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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Procuratio : Jurnal Ilmiah Manajemen Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Islam Jurnal Penelitian Pendidikan Indonesia International Journal of Information System and Innovation Management Research in Accounting Journal
Purwati, Astri Ayu
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Penguatan Produksi Dan Pemasaran UMKM Batik Riau Purwati, Astri Ayu; Sitompul, Silvia Sari; Suriyanti, Linda Hetri; Desnelita, Yenny; Selvi, Selvi; Mery, Silvia; Fadhillah, Maisya; Sianturi, Lioni; Syawal, Mohd. Elvisrafi
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3436

Abstract

Tujuan kegiatan ini berfokus pada penguatan produksi dan pemasaran UMKM Batik Riau, khususnya UMKM Candafa Batik dan UMKM Bujang Batik. Analisis menunjukkan beberapa permasalahan yang dihadapi oleh kedua UMKM ini, seperti pasokan bahan baku yang terbatas, kurangnya peralatan produksi memadai, proses produksi yang tidak efisien, serta belum adanya strategi untuk meningkatkan penjualan dan pendapatan. Untuk mengatasi permasalahan tersebut, kegiatan ini menyarankan dua langkah utama: pengadaan dan pelatihan. Pengadaan melibatkan pemenuhan kebutuhan mitra atas peralatan produksi dan fasilitas usaha yang sudah kurang memadai dengan teknologi. seperti alat-alat produksi seperti gawangan baja ringan untuk membatik dan kompor listrik. Sementara itu, pelatihan juga dilakukan untuk meningkatkan kualitas SDM organisasi melalui pembelajaran keterampilan tertentu. Beberapa program pelatihan yang lakukan yaitu pelatihan fotografi dan pemasaran produk berbasis teknologi.
Pemasaran Digital Batik Bujang Berlandaskan Perspektif Islam Hamzah, Hamzah; Nuraini, Putri; Hanafiah, Anggi; Safitri, Wulan Syaulia; Purwati, Astri Ayu; Hamzah, Muhammad Luthfi
Community Engagement and Emergence Journal (CEEJ) Vol. 4 No. 3 (2023): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v4i3.3446

Abstract

Pemerintah Provinsi Riau dalam Rencana Pembangunan Jangka Menengah Daerah (RPJMD) Provinsi Riau tahun 2019-2024 dan Rencana Pembangunan Industri Provinsi (RPIP) Riau Tahun 2018-2038 bidang Industri tekstil dan aneka industri, menyasarkan Batik Riau sebagai salah satu produk unggulan yang menjadi program pemerintah untuk dikembangkan. Untuk itu, pada program ini perlu upaya peningkatan manajemen usaha batik yang disasarkan pada Batik Bujang, Pekanbaru. Adapun beberapa permasalahan yang ditemui pada usaha ini yakni : Kemampuan manajemen pengelolaan SDM terbatas dan Manajemen pemasaran yang masih belum optimal. Untuk itu, dalam kegiatan ini dilakukan pembuatan dan pelatihan perencanaan produksi, pelatihan manajemen SDM berbasis islam, dan perancangan website usaha. Kegiatan pelatihan dan sosialisasi ini telah berhasil memberikan pengetahuan dan keterampilan baru kepada peserta tentang bagaimana menerapkan prinsip-prinsip Islam dalam pemasaran digital. Peserta mendapatkan pemahaman yang lebih baik tentang etika bisnis dalam Islam, termasuk kejujuran dalam bertransaksi, tidak mengeksploitasi konsumen, dan menjaga hak-hak konsumen.
Corporate Governance Mechanisms and Financial Performance: The Moderating Role of Firm Size in Manufacturing Firms Listed on the Indonesia Stock Exchange Putri, Septia Aldina; Purwati, Astri Ayu; Rizki, Muhammad
Research in Accounting Journal (RAJ) Vol. 6 No. 1 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/raj.v6i1.10455

Abstract

This study investigates the relationship between corporate governance mechanisms, firm size, and financial performance of manufacturing firms listed on the Indonesia Stock Exchange. Drawing upon agency theory and resource-based perspectives, this research examines how board size, the proportion of independent commissioners, and audit committee size influence financial performance, while also considering firm size as a key organizational characteristic. This study employs a quantitative explanatory design using secondary data obtained from annual reports of manufacturing companies over the 2019–2023 period. Panel data regression analysis is applied to test the proposed hypotheses. The findings indicate that corporate governance mechanisms significantly affect financial performance. Specifically, the proportion of independent commissioners and audit committee size show a positive and significant relationship with return on assets (ROA), suggesting that stronger monitoring mechanisms enhance financial outcomes. Firm size also demonstrates a significant positive effect on financial performance, implying that larger firms benefit from economies of scale and better access to resources. These results confirm the governance–performance nexus in an emerging market context. This study contributes to the corporate governance literature by providing recent empirical evidence from Indonesia and highlighting the importance of governance structure and firm characteristics in improving financial performance. The findings offer practical implications for regulators, investors, and corporate managers in strengthening governance practices to achieve sustainable financial performance.
Service Quality, Brand Image, and Electronic Word of Mouth as Key Drivers of Consumer Loyalty in E-Commerce: A Study of Shopee Users in Indonesia Theodany, Fendha; Purwati, Astri Ayu; Sarbaeni, Sarbaeni
International Journal of Information System and Innovation Management (IJISIM) Vol. 3 No. 1 (2025): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v3i1.2049

Abstract

This study aims to examine the influence of service quality, brand image, and electronic word of mouth (eWOM) on customer loyalty toward Shopee e-commerce in Pekanbaru City, Indonesia. The study population consists of Shopee users in Pekanbaru City, for which the exact population size is unknown. A non-probability sampling approach was employed using an accidental sampling technique. Based on Roscoe’s rule of thumb, a total of 150 respondents were selected as the research sample. Data were collected through a structured questionnaire and analyzed using the Statistical Package for Social Sciences (SPSS). The results reveal that service quality, brand image, and electronic word of mouth (eWOM) each have a significant and positive effect on customer loyalty. These findings indicate that improving service performance, strengthening brand perception, and encouraging positive online customer reviews are critical strategies for enhancing customer loyalty in the highly competitive e-commerce sector. This study contributes to the literature on digital marketing and consumer behavior by providing empirical evidence from an emerging market context.
Digital Readiness and Social Capital in Shaping Entrepreneurial Intentions: The Mediating Role of Risk Tolerance among University Students Thalia. S, Valerie; Purwati, Astri Ayu; Rusilawati, Ermina; Hamzah, Zulfadli
International Journal of Information System and Innovation Management (IJISIM) Vol. 3 No. 1 (2025): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v3i1.2052

Abstract

Entrepreneurial intention needs to be cultivated and strengthened among students as a strategic effort to address the issue of unemployment in Indonesia. This study aims to examine the roles of social support, digital literacy, and risk tolerance in shaping students’ entrepreneurial intentions. The research was conducted among students of the Pelita Indonesia Institute of Business and Technology, Pekanbaru, Riau. The population consisted of 2,203 undergraduate students enrolled in 2023, from which 100 students were selected as respondents. A simple random sampling technique was employed to ensure that each member of the population had an equal opportunity to be selected, without considering specific strata or characteristics (Sugiyono, 2019). Data were analyzed using multiple linear regression. The findings indicate that social support and risk tolerance have a positive and significant effect on entrepreneurial intentions, whereas digital literacy shows a negative and insignificant effect.
Brand Trust, Audience Engagement, and Interactivity as Determinants of Purchase Decisions in TikTok Live Commerce Monalisa, Monalisa; Purwati, Astri Ayu; Rusilawati, Ermina; Firmansyah, Muhammad; Flejterski, Stanislaw
International Journal of Information System and Innovation Management (IJISIM) Vol. 3 No. 2 (2025): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v3i2.2061

Abstract

The rapid growth of live streaming commerce has transformed consumer purchasing behavior, particularly among Generation Z users of TikTok Live. This study aims to examine the effects of brand trust, audience engagement, and interactivity on purchase decisions among TikTok Live consumers in Pekanbaru City. A quantitative research design was employed, with data collected through a structured questionnaire from 120 respondents who had previously made purchases via TikTok Live. The data were analyzed using multiple linear regression to test the proposed hypotheses. The results indicate that brand trust and audience engagement have a positive and significant effect on purchase decisions. These findings suggest that consumers are more likely to make purchasing decisions when they trust the brand and actively engage with live streaming content. In contrast, interactivity was found to have a positive but insignificant effect on purchase decisions, indicating that interactive features alone do not directly drive purchasing behavior without the support of trust and engagement. Overall, the research model explains 61.4% of the variance in purchase decisions. This study contributes to the literature on live streaming commerce by highlighting the dominant roles of brand trust and audience engagement in shaping purchase decisions within the TikTok Live context. Practically, the findings provide insights for marketers and sellers to focus on trust-building strategies and engagement-driven content to enhance sales performance in live streaming environments.
Tactical Vision: Mediation of Tactical Commitment & Moderation of Public Trust in Police Performance Lasri, Lof; Purwati, Astri Ayu; Hafni, Layla; Deli, Mazzlida Mat; Hamzah, Muhammad Luthfi
Journal of Applied Business and Technology Vol. 7 No. 1 (2026): Jounal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/wymenv30

Abstract

This study investigates the impact of visionary leadership on police performance, emphasizing the mediating role of tactical commitment and the moderating effect of public trust within the context of the Tandun Sector Police (Polsek Tandun), Indonesia. Despite the critical role of sub-district police units in maintaining law and order, challenges such as low case resolution rates, personnel demotivation, and limited community trust have hindered optimal performance. Using a quantitative research design, data were collected from 55 police personnel through total sampling and 55 community members through purposive sampling. Structural analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct, indirect, and interaction effects. The results indicate that visionary leadership significantly enhances tactical commitment, which partially mediates its relationship with police performance. Furthermore, public trust strengthens the influence of visionary leadership on operational outcomes, demonstrating its crucial role as a moderating factor. These findings underscore the importance of integrating internal leadership practices with external community engagement to achieve sustainable performance improvements. Theoretically, this research advances policing and public management literature by introducing tactical commitment as a policing-specific construct and positioning public trust as an external legitimizing factor. Practically, the study offers actionable strategies for police leaders to foster tactical readiness, community collaboration, and organizational innovation. Future research is encouraged to explore longitudinal designs, larger samples across multiple regions, and additional variables such as organizational culture and technological adaptation to further enrich the understanding of police performance dynamics.
Digital Workplace Adaptation: A Comparative Analysis Of The Effects Of Workload And Innovation On The Performance Of Millennial vs. Non-Millennial Employees Isnaidi, Isnaidi; Purwati, Astri Ayu; Hafni, Layla
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.10626

Abstract

This study investigates the impact of digital workload on employee performance, mediated by employee loyalty and moderated by individual innovation behavior, with a generational perspective distinguishing between millennial and non-millennial employees. Utilizing a quantitative explanatory approach, data were collected via total sampling of 52 BAPPEDA employees and analyzed through Structural Equation Modeling using Partial Least Squares (SEM-PLS) and Multi-Group Analysis (MGA). Findings reveal that digital workload negatively affects performance, particularly among non-millennials, while employee loyalty and innovation behavior positively influence performance. Digital adaptation acts as a crucial moderator, buffering the adverse effects of digital workload and enhancing the positive impact of innovation. The study underscores the importance of digital literacy, innovation culture, and tailored generational strategies to optimize employee performance in digitizing public institutions.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Achmad Tavip Junaedi Ahmad, Shukri Akhdan, Akhdan Ansharullah Ansharullah Bianca, Kimberly Christa Bracken, Paul Brillyandra, Fradini Cutan, Michael Deli, Mazzlida Mat Desnelita, Yenny Enjelika, Putri Fadhil, Muflihul Fadhillah, Maisya Fadrul, Fadrul Flejterski, Stanislaw frengky, frengky Ginting, Yanti Mayasari Gustientiedina Hamzah Hamzah Hamzah, Muhammad Luthfi Hamzah, Muhammd Luthfi Hamzah, Zulfadl Hamzah, Zulfadli Hanafiah, Anggi Harifon, Nanda Irwan Irwan Isnaidi, Isnaidi Jusmarni, Jusmarni Komardi, Dadi Kurniawan, Eka Kurniawan, Hendrya Kurniawan, Johan Lasri, Lof Layla Hafni Liem, Nicholas Liem, Yuriana Löfstedt, Ragnar M. Fahli Zatrahadi Mery, Silvia Miftah Syarif, Miftah Mimelientesa Irman Monalisa Monalisa Muhammad Arif Muhammad Firmansyah Muhammad Rizki Mukhlis Mukhlis Mutia, Tika Najima, Najima Noor, Murniati Nuraini, Putri Octafilia, Yusnita Oscardo, Jason Prabudi, Anton Putri, Septia Aldina Rahman, Sarli Rahmat, Zetri Rauf, Ummu Ajirah Abdul Richardo, Richardo Riko Fridolend Sianturi Riningsih, Duwi Rizaldi Putra Rukmini, Meme Rusilawati, Ermina Safitri, Wulan Syaulia Salleh, Mohd Fairuz Md. Sandria, Wella Sarbaeni, Sarbaeni Sari, Tri Purnama Selvi Selvi Shanum, Arsyila Luthfia Sianturi, Lioni Silitonga, Aseptua Gesima Sitompul, Silvia Sari Sri Fitria Retnawaty Staderlin, Mauren Sudarno Sudarno Suharti Suriyanti, Linda Hetri Surya Safari SD Suryadi, Nanda Suyono Suyono Syawal, Mohd. Elvisrafi Tanoto, Eric Teddy Chandra Thalia. S, Valerie Theodany, Fendha Wahyu Joni Kurniawan, Wahyu Joni Wen Via Trisna Wijaya, Evelyn Winata, Fidelya Rachael Yusrizal Yusrizal