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All Journal JURNAL SAINS PEMASARAN INDONESIA JUITA : Jurnal Informatika Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Sinkron : Jurnal dan Penelitian Teknik Informatika Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System JEM17: Jurnal Ekonomi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) ILKOM Jurnal Ilmiah Jurnal Ilmu Manajemen (JIMMU) Jurnal Informatika Global MBIA Jurnal Mantik Jurnal Abdimas Mandiri Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Journal of Computer Networks, Architecture and High Performance Computing Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Media Ekonomi International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Madani: Jurnal Pengabdian Ilmiah. Jurnal Manajemen Bisnis Kewirausahaan Golden Ratio of Data in Summary Jurnal Saintifik Jurnal Pengabdian West Science Jurnal Software Engineering and Computational Intelligence Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi, Manajemen, Akuntansi
Juhaini Alie
Program Studi Magister Manajemen Universitas Indo Global Mandiri
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STRATEGI PEMBERDAYAAN BRANDING DAN DIGITAL MARKETING BAGI UMKM MENUJU EKONOMI DIGITAL DI DESA PETANANG KECAMATAN LEMBAK PROVINSI SUMATERA SELATAN Fahlevie, Recja; Rapiudinsyah, Ahmad; Alsha, Muhammad Raffy Anugra; Putra, Prima Darma; Veronika, Meilin; Alie, Juhaini
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.33315

Abstract

Ekonomi digital telah menjadi pendorong utama dalam transformasi bisnis, menawarkan peluang besar bagi UMKM untuk berkembang dengan cepat dan efisien. Penelitian ini bertujuan untuk mengeksplorasi strategi branding dan digital marketing yang dapat diterapkan oleh UMKM di Desa Petanang, Kecamatan Lembak, Provinsi Sumatera Selatan, guna meningkatkan daya saing mereka di pasar yang lebih luas. Metode yang digunakan adalah pendekatan kualitatif deskriptif, yang melibatkan wawancara mendalam, observasi langsung, dan studi literatur. Hasil penelitian menunjukkan bahwa meskipun pelaku UMKM di Desa Petanang telah mengakui pentingnya branding, mereka masih menghadapi kendala signifikan, seperti kurangnya pengetahuan dalam menciptakan identitas merek yang kuat dan keterbatasan dalam penerapan digital marketing. Penggunaan metode pemasaran tradisional masih mendominasi, sementara teknologi digital seperti media sosial dan e-commerce belum dimanfaatkan secara optimal. Pemberdayaan UMKM melalui pelatihan dan pendampingan dalam pengembangan identitas merek, strategi pemasaran digital, dan literasi digital merupakan langkah penting untuk mengatasi tantangan ini. Kolaborasi dengan pemerintah dan akademisi juga dianggap krusial untuk menciptakan ekosistem yang mendukung pertumbuhan UMKM di era ekonomi digital. Penelitian ini diharapkan dapat memberikan rekomendasi praktis untuk meningkatkan visibilitas dan daya saing UMKM di Desa Petanang, serta memperkuat posisi mereka dalam pasar global.
PENGARUH LEADER MEMBER EXCHANGE (LMX) DAN KOMITMEN ORGANISASI TERHADAP KINERJA DAN KEPUASAN KERJA TENAGA PENDIDIK (GADIK) SEKOLAH POLISI NEGARA KEPOLISIAN DAERAH SUMATERA SELATAN Romadlona, Ariatna; Alie, Juhaini
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15513

Abstract

This research aims to determine the influence of Leader Member Exchange (LMX) and Organizational Commitment on the performance and job satisfaction of Educators (GADIK) at SPN Betung Polda SUMSEL. This research uses the path analysis method with data processing techniques using regression. The test results prove that: 1) The results of this research prove that LMX (Leader Member Exchange) has a positive effect on the performance of Educators (GADIK) at SPN Betung Polda SUMSEL, 2) LMX (Leader Member Exchange) has a positive effect on job satisfaction., 3) organizational commitment has a positive effect on the performance of Educators (GADIK) at SPN Betung Polda SUMSEL, 4) organizational commitment has a positive effect on job satisfaction, 5) LMX (Leader Member Exchange) for Educators (GADIK) at SPN Betung Polda SUMSEL has a positive effect on commitment organization, 6) the results of the analysis of the influence of mediation using path analysis, in testing the influence of LMX (Leader Member Exchange) on job satisfaction with organizational commitment as a mediator, it was concluded that the resulting mediation coefficient had a positive and significant effect, which means that organizational commitment is a mediating factor in the relationship between LMX and job satisfaction, 8) the influence of LMX (Leader Member Exchange) on the performance of Educators (GADIK) with organizational commitment Keywords: Leader Member Exchange (LMX), Organizational Commitment, performance and job satisfaction of Educators (GADIK)
Pengaruh Kepuasan Kerja Dan Self-Efficacy Terhadap Turnover Intention Karyawan PT. Giokindo Indah Lestari Ardiansyah Sarman; Juhaini Alie; Shafiera Lazuarni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9545

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja dan self-efficacy terhadap turnover intention pada karyawan PT. Giokindo Indah Lestari. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 78 karyawan sebagai responden. Teknik analisis data menggunakan regresi linear berganda untuk mengetahui hubungan antara variabel. Hasil analisis menunjukkan bahwa kepuasan kerja berpengaruh negatif signifikan terhadap turnover intention, di mana karyawan yang merasa puas dengan pekerjaannya cenderung memiliki keinginan lebih rendah untuk berhenti. Self-efficacy juga berpengaruh negatif signifikan terhadap turnover intention, mengindikasikan bahwa keyakinan terhadap kemampuan diri membantu karyawan bertahan di perusahaan. Secara simultan, kepuasan kerja dan self-efficacy memiliki kontribusi signifikan dalam menurunkan turnover intention. Penelitian ini memberikan implikasi praktis bagi manajemen perusahaan untuk meningkatkan kepuasan kerja dan self-efficacy guna mengurangi turnover intention. Temuan ini juga mendukung pencapaian Sustainable Development Goals (SDG) nomor 8, yang berfokus pada pekerjaan layak dan pertumbuhan ekonomi.
The Influence of Servqual Dimensions on Customer Satisfaction and Repeat Order Decision in Financing Companies Shinta Yunita; Juhaini Alie
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10438

Abstract

This study aims to analyze the effects of service quality comprising the dimensions of tangibles, empathy, and responsiveness on customer satisfaction and decisions (repeat orders) at PT Mandiri Tunas Finance. Service quality is a critical factor in building customer loyalty, particularly within the highly competitive financing industry. This research adopts a quantitative approach using a survey method involving 150 customers of PT Mandiri Tunas Finance. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS software to examine both partial and simultaneous effects among the research variables. The results indicate that the dimensions of tangibles, empathy, and responsiveness have positive and significant effects on customer satisfaction, with empathy exerting the strongest influence. Furthermore, customer satisfaction has a significant effect on repeat order decisions. Collectively, the service quality variables explain 51% of the variance in customers’ repeat order decisions. The findings underscore the importance of integrated service quality management in enhancing customer satisfaction and loyalty. Practically, the results suggest the need to improve physical facilities, including the utilization of technology, to strengthen empathy-based training for service staff, and to optimize service responsiveness. These efforts are expected to enhance customer satisfaction and, ultimately, increase repeat order (repeat order) behavior.
Hierarchical clustering for crime rate mapping in Indonesia Gustriansyah, Rendra; Alie, Juhaini; Suhandi, Nazori
ILKOM Jurnal Ilmiah Vol 14, No 3 (2022)
Publisher : Prodi Teknik Informatika FIK Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/ilkom.v14i3.1135.275-283

Abstract

The Sustainable Development Goals (SDGs) are a blueprint for improving the human life quality. Goal 16 (G16) is related to security, and it is in line with the Universal Declaration of Human Rights and the Preamble to the 1945 Constitution. To support the implementation of the G16 achievement, the Indonesian National Police (Polri) has made serious efforts to provide a sense of safety for the community and to minimize crime rates. One of the efforts that could be made is to map areas based on the level of crimes so that the Polri can determine the appropriate strategy/priority of action for mitigation. Therefore, this study aimed to cluster provinces in Indonesia based on the four G16 indicators of the SDGs related to security, namely the number of homicide cases, the victim proportion, the proportion of people who feel safe walking alone in the area where they live, and the proportion of victims of violence that  reported to the police in the past year using five hierarchical clustering methods, namely: Single-Linkage, Average-Linkage, Complete-Linkage, Ward, and Division Analysis. Then, methods were validated and compared using six cluster validations to obtain the most compact method. The results showed that Ward's method outperformed the others and produced three clusters. Clusters 1, 2, and 3 contained 18, 5, and 11 provinces respectively.
Pengaruh Gaya Kepemimpinan, Disiplin dan Motivasi Kerja Terhadap Kinerja Pegawai Milenial di PT PLN (PERSERO) UP3 PALEMBANG Reysia Chelsy Santoso; Juhaini Alie
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11148

Abstract

This study aims to analyze the influence of leadership style, work discipline, and work motivation on the performance of millennial employees at PT PLN (Persero) UP3 Palembang. The research is motivated by the predominance of the millennial generation in the workplace, which has unique characteristics and high expectations for a flexible, supportive, and participatory work environment. A quantitative approach was used, employing descriptive methods and multiple linear regression analysis. The sample consisted of 123 millennial employees selected through a saturated sampling technique. The results show that leadership style, work discipline, and motivation simultaneously have a significant effect on employee performance, with an F-value of 76.702 and a significance level of 0.000. Partially, all three variables also have a significant effect with t-values of: leadership style (46.59), work discipline (21.60), and work motivation (34.08). The coefficient of determination (R2) is 0.951, indicating that 95.1% of the variation in millennial employee performance is explained by these three variables. Work motivation is the most dominant factor influencing performance. This study provides managerial implications in improving motivation systems, implementing participative leadership styles, and enforcing discipline through educational approaches to optimize millennial employee performance at PT PLN (Persero) UP3 Palembang.
Pengaruh Work Life Balance, Motivasi Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan PT PLN (PERSERO) UP3 BENGKULU Edo Zulkarnain; Juhaini Alie
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11185

Abstract

This study aims to analyze the effect of work-life balance, work motivation, and job satisfaction on employee performance at PT PLN (Persero) UP3 Bengkulu. A quantitative research approach was employed using questionnaires as the data collection method. The population consisted of 126 employees, and a saturated sampling technique was applied. Data were analyzed using multiple linear regression after passing classical assumption tests. The results indicate that work-life balance, work motivation, and job satisfaction individually have a positive and significant effect on employee performance. Simultaneously, these three variables also significantly influence employee performance, with job satisfaction being the most dominant factor. The findings suggest that improving employee performance requires an integrated human resource management strategy that supports work-life balance, enhances motivation, and ensures job satisfaction.
Pengaruh Kompetensi,Motivasi dan Kinerja Pegawai Terhadap Kepuasan Pelanggan PT PLN (Persero) UP3 Palembang Mulyadi Sinaga; Juhaini Alie
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11186

Abstract

This study aims to analyze the effect of employee competence, work motivation, and employee performance on customer satisfaction at PT PLN (Persero) UP3 Palembang. A descriptive quantitative method was used, with data collected through questionnaires distributed to 120 customers. Multiple linear regression analysis was conducted using SPSS version 22. The results indicate that competence, work motivation, and employee performance have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination of 39.7% shows that customer satisfaction is influenced by these three variables. The findings emphasize the importance of human resource management in improving the quality of public services.
Pengaruh Motivasi, Kompetensi, Dan Kompensasi Terhadap Kinerja Pegawai Dinas Pendidikan Kota Palembang Chatrunnas, Rully; Alie, Juhaini
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 5 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/2xqyk742

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, kompetensi, dan kompensasi terhadap kinerja pegawai. Kinerja pegawai merupakan salah satu indikator utama dalam menilai efektivitas suatu organisasi. Motivasi, Kompetensi, dan kompensasi dipandang sebagai faktor internal yang mampu mendorong pegawai untuk mencapai target kerja secara optimal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 115 responden. Analisis data dilakukan menggunakan regresi linear berganda. Hasil regresi menunjukkan bahwa motivasi (β = 0,145, p < 0,05), kompetensi (β = -0,121, p < 0,05), dan kompensasi (β = -0,108, p < 0,05) berpengaruh signifikan terhadap kinerja. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, variabel motivasi (Mt), Kompetensi (Kpt), dan kompensasi (Kps) berpengaruh signifikan terhadap kinerja pegawai (Kp). Temuan ini menunjukkan pentingnya peran manajerial dalam mengelola sumber daya manusia melalui penguatan motivasi, peningkatan kualitas kompetensi, serta kesejahteraan kompensasi guna mencapai kinerja optimal dalam organisasi.
Strategi Branding, Promosi Dan Inovasi Produk Dalam Meningkatkan Penjualan Toko Pempek Lala Di Palembang Sari, Suci Mayang; Juhaini Alie; Emilda, Emilda
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16417

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi branding, promosi, dan inovasi produk terhadap peningkatan penjualan pada Toko Pempek Lala di Palembang. Permasalahan penelitian ini dilatarbelakangi oleh semakin ketatnya persaingan usaha pempek, keterbatasan pemanfaatan promosi digital, serta minimnya inovasi produk yang berpotensi menghambat pertumbuhan penjualan. Penelitian ini menggunakan pendekatan kuantitatif dengan populasi sebanyak 80 konsumen dan teknik pengambilan sampel jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa strategi branding, promosi, dan inovasi produk secara simultan berpengaruh positif dan signifikan terhadap peningkatan penjualan, serta secara parsial masing-masing variabel juga berpengaruh positif dan signifikan. Temuan ini menunjukkan bahwa penguatan citra merek, pelaksanaan promosi yang efektif, dan pengembangan produk yang inovatif berperan penting dalam meningkatkan penjualan Toko Pempek Lala di Palembang
Co-Authors Agustina Agustina Ahmad Sanmorino Akbar , M. Alif Aldi, Muhammad Rahmad Ali Alfarizi Ali, Marzuki Alsha, Muhammad Raffy Anugra Amrina Rosyada Anggi Prissilia Ardiansyah Sarman Ariati, Nining Aris Munandar Arsita, Resi Attiahilla , Ranaya Bekti Setiadi Callistasari, Nidia Putri Chatrunnas, Rully Darma, Mgs. Prima Delvi Rahma Novianti Deninta, Dinda Dwi Dewi Agnesia Dwi Fury Maulina Dwi Utami, Della Edi Susanto Edo Zulkarnain Emilda, Emilda Endah Dewi Purnamasari Fahlevie, Recja Fitriani Fitriani Fitriani Ghina, Aliah Godlyfe Smarthene Ryck Hawai Halima Eka Diansari Hamid Halin HASANAH, Nabila Irawan Irawan Jefirstson Richset Riwu Kore Jefirstson Richset Riwukore Jefirstson Richset Riwukore John Roni Coyanda Jurlinda Jurlinda Krisman B Riwu Kore Lestari, Yeyen Linda Linda Luis Marnisah Luis Marnisah Luis Marnisah Riwukore M. Fadhil Ramadhan Nurbani M. Hafis Erlangga Manafe, Graendy Zimrat Marnisah, Luis Megat Norulazmi Megat Mohamed Noor Meilin Veronica Mellynda Adelia Muhammad Fadhil Amrullah Muhammad Haviz Irfani Muhammad Kurniawan DP Muhammad Muhardeny Mulyadi Sinaga Nadinta Ardianty Nazori Suhandi Oscar, Jimmi Pratiwi , Imanda Ajeng Putra, Prima Darma Putri, Melia Sari Onika Putri, Nindi Savira Rapiudinsyah, Ahmad raudatul jannah Rendra Gustriansyah Reysia Chelsy Santoso Riwu Kore, Firda R Riwu Kore, Jefirstson R Romadlona, Ariatna Roswaty Roswaty Roswaty Rudi Heriansyah Russela, Russela S, Adam Gheral Sabina, Veni Allya Sandys Vena Ade Putri Hattu Saputra, Muh Febrianto Ello Sari, Suci Mayang Sartika, Dewi Saskia Maharani Septiana Septiana Shafiera Lazuarni Shinta Puspasari Shinta Yunita Siska Wulandari, Siska Siti Komariah Hildayanti Siti Komariah Hildayanti Siti Ulfa Ridayani Sofi Tamara Sukesih, Ade Ayu Suwirya Tjandra Syabitha, Fidya Nur Tabrani Tabrani Tampubolon, Miranda Roulina Tiara Yudianita Tien Yustin Tien Yustini Tien Yustini Tien Yustini Tien Yustini Tien Yustini, Tien Trevinata bella Tri Maradona Fajar Putra Tsabita, Putri Valentika, Chindhi Putri Veronica, Meilin Veronika, Meilin Wadud, Muhammad Wulanda, Sanza Vittria Yogi Darminto Yogie Ardiwinata, Yogie Yosef Ekliopas Ishak Rohi