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All Journal Agrikultura Sosiohumaniora Forum Agribisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH International Journal of Social Science and Business Buletin Ilmiah IMPAS Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Dinamika Sosial Ekonomi Jurnal Pengabdian Masyarakat Indonesia Jurnal Agristan Anjoro : International Journal of Agriculture and Business JURNAL AGROINDUSTRI HALAL Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian AGROLAND: The Agricultural Sciences Journal Jurnal Pertanian Agros
Sulistyodewi Nur Wiyono
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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PENGAMBILAN KEPUTUSAN PENGADAAN PRODUK SEGAR DAN KINERJA LAYANAN SUPLIER DI RITEL SUPERMARKET: SEBUAH PERSPEKTIF BUSINESS-TO-BUSINESS Utami, Hesty Nurul; Wiyono, Sulistyodewi Nur; Nugraha, Adi
Agricore Vol 9, No 1 (2024): Agricore Volume 9 Nomor 1
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i1.55248

Abstract

Abstrak Penelitian ini mengeksplorasi bagaimana pengambilan keputusan supermarket dalam pengadaan produk segar dengan mempertimbangkan persaingan produk segar lokal dan impor dan bagaimana kinerja layanan suplier produk segar dari perspektif business-to-business (B2B). Pengambilan data dilakukan melalui metode wawancara dengan pihak manajemen sebuah ritel supermarket XYZ yang beroperasi secara nasional, dan data dianalisis menggunakan analisis deskriptif kualitatif. Pengambilan keputusan terkait pengadaan produk segar dilakukan melalui strategi forward purchasing mechanism, sehingga pengadaan ditentukan oleh jenis produk yang dapat dipasok dan produk baru dipasarkan melalui sistem trial and error untuk melihat respon konsumen. Kinerja layanan suplier produk segar dinilai manajemen supermarket masih terkendala jaminan kepastian pasokan, kualitas produk, tingkat layanan, serta varian produk yang ditawarkan. Kebijakan supermarket yang menunjukkan keberpihakan kepada suplier lokal untuk memasok produk segar perlu didukung oleh peningkatan pengetahuan suplier mengenai product handling untuk meningkatkan tingkat layanan suplier kepada supermarket yang akan mempengaruhi keberlanjutan hubungan kerjasama bisnis. Penelitian ini berkontribusi kepada kajian tentang kualitas layanan B2B dan pengambilan keputusan B2B untuk keunggulan bersaing bisnis produk pangan di pasar ritel modern. Kata kunci: kualitas layanan, pengambilan keputusan, hubungan business-to-business, ritel pangan, agribisnis Abstract This research takes the business-to-business perspective to explore supermarket decision-making in the procurement of fresh products by considering the competition between local and imported fresh products and the service performance of the fresh product supplier. The data was collected through interviews with the store management of a nationally operating XYZ supermarket, and the data was analysed using qualitative descriptive analysis. Decision-making related to the procurement of fresh products in the XYZ supermarket is based on the forward purchasing mechanism strategy and trial and error system to sell new fresh product varieties. Thus, product procurement decision-making is determined by the type of product that can be supplied and new product trials to get consumers' responses. The performance of fresh product supplier service is assessed, and supermarket management considers that fresh product suppliers still confront several obstacles related to the guarantees of product supply certainty, product quality, service level, and product variants offered. The supermarket policy's empowerment to choose local suppliers to supply fresh products also needs to be supported by increased supplier knowledge of product handling to improve the supplier's service level to the supermarket, which will affect the sustainability of business relationships. This research contributes to the research on B2B service quality and B2B decision-making for the competitive advantage of agri-food businesses in the modern retail market.Keywords: service quality, decision-making, business-to-business relationship, food retail, agribusiness
KETERKAITAN PERILAKU BERKELOMPOK PETANI DENGAN PRODUKTIFITAS PADI (PERBANDINGAN KASUS DI KARAWANG DAN INDRAMAYU) Rasmikayati, Elly; Wiyono, Sulistyodewi Nur; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4656

Abstract

Rice is a superior commodity which is the people's basic food need, so demand continues to increase from year to year. The government is trying to continue to encourage rice production in response to this growing need. However, national rice production in 2023 will experience a decline from the previous year. On the other hand, at the provincial level, West Java rice production has actually increased with the largest contributors being Indramayu and Karawang Regencies. This research aims to identify the characteristics of farmers and compare differences in farmer group behavior in two rice production centers in West Java in relation to rice productivity. The research methods used are cross tabulation, difference tests, and parametric and non-parametric correlation tests. Respondent selection used a two-stage stratified sampling technique. The sample for this research was 45 Indramayu rice farmers and 54 Karawang rice farmers. The research results show that the characteristics of farmers in both districts are that the majority are aged 46–56 years, have elementary school education, have been rice farmers for 17–24 years and have rice fields of 1 hectare or more. Meanwhile, the group behavior of Indramayu and Karawang farmers has significant differences, but the group behavior of farmers has no relationship with rice productivity in production centers in West Java. Key-words: farmer group behavior, productivity, rice
FAKTOR-FAKTOR YANG MEMPENGARUHI POLA KONSUMSI SAYUR DAN PRODUK OLAHANNYA SELAMA MASA PANDEMI COVID-19 Rasmikayati, Elly; Wiyono, Sulistyodewi Nur; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3790

Abstract

Strong immune system is needed to prevent Covid-19. One of these efforts is to eat enough vegetables. Consumption patterns are influenced by internal factors and external factors. This research aims to analyze what internal and external factors influence the consumption patterns of vegetables and processed products among students during pandemic. The research method used in this study was a survey method. The data analysis tools used are crosstab analysis and chi square test. The research show that internal factors, namely motivation factors, influence the number of types of processed vegetables consumed, frequency of consumption, and amount of consumption, but motivation factors do not influence the number of types of vegetables consumed. The preference factor influences the type of vegetables consumed and the amount consumed, but does not influence the number of types of processed vegetables consumed or the frequency of consumption. Meanwhile, the knowledge factor has no effect on all variables of vegetable consumption patterns among students. Meanwhile, external factors, namely the role of parents, the role of media and price factors, do not influence all variables in student vegetable consumption patterns, except for the number of types of processed vegetables consumed by students which is influenced by media factors. Keywords: processed vegetables, consumption patterns, consumption patterns. INTISARIDiperlukan sistem imunitas tubuh yang kuat untuk mencegah Covid-19. Salah satu upaya tersebut adalah dengan mengonsumsi sayur yang cukup. Pola konsumsi dipengaruhi oleh faktor internal dan faktor eksternal. Penelitian ini bertujuan untuk menganalisis faktor-faktor internal dan eksternal apa saja yang mempengaruhi pola konsumsi sayur dan olahannya pada mahasiswa pada saat pandemi. Metode penelitian yang digunakan penelitian ini adalah metode survei. Alat analisis data yang digunakan adalah analisis crosstab dan chi square test. Hasil penelitian menunjukkan bahwa Faktor internal yaitu faktor motivasi mempengaruhi terhadap jumlah jenis olahan sayur yang dikonsumsi, frekuensi konsumsi, dan jumlah konsumsi, tetapi faktor motivasi tidak berpengaruh terhadap jumlah jenis sayuran yang dikonsumsi. Faktor preferensi/kesukaan berpengaruh terhadap jenis sayur yang dikonsumsi dan jumlah konsumsi, tetapi tidak berpengaruh terhadap jumlah jenis olahan sayur yang dikonsumsi, frekuensi konsumsi. Sementara faktor pengetahuan tidak berpengaruh terhadap semua variabel pola konsumsi sayur pada mahasiswa. Sedangkan faktor eksternal yaitu faktor peran orang tua, faktor peran media dan faktor harga tidak berpengaruh terhadap semua variabel pola konsumsi sayur pada mahasiswa, kecuali jumlah jenis olahan sayur yang dikonsumsi mahasiswa yang dipengaruhi oleh faktor media. Kata kunci: olahan sayur, pola konsumsi, pola konsumsi.
DESKRIPSI DAN KORELASI ANTARA PENGETAHUAN DENGAN PERILAKU KONSUMEN MINUMAN FERMENTASI Rasmikayati, Elly; Wiyono, Sulistyodewi Nur; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 27 No 1 (2025): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i1.52

Abstract

Fermented drinks are healthy drinks that play an important role in culture and tradition in Indonesia. Drinks that have health benefits have become a trend due to increasing public awareness of health. However, there is limited public knowledge about fermented beverage products which have an important role in shaping a person's consumption behavior. This study aims to describe and analyze the correlation between knowledge and behavior of fermented beverage consumer. The research method uses a survey method to 56 fermented drink consumers from the results of simple random sampling techniques. Data analysis uses descriptive statistics and chi square tests. The results of the study include showing a significant correlation between knowledge of the benefits of fermented beverage, knowledge of many types of fermented beverage, and knowledge of the lack of fermentation in consumer knowledge variables with reasons for consuming fermented beverage and many brands of fermented beverage consumed in consumption behavior variables.
Strategi Pemasaran UMKM di Desa Mandalamekar Kecamatan Cimenyan Kabupaten Bandung Suminartika, Eti; Deliana, Yosini; Wiyono, Sulistyodewi Nur
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13795

Abstract

Permasalahan yang dihadapi UMKM adalah  salah satunya pemasaran yang kurang berkembang, salah satu caranya melalui strategi pemasaran yang meliputi strategi distribusi dan strategi produk.  Salah satunya strategi distribusi yang dapat digunakan adalah memanfaatkan  media social, sedangkan strategi produk dapat dilakukan dengan meningkatkan kualitas dan kuantitasjenis produk.  Tujuan pengabdian ini adalah (1)  meningkatkan  pengetahuan peserta akan strategi pemasaran terutama penggunaan media sosial dan (2) meningkatkan keterampilan peserta  dalam menambah kualitas dan kuantitas jenis makanan.  Kegiatan PKM dilaksanakan dari tanggal 6 November sampai 6 Desember  2023.  Metoda yang digunakan adalah pelatihan berupa penyuluhan  dan demonstrasi dan praktek pengolahan makanan.  Peningkatan pengetahuan peserta di analisis secara statistik dengan menggunakan uji t berpasangan  pada tarap nyata 5 persen.  Peningkatan keterampilan diukur dengan menggunakan analisis statistik deskriptif.  Hasil pengabdian menunjukkan terjadi peningkatan pengetahuan akan strategi pemasaran terutama menggunakan media sosial dan peningkatan keterampilan pengolahan makanan.
E-WOM In Urban Community Support Ariculture: Impact Of Customer Experience, Knowledge, And Involvement Utami, Hesty Nurul; Arini, Resti; Perdana, Tomy; Wiyono, Sulistyodewi Nur; Alamanda, Dini Turipanam; Kurniati, Dinar Mariam
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.25719

Abstract

The demand for organic vegetables is continuously increasing to support healthy lifestyles that more people follow. Digital technology has facilitated this product marketing to serve a larger market, including agri-food marketing using social media that explicitly targets online communities. The growing participation in Community-Supported Agriculture (CSA) as an  agricultural product direct selling initiative in Indonesia highlights the necessity to examine how customer experience, knowledge, and involvement stimulate electronic word-of-mouth (E-WOM) as a powerful promotion tool that consists of peer opinions and experiences aiming to foster sustainable consumer engagement and market expansion. This study aims to determine the effect of customer experience, product knowledge, and customer involvement on E-WoM on organic vegetable customers at an urban CSA in Bandung City that sells organic vegetables. The research employed a quantitative method with the Structural Equation Model – Partial Least Square (SEM-PLS). We sampled 60 respondents of the urban CSA customers. The results show that customer experience, product knowledge, and customer involvement significantly influence E-WoM. The research provides theoretical implications for consumer perceptions, engagement, and decision-making in shaping E-WoM impact, including practical implications on marketing organic products in online communities that support urban agricultural practices related to enhancing consumer trust, attracting new members, and promoting the sustainability of urban community-supported agriculture initiatives. 
Karakteristik Konsumen pada Pengembangan Produk Baru Teh Herbal Ciplukan Tumanggor, Lolo Nola; Wiyono, Sulistyodewi Nur; Renaldi, Eddy; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20585

Abstract

Ciplukan is an herbal plant rich in antioxidants and has the potential to lower blood sugar. Ciplukan can be developed into functional drinks such as herbal tea, but the utilization of ciplukan as a raw material for herbal tea is still not widely known by the public. This study aims to determine the characteristics of ciplukan herbal tea consumers. The research design used is quantitative research with survey research methods. The analytical tool used is descriptive statistical analysis and crosstabulation analysis. Sample withdrawal using convenience sampling technique with 104 respondents. The results showed that the characteristics of ciplukan herbal tea consumers in this study were dominated by women aged 19-29 years, with the latest education level of high school and most of them were housewives and monthly income was in the range of Rp1,500,000-Rp3,000,000. From consumption patterns, the majority of consumers consume tea 1-3 times per week while herbal tea 4-6 times per month with the aim of consuming herbal tea because of the health benefits.
Analisis Konsumen Produk Pangan pada Layanan Pesan Antar GrabFood di Wilayah Bandung Raya Ananda, Vanya Dina; Wiyono, Sulistyodewi Nur; Budiman, Muhammad Arief; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22184

Abstract

The development of app-based food delivery services in Indonesia has shown significant growth in recent years. GrabFood has become one of the most widely used platforms, including in the Bandung Raya region, which is characterized by its urban demographics and high level of technology adoption. However, research specifically examining the consumer characteristics of food product users on the GrabFood platform within this region remains limited. This study aims to describe the characteristics of food product consumers using GrabFood services in Bandung Raya based on demographic, geographic, educational, income, and consumption pattern aspects. The research employed a descriptive quantitative approach using a survey method. A total of 250 Muslim respondents were selected through non-probability sampling techniques. Data were collected online through a Google Form questionnaire and analyzed using descriptive statistical techniques in the form of frequencies and percentages. The results indicate that GrabFood users are predominantly female, reside in urban areas, and possess relatively high educational backgrounds. In addition, most respondents fall within the middle-income category and demonstrate efficient consumption behavior in their daily food expenditures. These findings provide a comprehensive overview of the GrabFood consumer profile and offer valuable insights for businesses and digital platforms in formulating more targeted marketing strategies.
Komparasi Daya Saing Kopi Indonesia dan Vietnam di Pasar ASEAN China Free Trade Area (ACFTA): Analisis Keunggulan dan Faktor-faktor yang Memengaruhinya Br Tarigan, Anggreni Karolin; Noor, Trisna Insan; Renaldy, Eddy; Wiyono, Sulistyodewi Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20674

Abstract

Southeast Asia is one of the most active regions in establishing regional trade cooperation, one of which is through the formation of the ASEAN China Free Trade Area (ACFTA), which came into effect in 2010. Indonesia and Vietnam play an important role in the export of agricultural products, particularly coffee, which is one of the strategic products of the plantation sub-sector. Coffee is a flagship commodity that plays a significant role in international trade, including within the ACFTA region. This study aims to compare the export competitiveness of Indonesian and Vietnamese coffee, specifically for products with HS code 0901.11 (unroasted, uncaffeinated coffee), and to analyze the factors influencing this competitiveness during the period 2001–2023. A quantitative approach was used through Revealed Comparative Advantage (RCA) analysis and panel data regression. The results indicate that Vietnam has a higher comparative advantage than Indonesia in the ACFTA market, with an average RCA index value of 38.78. Additionally, the variables of exchange rate, inflation, and trade openness index were found to significantly influence the competitiveness of Indonesia and Vietnam's coffee exports in the ACFTA region. Meanwhile, the implementation of the ACFTA agreement did not show a significant impact on the competitiveness of coffee exports from both countries.
Co-Authors Adi Nugraha Agriani H. Sadeli Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Anadilla Fahyra Riawan Ananda, Vanya Dina Anisa Puspitasari, Anisa Anne Rizky Ramadhanty Ardiansyah, Ikhsan Astrini, Carmelita Aulia, Risma Namira Az-Zahra, Aliffah Bobby Rachmat Saefudin Br Tarigan, Anggreni Karolin Carmelita Astrini Dhany Esperanza Dini Rochdiani Dini Turipanam Alamanda Eddy Renaldi Eddy Renaldy Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah Ernah Eti Suminartika Febrica Handryani Fiky Yulianto Wicaksono Gema Wibawa Mukti Haidar, Faris Julda Hana, Talitha Ummiyah Hanifatur Aziz Nur Ishmah Hepi Hapsari Hesty N. Utami Hesty Nurul Utami Hilman, Nasywa Khairunnisa Kamarulzaman, Nitty Hirawaty Karimah, Bella Esla Karin Nafia Pramesti Khairunnisa, Afifa Kurniati, Dinar Mariam Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lies Sulistyowati Lucyana Trimo, Lucyana Mahra Arari Heryanto Muhammad Arief Budiman Muhammad Haikal Muhammad Indra Pratama Ariin Mumtaz, Muhammad Daffin Salman Nadira Desiana Shinta Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurseto, Hardian Eko Pandi Pardian Permadi, Nida Fathi Pratiwi, Putri Gita Putri, Rifa Fajriani Rahmadiani, Riyanti Rani Andriani Budi Kusumo Reina Ayu Cecilia Resti Arini Salsabila, Dita Nur Sasiera Diva Permana Shelsiya Nikela Shintiya Devi Siregar Sri Fatimah Sri Fatimah Stephanie Maria Zerlina Mayang Ken Wuri Tati Nurmala Tomy Perdana Trimo, Lucyana Trisna Insan Noor Tumanggor, Lolo Nola Tuti Karyani Wella Tessalonika Ambarita Wima Hatami Yayat Sukayat Yohana Esfrensa Millenia Indah Simatupang Yosini Deliana Yulia Sari Zumi Saidah