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Agung Edi Rustanto
Universitas Esa Unggul
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Journal : International Journal of Artificial Intelligence Research

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Digital Transformation in Tourism: Capturing the Perspective of a Travel Agency Liyushiana Liyushiana; Agung Edi Rustanto; Maria Ulfah; Ryan Aldiansyah Akbar; Imran Imran
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.692

Abstract

This study aims to investigate the attitude of travel entrepreneurs toward digital transformation in tourism and assess the digital transformation-related actions of travel agency. Qualitative research methodologies were employed in this context, and semi-structured interviews were used to collect data. The data collected from the participants were analyzed using a descriptive technique. According to the research findings, digital transformation will substantially contribute to the tourism industry, including travel agencys, giving a new and crucial alternative for the tourism industry to promote digital transformation. In addition, it has been discovered that there may be obstacles throughout the shift to digital transformation, notably in transmitting innovation to employees and customers. However, in addition to this work, which focuses on the entrepreneur's perspective, it has been suggested that research related to digital tourism can be conducted from the customer's perspective and that various studies can be conducted so that accommodation businesses can transfer digital applications within their companies to customers with the appropriate marketing and advertising effectiveness. In this instance, digital application in travel agency takes the shape of product transformation with the application of virtual tours and the application of new technologies in acquiring information and making business decisions via the TOE Framework.
Co-Authors Ahmad Fadli Ahmad Hidayat Sutawijaya Amrullah, Dicky Andri Irawan Anthonius Whisnu Perdana Widiputra Aris Hendrawan Aspizain Caniago Aspizain Caniago Aspizain, Caniago Audi Ul Hakim Aulia, Nur Nabila Badriyah Badriyah Bratakusuma, Deddy Supriadi Budi Rahardjo Cahyani Desi Puriana Cholifihani, Muhamad Cholifihani, Muhammad Chronika S, Jeni Helen D Purnomo Dani Lukman Hakim Deddy Supriady Bratakusumah Deddy Supriady Bratakusumah, Deddy Supriady Donny Oktavian Syah Donny Oktavian Syah Featy Octaviany Goh Khang Wen Harsanti, Diah Retno Herawati Tardan Hidaya, Yahya Rachmana Iis Kartini Imran Imran Jaenudin Akhmad Kartini, Iis Khabibjonovna , Kushieva Nodira Khina Januar Rahmawati Kurniawan, Sunny Agung Liyushiana, Liyushiana M. Havidz Aima Magfira, Magfira Marbun, Junita Rebeka Maria Ulfah Masria Masria Mazzei, Micaela Meisyanti Mesina, James Ronald Mohamad Nurpahdi Moiso, Valentina Nasril Nasril Nasril, Nasril Nefan Satria Fajar Wengga Nefianto, Tirton Nina Nurrahmah Nitiandini, Nabila Sri Nur Haris Efendi Nur ‘Azah Onn, Choo Wou Pindiharti, Dewi Putra Lodong, Agung Panglima Rini Mardikawanty Risma Ayu Lestari Ryan Aldiansyah Akbar Santi Meilan Setiabudi, Arifin Setiawan Setiawan Setiawan Setiawan Shufi Muhammad SITI MARIAM Siti Mariam Sudirman Sufian, Muhammad Sugeng Endarsiwi Supriyadi, Dedi Surryanto Djoko Waluyo Suryanto Djoko Waluyo Sutawidjaya, Ahmad Hidayat Sutawijaya, Hidayat Syamsurizal - - syamsurizal syamsurizal Teddy Setiady TEDDY SETIADY Teguh Sandjaya Teguh Sandjaya Tikno Suhendro Wengga, Nefan Satria Fajar Wicaksana, Harits Hijrah Winanti, Yunea Kusuma Winarti, Euis Woro Harkandi Kencana Wuwuh Andayani Yahya Rachman Hidayat Yahya Rachmana Hidayat