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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Jurnal Samudra Ekonomi dan Bisnis Jurnal Ilmiah Hijau Cendekia Arthavidya Jurnal Ilmiah Ekonomi Comvice : Journal of community service JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen dan Bisnis Jayakarta Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Aksara: Jurnal Ilmu Pendidikan Nonformal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JURNAL ILMIAH AGRINECA JMK Jurnal Manajemen dan Kewirausahaan Jurnal Inovasi Penelitian Ilomata International Journal of Management Jurnal ABM Mengabdi International Journal of Social Service and Research Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Manajemen Annals of Human Resource Management Research Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Asian Journal of Community Services (AJCS) Jurnal Ekonomi, Bisnis dan Manajemen Journal of Finance and Business Digital (JFBD) Populer: Jurnal Penelitian Mahasiswa Mamangan Social Science Journal Prima Magistra: Jurnal Ilmiah Kependidikan Journal of Management and Social Sciences Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Business and Investment Review Triwikrama: Jurnal Ilmu Sosial Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Saptaria, Lina
Fakultas Ekonomi Universitas Islam Kadiri
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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The Influence of Instagram Marketing on Purchasing Decisions with Brand Awareness and Brand Image as Mediating Variables (Case Study of Desserthouse By Widia in Trenggalek Regency) Carissa Maharani; Lina Saptaria
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6527

Abstract

This study examines the influence of marketing through the Instagram platform on Generation Z purchasing decisions, with brand awareness and brand image as mediating variables at Family Business Desserthouse by Widia in Trenggalek Regency. The research method used is a quantitative approach with Partial Least Square–Structural Equation Modeling (PLS-SEM) analysis and involved 125 respondents who are active Instagram users. The results show that marketing through Instagram has a positive and significant influence on brand awareness, brand image, and purchasing decisions. Furthermore, brand awareness is not able to mediate the relationship between Instagram marketing and purchasing decisions, while brand image is proven to be a significant mediating variable between Instagram marketing and purchasing decisions. These results confirm that promotional strategies through attractive and interactive visual content through Instagram are more effective when they are able to form positive perceptions of the brand. The coefficient of determination (R²) value of 0.733 indicates that the variables of Instagram marketing, brand awareness, and brand image together contribute strongly to purchasing decisions. Marketing managers need to design marketing strategies that focus on building a strong brand image through consistent messages, narratives that describe product values, and customer testimonials.
THE IMPACT OF PRODUCT QUALITY AND PRODUCT INNOVATION ON THE MARKETING PERFORMANCE OF COSMETIC RETAIL STORES IN KEDIRI: MEDIATION OF MARKET ORIENTATION Misbachul Nur Wahid; Lina Saptaria
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6532

Abstract

This study investigates the influence of product quality and product innovation on marketing performance, with market orientation serving as a mediating variable in cosmetic retail stores in Kediri. Employing a quantitative explanatory research design, data were gathered through questionnaires distributed to cosmetic store owners, managers, and supervisors with a minimum of one year of operational experience. The sample was determined using purposive sampling, and the data were analyzed using Structural Equation Modeling (SEM-PLS) with SmartPLS 4. The results indicate that both product quality and product innovation exert a positive and significant effect on market orientation and marketing performance. Market orientation is also found to positively and significantly enhance marketing performance while mediating the relationship between product quality, product innovation, and marketing performance. These findings imply that superior product quality and continuous innovation, when aligned with strong market orientation, can substantially improve the marketing performance of cosmetic retailers. The study’s contribution is reinforced by its novelty, namely the empirical testing of a market‐orientation mediation model within the specific context of regional cosmetic retailing—an area that has received limited scholarly attention. The research extends marketing theory by offering empirical evidence from a unique industry and regional setting, while also providing practical insights that can guide strategic decision-making for cosmetic retail businesses.
ONLINE REVIEWS, RATINGS, AND PURCHASE INTENTION IN SOCIAL COMMERCE: THE MEDIATING ROLE OF PRODUCT PHOTOS ON TIKTOK LIVE STREAMING Melisa Amelia Yesmi; Lina Saptaria
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6719

Abstract

This study aims to analyze the influence of Online Customer Rating (OCRt), Online Customer Reviews (OCR), and product photos on consumer purchasing interest in Camille Beauty products on TikTok Shop by referring to the Stimulus–Organism–Response (S-O-R) theoretical framework. The research approach uses a survey-based quantitative method, with a sample of 128 respondents from Generation Z who are TikTok Shop Live Streaming users and have experience viewing or purchasing Camille Beauty products. Data analysis was carried out using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach through SmartPLS 4.0 software. The results show that OCRt, OCR, and product photos contribute significantly in shaping customer purchasing interest. In addition, product photos are proven to be able to mediate the relationship between OCRt and purchasing interest, as well as between OCR and customer purchasing interest on TikTok Shop, thereby strengthening the relationship between customer experience-based information and purchasing decisions. This study adds to the literature on digital consumer behavior, particularly in the context of live streaming-based social commerce, by confirming that visual elements, such as product photos, play a significant mediating role in linking OCRt and OCR to purchase intention. The results provide recommendations for businesses and the skincare brand Camille Beauty to optimize their digital marketing strategies on TikTok Shop Live Streaming.
THE INFLUENCE OF BRAND IMAGE AND DISCOUNT GIVING ON SHOPEE FOOD CUSTOMER LOYALTY WITH CUSTOMER TRUST AS A MEDIATING VARIABLE Lela Setya Winingtyas; Lina Saptaria
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7242

Abstract

This study aims to analyze the influence of brand image and discounts on Shopee Food customer loyalty, with customer trust as a mediating variable. This study uses a quantitative approach with a survey method. The population in this study were all active customers using Shopee Food services. The sampling technique used purposive sampling with a sample size of 150 respondents. Data were measured using a Likert scale of 1-5 ranging from strongly disagree to strongly agree. Data analysis used Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that brand image has a positive and significant effect on customer trust and customer loyalty. Discounts have been shown to have a significant effect on customer trust and customer loyalty, although their direct effect on loyalty is smaller than other variables. Customer trust has the most dominant influence on customer loyalty. Customer trust has been shown to mediate the relationship between brand image and discounts with customer loyalty. These findings provide theoretical contributions to the development of consumer behavior science in the digital era and provide practical input for Shopee Food in designing effective marketing strategies by strengthening brand image, providing relevant discounts, and increasing customer trust.
PENERAPAN KESELAMATAN DAN KESEHATAN KERJA (K3) PADA MASA PANDEMI COVID-19 DI PT.TELKOM AKSES KEDIRI Nabela Patu Milena R; Sonny Subroto Maheri Laksono, Lina Saptaria
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 1 No. 2 (2023): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Occupational health safety is urgently needed at this time in accordance with the new normal rules of the Covid-19 health protocol, in order to remain productive and economic activities run healthily and safely by prioritizing preventive measures. The purpose of this study was to find out how to apply occupational safety and health in the era of the Covid 19 pandemic at PT. Telkom Access Kediri. This research is qualitative research using interview, observation, and documentation methods. The result is the implementation of the K3 (Occupational Health and Safety) policy in the era of the Covid-19 pandemic at PT. Telkom Access Kediri has in fact been running optimally. PT. Telkom Access Kediri implements a policy of sanctions on employees who violate company regulations, as well as PT. Telkom Access Kediri conducts periodic evaluations on the implementation of K3 policies in all units.
THE IMPACT OF PROJECT-BASED LEARNING ON IMPROVING CRITICAL THINKING SKILLS AND TECHNOLOGICAL LITERACY IN LISTENING CLASS Wawan Setyawan; Lina Saptaria
Prima Magistra: Jurnal Ilmiah Kependidikan Vol. 6 No. 4 (2025): Volume 6 Number 4 (October 2025)
Publisher : Program Studi PGSD Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/jpm.v6i4.6042

Abstract

Vocational high school students need e-modules as innovative media in project-based learning (PBL) to develop critical thinking skills and technological literacy skills. This study aims to analyze the impact of e-modules applied in project-based learning on technological literacy skills and critical thinking skills of vocational high school students in KNX-based Smart Building System Learning, which has not been widely studied. The type of research is an experiment with a quantitative approach. The population of this study was all grade XII students at SMK Negeri 1 Kediri, with 60 respondents. The instruments used were tests and observation sheets to measure critical thinking skills and technological literacy skills. The data collection technique used observation assessments by two expert observers and through tests (pretest and posttest). The data analysis technique used the N-Gain score test and the independent sample t-test using SPSS. The results of the two observers' assessment of the quality of learning were excellent. The results of the independent sample t-test showed that there was a significant difference between student learning outcomes in the pretest and posttest data. The results of the N-Gain score test showed that learning practices were quite effective in improving students' critical thinking skills and literacy skills. This study is helpful in developing the insights of vocational high school teachers in KNX-based Smart Building System learning innovations.
Sustainable Leadership and Green Innovation: The Role of Green HRM in Indonesian Export MSMEs Lina Saptaria; Wawan Herry Setyawan; Danang Erwanto; Edwin Agus Buniarto; Arthur Daniel Limantara
Annals of Human Resource Management Research Vol. 6 No. 2 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i2.3725

Abstract

Purpose: Based on the Ability–Motivation–Opportunity (AMO) and Resource-Based View (RBV) frameworks, this study aims to analyze the direct and indirect relationships between Sustainability Leadership (SL), Green Human Resource Management (GHRM), and Green Innovation (GI) in export-focused MSMEs in Indonesia. Research Methodology: The research design was quantitative with a survey method. Data were selected through purposive sampling from 284 respondents. The research questionnaire used a five-point Likert scale. Data analysis used Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Results: The findings indicate that Sustainable Leadership has no direct effect on Green Innovation, however, it has a significant effect on GHRM. Furthermore, GHRM significantly increases Green Innovation and is able to mediate the relationship between Sustainable Leadership and Green Innovation. Conclusions: The implementation of GHRM serves as a key factor that bridges Sustainability Leadership and Green Innovation within the context of export MSMEs. Limitations: This study only examines Sustainable Leadership, GHRM, and Green Innovation, without considering other variables such as organizational culture, government support, technology, and market pressures. Contributions: This study fills a research gap by integrating the AMO and RBV frameworks to explain the mechanism by which Sustainable Leadership influences Green Innovation through GHRM in the context of Indonesian export MSMEs, a finding that remains limited in the empirical literature. These findings highlight the importance of developing sustainable leadership programs, adopting GHRM practices, and encouraging green innovation to achieve sustainable performance among export MSMEs.
Evaluation Of Communication Strategy Of Waste Management Program Using AIDDA Model (Awareness, Interest, Desire, Decision, Action) Environmental Communication Sociology Approach Tyas Novita Herawati; Lina Saptaria; Edwin Agus Buniarto; Bambang Suwarsono; Novita Rifaul Kirom
Jurnal Mamangan Vol 14, No 2 (2025): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i2.5443

Abstract

Evaluation of communication strategies is very important to measure the success and follow-up of waste management programs by the Environmental Service (DLH) of Kediri Regency. The previous communication strategy evaluation model was considered ineffective and did not provide comprehensive information. This study aims to apply the AIDDA model ( Attention, Interest, Desire, Decision, Action ) in waste management program evaluation activities in Kediri Regency based on the theory of environmental communication sociology. Researchers examine the comparison of communication strategy evaluation results before and after using the AIDDA model. In addition, assess community involvement and identify factors that influence the success of this model. The research method is descriptive qualitative with a case study approach. Data collection techniques use interviews, observations, and documentation. The number of informants in this study was 6 people, namely 3 staff of the DLH PSLB3 division and 5 waste managers in five villages in Kediri Regency. The results of the study found that the evaluation of the AIDDA model communication strategy can ensure the effectiveness of communication, increase community participation, optimize resource use, improve program sustainability, and provide empirical evidence of the effectiveness of communication strategies. The results of this study can provide valuable information for DLH and stakeholders to design more effective communication strategy evaluations in waste management programs, environmental responsibility programs and sustainability support according to needs.
Co-Authors Achmad Rozaki Mustofa Agung Pambudi Mahaputra Agus Hermawan Ahmad Jauhari Ahmad Jauhari Ahmad Syamsudin Ana Sopanah, Ana Ananta, Alan Dwi ANITA SUMELVIA DEWI Anita Sumelvia Dewi Ardhana, Ahmad Brian Farisya Arthur Daniel Limantara Asri Oktaviani I Auliya Farinda Putri Aurelia Nazla Kamila Putri Bambang Suwarsono Bhondan Eko Satriyo Brily Mahardika Budi Eko Soetjipto Budi Utami Carissa Maharani Cipto Wardoyo Danang Erwanto Dewi Nurjannah Dewi, Anita Sulmevia Dian Anggraini Puspitasari Diana Ambarwati Diana Ambarwati Donny Cantona EDWIN AGUS BUNIARTO Edwin Agus Buniarto Edwin Agus Buniarto Edwin Agus Buniarto Efi Rokana Erna Retno Rahadjeng Esy Nur Aisyah Fadali Rahman Fadilla Safitri Fauji, Diah Ayu Septi Firda Maghfiroh Illahi Fulgentius Danardana Murwani Gandhes Putri Pamungkas Hanif Rani Iswari Harnovinsah Harnovinsah Hernanik, Nova Dwi Iin Kurniasari Iin Kurniasari Imam Habibi Imam Mukhlis Indah Listyani Iristian, Jovi Ismayantika Dyah Puspasari Iva Khoiril Mala Iva Khoiril Mala Juang Ade Sulung Kharismanda Fariz Dewayana Lela Setya Winingtyas Lila Megavia P Listyani, Indah Lora Lamora Mahmud Mahmud Mareta Wahyuningtyas Marga, Aktasyah Sanghika Mawar Ratih K Melisa Amelia Yesmi Misbachul Nur Wahid Muhammad Agus Pambudi Nabela Patu Milena R Nazhifa Shalsabilla Nazifah Husainah Novita Rifaul Kirom Nunuk Helilusiatiningsih Nur Hidayati Nur Hidayati Nur Hidayati Nurul Anisah Prasasti, Karari Budi Puji Handayati Putri Firnanda, Titania Ratna Dewi Mulyaningtiyas Ratna Putri Mawardiningtyas Rini Astuti Rini Astuti Rini Astuti Riris Munikasari Rizky Arief Shobirin Rohman, Saiful Nur Sabila, Rosada Nisa samudi Samudi Samudi Samudi Santoso , Irfan Sari, Okta Viana Sri Pratama Setyawan, Wawan Herry Sidjabat, Sonya Sindy Dwi Agrita Singgih Adhi Akma Sonny Subroto Maheri Laksono Sopiah, Sopiah Sri Wahyuni Mega Sri Wahyuni Mega Sri Wahyuni Mega H Sri Wahyuni Mega Hastuti Sri Wahyuni Mega2 Subhan, Ega Saiful Sudarmiatin Suwarsono Bambang Tangga, Davis Harya Tyas Novita Herawati Udya Alibya Rikaz Ulul Azmi Umi Nadhiroh Vegalyra Novantini Samodra Wahida, Aisha Badar Wanda Febri Anita Wanda Febri Anita Widya Ningtiyas Oktarina Yayan Hadijah Yudha Dwi Pradita Zaenul Muttaqien Zakaria, Nizar Zamzam, Nurali Agus Najibul