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Ramadani, Ramadani
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Journal : Asian Journal of Management Analytics

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Strengthening Entrepreneurship Literacy as a Strategy for Enhancing Community-Based Local Economic Potential: A Case Study in Denai VillageBird's Nest Dalimunthe, Ritha F; Nauly, Meutia; Selamat, Nor Hafizah; Fadli, Fadli; Ramadani, Ramadani; Siregar, M. Bangun; Adelia, Nurul; Supriadi, Supriadi
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15440

Abstract

This case study examines the strengthening of entrepreneurial literacy as a strategy to increase the potential of community-based local economies in Denai Sarang Burung Village. Through training, mentoring, and international collaboration, female MSME actors have succeeded in increasing managerial capacity, digital marketing, and product innovation. The establishment of institutions such as the Red and White Cooperative and the Joint Business Group strengthens business networks and business sustainability. The challenge of women's dual roles and aspects of business legality are the focus of the development of advanced programs. This study recommends ongoing mentoring, practice-based training, and scientific publications as efforts to disseminate and develop academics.
Co-Authors Abdi, Muhammad Yunus Abdul Rozaq Aceng Ruhendi Syaifullah Adelia, Nurul Adityas Widjajarto Adzani Ghani Ilmannafian ahmad yani Akhmad Fadhilah Al'Gani, Adam Lutfi Amalan Pasaribu, Mhd. Aslamiah Aslamiah Asri Sanusi Azhari, Ninti Celia Cinantya Chandra, Yasrial Cibro, Muriyadi Dalimunthe, Ahmad Nawawi Dalimunthe, Aidil Putra Dalimunthe, Ritha F. Diman, Banta Dimas Perdana, Jofani Dwianto, Agung Surya Eri Kurniawan Fadillah, Riszki Fadli Fadli Fahmi, Fikri Fadhilah Farida Yuliaty Fetmi Silvina Firmansyah, Puji Hamdani, Sukri Hamonangan, Mhd Dedi Hannum, Syarifah HARAHAP, NURUL HUSNAH Hardinto, Raden Kelik Haryono Haryono Hasyim, Nafa Fadhilah Hazar, Siti Helisa Noviarty Herlambang, Andini HOMAIDI, HOMAIDI Husin, Muhammad Fauzan Hutagaol, Tetty INTAN NUR FITRIYANI Khorun Nisa Lase, Sri Wulandari Lia Angela Maria Erna Kustyawati Mariatul Kiptiah Masniati Murni Ritonga Meutia Nauly Muhammad Indra Darmawan Nabilla, Alifia Desya Noor Azizah Novinovrita, Novinovrita Nurhastuti, Nurhastuti Ohira, Norman Panjaitan, Budi Sastra Purba, Novayani Puspita, Poppy PUTRI WULANDARI Putri, Filqi Abdillah Putri, Wanda Melyana Putro, Haiqal Cahyanto Qadariah, Nosi Rahmat Aripin Rahmat Hidayat Ramadana, Ramadana RAMADHANI, ANGGI Ramadina, Wardah Ramon Muhandaz Retty Isnendes Rezi Tri Putri Rila Rahma Mulyani Risqi, Sandi Hafifi Robensyah, Andes Sandy Sandy Saputri, Adel Saputri, Utari Aulia Tianda Sari Rusmita Sekar A, Linda Wahyu Selamat, Nor Hafizah Septiari, Mutiara Setyawati, Rufaida Sibarani, Cindy Octavia Sihombing, R. Sally Marisa Silalahi, Amlys Syahputra SINAGA, DWI PEBRINA Sinaga, Irfan Fandika Sinta Nuria, Khofifah Siregar, M. Bangun Siregar, Mia Emelia Sri Mulyati SRI RAHAYU Suhartono, Ismi Suparmin, Sudirman Supriadi Supriadi Surbakti, Alisha Anggreni Susandi, Aidil Susilawati, Susilawati Susmita Susmita Sutrisno Hadi, Sutrisno Syafruddin Syam TAMPUBOLON, MARLINA Tiswarni Tiswarni Titin Mairisiska Triananda, Guntur Chandra Umar Yunan Kurnia Septo Hediyanto Vip Paramarta Wardani, Khofifah Kusuma Wardati, Wardati Wawan Gunawan Wikaningtyas, Suci Utami Yantiana, Nella Yudistira, Muhammad Yulianti Yulianti Zahra, Nadilla Zahra, Rahmatul Zaid Alfauza Marpaung Zamzami, Muftil Umam Ilham Zebua, Dinyah Rizki Yanti