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All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Educatio JMM (Jurnal Masyarakat Mandiri) Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Qalam: Jurnal Ilmu Kependidikan Pusaka : Jurnal Khazanah Keagamaan UNM Environmental Journals FoodTech: Jurnal Teknologi Pangan Mahaguru: Jurnal Pendidikan Guru Sekolah Dasar Jurnal Pengabdian kepada Masyarakat Nusantara Indian Journal of Forensic Medicine & Toxicology Abdimas: Papua Journal Of Community Service Indo-MathEdu Intellectuals Journal Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Madako Elementary School Cakrawala: Jurnal Pengabdian Masyarakat Global Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan Jurnal Masyarakat Madani Indonesia Jurnal Tahsinia Malahayati International Journal of Nursing and Health Science Jurnal Sains, Teknologi dan Kesehatan Media of Health Research Journal Nutrizione Papua Medicine and Health Science Jurnal Ilmiah Bongaya (JIB) AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya KAMBIK : Journal of Mathematics Education
Maryam, Andi
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Journal : Wikrama Parahita : Jurnal Pengabdian Masyarakat

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Building Local Products "Bubbor Paddas" Instant Packaging Typical of Sambas into a Globally Competitive Product Maryam, Andi; Rozana, Rozana; Tritisari, Angga; Andiyono, Andiyono; Junardi, Junardi
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 9 No. 1 (2025): May 2025
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v9i1.9360

Abstract

This community service activity aims to develop Bubbor Paddas, a Sambas culinary specialty, into an instant competitive product in national and international markets. The development process employed the Project-Based Learning (PBL) method, involving students and industry partners in all stages of production, including vegetable drying, seasoning preparation, packaging, and marketing. Food technology innovations, particularly in drying and packaging techniques, were applied to maintain the original flavor and texture of Bubbor Paddas. The results indicated a 30% increase in production efficiency and enhanced product packaging quality, making it more durable and visually appealing. Additionally, digital marketing strategies were implemented, leading to a 40% increase in product orders within three months of launch. This initiative not only improved the quality and competitiveness of local products but also positively impacted community empowerment and the preservation of Sambas culinary heritage. The findings highlight the importance of integrating modern technology and marketing strategies in developing innovative and sustainable traditional culinary products.
Co-Authors Abu Bakar Abu Sofyan, Abu Ahmad, Rizky Ekawati AHMADI Ainun Mardiah Ainun Mardiyah Al Mar Atu Soleha Alam, Risma Alwi, Muh Khidri Andi Pattiware Andini, Rya ANDIYONO, ANDIYONO Anwar, Zakiyah Arief Hasjaya Armitha Armitha Asrianto, La Ode Astuti - Bansaulang, Cindirellah Zelly Dai, Nilam Fitriani Ekawaty Ahmad, Rizky Ekawaty, Rizky Elis, Andi Ernias, Ernias Faida Musa’ad Faisal Eka Mahendra Fatma A Ghela, Maria Marselina Hardianti A, Fatimah Hasanuddin, Asni Hasin, Ardiansah Idris, Irfandi Imelti Rerung Ince Prabu Setiawan Bakar Irfandi Idris Irna Rusani Jenro P. Sijabat Junardi Junardi Kelibay, Amirula Komal, Elvira Lismayana Lismayana, Lismayana M, Sulkipli Mahendra, Faisal Eka Mardliyah, Uswatul Marlina Marlina Marlinda Indah Eka Budiarti, Marlinda Indah Eka Marshanawiah , Andi Muarifah, Muarifah Muh. Mawardi Mulyati, Leli Mustari, Rohani Nindrea, Ricvan Dana Nova Yuliani Nurhikma Nurhikmah Nurhikmah Nurhikmah Oktavia, Hilda Prasetya , Fika Indah Rahmawati, Rahmawati Rahmawati, Riska Dewi Rakhmiyanti, Rakhmiyanti Risma Haris Rismawidiawati, Rismawidiawati Rizky Ekawaty Ahmad Rohani Mustari Rozana, Rozana Rumwokas, Muhamad Saleh Rusni Rusni, Rusni Safitri, Hafsah Salmawati Salmawati, Salmawati Sarira, Regina Amelia Saskia, Neti Sasmito, Priyo Sijabat, Jenro P Siti Jumhati SULFIANA, SULFIANA Sulkipli M Sulkipli M. Supriadi Syaekhu, Ahmad Tafwidhah, Yuyun Tanasali, Fadalia Treesia Sujana Tritisari, Angga Triwahyuningsih, Dewi Fatimah Yurniati, Yurniati Yusriadi, Yusriadi