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All Journal Jurnal Manajemen Terapan dan Keuangan J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Jurnal Pendidikan Siber Nusantara Jurnal Siber Multi Disiplin Siber International Journal of Digital Business Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Dinasti Accounting Review Jurnal Kewirausahan dan Multi Talenta (JKMT)
Yandi, Andri
Universitas Batanghari Jambi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Building Loyalty Amid Café Competition: The Role of Experiential Marketing through Customer Engagement, Self-Expression Value, and Hedonic Value in Cafés in Jambi Hapzi; Andri Yandi
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.1159

Abstract

This study aims to analyze the effect of experiential marketing on customer loyalty through customer engagement, self-expression value, and hedonic value at cafés in Jambi. The study is motivated by the rapid growth of cafés and coffee shops in Jambi City, which has intensified business competition. This research employed a quantitative approach using a survey method. The population of this study consisted of café customers in Jambi City, with a total sample of 135 respondents. The data analysis technique used was Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that experiential marketing has a positive and significant effect on customer engagement, self-expression value, hedonic value, and customer loyalty at cafés in Jambi City. Furthermore, customer engagement does not have a significant effect on customer loyalty. Meanwhile, self-expression value and hedonic value were found to have a positive and significant effect on customer loyalty. Therefore, customer loyalty at cafés in Jambi City is more strongly influenced by emotional experiences, enjoyment, and the alignment between customers’ lifestyles and the café concept.
Determinan Kinerja Aparatur Sipil Negara (ASN) pada Pelayanan Sektor Publik: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti Andri Yandi; Amalina Maharani; Yumna Syaza Kani Putri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 4 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i4.2605

Abstract

Sistem pelayanan publik saat ini menjadi isu kebijakan yang semakin strategis, karena pelayanan publik di Indonesia perbaikannnya cenderung berjalan di tempat sedangkan, dampaknya sangat luas baik itu dalam kehidupan ekonomi, politik, sosial budaya dan lain-lain. Kinerja layanan pada sektor publik merupakan salah satu isu strategis bagi aparatur negara yang harus diaktualisasikan dalam rangka membangun kepercayaan publik, hal ini karena kepercayaan publik berasal dari pelayanan yang berkualitas. Kajian ini mengangkat kinerja pelayanan sektor publik. Penelitian ini terdiri dari beberapa bagian. Pertama, tinjauan literatur berfokus pada kinerja pelayanan pegawai pada sector publik. Kedua, model penelitian dan proposisi yang dikembangkan dalam penelitian ini didasarkan pada tinjauan literatur penelitian-penelitian sebelumnya, seperti factor yang mempengaruhi kinerja pelayanan pegawai sector publik. Dalam konteks kinerja pelayanan sector publik berperan penting dalam teori dan penelitian perilaku organisasi untuk pengembangan organisasi. Hal ini karena kinerja pelayanan yang baik pada akhirnya akan mampu memberikan kepuasan kepada masyarakat. Pelayanan yang optimal pada akhirnya juga akan mampu meningkatkan image organisasi sehingga citra organisasi di mata masyarakat terus meningkat. Adanya citra organisasi yang baik, maka segala yang dilakukan oleh organisasi akan dianggap baik pula. Dalam hubungan ini maka upaya peningkatan kinerja pelayanan publik haruslah berkenaan dengan professional, komitmen, serta senantiasa disiplin dalam bekerja, dimana ketiga kompenen tersebut haruslah terimplementasikan secara maksimal.
Optimizing Digital Marketing in Strengthening Tourist Destination Marketing: A Conceptual Study in the Tourism Sector of Jambi Province Gupron Gupron; M. Ridho Mahaputra; Andri Yandi
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.376

Abstract

Digital transformation has shifted the marketing paradigm of tourist destinations through the utilization of various digital platforms capable of reaching tourists more broadly and interactively. Nevertheless, the implementation of digital marketing in the tourism sector in Jambi Province still faces challenges in optimizing its impact on strengthening destination marketing. On the other hand, most previous studies tend to examine the effect of digital marketing on brand awareness, electronic word of mouth (e-WOM), or visit intention partially, while studies that integrate these three aspects within a single conceptual framework in the context of regional tourist destinations remain relatively limited. This study aims to develop a conceptual model for optimizing digital marketing in strengthening tourist destination marketing through enhancing brand awareness, e-WOM, and visit intention in the tourism sector of Jambi Province. The research employs a qualitative approach using a conceptual review method through systematic literature study of relevant scholarly articles, books, and publications on digital marketing and tourist destination marketing. The findings indicate that an integrated digital marketing strategy has the potential to build destination brand awareness, encourage the dissemination of positive information through e-WOM, and increase tourist visit intention. These three constructs are interrelated and form a mechanism that strengthens the effectiveness of tourist destination marketing. The novelty of this research lies in the development of a conceptual model that integrates brand awareness, e-WOM, and visit intention as primary mechanisms in optimizing digital marketing within the context of the tourism sector in Jambi Province, thereby serving as a foundation for empirical research as well as for formulating digital-based destination marketing strategies.
Co-Authors Agung Winarno Agus Hermawan Akbari Setiawan, Haikal Amalina Maharani Amalina Maharani Anaseputri Jamira Arief Noviarakhman Zagladi Arlindo do Ceu Fatima Bimaruci Hazrati Havidz, Hazimi Casimirio Soares Djoko Setyo Widodo Eko Suprapto, Eko Fatima, Arlindo Do Ceo Gupron Gupron Gupron Gupron Gupron Gupron Gupron Gupron Gupron Gupron, Gupron Hapzi Hazrati Havidz, Hazimi Bimaruci Heri Pratikto Imam Muklhlis M. Ridho Mahaputra M. Ridho Mahaputra M. Ridho Mahaputra M. Rizky Mahaputra Mahaputra, M. Rizky Maharani, Amalina Millah Irsyadin, M. Muhammad Reza Putra Naswan Suharsono Nathania Kani Putri, Anya Osrita Hapsara Phong Thanh Nguyen Primadi Candra Susanto Putri Amanda, Anggita Putri, Ghina Fricilia Sani Reni Devita, Reni Ricardo, Ricardo Ridho Mahaputra, M. Sadewa, Ifan SM, Aprilia Kinanti Syaza Kani Putri, Yumna Syifa Fatimah, Thalita Wydyanto Wydyanto Wydyanto Wydyanto Wydyanto Wydyanto, Wydyanto Yumna Syaza Kani Putri