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Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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Journal : cross-border

 1 
CONSUMER LOYALTY TOWARDS ENDORSEMENT ADVERTISING AND SERVICE QUALITY Arifin Djakasaputra; Juliana Juliana; Florensia Irena; George Nicholas; James Austin
Cross-border Vol. 2 No. 1 (2019): Cross-border
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Business Development In Indonesia Is Also Increasing Rapidly And Experiencing Excellent Growth, One Of Which Is In The Business Sphere Or Food And Beverages (F&B) Industry And Dominated By Ownership Of Famous People One Example Is The Street Boba Brand That Has Beverage And Food Products. However, To Establish Loyalty To Consumers And Interest In Prospective Consumers Must Also Be Considered By The Street Boba Brand, Considering The Targets Are Also Different. Thus, In This Case, The Company Must Implement The Right Way To Form Consumer Loyalty That Will Increase Public Interest In Buying Street Boba Products And Support The Brand To Be Larger, One Of The Ways That Are Done By The Presence Of Endorsement Ads And Also Improvements To The Quality Of Services Provided To Those Consumers. So, In Further Research, Researchers Will Also Collect A Variety Of Data From Questionnaires To Data Obtained From The Internet, Involving Direct Correspondents Who Have A Target Age Of 17 Years To 25 Years And Love To Use Social Media And Is One Of The Consumers Of The Street Boba Brand. Furthermore, The Data Will Be Tested For Validity And Reliability Using Spss Application Assistance And Will Be Analyzed With A Quantitative Approach, And Will Generate Data That Signification Of Endorsement Advertising And Improvement Of The Quality Of Services Is Very Influential To The Form Of Consumer Interest And Consumer Loyalty Given To Street Boba.
Co-Authors Afrilya, Bely Albert Albert Alimin, Erina Amelda Pramezwary Andriano Wijaya Angleque, Britney Antonio, Ferdi Ardiansyah Rasyid Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christania Naftali Cinsi Christinio , Elizabeth Christinio, Elizabeth Cicilia Angelisca Clara Angelita Darma Darmawan, Cherry Darwan Tanady Dea Novera Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Effendy, Linda Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frendo Guirando Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Hadi Cahyadi Halim Putera Siswanto Hendrayani, Eka Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessalonica , Chennan Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi M. Tony Nawawi M.Tony Nawawi Mahanani, Zenita Dian Mas’ad, Muhammad Aunurrochim Nasib Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Prasetyono Hendriarto Presilla Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Putridita, Vicka Raden Mohamad Herdian Bhakti Rafa Aulia Damar Gusti Refaldy, Alvin Reymend Reymend Rico Candra Risa Pratiwi Rocky Nagoya Ronnie Resdianto Masman Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina Sabil Sabil sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Sarwo Edy Handoyo Satriohantoro, Mikael Senduk, Gerda Annisa Silvia Ekasari Sitorus, Nova Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sonny Saputra Sri Aprianti Tarigan Stephanie, Angelina Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tan, Catherine Ardelia Tanti Widia Nurdiani Theng, Bestadrian P Theng Tjakra, Nathanael Valentina Veronica Sjarifudin Veronica, Natasya Wiwik Handayani Yesaya Arkananta Yuniarwati Yuniarwati