Garuda - Garba Rujukan Digital

Village Content Creator Training for Santong Village Youth Mafuz, Muhammad; Khairunnisah, Noni Antika; Ahmad, Ahmad; Putri, Irma Aliana
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7542

Village Content Creator Training for Santong Village Youth aims to empower the younger generation through mastering digital skills in creating creative content. In the increasingly developing digital era, the ability to produce interesting and quality content has become an important skill for promoting local potential. This training covers fundamental aspects such as photography techniques, videography, content editing, and marketing strategies via social media. The implementation methods used consist of counseling, practical workshops, field simulations, and evaluation of feedback from participants. Training results showed significant improvements in participants' digital skills, with 80% of participants feeling more confident in creating content. Apart from that, participants succeeded in producing various types of content that reflected the unique culture and tourism potential of Santong Village. The formation of a local content creator community is also an important outcome of this training, which is expected to support collaboration and innovation in the future. Overall, this training makes a positive contribution to youth empowerment and local economic development through the use of digital technology.

Implementation of Developing Business Strategy in the Era of Digital Transformation Kusuma Hadi, Muhammad Wahyu; Amin, Fathul; Khairunnisah, Noni Antika; Damayanti, Sri
Business Management Vol 4, No 1 (2025): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i1.6619

An effective strategy is essential for any business as modern businesses undergo digital transformation. When you create a digital business strategy, there are many important things to consider. The most important thing is to increase the scope of business operations and use the latest IT solutions. As such, this strategy will be considered a. long-term “improvement” plan aimed at maintaining performance, viability and contribution to achieving the Sustainable Development Goals (SDGs). The purpose of this article is to see how to create an effective business strategy in the digital era. This analysis uses a qualitative descriptive approach. The results of the discussion show that, in the age of the “new economy” and the digital transformation that accompanies it, an innovative digital business strategy that relies on advanced IT solutions and is aligned with the SDGs is a great opportunity for companies to break out from competitors and gain a competitive advantage

Studi Diskursus tentang Identitas Nasional dalam Novel Kontemporer Indonesia Damayanti, Sri; Khairunnisah, Noni Antika
Pendidikan Bahasa dan Sastra Vol 3, No 1 (2024): Pendidikan Bahasa dan Sastra
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/pendibas.v3i1.8578

kontemporer Indonesia. Dengan menggunakan pendekatan studi diskursus, artikel ini menelaah bagaimana penulis novel menggambarkan dan membentuk identitas nasional melalui narasi, karakter, dan setting yang digunakan dalam karya mereka. Penelitian ini memilih beberapa novel kontemporer yang dipublikasikan setelah era Reformasi, seperti karya-karya Ahmad Tohari, Dewi Lestari, dan Eka Kurniawan. Melalui analisis tekstual, penelitian ini menemukan bahwa identitas nasional Indonesia seringkali digambarkan dalam konteks perbedaan sosial, etnis, dan politik yang beragam. Selain itu, novel-novel tersebut juga mengungkapkan tantangan dalam mempertahankan kesatuan bangsa di tengah keberagaman yang ada. Hasil penelitian ini menunjukkan bahwa penulis menggunakan sastra sebagai sarana untuk mengeksplorasi dan mendiskusikan konstruksi identitas nasional Indonesia yang terus berkembang.

Socialization of Academic Information System (SIKAD) as Transparency and Efficiency in Campus Services for Lombok Business Academy Students Khairunnisah, Noni Antika; Nurfidah, Nurfidah; Damayanti, Sri; Junaedi, Junaedi; Azim, Muhammad; Alwyah, Lila
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8708

The development of information technology has driven the transformation of the academic administration service system in higher education towards a more efficient and transparent direction. The Academic Information System (SIKAD) is present as a digital solution in managing academic data, which includes information on grades, attendance, class schedules, and other administrative processes. However, the level of student understanding and utilization of this system still needs to be improved. This community service activity aims to socialize the use of SIKAD to Lombok Business Academy students in order to create a comprehensive understanding of the functions and benefits of the system in supporting accountable and efficient academic processes. The implementation method includes delivering materials, demonstrating system usage, direct practice, and evaluation through discussions and questionnaires. The results of the activity show that students gain a better understanding of the features of SIKAD and realize the importance of this system in supporting openness and effectiveness of academic services. With this socialization, it is hoped that there will be an increase in student participation and independence in accessing academic information digitally and in real-time. This activity is also the first step in supporting digital transformation in the higher education environment, especially in efforts to realize transparent and technology-based academic administration governance.

Comparative Analysis of Customer Satisfaction Levels between B2C Business Models on Brand Equity in the Culinary Industry Khairunnisah, Noni Antika; Ahmad, Ahmad; Maesarah, Maesarah
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8602

Abstract. This research intends to analyze the comparison of customer satisfaction levels between B2C business models and their influence on brand equity in the culinary industry. Urgency This research is based on intense competition in the culinary industry, where customer satisfaction and brand equity are the keys to business success. B2C models that focus directly on consumers have different satisfaction dynamics compared to other business models, so they require in-depth analysis regarding their impact on brand equity. This research uses quantitative methods with a survey approach to collect data from culinary customers interacting with the B2C model. Descriptive and inferential statistical analysis will be used to compare customer satisfaction levels and measure their impact on the dimensions of brand equity such as brand awareness, brand associations, perceived quality, and brand loyalty. This research will also identify the dominant factors that influence customer satisfaction in the B2C context in the culinary industry. The targeted output of this research is the publication of the Sinta 5 journal in the IFI-JEB journal]

The Influence of Employer Branding and Career Development on the Interest of Job Candidates in Startup Companies Khairunnisah, Noni Antika; Gunardi, Effendy; Karmeli, Elly; Halik, Abdul
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8573

This research aims to analyze the influence of employer branding and career development on the interest of job applicants in startup companies. The background of this research is based on the increasing competition for startup companies in recruiting the best talent amidst limited resources and an unestablished company image. The research method used is associative quantitative with a survey approach. Data was obtained from 120 respondents who were job seekers aged 20–35 years who were interested in working in startup companies. The sampling technique used purposive sampling and data analysis was carried out using multiple linear regression. The research results show that employer branding has a positive and significant effect on the interest of job applicants. Likewise, career development also has a positive and significant effect on the interest of job applicants. Simultaneously, these two variables have a significant effect on job applicant interest, with a coefficient of determination value of 48.6%. These findings indicate that startup companies need to develop a strong branding strategy and a structured career development system to increase their attractiveness in the eyes of potential applicants.

Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.8994

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.

Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9112

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.

The Influence of Talent Management Strategy on Product Innovation and Marketing Performance Karmeli, Elly; Khairunnisah, Noni Antika; Gunardi, Effendy; Mujanah, Siti
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9018

This study aims to analyze the influence of talent management strategy on product innovation and company marketing performance. Talent management strategy is seen as a strategic approach in human resource management that is oriented towards creating competitive advantage through the development, placement, and retention of talented individuals. Product innovation acts as a mediator that bridges the contribution of talent management to achieving optimal marketing performance. The research method used is quantitative with an explanatory approach. Data were collected through questionnaires distributed to 150 respondents consisting of HR, innovation, and marketing managers in medium and large manufacturing companies. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that talent management strategy has a positive and significant effect on product innovation and marketing performance. In addition, product innovation also has a significant effect on marketing performance and partially mediates the relationship between talent management strategy and marketing performance. This finding confirms that the effectiveness of talent management strategy has strategic implications for the company's ability to create innovative products and increase competitiveness in the market.

Partisipasi Pokdarwis Dalam Pengembangan Wisata Halal Di Desa Sesaot Khairunnisah, Noni Antika
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 3, No 3 (2019): JISIP: JURNAL ILMU SOSIAL DAN PENDIDIKAN
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v3i3.1394

Tujuan dari penelitian ini adalah untuk menganalisis dan mendeskripsikan bagaimana bentuk partisipasi Pokdarwis, pendukung dan penghambat peran pokdarwis di desa sesaot kecamatan narmada dalam mengembangkan pariwisata. Penelitian ini merupakan penelitian kualitatif deskriptif yang membahas tentang partisipasi kelompok sadar wisata dalam pengembangan pariwisata halal didesa sesaot kecamatan narmada kabupaten lombok barat. Hasil penelitian ini menunjukkan bahwa partisipasi Pokdarwis didesa sesaot sangat besar. Mulai dari inisiatif pembentukan Pokdarwis, manajerial destinasi, pemberdayaan maupun partisipasi masyarakat. Adapun 2 faktor pendukung dan penghambat diantaranya: a. dari factor penghambat yaitu Lemahnya pemahaman dan pengetahuan anggota Pokdarwis mengenai pariwisata serta kurangnya dana membuat anggotanya belum maksimal dalam berpartisipasi. b. factor pendukung, adapun faktor dukungan dan motivasi dari luar seperti sumber daya alam, dukungan dan peran pemerintah, keterlibatan organisasi seperti sustainable tourism observatory (STO), turut menjadi penggerak dan pendukung anggota pokdarwis untuk terus berpacu mengembangkan dan memanfaatkan potensi wisata di desa sesaot. Sehingga wisata Sesaot saat ini sudah sampai pada tahap pemanfaatan hasil.

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