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Atika, Nur
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Role of Brand Image, Place and Service Quality in Increasing Customer Satisfaction for Noodle Culinary in Jember Ningfiat, Nafira Ainur; Atika, Nur; Setyowati, Agustina; Qomariah, Nurul; Thamrin, Muhammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 1 (2024): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i1.7826

Abstract

Today's food business competition is required to have strategies that are able to attract and retain consumers for the sustainability of the company. This research aims to see the influence of brand image, location and service quality on customer satisfaction at Mie "GCN" Jember. The population of this research is all people who have bought Jember "GCN" Noodles. The sample size was determined at 30 respondents with the condition that n≥30 is a large sample and research can be carried out. The sampling technique used is purposive sampling with the criteria being those who have purchased twice. Primary data was collected through a questionnaire using a Likert scale model which has been tested for validity and reliability. The data analysis technique used is Path Analysis with multiple linear regression analysis tools. Simultaneous research results show that brand image, place and service quality do not have a positive effect on customer satisfaction. Partially, it can be seen that the brand image variable has no impact on customer satisfaction. The place variable has a positive and significant effect on customer satisfaction. Meanwhile, the service quality variable has no influence on customer satisfaction
Co-Authors Abdul Rasyid Rosandi Lubis Abdurrahman, Indra Kurniawan Agus Syahrani Agustina Prativi Nugraheni Akmal, Mohd. Hafizzam Akso, Rafian Tri Ali, Rizki Pria Muhammad Annisa Hidayati, Annisa Arif Budiman Atma Murni Ayun, Fitriya Qurota Azaria, Safhira Aziz, Ahnaf Raihan Baidlowi, Baidlowi Batubara, Abdul Hafizh Azizi Bayu Widiyanto Burohman, Deni Adi Butar-Butar, Najaruddin Cahyani, Sekar Dwi Desinta Dwi Rapita Dewi Kartika Dwi Wahyudi Emiel Salim Siregar Eril, Eril Ernawaty Ernawaty Fachrurrazi Fachrurrazi Fatkhomi, Fahmi Fatrunisah, Irma Febriansyah, Edward Ferry Rosando, Abraham Frischa Meivilona Yendi Hadeli Hadeli, Hadeli Hamka Hamka, Hamka Handayani, Astutik HARMILAWATI Hasan Basri Hendra, Joni Herawati, Nika I Gusti Bagus Wiksuana Ida Ayu Putu Sri Widnyani Ilham Ilham Ishaq Ishaq Jalunggono, Gentur Kania, Hesty Kappaja, Ismail Kelilauw, Agus Salim Khaira, Isral Khatimah, Ismi Aryanti Khusnul Laksono, Hanif Dwi Lamury, Fahdin Fadilah Lestari, Widya Putri Maimunah, Shely Manurung, Windi Septiani Mardianto Mardianto Marwah, Sofiatul Melati, Yuvita Dewi Mubarok, Fawaz Asyar Muhammad Faisol Muhammad Hafiz Muhammad Thamrin Muriani Nur Hayati, Muriani Nur Muti Yanuariska, Aisyah Muzammil, Ahmad Rabi ul Nafiah, Afnan Ni Putu Nita Wijayanti Ningfiat, Nafira Ainur Noni Mia Rahmawati Nova Shufia Tahmida Nuh, Ahmad Nurlan, Fausiah Nuzulul Kusuma Putri Paramita, Mahardian Hersanti Purwanti, Erni Purwoasih, Iko Putri Sholekha, Kharisma Putri, Sindi Novita Yolanda Rahmadi, Yudha Rahmani, Muhammad Fadiel Ramadhani, Nur Aziz Raziq, Abd. Rosnandi, Alamsyah RR. Ella Evrita Hestiandari Rully Hidayatullah Sabilla, Afida Nurul Salminawati, S Salsabilla, Limal Sapitri, Suhaira SATRIANI, INDRA Setyowati, Agustina Shabrina Aderi, Zahra Siregar, Rahmad Anwi Siti Nurbaiti Sriati Usman Sulastio, Agus Sunarti, Ilis Suprianto Suprianto Surya, Redin Syamsiar, Syamsiar Taowatto, Sutita Tarwoto, Tarwoto Tatit Diansari Reskiputri, Tatit Diansari TRIAVE NUZILA ZAHRI Ulfia, Wiwik Umamy, Septy Holisa Wafi, Uly Risda Wahyu Widya Artanti, Freda Wijaya, Indra Kusuma Wildan Nurul Fajar Wulandari, Arini Wulandari, Natasya Yanti, Fifi Musfida Yeni Karneli Yenita Roza Zahratul Mawaddah Zahro', Azizah Zahro, Azimatus Zaini Dahlan