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All Journal Batoboh : Jurnal Pengabdian Pada Masyarakat Abdi Seni Acintya Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Abdi: Media Pengabdian Kepada Masyarakat CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ekopedia: Jurnal Ilmiah Ekonomi Jurnal bahasa, sastra, seni, dan pengajarannya
Prilosadoso, Basnendar Herry
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Journal : Abdi Seni

 1 
UPAYA PEMBERDAYAAN DAN PENINGKATAN PROMOSI UMKM DESA BAGOR, MIRI, SRAGEN MELALUI PELATIHAN FOTOGRAFI PRODUK MELALUI SMARTPHONE Prilosadoso, Basnendar Herry; Rizkizh, Ditya Fajar; Ridlo, M. Harun Rosyid; Setiawan, William; Maharani, Utin Della; Santi, Oasis Fadila; Bagaskara, Danendra
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

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Abstract

Marketing via Internet media is currently commonly known as digital marketing. Digital marketing is one of the marketing media that is currently in demand by society because it can reach a wider target consumer quickly and precisely, more effectively and efficiently. In making maximum use of promotional media, the ability to create new and unique creations is needed so that messages can stick with consumers, so that the goal is to reach more consumers, one of which is photography. The partners of this PKM are UMKM in Bagor Village, Miri, Sragen, where there are around 18 products pioneered by community members. The problems faced by can be concluded based on several aspects, namely the lack of ability to promote in online media in increasing the marketing of UMKM products through online media, such as Instagram, Twitter, Facebook and other social media and UMKM members have not received basic knowledge and skills regarding product photography via camera. mobile phones as a medium for increasing sales and marketing. The solution to this problem is in the form of simple product photography training using smartphones and other supporting properties. Community empowerment is a concept of economic development in society that summarizes community values ​​to build a new way of seeing people towards themselves and their environment that is people centered, participatory, empowering and sustainable. The stages in UMKM product photography training are as follows: Mini Studio Creation and Lighting Stage; Photo Concept Preparation Stage; Stages of Product and Property Arrangement; Shooting Stages; and Photo Editing Stages. Through this training, product photos are produced which function to increase the added value of UMKM production in Bagor, Miri, Sragen Villages as well as increasing the insight and knowledge of community members in terms of promotion and marketing in the future, as well as increasing welfare. Keywords: Empowerment, Bagor Village, Training, Product Photography, Smartphone
PENDAMPINGAN BRANDING PRODUK BERBASIS KEKAYAAN INTELEKTUAL MELALUI KEPEMILIKAN MEREK DAGANG DAN DESAIN INDUTRI PADA RINTISAN BISNIS SEPATU RANGE DE CULTURE Yunianto, Ipung Kurniawan; Kurniawan, Rendya Adi; Prilosadoso, Basnendar Herry; Tori, Pisteo Gabriel; Priana, Fatika Fajar; Dini, Erlyana Zuar
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

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Abstract

Penelitian ini mengkaji pentingnya merek dagang dan desain industri sebagai identitas visual dan nilai tambah produk bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Merek dagang berfungsi sebagai pembeda produk dan strategi pemasaran, sementara desain industri meningkatkan nilai komersial produk. Program pendampingan ini bertujuan meningkatkan kesadaran hukum UMKM terkait merek dagang dan desain industri,khususnya pada produk sepatu Range de Culture (RDC). Tantangan utama UMKM adalah kurangnya pemahaman akan urgensi perlindungan kekayaan intelektual tersebut. Metode yang digunakan adalah edukasi mengenai peran strategis merek dagang dan desain industri dalam persaingan usaha, serta pendampingan proses pendaftarannya. Hasilnya, RDC berhasil mendaftarkan merek dagang dan desain industrinya ke Direktorat Jenderal Kekayaan Intelektual (DJKI). Penelitian ini menyoroti pentingnya pendampingan dalam meningkatkan kesadaran dan kapasitas UMKM untuk memanfaatkan perlindungan kekayaan intelektual guna memperkuat daya saing dan keberlanjutan usaha.
UPAYA PEMBERDAYAAN DAN PENINGKATAN PROMOSI UMKM DESA BAGOR, MIRI, SRAGEN MELALUI PELATIHAN FOTOGRAFI PRODUK MELALUI SMARTPHONE Prilosadoso, Basnendar Herry; Rizkizha, Ditya Fajar; Ridlo, M. Harun Rosyid; Setiawan, William; Maharani, Utin Della; Santi, Oasis Fadila; Bagaskara, Danendra
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v15i2.6368

Abstract

Marketing via Internet media is currently commonly known as digital marketing. Digital marketing is one of the marketing media that is currently in demand by society because it can reach a wider target consumer quickly and precisely, more effectively and efficiently. In making maximum use of promotional media, the ability to create new and unique creations is needed so that messages can stick with consumers, so that the goal is to reach more consumers, one of which is photography. The partners of this PKM are UMKM in Bagor Village, Miri, Sragen, where there are around 18 products pioneered by community members. The problems faced by can be concluded based on several aspects, namely the lack of ability to promote in online media in increasing the marketing of UMKM products through online media, such as Instagram, Twitter, Facebook and other social media and UMKM members have not received basic knowledge and skills regarding product photography via camera. mobile phones as a medium for increasing sales and marketing. The solution to this problem is in the form of simple product photography training using smartphones and other supporting properties. Community empowerment is a concept of economic development in society that summarizes community values ​​to build a new way of seeing people towards themselves and their environment that is people centered, participatory, empowering and sustainable. The stages in UMKM product photography training are as follows: Mini Studio Creation and Lighting Stage; Photo Concept Preparation Stage; Stages of Product and Property Arrangement; Shooting Stages; and Photo Editing Stages. Through this training, product photos are produced which function to increase the added value of UMKM production in Bagor, Miri, Sragen Villages as well as increasing the insight and knowledge of community members in terms of promotion and marketing in the future, as well as increasing welfare. Keywords: Empowerment, Bagor Village, Training, Product Photography, Smartphone
PENDAMPINGAN BRANDING PRODUK BERBASIS KEKAYAAN INTELEKTUAL MELALUI KEPEMILIKAN MEREK DAGANG DAN DESAIN INDUTRI PADA RINTISAN BISNIS SEPATU RANGE DE CULTURE Yunianto, Ipung Kurniawan; Kurniawan, Rendya Adi; Prilosadoso, Basnendar Herry; Tori, Pisteo Gabriel; Priana, Fatika Fajar; Dini, Erlyana Zuar
Abdi Seni Vol. 15 No. 2 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v15i2.6369

Abstract

This research examines the significance of trademarks and industrial designs as visual identities and value-added elements for Micro, Small, and Medium Enterprises (MSMEs). Trademarks serve to differentiate products and function as a marketing strategy, while industrial designs enhance the commercial value of products. This assistance program aims to raise legal awareness among MSMEs regarding trademarks and industrial designs, specifically focusing on the shoe products of Range de Culture (RDC). The primary challenge MSMEs face is a lack of understanding regarding the urgency of such intellectual property protection. The methods employed include education on the strategic role of trademarks and industrial designs in business competition and guidance throughout the registration process. As a result, RDC successfully registered its trademarks and industrial designs with the Directorate General of Intellectual Property (DJKI). This research highlights the importance of assisting in enhancing awareness and capacity among MSMEs to leverage intellectual property protection to bolster their competitiveness and business sustainability
Co-Authors Adi Nugraha, Yoga Prasetya Afen Prana Utama Sembiring Agus Sutedjo Ainil Mardiah Aldiansyah, Diky Amaliah, Siti Nur Ana Rosmiati Ana Yuliana Anjani, Viki Antesty, Sella Arief Nuryana Asmoro Nurhadi Panindias Bagaskara, Danendra Belani5, Sriwanti Brilindra Pandanwangi Brillian Nur Diansari Cahyo Budi Santoso Candra Putra Ardiansyah Chandra, Dicki Bagus Cilla, Nola Ardelia Vorna CNAWP, Rizal Perlambang Dedy Afrizal Della Maharani, Utin Denis Setiaji Dinesh Basti Farani Dini, Erlyana Zuar Ditya Fajar Rizkizha Donny Juliandri Prihadi Eva Desembrianita Evi Sirait Fitri Novilia Gumelar, Rangga Pangkuluhur Handriyotopo Handriyotopo Hardiansyah Hasanah, Fiqih Imroatil Hening Laksani Immanuel Abimanyu Indri Yani Indri Yani, Indri Ipung Kurniawan Yunianto Iswara, Wildan Arya Praba Itsar, Ahmad Jenal Abidin, Jenal Krisna Adi Heryoga Kurniawan, Rendya Adi Kusumaningtyas, Daru Putri Laksani, Hening M. Harun Rosyid Ridlo Mado, Yohanes Jibrail Maharani, Utin Della Mahmuddin Mahmuddin Maulana, Muhammad Fikri Muhammad Fikri Maulana Muhammad Halfi Indra Syahputra Muhammad Sabir Muslihah, Isnawati Nasution, Muhammad Amsal Nauril Ni’ma Nazriah, Ainun Novilia, Fitri Nur Diansari, Brillian Nurantika, Melda Nursiam Pandanwangi, Brilindra Pravitasari, Indriati Suci Priana, Fatika Fajar Priyono Sadjijo Putra , Johni Eka Putra, Suprio Jaya Rahmawati Yuliani Ratna Susanti Redy Harya Putra Rendya Adi Kurniawan Ridlo, M Harun Rosyid Rizkizh, Ditya Fajar Rizkizha, Ditya Fajar Salampessy, Maryam Santi, Oasis Fadila Setiawan, William Soewasta, Muji Solly Aryza Sri Murwanti Sriwanti Belani5 Suci Purwandari Sunarto, Ucu Andritama Suyanto, S., Syaifullah MS Tandafatu, Natalia Kristiani Thalib, Najdah Tori, Pisteo Gabriel Waluyo Yahya, Afif Syarifudin Yoga Prasetya Adi Nugraha Yuliana, Ana Yunianto, Ipung Kurniawan Zahra Titania Magenta