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All Journal JURNAL SAINS PEMASARAN INDONESIA JUITA : Jurnal Informatika Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Sinkron : Jurnal dan Penelitian Teknik Informatika Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System JEM17: Jurnal Ekonomi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) ILKOM Jurnal Ilmiah Jurnal Ilmu Manajemen (JIMMU) Jurnal Informatika Global MBIA Jurnal Mantik Jurnal Abdimas Mandiri Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Journal of Computer Networks, Architecture and High Performance Computing Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Media Ekonomi International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Madani: Jurnal Pengabdian Ilmiah. Jurnal Manajemen Bisnis Kewirausahaan Golden Ratio of Data in Summary Jurnal Saintifik Jurnal Pengabdian West Science Jurnal Software Engineering and Computational Intelligence Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi, Manajemen, Akuntansi
Juhaini Alie
Program Studi Magister Manajemen Universitas Indo Global Mandiri
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Empowering MSMEs Through Product Branding Innovation and Rengginang Location Digitalization: A Case Study in Mainan Village Pratiwi , Imanda Ajeng; Akbar , M. Alif; Wulandari, Siska; Alie, Juhaini; Munandar, Aris; Ghina, Aliah
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1685

Abstract

Empowering Micro, Small, and Medium Enterprises (MSMEs) is a strategic agenda for driving inclusive economic growth in Indonesia. This study explores MSME empowerment strategies through rengginang product innovation in Mainan Village. Using a descriptive qualitative approach and case studies, the research highlights various aspects of product development, marketing digitalization, and branding strategies. The results show that product innovation, packaging, and the use of digital technology can improve business competitiveness and sustainability. Continuous mentoring, multi-stakeholder collaboration, and a locally-based approach are key factors in the success of MSME empowerment in this village.
Digitalization Strategy for Tailoring UMKM Branding in Mainan Village Banyuasin Callistasari, Nidia Putri; Jannah, Raudatul; Aldi, Muhammad Rahmad; Alie, Juhaini; Munandar, Aris; Ghina, Aliah
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1686

Abstract

This Community Service Program (KKN) was conducted in Mainan Village, Sembawa District, Banyuasin Regency, with a focus on branding digitalization strategies for local sewing MSMEs. The home-based sewing business targeted by the program is owned by Mrs. Sandiya, who previously lacked a business identity, such as a brand name, logo, banner, or attractive product packaging. The methods used included surveys and interviews, planning, implementation, and evaluation. The implementation stages included creating the business name "Sandiya Fashion", designing a logo, banner, packaging stickers, and creating social media accounts (Facebook) to expand marketing reach. The results of the mentoring showed increased brand awareness, ease of consumer recognition, and location of the business, and increased product visual appeal. This branding digitalization is expected to strengthen the business identity, expand the market, and encourage MSME sales growth in the technology era.
Optimizing Google My Business to Increase the Competitiveness of Mainan Village MSMEs in Thematic Community Service Activities Universitas Indo Global Mandiri Sabina, Veni Allya; Sukesih, Ade Ayu; Deninta, Dinda Dwi; Alie, Juhaini; Munandar, Aris; Ghina, Aliah
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1700

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, yet they still face challenges in digitalization. The Thematic Community Service Program (KKNT) in Mainan Village, Sembawa District, Banyuasin Regency, aimed to enhance the digital capacity of MSMEs through the use of Google My Business (GMB). The methods used included observation, seminars, training, and evaluation. The results showed that MSMEs were able to create and manage Google My Business (GMB) accounts independently. A case study of the Rengginang Ceu Eem business demonstrated that the business profile was successfully displayed on Google Search and Google Maps with complete information, including the business name, category, address, operating hours, and telephone number. The use of Google My Business (GMB) has been proven to increase business visibility, expand marketing reach, and strengthen consumer trust. This activity significantly contributes to encouraging the digital transformation of MSMEs in villages to be more adaptive to modern market competition.
Utilization of Local Cassava Plants to Make Tape as an Effort to Empower MSMEs in Mainan Village Fitriah; S, Adam Gheral; Attiahilla , Ranaya; Putri, Nindi Savira; Alie , Juhaini; Munandar, Aris; Ghina, Aliah
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1725

Abstract

This study analyzes the utilization of local cassava plants through processing them into tape as a strategy for empowering MSMEs in Mainan Village. The research method used a qualitative approach with literature studies and field observations to examine the production process, economic contribution, and challenges faced. The results show that processing cassava into tape provides significant added value through increased income, job creation, and strengthening the village's economic identity. Furthermore, product innovation and business mentoring have proven to be strategic factors in increasing the competitiveness of tape MSMEs. However, limited capital, the need for halal certification, and product quality standards remain major obstacles that must be overcome. Therefore, multi-stakeholder collaboration based on the Pentahelix model is considered essential to encourage the development of tape MSMEs as an example of sustainable local economic empowerment practices.
Pengaruh Disiplin Kerja, Motivasi Kerja Dan Kompensasi Terhadap Kinerja Karyawan Di Yayasan Dhuafa Mulia Palembang Oscar, Jimmi; Marnisah, Luis; Alie, Juhaini
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.11311

Abstract

Tujuan penelitian ini adalah untuk mengetahui hasil analisis pengaruh disiplin kerja, motivasi kerja dan kompensasi terhadap kinerja karyawan di Yayasan Dhuafa Mulia Palembang. Penelitian menggunakan metode kuantitatif deskriptif, populasi 110 karyawan Yayasan Dhuafa Mulia Palembang, 110 diambil sebagai sampel penelitian menggunakan rumus product moment, pengumpulan data menggunakan teknik kuesioner/angket. Pengelolaan data menggunakan tools analisis SPSS versi 23. Waktu penelitian ialah sejak Agustus 2022 sampai dengan Januari 2023. Hasil output data diolah dengan SPSS, bahwa disiplin kerja, motivasi kerja dan kompensasi berpengaruh terhadap kinerja karyawan dengan tingkat signifikasi nilai F hitung adalah sebesar 79,309. Sedangkan nilai F tabel didapat dengan melihat pada distribusi F tabel dengan N = 110 signifkan 0,05 serta jumlah variabel independen 3 maka nilai F tabel sebesar 2,690. Berdasarkan perhitungan di atas nilai F hitung sebesar 136,906 > F tabel sebesar 2,690 serta nilai signifikansi sebesar 0,000 lebih kecil dari pada 0,05 maka H4 diterima dan dapat disimpulkan bahwa Disiplin Kerja, Motivasi Kerja serta Kompensasi secara bersama-sama berpengaruh signifikan terhadap Kinerja Karyawan. Kesimpulan penelitian bahwa (1) Disiplin kerja karyawan dengan mematuhi segala peraturan instansi berpengaruh secara signifikan terhadap kinerja karyawan di Yayasan Dhuafa Mulia Palembang (2) Motivasi Kerja berpengaruh signifikan terhadap kinerja karyawan di Yayasan Dhuafa Mulia Palembang (3) Kompensasi berpengaruh signifikan terhadap kinerja karyawan di Yayasan Dhuafa Mulia Palembang. Dari hasil regresi diperoleh hasil bahwa motivasi kerja berpengaruh paling besar terhadap kinerja karyawan di Yayasan Dhuafa Mulia Palembang yaitu sebesar 3,162
Customer Segmentation For Digital Marketing Based on Shopping Patterns Alie, Juhaini; Gustriansyah, Rendra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.209

Abstract

Customer segmentation is the customer grouping based on similar shopping behavior or patterns. Inappropriate customer segmentation can have negative impacts, such as lost marketing opportunities, resource inefficiencies, loss of potential customers, and decreased performance, and business profits, especially in customer satisfaction. Therefore, this study aims to develop a customer segmentation model for digital marketing. This model is based on customer shopping patterns using the Recency-Frequency-Monetary (RFM) model and the Partitioning Around Medoids (PAM) method. The research data is historical customer purchase data consisting of 18,535 transactions and 541,909 transaction details from 4,339 customers for 3,665 product items over two years. The research variables focus on the model used: recency, frequency, and monetary. The five customer segments generating from this study are main, potential, general, minimum, and prospective customer. The internal validation results show that the minimum C-Index value is 0.1429 (close to zero), and the maximum Calinski-Harabasz Index value is 512.9553. It shows that the quality of customer segmentation results is good. In other words, the model can identify correlations between customer segments and shopping patterns and preferences. In this way, marketers can optimize services, adjust strategies, and offer the right products for each customer segment. Further research can be directed at product segmentation. Keywords: partitioning around medoids, digital marketing, shopping pattern, recency-frequency-monetary, customer segmentation
Pengaruh Perkembangan Karir, Pendapatan dan Pengawasan Supervisor Terhadap Kepuasan Kerja Karyawan Magang Bakti: Studi Kasus BCA KCU Masjid Lama Trevinata bella; Juhaini Alie
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2230

Abstract

This study aims to determine whether career development, income, and supervisor supervision have an influence on job satisfaction of BCA KCU MASJID LAMA bakti intern employees. The population in the study were all apprentice employees of BCA KCU MASJID LAMA, totaling 100 people. The sample method used in this study is the saturated sample method because of sampling all employees. This study uses multiple linear regression analysis techniques. The results of this study indicate that career development and supervisor supervision have a significant effect on job satisfaction while income has no significant effect on job satisfaction.
Pengaruh Lingkungan Kerja, Kompensasi dan Semangat Kerja Terhadap Kinerja Driver di Wilayah Palembang Halima Eka Diansari; Juhaini Alie
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2527

Abstract

This research aims to determine the influence of the work environment, compensation and work morale on the performance of Gojek drivers in the Palembang area. The research design used in this research uses an associative method. The analytical methods used are quantitative and qualitative methods. The variables used are 3 independent variables, namely motivation, work discipline and work environment and the dependent variable is employee performance. The research data sample used in the research was 100. The analytical tools used were the classical assumption model test, multiple linear regression analysis, coefficient of determination, F test and t test. The research results show that simultaneously the variables of work environment, compensation and work morale influence the performance of Gojek drivers in the Palembang area. Partially, it shows that the work environment has an influence on the performance of Gojek drivers. Compensation affects the performance of Gojek drivers. Work enthusiasm influences the performance of Gojek drivers in the Palembang area.
PELATIHAN DAN SOSIALISASI PENGEMBANGAN INOVASI PRODUK KERIPIK SINGKONG SEBAGAI UPAYA PENINGKATAN UMKM DI DESA PETANANG KECAMATAN LEMBAK PROVINSI SUMATERA SELATAN Tsabita, Putri; Syabitha, Fidya Nur; Hasanah, Nabila; Putra, Prima Darma; Veronika, Meilin; Alie, Juhaini
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.32474

Abstract

UMKM memainkan peran penting dalam perekonomian Indonesia dengan kontribusi signifikan terhadap PDB dan penyediaan lapangan kerja. Desa Petanang di Kecamatan Lembak, Kabupaten Muara Enim, memiliki potensi besar dalam produksi singkong, terutama keripik singkong sebagai produk unggulan. Namun, tantangan seperti kurangnya inovasi produk, akses pasar terbatas, dan pengetahuan manajemen usaha yang minim menghambat daya saing produk ini. Penelitian ini bertujuan untuk meningkatkan keterampilan dan pengetahuan pelaku UMKM di Desa Petanang melalui pelatihan dan sosialisasi pengembangan inovasi produk keripik singkong dalam Program KKN Tematik MBKM. Metode yang digunakan adalah Participatory Action Research (PAR), melibatkan pelaku UMKM secara aktif dalam survei awal, pelatihan teknik produksi, pengemasan, dan strategi pemasaran, serta evaluasi. Hasil menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan peserta, terutama dalam produksi variasi rasa dan kemasan yang menarik. Sosialisasi pemasaran berhasil meningkatkan kesadaran akan pentingnya branding dan pemasaran digital. Inovasi produk seperti pengembangan rasa baru meningkatkan minat konsumen dan daya saing di pasar. Pelatihan ini tidak hanya meningkatkan kompetensi individu tetapi juga memperkuat kapasitas UMKM secara keseluruhan. Penelitian ini memberikan model pemberdayaan UMKM yang dapat diadopsi oleh desa lain, serta menunjukkan pentingnya kolaborasi antara akademisi dan masyarakat dalam pengembangan UMKM.
PEMBERDAYAAN UMKM UNTUK PENINGKATAN NILAI PEREKONOMIAN MELALUI POTENSI YANG ADA DI DESA PETANANG Saputra, Muh Febrianto Ello; Russela, Russela; Lestari, Yeyen; Darma, Mgs. Prima; Veronica, Meilin; Alie, Juhaini; Ardiwinata, Yogie
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.33153

Abstract

Desa Petanang memiliki potensi sumber daya alam yang melimpah, terutama dalam budidaya singkong, yang hingga saat ini belum dimanfaatkan secara optimal untuk meningkatkan perekonomian lokal. Usaha Mikro, Kecil, dan Menengah (UMKM) di desa ini memerlukan pemberdayaan dan inovasi untuk mengolah potensi tersebut menjadi produk bernilai jual tinggi. Oleh karena itu, pengabdian ini bertujuan untuk memberdayakan UMKM melalui pengembangan produk olahan singkong, yaitu "Singkong Krenyes" dan "Keripik Daun Singkong." Metode yang digunakan mencakup pelatihan langsung, pendampingan dalam proses produksi, pengemasan, serta strategi pemasaran yang efektif. Selama program, para peserta mendapatkan keterampilan baru yang berfokus pada peningkatan kualitas produk dan pengetahuan tentang strategi pemasaran digital. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam kemampuan pengolahan dan pemasaran produk oleh pelaku UMKM, yang berimbas pada peningkatan pendapatan dan kesejahteraan masyarakat setempat. Selain itu, produk-produk ini diharapkan menjadi ikon kuliner Desa Petanang, yang tidak hanya meningkatkan daya saing di pasar lokal, tetapi juga membuka peluang ekspansi ke pasar yang lebih luas. Pengabdian ini memberikan kontribusi penting dalam pengembangan ekonomi desa melalui optimalisasi potensi lokal dan pemberdayaan masyarakat.
Co-Authors Agustina Agustina Ahmad Sanmorino Akbar , M. Alif Aldi, Muhammad Rahmad Ali Alfarizi Ali, Marzuki Alsha, Muhammad Raffy Anugra Amrina Rosyada Anggi Prissilia Ardiansyah Sarman Ariati, Nining Aris Munandar Arsita, Resi Attiahilla , Ranaya Bekti Setiadi Callistasari, Nidia Putri Chatrunnas, Rully Darma, Mgs. Prima Delvi Rahma Novianti Deninta, Dinda Dwi Dewi Agnesia Dwi Fury Maulina Dwi Utami, Della Edi Susanto Edo Zulkarnain Emilda, Emilda Endah Dewi Purnamasari Fahlevie, Recja Fitriani Fitriani Fitriani Ghina, Aliah Godlyfe Smarthene Ryck Hawai Halima Eka Diansari Hamid Halin HASANAH, Nabila Irawan Irawan Jefirstson Richset Riwu Kore Jefirstson Richset Riwukore Jefirstson Richset Riwukore John Roni Coyanda Jurlinda Jurlinda Krisman B Riwu Kore Lestari, Yeyen Linda Linda Luis Marnisah Luis Marnisah Luis Marnisah Riwukore M. Fadhil Ramadhan Nurbani M. Hafis Erlangga Manafe, Graendy Zimrat Marnisah, Luis Megat Norulazmi Megat Mohamed Noor Meilin Veronica Mellynda Adelia Muhammad Fadhil Amrullah Muhammad Haviz Irfani Muhammad Kurniawan DP Muhammad Muhardeny Mulyadi Sinaga Nadinta Ardianty Nazori Suhandi Oscar, Jimmi Pratiwi , Imanda Ajeng Putra, Prima Darma Putri, Melia Sari Onika Putri, Nindi Savira Rapiudinsyah, Ahmad raudatul jannah Rendra Gustriansyah Reysia Chelsy Santoso Riwu Kore, Firda R Riwu Kore, Jefirstson R Romadlona, Ariatna Roswaty Roswaty Roswaty Rudi Heriansyah Russela, Russela S, Adam Gheral Sabina, Veni Allya Sandys Vena Ade Putri Hattu Saputra, Muh Febrianto Ello Sari, Suci Mayang Sartika, Dewi Saskia Maharani Septiana Septiana Shafiera Lazuarni Shinta Puspasari Shinta Yunita Siska Wulandari, Siska Siti Komariah Hildayanti Siti Komariah Hildayanti Siti Ulfa Ridayani Sofi Tamara Sukesih, Ade Ayu Suwirya Tjandra Syabitha, Fidya Nur Tabrani Tabrani Tampubolon, Miranda Roulina Tiara Yudianita Tien Yustin Tien Yustini Tien Yustini Tien Yustini Tien Yustini Tien Yustini, Tien Trevinata bella Tri Maradona Fajar Putra Tsabita, Putri Valentika, Chindhi Putri Veronica, Meilin Veronika, Meilin Wadud, Muhammad Wulanda, Sanza Vittria Yogi Darminto Yogie Ardiwinata, Yogie Yosef Ekliopas Ishak Rohi