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All Journal Jurnal Manajemen Terapan dan Keuangan J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Online Learning in Educational Research Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Jurnal Pendidikan Siber Nusantara Jurnal Siber Multi Disiplin Siber International Journal of Digital Business Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Dinasti Information and Technology Dinasti Accounting Review Jurnal Kewirausahan dan Multi Talenta (JKMT) HRM RESEARCH: Human Resource Management and Business Journal
Yandi, Andri
Universitas Batanghari Jambi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Building Loyalty Amid Café Competition: The Role of Experiential Marketing through Customer Engagement, Self-Expression Value, and Hedonic Value in Cafés in Jambi Hapzi; Andri Yandi
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.1159

Abstract

This study aims to analyze the effect of experiential marketing on customer loyalty through customer engagement, self-expression value, and hedonic value at cafés in Jambi. The study is motivated by the rapid growth of cafés and coffee shops in Jambi City, which has intensified business competition. This research employed a quantitative approach using a survey method. The population of this study consisted of café customers in Jambi City, with a total sample of 135 respondents. The data analysis technique used was Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that experiential marketing has a positive and significant effect on customer engagement, self-expression value, hedonic value, and customer loyalty at cafés in Jambi City. Furthermore, customer engagement does not have a significant effect on customer loyalty. Meanwhile, self-expression value and hedonic value were found to have a positive and significant effect on customer loyalty. Therefore, customer loyalty at cafés in Jambi City is more strongly influenced by emotional experiences, enjoyment, and the alignment between customers’ lifestyles and the café concept.
Determinan Kinerja Aparatur Sipil Negara (ASN) pada Pelayanan Sektor Publik: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti Andri Yandi; Amalina Maharani; Yumna Syaza Kani Putri
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 4 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i4.2605

Abstract

Sistem pelayanan publik saat ini menjadi isu kebijakan yang semakin strategis, karena pelayanan publik di Indonesia perbaikannnya cenderung berjalan di tempat sedangkan, dampaknya sangat luas baik itu dalam kehidupan ekonomi, politik, sosial budaya dan lain-lain. Kinerja layanan pada sektor publik merupakan salah satu isu strategis bagi aparatur negara yang harus diaktualisasikan dalam rangka membangun kepercayaan publik, hal ini karena kepercayaan publik berasal dari pelayanan yang berkualitas. Kajian ini mengangkat kinerja pelayanan sektor publik. Penelitian ini terdiri dari beberapa bagian. Pertama, tinjauan literatur berfokus pada kinerja pelayanan pegawai pada sector publik. Kedua, model penelitian dan proposisi yang dikembangkan dalam penelitian ini didasarkan pada tinjauan literatur penelitian-penelitian sebelumnya, seperti factor yang mempengaruhi kinerja pelayanan pegawai sector publik. Dalam konteks kinerja pelayanan sector publik berperan penting dalam teori dan penelitian perilaku organisasi untuk pengembangan organisasi. Hal ini karena kinerja pelayanan yang baik pada akhirnya akan mampu memberikan kepuasan kepada masyarakat. Pelayanan yang optimal pada akhirnya juga akan mampu meningkatkan image organisasi sehingga citra organisasi di mata masyarakat terus meningkat. Adanya citra organisasi yang baik, maka segala yang dilakukan oleh organisasi akan dianggap baik pula. Dalam hubungan ini maka upaya peningkatan kinerja pelayanan publik haruslah berkenaan dengan professional, komitmen, serta senantiasa disiplin dalam bekerja, dimana ketiga kompenen tersebut haruslah terimplementasikan secara maksimal.
Optimizing Digital Marketing in Strengthening Tourist Destination Marketing: A Conceptual Study in the Tourism Sector of Jambi Province Gupron Gupron; M. Ridho Mahaputra; Andri Yandi
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.376

Abstract

Digital transformation has shifted the marketing paradigm of tourist destinations through the utilization of various digital platforms capable of reaching tourists more broadly and interactively. Nevertheless, the implementation of digital marketing in the tourism sector in Jambi Province still faces challenges in optimizing its impact on strengthening destination marketing. On the other hand, most previous studies tend to examine the effect of digital marketing on brand awareness, electronic word of mouth (e-WOM), or visit intention partially, while studies that integrate these three aspects within a single conceptual framework in the context of regional tourist destinations remain relatively limited. This study aims to develop a conceptual model for optimizing digital marketing in strengthening tourist destination marketing through enhancing brand awareness, e-WOM, and visit intention in the tourism sector of Jambi Province. The research employs a qualitative approach using a conceptual review method through systematic literature study of relevant scholarly articles, books, and publications on digital marketing and tourist destination marketing. The findings indicate that an integrated digital marketing strategy has the potential to build destination brand awareness, encourage the dissemination of positive information through e-WOM, and increase tourist visit intention. These three constructs are interrelated and form a mechanism that strengthens the effectiveness of tourist destination marketing. The novelty of this research lies in the development of a conceptual model that integrates brand awareness, e-WOM, and visit intention as primary mechanisms in optimizing digital marketing within the context of the tourism sector in Jambi Province, thereby serving as a foundation for empirical research as well as for formulating digital-based destination marketing strategies.
Calculation of Value At Risk using Historical Simulation, Variance Covariance and Monte Carlo Simulation Methods M. Rizky Mahaputra; Andri Yandi; Amalina Maharani
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 1 (2023): (SIJDB) Siber International Journal of Digital Business (July - September 2023)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i1.7

Abstract

The purpose of this study is to measure the Value at Risk of single assets of companies listed on the Jakarta Islamic Index using the Historical Simulation, Variance Covariance and Monte Carlo Simulation methods. The research method is defined as a scientific way to obtain data with specific purposes and uses. The research design used in this study is a comparative study, this study uses data analysis methods with a quantitative approach. The results of the research are based on validity testing using the Backtesting Kupiec method and Basel traffic light known that all three methods are used in this study produces a valid (accurate) VaR value for used.
Management Information System (MIS) for Achieving Work Efficiency and Effectiveness in Maximizing Employee Performance: A Conceptual Study as a Guide for Researchers Gupron Gupron; Andri Yandi; Eko Suprapto; Ifan Sadewa
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 2 (2024): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i2.135

Abstract

Management Information Systems (MIS) play a strategic role in enhancing the efficiency and effectiveness of an organization's operations. The implementation of MIS enables more structured data and information management, thereby supporting more accurate and faster decision-making. This study aims to analyze the concept and benefits of MIS in improving efficiency and effectiveness to achieve optimal work outcomes. The research method employed is a literature review, examining various references related to MIS implementation in different organizations. The findings indicate that a well-designed MIS can enhance both efficiency and effectiveness within an organization, ultimately contributing to optimal work performance. Additionally, MIS plays a crucial role in improving interdepartmental coordination and ensuring the optimal utilization of resources. These findings are expected to serve as a guide for researchers in understanding the role of MIS in modern management and provide valuable insights for organizations in optimizing the use of information technology.
Interactive Digital Advertising as a Strategy to Increase Brand Awareness, Engagement, and Purchase Intention in Local Startups: A Conceptual Study Arlindo do Ceu Fatima; Casimirio Soares; Gupron Gupron; M. Ridho Mahaputra; Andri Yandi
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 1 (2025): (SIJDB) Siber International Journal of Digital Business (July - September 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i1.277

Abstract

The development of digital technology has encouraged local startups to adopt more effective and efficient marketing strategies. One increasingly used approach is interactive digital advertising, which enables two-way communication between brands and consumers. This conceptual article aims to examine the role of interactive digital advertising in increasing brand awareness, consumer engagement, and purchase intention. By integrating various previous research findings, this article develops a conceptual framework that demonstrates the relationship between interactive digital advertising and brand awareness, consumer engagement, and purchase intention. This study is expected to provide theoretical contributions to the development of sustainable marketing literature and serve as an initial reference for researchers in conducting future empirical research.
The Impact of Digital Marketing on Customer Satisfaction and Loyalty in Digital Marketplaces: A Conceptual Study Muhammad Rajab; Andri Yandi; M. Ridho Mahaputra
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 2 (2025): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i2.289

Abstract

The development of digital technology has changed the interaction patterns between companies and customers, particularly through the increasingly widespread implementation of digital marketing in digital marketplace platforms. This study aims to analyze the impact of digital marketing on customer satisfaction and loyalty by highlighting how digital marketing strategies play a role in building long-term relationships between customers and brands. This research uses a qualitative approach based on conceptual studies, conducted through a systematic review of various scientific literature and relevant previous research results. The analysis process is carried out by examining the relationships between variables and the strategic implications of digital marketing on customer behavior in the digital marketplace environment. The results of the study indicate that the implementation of effective digital marketing strategies can increase customer satisfaction through easier, faster, and more personalized interaction experiences. High customer satisfaction subsequently strengthens loyalty to the digital platform used. This study provides a conceptual contribution to the development of digital marketing theory and offers practical insights for business actors to optimize digital marketing strategies to maintain customer loyalty in an era of increasingly dynamic digital competition.
Faktor-Faktor Yang Mempengarui Minat Kunjungan Wisatawan (Literature Review) Andri Yandi; M. Ridho Mahaputra; M. Rizky Mahaputra
Jurnal Kewirausahaan dan Multi Talenta Vol. 1 No. 1 (2023): Jurnal Kewirausahan dan Multi Talenta (Januari-Maret 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkmt.v1i1.8

Abstract

Abstract: Literature articles reviewing the factors that influence tourists' interest in visiting are scientific articles that aim to build a research hypothesis on the influence of variables to be used in further research, within the scope of management science. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Destination image influences tourist interest in visiting; 2) Tourist attractiveness affects the interest of visiting tourists; and 3) Facilities affect the interest of visiting tourists. Apart from these 3 exogenous variables that influence the endogenous variables of interest in visiting tourists there are still many other factors including the variables E-WOM, service quality, price suitability, perception, and convenience. Abstrak: Artikel literatur review faktor-faktor yang mempengaruhi minat berkunjung wisatawan adalah artikel ilmiah yang bertujuan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya, dalam ruang lingkup ilmu manajemen. Metode penulisan artikel Literature Review ini adalah dengan metode library risearch, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil artikel Literature Review ini adalah bahwa: 1) Citra destinasi berpengaruh terhadap minat berkunjung wisatawan; 2) Daya tarik wisata berpengaruh terhadap minat berkunjung wisatawan; dan 3) Fasilitas berpengaruh terhadap minat berkunjung wisatawan. Selain dari 3 variabel exogen ini yang mempengaruhi variabel endogen minat berkunjung wisatawan masih banyak faktor lain di antaranya adalah variabel E-WOM, kualitas pelayanan, kesesuaian harga, persepsi, dan kemuahan.
Model Kesiapan Berwirausaha (Literature Review) Gupron Gupron; Andri Yandi; Amalina Maharani
Jurnal Kewirausahaan dan Multi Talenta Vol. 1 No. 1 (2023): Jurnal Kewirausahan dan Multi Talenta (Januari-Maret 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkmt.v1i1.9

Abstract

Abstract: Literature articles reviewing factors that influence entrepreneurial readiness are scientific articles that aim to build a research hypothesis on the influence of variables to be used in further research, within the scope of management science. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Creativity influences entrepreneurial readiness; 2) Self-efficacy influences entrepreneurial readiness; and 3) entrepreneurial motivation influences entrepreneurial readiness. Apart from these 3 exogenous variables, there are many other factors which influence entrepreneurial readiness which include entrepreneurial knowledge, internship experience, role of parents, and interest in entrepreneurship. Abstrak: Artikel literatur review faktor-faktor yang mempengaruhi kesiapan berwirausaha adalah artikel ilmiah yang bertujuan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya, dalam ruang lingkup ilmu manajemen. Metode penulisan artikel Literature Review ini adalah dengan metode library risearch, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil artikel Literature Review ini adalah bahwa: 1) Kreatifitas berpengaruh terhadap kesiapan berwirausaha; 2) Efikasi diri berpengaruh terhadap kesiapan berwirausaha; dan 3) motivasi berwirausaha berpengaruh terhadap kesiapan berwirausaha. Selain dari 3 variabel exogen ini, masih banyak faktor lain di antaranya yang mempengaruhi kesiapan berwirausaha dimana diantaranya yaitu pengetahuan kewirausahaan, pengalaman prakerin, peran orang tua, dan minat berwirausaha.
Faktor-Faktor Yang Mempengarui Hasil Belajar Peserta Didik (Literature Review) Andri Yandi; Anya Nathania Kani Putri; Yumna Syaza Kani Putri
Jurnal Pendidikan Siber Nusantara Vol. 1 No. 1 (2023): Jurnal Pendidikan Siber Nusantara (Januari-Maret 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpsn.v1i1.14

Abstract

Abstract: Literature articles reviewing the factors that influence student learning outcomes are scientific articles that aim to build research hypotheses about the influence of variables to be used in further research, within the scope of education. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) The use of learning resources affects learning outcomes; 2) The school environment influences learning outcomes; and 3) School culture influences learning outcomes. Apart from these 3 exogenous variables, there are many other factors which influence learning outcomes including learning motivation, teacher competence, teacher communication, study discipline, classroom management, organizational climate, and self-management. Abstrak: Artikel literatur review faktor-faktor yang mempengaruhi hasil belajar peserta didik adalah artikel ilmiah yang bertujuan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya, dalam ruang lingkup ilmu pendidikan. Metode penulisan artikel Literature Review ini adalah dengan metode library risearch, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil artikel Literature Review ini adalah bahwa: 1) Pemanfaatan sumber belajar berpengaruh terhadap hasil belajar; 2) Lingkungan sekolah berpengaruh terhadap hasil belajar; dan 3) Budaya sekolah berpengaruh terhadap hasil belajar. Selain dari 3 variabel exogen ini, masih banyak faktor lain di antaranya yang mempengaruhi hasil belajar diantaranya yaitu motivasi belajar, kompetensi guru, komunikasi guru, disiplin belajar, pengelolaan kelas, iklim organisasi, serta manajemen diri.
Co-Authors Agung Winarno Agus Hermawan Akbari Setiawan, Haikal Amalina Maharani Amalina Maharani Amalina Maharani Amalina Maharani Anaseputri Jamira Anya Nathania Kani Putri Arief Noviarakhman Zagladi Arlindo do Ceu Fatima Arlindo do Ceu Fatima Arlindo do Ceu Fatima Bimaruci Hazrati Havidz, Hazimi Casimirio Soares Casimirio Soares Casimiro Soares Delfim da silva Djoko Setyo Widodo Eko Suprapto Eko Suprapto, Eko Fatima, Arlindo Do Ceo Gupron Gupron Gupron Gupron Gupron Gupron Gupron Gupron Gupron Gupron Gupron Gupron, Gupron Hapzi Hapzi Hapzi Hazrati Havidz, Hazimi Bimaruci Heri Pratikto Ifan Sadewa Imam Muklhlis Julio Matins Maya Juvinal Ximenes Guterres M. Ridho Mahaputra M. Ridho Mahaputra M. Ridho Mahaputra M. Ridho Mahaputra M. Ridho Mahaputra M. Ridho Mahaputra M. Ridho Mahaputra M. Rizky Mahaputra M. Rizky Mahaputra M. Rizky Mahaputra M. Rizky Mahaputra Mahaputra, M. Rizky Maharani, Amalina Millah Irsyadin, M. Muhammad Asif Khan Muhammad Rajab Muhammad Reza Putra Naswan Suharsono Nathania Kani Putri, Anya Nuno da Costa Osrita Hapsara Phong Thanh Nguyen Primadi Candra Susanto Putri Amanda, Anggita Putri, Ghina Fricilia Sani Reni Devita, Reni Rianto, Muhammad Richo Ricardo, Ricardo Ridho Mahaputra, M. Sadewa, Ifan SM, Aprilia Kinanti Syaza Kani Putri, Yumna Syifa Fatimah, Thalita Wydyanto Wydyanto Wydyanto Wydyanto Wydyanto Wydyanto, Wydyanto Yumna Syaza Kani Putri Yumna Syaza Kani Putri