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Indriasari, Ika
Fakultas Ekonomi Dan Bisnis, Universitas PGRI Semarang, Jawa Tengah
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Journal : MANAJEMEN

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PENGARUH DIRECT MARKETING KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN YANG BERDAMPAK PADA MINAT BELI ULANG PRODUK FROZEN FISH UD. KARYA MANDIRI JUWANA Heri Prabowo; Ika Indriasari; Safitri, Anik Dian
MANAJEMEN Vol. 4 No. 2 (2024): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v4i2.803

Abstract

The Influence of Direct Marketing on Product Quality and Service Quality on Purchasing Decisions Which Have an Impact on Repurchase Interest in Frozen Fish Ud Products. Karya Mandiri Juwana Management Study Program, PGRI University Semarang 2023. This research aims to measure the influence of direct marketing on product quality and service quality on purchasing decisions which have an impact on interest in repurchasing Frozen Fish Ud products. Juwana's Independent Work This research is a quantitative type of research, namely using a research instrument in the form of a questionnaire which has been prepared into several statements and measured using a 1-5 Likert scale. The population used in this research was UD Frozen fish consumers. Juwana's Independent Work. The sampling technique uses the Cochran formula. The results of the research carried out showed an influence between the variables used.
Co-Authors AB Prabowo Adelia Sandra Swastika Putri Adhi, Antono Herry Purnomo Aditya Yusuf Afrida Salfadani Ainun Nafisah, Ainun Amelia, Dhea Rizky Anggi Mirdiyantika Antono Herry Purnomo Adhi Arsika Ndriana, Rescy Ary Susatyo Nugroho Aryan Eka Prastya Nugraha, Aryan Eka Prastya BAYU KURNIAWAN Bayu Kurniawan Brilianda, Zenita Cahya Faridatul Umami Dara Aprillia, Mandariska Darmaputra, M Fadjar Darmaputra, Mochamad Fadjar David Firna Setiawan Dhea Rizky Amelia Dian Apradika Kusumawati Dwi Fitriyanto Dwi Nur Aini Efriyani Sumastuti Eko Sumartono, Eko Elfiyana Dianti Endah Rita Sulistya Dewi Eriza Nariyanti Ervina I, Rr Hawik Ervina I, Rr. Hawik Eva Yuliana Putri Febriliantino, Edofahnni Ferina Agustini Ferina Kusuma Fika Ahmad Fitri Yulianti Gultom, Henry Casandra Hariyani, Johana Rizki Heri Prabowo Hesty Utami, Ratih hikmawati, nurul Hutami, Dhevi Salsabila Meidiana Indah Rahmawati Ira Setiawati Ira Setiawati Ira Setiawati, Ira Ismi Khoiriyah Jesika Erliana Kharis Triyogi Khoiroh, Laili Muthiatul Khoirunnisa, Rahmanita Khoirurrofik, Fathur Lailatul Maesyaroh Laily, Zulfa Latifah , Mia Latifatun Nafiah Launada Hasnadia Salsabila Givari Lilik Ariyanto Maharani, Esa Zulfamaylia Maysah, Ummi Meiriyanti, Rita MIFTAKHUL JANNAH Mira Dwi Utami Mudzanatun Mudzanatun Muh. Saifuddin Muhamad Abidin Nadia Apriliana Nafis Suroyya Novita Sari nurlaela, lina Nurul Fauziyah Oktaviani, Regina Pandega Ricky Andika Pramesti, Diva Edningtyas Gita Pratiwi, Ameliya Dian Pratiwi, Mita Anggi Prianka Ratri Nastiti Prianka Ratri Nastiti, Prianka Ratri Prima Daniyati Kusuma Purnamasari, Hilda Putri Rahma Dhani Putri, Rellya Andarista Qristin violinda Radika Hera Ramadani Rahmayani, Putri Ranti Suryani Ratih Hesty Ratih Hesty Utami P Ratih Hesty Utami Puspitasari Rionia Budiati Laksono Rita Meiriyanti Rizqi Dian Saputra Rr Hawik Ervina I Rr Hawik Ervina Indiworo Rr. Hawik Ervina I Safitri, Anik Dian Santoso, Ahmad Rofiq Saputri, Alfina Yulia Saraswati, Novi Senowarsito, Senowarsito Septi Wulan Sari Setiawan, David Firna Setiawati , Ira Setyorini, Noni Sifana Nahdalia Siti Fatimah Nurul’aini Siti Helmyati Siti Khoiriyah Sobaruddin A, Shofif Solekah Sakirin, Najikatus Sugiarto Sugiarto Supandi SUTRISNO Sutrisno Sutrisno Utami, Ratih Hesty Vindy Febi Kinara Widiastuti, C. Tri Wulansari, Septi Yuliana Nuraini Yunita Ayu Maulidiyah