests suggest a potential 20% increase in crop productivity. Fifteen farmers participated in a hands-on training program combining theoretical instruction on sustainable agriculture and practical workshops on Jakaba production and application. All participants successfully learned to produce Jakaba, demonstrating the program's effectiveness in transferring skills. A cooperative farming group was also established to foster collaboration and resource sharing. While some farmers initially combined Jakaba with inorganic fertilizers, the program shows promise, with ongoing monitoring planned to assess long-term impacts on productivity and environmental sustainability. The low production cost of Jakaba (estimated at Rp 500-1000 per liter) makes it an economically viable alternative for local farmers, promoting agricultural resilience and environmental conservation.
Pengaruh Konten Kreatif Instagram Dan FOMO (Fear Of Missing Out) Terhadap Keputusan Pembelian Skintific Dengan Customer Engagement Sebagai Variabel Mediasi Brian Assidiq; Agus Widarko; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rise of social media has significantly impacted consumer behavior, especially Generation Z, who actively use Instagram. This research looks at the effects of Instagram creative content and Fear of Missing Out (FOMO) on purchase decisions, with customer engagement as a mediating variable. By employing a quantitative method, data was gathered using surveys of Generation Z students at Universitas Islam Malang who had purchased Skintific products. To find both direct and indirect links between variables, path analysis was used. The findings demonstrate that creative content and FOMO significantly increase customer engagement, which in turn positively affects purchase decisions. Customer engagement also mediates the correlation between creative content, FOMO, and purchase decisions. These results emphasize the significance of creating engaging Instagram content and strengthening customer engagement to enhance purchase decisions in digital marketing strategies targeting Generation Z Keywords: : Customer Engagement, Fear of Missing Out,  Generation Z, Instagram Creative Content, Purchase Decision
Pengaruh Environmental Concern, Fear Of Missing Out (FOMO), Dan Corporate Governance Terhadap Keputusan Investasi Saham Pada Generasi Z (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2021) Rizky Nanda Firmansyah; Agus Widarko; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine and examine the impact of Environmental Concern, Fear of Missing Out (FOMO), and Corporate Governance on stock investment decisions among Generation Z. This study employs an explanatory research method with a quantitative approach, using a Likert scale as the measurement instrument. Purposive sampling was applied with predetermined criteria, resulting in a total of 87 respondents. Primary data were collected through the distribution of questionnaires using Google Forms. The data analysis methods included validity and reliability tests, normality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 25. The results of this study indicate that Environmental Concern, Fear of Missing Out (FOMO), and Corporate Governance simultaneously influence stock investment decisions among Generation Z. Environmental Concern does not have a significant effect on stock investment decisions among Generation Z. Fear of Missing Out (FOMO) has a significant effect on stock investment decisions among Generation Z. Corporate Governance has a significant effect on stock investment decisions among Generation Z. Keywords: Environmental Concern, Fear of Missing Out (FOMO), Corporate Governance, Stock Investment Decision, Generation Z. 
Pengaruh Lokasi, Harga dan Kualitas Produk Terhadap Minat Beli Rumah Hunian di Singhasari Residence (Studi Pada Masyarakat Penghuni Singhasari Residence) Muh. Mushoffa Nufail; Agus Widarko; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This research is motivated by the rapid population growth in Singosari District, which has triggered a high demand for housing, making it essential for developers to understand the factors influencing consumer purchase interest. Employing a quantitative approach with a causal associative method, this study involved 55 respondents from the Singhasari Residence community, selected through simple random sampling. Data were analyzed using multiple linear regression via SPSS software to examine the effects of location, price, and product quality. The primary findings indicate that, simultaneously, these three variables significantly influence purchase interest, contributing 61.3% to the variance. Partially, location and price have a positive and significant impact due to strategic accessibility and competitive economic value, whereas product quality does not show a significant effect due to the perceived uniformity of building standards. In conclusion, purchase interest at Singhasari Residence is predominantly driven by location and price factors; therefore, developers are advised to continuously optimize pricing strategies and accessibility advantages to maintain market attractiveness. Keywords: Location, Price, Product Quality, Purchase Interest, Singhasari Residence. 
Co-Authors A. Agus Priyono Abdur Rahman Abidulloh, Moch. Zidan ABS, M Khoirul Achmad Agus Priyono Achmad Agus Priyono Ade Kafa Bih Adelia Putri Pangestuti Adrian Ferryawan Abel Afi Rachmat Slamet Afi Rahmat Slamet Agus Mubarok Agus Sa’dan Al Irfani Ahmad Amirudin Ahmad Faqih Rahman Ahmad Habib Alaydrus Ahmad Munif Akhmad Azim Shiraj Akmal, Ahmad Mustahiq Aldi Pratama Aldiansyah Damar Affandi Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Andhika Putra Pratama Andre Maulana Rozikin Andrean Lukyansyah WADUN ANDRY, ANDRY Anifatul fitriyah Antyanadea Maharani Anwarodin, M. Khoirul April Riyan Saputra Arif, Pandu Imansyah Arifin, Khoirul Arini Fitria Mustapita Arman Tijar Armansya, Ryza Maula Arsyianto, Muhammad Tody Ayodya, Muhammad Vigas Frasta Azam Zarkasih Aziz, Yazid Nur Bagus Prasetyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilal Muqtadin Brian Assidiq Budi Santoso Chalingga, Dicky Cindy Pragati Pratiwi Dewi Puspitasari Dimas Aditya Pratama Dinda Intania Karina Cindi Nurhardana Dodik Kurniawan Dzulkifli, Muhammad Eka Farida Endang Isiyowati Eris Dianawati Erlyn Dwi Meganovitasari Ety Saraswati Euis Emiliasari eva dewi oktaviani Fahrurrozi Rahman Faliddah Mukadar Fauziyah Irfan Fayadl, Moh Fali Fendi Cahyo Setiawan Habibburohman, Habibburohman Hadiyasin, Prastyo Nova Haq, M Agung Izul Haris Herkutanto Hendra Irawan Hendri Kurniawan, Hendri Hidayatulloh Hidayatulloh Hilmi, M. Rizqi Alvan Ifa Nungki Safitri Iik Khoernnikmah Ilmi Rahmawati Imam Bukhori Ita Athia Junaidi Junaidi Junaidin, Junaidin Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoiriatun Nafilah Khosibul Anam Khumairotul Khuwaroh Kurniati Kurniati Luklu’ul Lum’ah M Naufal Luthfi Azis M. Farhan Taufiqurrohman M. Hufron M. Khoirul Anwarodin Brotosuharto M. Khoirul Anwarudin Broto Suharto M. Rifki Afif Machfud Al Amin Maulana, Muhammad Naufal Aulia Mayantya Dianingtyas Mila Amalia Mirza Rosnita Mochammad Zainul Arifin Moh. Anwar Rusni Moh. Halil Moh. Rechal Sifaul Hamdani Mohamad Efendi Mohamad Hashfi Auzan Mohamad Ramadhany Idris Mohammad Darwis Mohammad Halimi Mohammad Rizal Mohammad Rizal, Mohammad Muchamad Rizal Nurfaizi Muflih Abdur Rohman Muh. Fadel Akbar Sukarno Muh. Mushoffa Nufail Muhamad Hendika Arifiano Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Akbar Cakra Negara Muhammad Arif Muchtarom Muhammad Ishomuddin Muhammad Luqman Khais Muhammad Nur Alfandi Muhammad Rijal Yusuf Izzuddin Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Muhammad Tyas Fariskal Ardiannyash Mukminin, Abi Amiril Musmuliadin Musmuliadin Naba, Bachrul Nanang Tri Nugroho Nashiq, Andika Fatkhin NGUMAR NGUMAR Nugroho, Rendra Cahyo Nur Azis Nuraini Nuraini Nurul Humaidah Okky Trio Aldo Pramana, Adham Putra Putri Rahmatania Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ramalda, Nauval Ratna Tri Hardaningtyas, Ratna Tri rida marlita cesar mandasari Rifqi Rahmat Raharjo Rizal Nur Aziz Rizal, Rifki Zuhdi Rizky Nanda Firmansyah Rizqi Adi Saputra Rois Arifin Ryanda Titanio Yunarsyah Saraswati, Ety Satria Putra Utama Shavira Zhulfa Eka Putri Siti Asiyah Slamet, Afi Rahmat Sofiatus Solihah Subhan Riadi Subhan Subhan Suharto, M. Khoirul Anwarudin Broto Suriyanto Suriyanto Syahrul Zahroni Taufiqurrohman Taufiqurrohman Tegar Amirul Huda Tunawati Tunawati Ubaydillah, Awaluddin Wicaksono, Ardhitya Bahana Adil Wiwik Handayani Yogi Eko Purwanto Yogy, Akhmad Yuliadi, Rahmad Agung Zahurotul Bella Maharani Zakia Ilhami Zamroni Zamroni Zidane, Muhamad Yazid Zuhdi, Afifuddin