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Pengaruh Kualitas Produk dan Promosi terhadap Kepuasan Pelanggan dengan Kepercayaan Pelanggan Sebagai Variabel Mediator pada Layanan Pascabayar di PLN UP3 Ogan Ilir ULP Indralaya Manadona, Akbar; Wadud, Muhammad
Jurnal Disrupsi Bisnis Vol. 9 No. 1 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i1.56659

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk dan promosi terhadap kepuasan pelanggan dengan kepercayaan pelanggan sebagai variabel mediasi. Studi dilakukan pada pelanggan layanan pascabayar PLN UP3 Ogan Ilir ULP Indralaya, dengan latar belakang tingginya keluhan pelanggan terkait tagihan, keterlambatan informasi, dan kurangnya pemahaman manfaat layanan, meskipun kualitas dan promosi telah ditingkatkan. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Partial Least Square Structural Equation Modeling (PLS-SEM). Data diperoleh melalui kuesioner yang disebarkan kepada 131 responden, menggunakan sampel acak (Random Sampling). Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepercayaan dan kepuasan pelanggan. Promosi juga berpengaruh positif terhadap kepercayaan, namun dampak langsungnya terhadap kepuasan pelanggan relatif lemah. Kepercayaan pelanggan terbukti memiliki pengaruh positif terhadap kepuasan dan berperan sebagai mediator dalam hubungan antara kualitas produk dan promosi terhadap kepuasan pelanggan. Temuan ini menegaskan bahwa kepercayaan menjadi faktor kunci dalam meningkatkan kepuasan pelanggan melalui kualitas dan promosi. Implikasi praktisnya, PLN perlu fokus pada peningkatan kualitas layanan secara berkelanjutan dan menyampaikan promosi secara transparan untuk membangun kepercayaan pelanggan. Secara akademik, penelitian ini berkontribusi dalam pengembangan model kepuasan pelanggan dengan pendekatan mediasi.
Sosialisasi dan pelatihan aplikasi buku warung untuk pencatatan keuangan umkm di Desa Lalang Sembawa Endang Kristianing; Chintya Rafiana; Christina Adelia; Marcello Erilio; Susi Handayani; Emilda Emilda; Muhammad Wadud
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.34221

Abstract

AbstrakKegiatan pengabdian ini bertujuan membantu pelaku UMKM di Desa Lalang Sembawa agar lebih memahami pentingnya pencatatan keuangan yang teratur dan sistematis, sekaligus mengenalkan penggunaan aplikasi Buku Warung sebagai solusi digital. Selama ini, sebagian besar UMKM masih mencatat keuangan secara manual, di buku tulis, atau bahkan tidak mencatat sama sekali, sehingga menyulitkan mereka dalam mengelola arus kas, memantau kondisi usaha, dan menyusun laporan keuangan. Kegiatan ini dilakukan melalui serangkaian tahapan, seperti observasi awal, penyuluhan mengenai manfaat pencatatan, serta pelatihan langsung penggunaan aplikasi Buku Warung secara bersama-sama. Hasilnya menunjukkan bahwa para peserta mulai memahami manfaat pencatatan keuangan digital, serta mampu menggunakan fitur dasar aplikasi seperti mencatat transaksi harian, mengelola utang-piutang, dan membuat laporan keuangan sederhana. Kegiatan ini terbukti cukup efektif dalam meningkatkan kesadaran finansial dan kemampuan digital para pelaku UMKM. Ke depannya, program ini diharapkan dapat berlanjut melalui pendampingan berkelanjutan serta pelatihan lanjutan, sehingga UMKM menjadi lebih mandiri, adaptif terhadap teknologi, dan profesional dalam pengelolaan keuangan usahanya. Kata Kunci: UMKM; pencatatan keuangan; aplikasi buku warung; sosialisasi; pelatihan. AbstractThis community service activity aimed to help MSME (Micro, Small, and Medium Enterprises) actors in Lalang Sembawa Village better understand the importance of financial record-keeping and introduce them to the use of the BukuWarung application. Until now, most MSMEs in the area still keep financial records manually—or not at all—making it difficult for them to manage their businesses effectively. The program included initial observation, educational sessions, and hands-on training using the application in a participatory way. As a result, participants began to understand the benefits of proper financial documentation and were able to use basic features of the app, such as recording daily transactions, managing debts and receivables, and generating simple financial reports. This activity proved effective in raising awareness and improving the digital skills of MSME actors. Going forward, the program is expected to continue through regular mentoring and further training, so that MSMEs can become more independent and professional in managing their business finance. Keywords: MSMEs; financial recording; Buku Warung application; socialization; training.
Analisis Pengaruh People, Process, dan Physical Evidence Terhadap Kepuasan Pasien X Palembang Marhamah, Marhamah; Wadud, Muhammad
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10424

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh People, Process, dan Physical Evidence terhadap Kepuasan Pasien di Klinik X Palembang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 148 responden dengan teknik total sampling. Analisis data dilakukan menggunakan analisis regresi linear berganda dengan bantuan SPSS versi 25, yang diawali dengan uji asumsi klasik, uji hipotesis parsial (uji t), uji hipotesis simultan (uji F), serta uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial People, Process, dan Physical Evidence berpengaruh positif dan signifikan terhadap Kepuasan Pasien. Berdasarkan nilai koefisien regresi terstandarisasi, Physical Evidence merupakan variabel yang memiliki pengaruh paling dominan terhadap Kepuasan Pasien. Temuan ini menunjukkan bahwa kualitas fasilitas fisik, kenyamanan lingkungan, serta penataan lingkungan pelayanan berperan penting dalam membentuk persepsi pasien terhadap kualitas layanan pada tingkat klinik. Selanjutnya, hasil uji simultan menunjukkan bahwa People, Process, dan Physical Evidence secara bersama-sama berpengaruh signifikan terhadap Kepuasan Pasien, yang menandakan bahwa model regresi yang digunakan layak secara statistik. Nilai koefisien determinasi menunjukkan bahwa variabel bebas dalam penelitian ini mampu menjelaskan sebagian besar variasi Kepuasan Pasien, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa peningkatan Kepuasan Pasien pada klinik pelayanan kesehatan primer memerlukan strategi pemasaran jasa yang terintegrasi, dengan Physical Evidence sebagai fokus utama, yang didukung oleh efektivitas proses pelayanan dan kompetensi sumber daya manusia.
Pengaruh Reliability, Responsiveness, Assurance, Empathy, dan Tangibles terhadap Daya Saing PT Samudera Sriwijaya Logistik Kurnia, Wawan; Wadud, Muhammad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7361

Abstract

The logistics service industry plays a crucial role in national and international economic development, driven by rapid growth in e-commerce and global trade. However, intense competition and rising demands for efficiency and innovation require companies to enhance their competitiveness through improved service quality, including reliability, responsiveness, assurance, empathy, and tangibles. This study analyzes the impact of service quality on the competitiveness of PT Samudera Sriwijaya Logistik using a quantitative approach with multiple regression analysis. Data were collected from 50 respondents through Proportionate Stratified Random Sampling. Validity, reliability, and classical assumption tests ensured model accuracy, while hypothesis testing employed the Goodness of Fit test, F-test, and t-test. Findings indicate that service reliability has the most significant impact on competitiveness, followed by tangibles, empathy, responsiveness, and assurance. Regression analysis shows that reliable and responsive services, supported by adequate facilities, enhance customer trust and satisfaction. The company has implemented policies such as delivery SOPs, service quality standards, and employee training to strengthen its competitive position. By prioritizing reliability, tangible assets, and customer-focused strategies, PT Samudera Sriwijaya Logistik can maintain its standing as a leading logistics service provider in a highly competitive industry.
Pengaruh Iklim Organisasi, Pengembangan Karir, dan Stress Kerja Terhadap Kinerja Guru di SD MI Plus El-Hurriyah, Bekasi Hesty Febriani; Muhammad Wadud
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7330

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This study aims to determine whether Organizational Climate, Career Development and Work Stress have an effect on Teacher Performance. This study was conducted at SD MI Plus El-Hurriyah, Bekasi. The research method used in this study is a quantitative method. The population in this study were all teachers at the Nurul Ilmi Banyuasin Integrated Education Institution, while the number of samples used was 102 respondents using saturated sampling techniques. The instrument in this study used a questionnaire. The data analysis method in this study used descriptive statistical tests, instrument quality tests, classical assumption tests, multiple regression analysis and hypothesis tests. Based on the results of this study, it is known that the variables of organizational climate, career development and work stress have a significant effect on teacher performance at SD MI Plus El-Hurriyah, Bekasi. with a calculated F value of 32.079 while the F table value is 4.368 thus the calculated F 32.079> F table 4.368. The results of the Determination Test show that the R-Square value is 0.480 or 48.0%, this indicates that the variables of Organizational Climate, Career Development and Work Stress are able to influence Teacher Performance by 52.0%, the remaining 100% - 48.0% = 52% is explained by other variables or factors that are not studied. In a good and optimal organizational climate, career development and work stress will have a good impact on teachers in carrying out their duties and responsibilities so that it will have a positive impact on improving teacher performance and the quality of student learning.
Analisis Pengaruh People, Process, dan Physical Evidence Terhadap Kepuasan Pasien X Palembang Marhamah Marhamah; Muhammad Wadud
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10424

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh People, Process, dan Physical Evidence terhadap Kepuasan Pasien di Klinik X Palembang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 148 responden dengan teknik total sampling. Analisis data dilakukan menggunakan analisis regresi linear berganda dengan bantuan SPSS versi 25, yang diawali dengan uji asumsi klasik, uji hipotesis parsial (uji t), uji hipotesis simultan (uji F), serta uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial People, Process, dan Physical Evidence berpengaruh positif dan signifikan terhadap Kepuasan Pasien. Berdasarkan nilai koefisien regresi terstandarisasi, Physical Evidence merupakan variabel yang memiliki pengaruh paling dominan terhadap Kepuasan Pasien. Temuan ini menunjukkan bahwa kualitas fasilitas fisik, kenyamanan lingkungan, serta penataan lingkungan pelayanan berperan penting dalam membentuk persepsi pasien terhadap kualitas layanan pada tingkat klinik. Selanjutnya, hasil uji simultan menunjukkan bahwa People, Process, dan Physical Evidence secara bersama-sama berpengaruh signifikan terhadap Kepuasan Pasien, yang menandakan bahwa model regresi yang digunakan layak secara statistik. Nilai koefisien determinasi menunjukkan bahwa variabel bebas dalam penelitian ini mampu menjelaskan sebagian besar variasi Kepuasan Pasien, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa peningkatan Kepuasan Pasien pada klinik pelayanan kesehatan primer memerlukan strategi pemasaran jasa yang terintegrasi, dengan Physical Evidence sebagai fokus utama, yang didukung oleh efektivitas proses pelayanan dan kompetensi sumber daya manusia.
PENGARUH KOMITMEN KARYAWAN, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PERUMDA AIR MINUM TIRTA RANDIK MUSI BANYUASIN Meila Piura; Muhammad Wadud
JIEM : Journal Of International Entrepreneurship And Management Vol 5 No 01 (2026): JIEM : Journal Of International Entrepreneurship And Management
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jiem.v5i01.2603

Abstract

This study examines the influence of employee commitment, work discipline, and work motivation on employee performance at PERUMDA Air Minum Tirta Randik Musi Banyuasin. A quantitative approach with a causal associative design was employed. The population consisted of 382 employees, and 195 respondents were selected using proportionate stratified random sampling. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 25. The findings reveal that employee commitment, work discip line, and work motivation each have a positive and significant effect on employee performance. Simultaneously, the three variables also significantly influence employee performance, with a coefficient of determination (R²) of 0.689, indicating that 68.9% of the variation in employee performance is explained by the proposed model. Employee commitment emerged as the most dominant variable affecting performance. Therefore, strengthen ing employee commitment, supported by improved work discipline and motivation, is essential to enhance employee performance and organizational service quality.
Strategic Digital Capabilities and Business Growth in Digital-Native SMEs: A Conceptual and Empirical Exploration Muhammad Wadud; Arifin Fajar Putera; Shinta Yunita; Marhamah; Panca Tuah Tuha
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.310

Abstract

The rapid expansion of the digital economy has transformed the business landscape of micro enterprises in Indonesia, particularly among digital-native home industries that operate entirely based on digital platforms from their inception. As the largest digital market in Southeast Asia, Indonesia has experienced a significant increase in technology adoption by small enterprises through social commerce platforms, online marketplaces, and digital payment systems. However, while prior studies have largely focused on the digital transformation of traditional SMEs, limited attention has been given to digital-native home industries, creating a gap in understanding the drivers of their business growth. This study aims to analyse the role of digitalisation in fostering business growth among digital-native home industries by integrating a conceptual model with preliminary empirical insights. A mixed exploratory design was employed, consisting of a structured literature review, a small-scale survey of 20 digital-native home industry owners, and semi-structured interviews with three key informants. The empirical component is intended to provide exploratory rather than confirmatory evidence. The findings suggest that digitalisation may contribute to expanded market access, improved operational efficiency, and increased revenue opportunities. However, business sustainability appears to depend not only on technology adoption but also on the development of dynamic digital capabilities, including data analytics utilisation, algorithm adaptation, and content-based marketing strategies.
Pelatihan Dasar Meronce sebagai Upaya Menumbuhkan Ekonomi Kreatif di Desa Lalang Sembawa Dhea Kharisma Putri; Susi Handayani; Emilda Emilda; Muhammad Wadud
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9247

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan masyarakat Desa Lalang Sembawa melalui pelatihan dasar meronce sebagai bagian dari pengembangan ekonomi kreatif berbasis potensi lokal. Sasaran kegiatan adalah 28 orang peserta yang terdiri dari ibu rumah tangga dan remaja putri. Metode pelaksanaan dilakukan melalui sosialisasi, pelatihan teknis, dan pendampingan praktik secara langsung. Hasil kegiatan menunjukkan bahwa seluruh peserta mampu menghasilkan 3–5 produk kerajinan sederhana seperti gelang, kalung, bros, dan strap HP. Selain itu, terbentuk komunitas kerajinan desa sebagai wadah untuk pengembangan usaha kreatif secara berkelanjutan. Pelatihan ini tidak hanya memberikan keterampilan teknis, tetapi juga menumbuhkan kesadaran masyarakat mengenai peluang usaha berbasis kerajinan tangan, serta mendorong terbentuknya kolaborasi dengan lembaga lokal seperti BUMDes. Dengan demikian, program ini berkontribusi pada peningkatan kapasitas ekonomi rumah tangga dan penguatan semangat wirausaha masyarakat desa.
Socialization and Training on SGX SICOM for Rubber Farmers in Lalang Sembawa Village, South Sumatera, Indonesia Hafiz Hidayahtullah; Amelia Resta Maharani; Dita Aura Silviyanti; Lira Virna; Susi Handayani; E. Emilda; Muhammad Wadud
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1756

Abstract

The SGX SICOM training was held in Lalang Sembawa Village, Banyuasin Regency, South Sumatra, Indonesia, as a community service activity aimed at increasing the understanding and digital literacy of rubber farmers towards the mechanism of determining the price of natural rubber in the international market. Indonesia, as one of the world's largest natural rubber producers, still faces the challenge of low price literacy among farmers, which weakens their bargaining position with buyers. This activity is designed to bridge the information gap through focus group discussion (FGD) methods, interviews, delivery of interactive materials, and the practice of directly accessing price data on the Singapore Commodity Exchange (SGX SICOM). A total of nine farmers were selected purposively based on their experience and active involvement in rubber cultivation and marketing. Evaluations were carried out using pre-tests and post-tests to measure the improvement of participants' knowledge and skills, with descriptive-quantitative analysis to assess the effectiveness of the activities. The results showed a significant improvement in three key indicators, namely understanding of price determinants increased from 20% to 35%, knowledge of SGX SICOM from 17% to 26%, and the ability to search and analyze rubber prices from 9% to 15%. This activity has proven to be effective in increasing market literacy, price analysis skills, and digital independence of rubber farmers, while providing a positive socio-economic impact in the form of increasing bargaining power and readiness to face global rubber price dynamics.
Co-Authors Aditia, Abdul Rahman Raka Agung Wijaya Agustian, Endy Agustin, Nency Akbar, Achmad Alie, Marzuki Amelia Resta Maharani Amirul Amirul Andini Apriyanti Angga Permana Anita Anita Anita Anita Apriyanti, Andini Arifin Fajar Putera Astuti, Kartini Herma Azra’ie K. Rosni Carolina, Dessy Chintya Rafiana Christina Adelia Dewi Agnesia Dewi, Pitri Rosmala Dhea Kharisma Putri Dita Aura Silviyanti DP, M. Kurniawan Dwi Mulatsih E. Emilda Ego Goper Emilda, Emilda Emilda, Emilda Endah Dewi Purnamasari Endang Kristianing Estiana Asri Fadhila Fanny Andre Dwi Taqwa Fatma Triani Fauzan, M Ammar Febri Yanti Fitria Naztha Primaza Gelisa Gelisa Ghina, Aliah Hafiz Hidayahtullah Hamid Halin Hamid Halin Harshi Romli Harya, M Zaniko Hayani , Eko Saputra Hermawan, Redho Hesty Febriani Hidayatullah, M. Fikri Hikmatul Hasanah Indah Tri Satriani Irmansya, Adhe Iwan Efriady Iwan Efriandy JAYA, IRFAN Juhaini Alie Karim, Azizah Kurnia, Wawan Lesmono, Nanda Kurnia Andi Lira Virna Lusiana, Sindi Ayu M Kurniawan DP M. Kurniawan DP M. Kurniawan, M. Manadona, Akbar Manafe, Elbert Manafe, Yoshilda Marisa Marcello Erilio Marhamah Marhamah Marhamah Marhamah Marhamah Marnisah, Luis Mega Selly Ananda Meila Piura Meilin Veronica Monica Sapitri Muhammad Bahrul Ulum Muhammad Zulfikar Nadinta Ardianty Neksen, Alpin Novita Damayanti Oktarini, Rahmi Dwi Omar Hendro Ovellya Hartami Darmawan Panca Tuah Tuha Putri, Dhea Kharisma Rafika Sari Rafika Sari Rahmad Chandra Ramadhani, Anaya Okta Reta Rosita Richo Mahendra Rionando, Rionando Riwu Kore, Jefirstson R Roswaty Roswaty Roswaty, Roswaty Rusmianita Rusmianita Sapitri, Monica Saputra, Disky Aji Sari, Mayang Alya Satyawan, Robby Shella Nabila Shinta Yunita Siti Komariah Siti Komariah Siti Komariah Hildayanti Siti Shara Aliyah Sofi Tamara Susi Handayani Susi Handayani Susi Handayani Syafarudin Syafarudin Tien Yustini Tien Yustini, Tien Utama, Eko Wijaya Putra Utami, Nadia Utami, Sendi Tri Veliano Denise Watak Wibowo, Danang Prasetio Wulandar, Rika