Claim Missing Document
Check
Articles

Analisis Faktor yang Mempengaruhi Eksistensi Ritel Tradisional di Kecamatan Sumbawa Menggunakan Structural Equation Modeling Suarantalla, Ryan; Sudodo, Yandri; Hermanto, Koko
Performa: Media Ilmiah Teknik Industri Vol 19, No 2 (2020): Performa: Media Ilmiah Teknik Industri
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/performa.19.2.44682

Abstract

Currently, in the sub-district of Sumbawa, West Nusa Tenggara province, there are many modern retail shops that have become competitors to the existence of traditional retailers that have existed before. Therefore, the aim of this research is to analyze the factors that influence the existence of traditional retailers with the existence of modern retailers in Sumbawa sub-district. This study uses a quantitative approach to statistical analysis using path analysis. The data used in this study is primary data, which is obtained through distributing questionnaires. It is known that the total population of the Sumbawa sub - district based on population data in 2019 is 61,518 people, so using the Slovin formula the number of samples for this study is at least 100 people (with an error rate of 10%). From the analysis using SEM and LISREL software obtained a mathematical model for the existence of traditional retails: existence = 0.59 decisions + 0.5 products - 0.078 price - 0.085 place + 0.49 with a value of R2 = 0.51 means the existence of traditional retail in the sub-district Sumbawa is influenced by decision, product, Price, and place varies by 51%, the remaining 49% is influenced by other variables. Meanwhile, from the results of the hypothesis analysis, it is found that the purchasing decisions of Sumbawa sub-district residents at traditional retail are influenced by price and place, while their existence is influenced by product variables and purchasing decisions. The factors that have a direct influence on the existence of traditional retail in the Sumbawa sub - district are product factors and buyer decision factors, while the factors that have an indirect effect are product factors through buyer's decision factors.
Analisis Faktor-faktor Munculnya Word of Mouth Mempengaruhi Keputusan Berkuliah di Universitas Teknologi Sumbawa Hermanto, Koko
Performa: Media Ilmiah Teknik Industri Vol 20, No 2 (2021): Performa: Media Ilmiah Teknik Industri
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/performa.20.2.48349

Abstract

Many universities at the national and local levels have resulted in the emergence of competition between universities in obtaining prospective students. Therefore, universities have to show all their potential and advantages in every aspect, including the Universitas Teknologi Sumbawa (UTS), even though it is ranked in the top five universities in West Nusa Tenggara. This study aims to analyze the factors of service quality, customer satisfaction, and experiential marketing that UTS has implemented has influenced the marketing of word-of-mouth techniques optimally or not in attracting prospective students to study at UTS. This study's results can provide an overview for UTS in providing services to students with administrative services carried out by staff and lecturers in teaching. This study's population was UTS students who were still actively studying with a research sample of 165 students. In order to achieve the objectives of this study, questionnaire data from respondents were tested by using the Structural Equation Model (SEM) method using LISREL 8.8 software. The research results obtained a structural equation: word of mouth = -21 × service quality + 0.3 × customer satisfaction + 0.71 × experiential marketing with R2 = 71%. The hypothesis testing results show that of the three variables, only experiential marketing variables have a positive and significant effect on UTS students' word of mouth decision.
Perancangan Ulang Tata Letak Fasilitas Pabrik Di CV. Apindo Brother Sukses Menggunakan Metode Systematic Layout Planning (SLP) Adiasa, Iksan; Suarantalla, Ryan; Rafi, Muhammad Sayyid; Hermanto, Koko
Performa: Media Ilmiah Teknik Industri Vol 19, No 2 (2020): Performa: Media Ilmiah Teknik Industri
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/performa.19.2.43467

Abstract

Di dalam dunia industri, masalah tata letak pabrik maupun tata letak fasilitas dan peralatan produksi merupakan salah satu yang berperan penting dalam peningkatan produktivitas perusahaan. Tata letak yang tidak tepat dapat menyebabkan waktu pemindahan bahan menjadi tidak efektif karena jarak antar stasiun yang jauh. CV. Apindo Brother Sukses adalah perusahaan yang berfokuskan pada bidang jasa yang melakukan berbagai perlakuan terhadap suatu produk atau barang. Perlakuan yang dilakukan salah satunya yaitu pelapisan menggunakan listrik atau electroplating. Kegiatan penelitian ini bertujuan untuk memperbaiki proses produksi pelapisan Nikel chrome dan Gold Plating dan membuat tata letak fasilitas baru proses produksi pelapisan Nikel chrome dan Gold yang lebih efektif pada CV. Apindo Brother Sukses. Pengolahan data dilakukan dengan menggunakan metode Systematic Layout Planning (SLP). Hasil studi lapangan yang diperoleh dari penelitian ini adalah pada proses pelapisan nikel chrome dan gold masih mengalami panjangnya proses produksi oleh karena itu peneliti membuat rancangan layout proses produksi baru dengan panjang yang lebih pendek dan efektif. Hasil pembuatan layout usulan didapatkan improvement pengurangan jarak tempuh produksi sebesar 62,5% untuk nikel chrome dan 73,5% untuk gold.
Co-Authors Adi Suriyadin Adi Suriyadin Adiasah, Iksan Ahmad Yamin Aldrin Ali Topan, Paris Altarisi, Salman Amirul, Muhammad Ananda, Dea Andika Pratama Andika, Ahyar Anggriani, Luluh Atira, Fatin Farah Bahtiar, Syamsul Bayu Dinanda Putra Darmayadi, Surya Dea Ananda Debi Julia Sari Dery Sofya, Noura Dinda Permata Dwi Ermayanti, Tita Dzil Ikram, Fadhli Ekastini Ekastini Ekastini Ekastini Eki Ruskartina Eko Wijaya Eko Wijaya Erwin Mardinata Fajar Aryo Nugroho Fatin Farah Atira Fauzi Widyawati Fazriansyah Fidya Rizqika Firda Utami, Silvia Fitriani, Reza Friendly Harahap, Herpan Syafil Harizahayu Harizahayu Harizahayu, Harizahayu Heriwibowo, Dedy Herpan Syafil Harahap Hudaningsih, Nurul Hudaya, Chairul I Gusti Putu Muliarta Aryana I Gusti Putu Muliarta Aryana I Putu Winada Gautama I Wayan Joniarta Ika Alya Indri Putri Iksan Adiasa Imam Munandar Imam Munandar Ismi Mashabai Ismiyarti, Wilia Isna Apriawati Karyaningtiyas, Dimastuti Putri La Odiyanto Mamika Ujianita Romdhini Mardinata, Erwin Marwan Marwan Mietra Anggara Mietra Anggara Moh. Yazid Ath-Thawali Muhammad Basrik Saputra Muhammad Zikri Kautsar Mukhtar Hadi Ningsih, Nur Fitria Nora Dery Sofya Nora Dery Sofya Nur Fitria Ningsih Nurfadila Nurfadila Nurfadila Nurfadila, Nurfadila Nuryadi, Halid P, Gipari Royen Permata, Dinda Puji Muniarty Puji Muniarty Purwo Seputro, Bintarto Rabani, Ridho Rafi, Muhammad Sayyid Ramdani, Marisa Desita Ratna Yuniarti Ratna Yuniarti Renaldi Yansyah Reza Fitriani Rini Nirmala Hidayah Robbani, Farisan Ruskartina, Eki Ryan Suarantalla Sahdan, Sahdan Sakina, Cici Putri Salman Altarisi Sandy, Agusta Hari Sarkasih, Muhammad Reza Shinta Esabella Silvia Firda Utami Silvia Firda Utami Sis Yanti Arisma Sofya, Nora Dery Suarantalla, Ryan Sudodo, Yandri Sumarningsih, Eka Yuni Surbakti, Benar SURYANI Tamara Exanti Olifia Taryono, Taryono Tita Dwi Ermayanti Tiya Indryani Turrahmi, Ulfa Ulfa Turrahmi Ulfaturrahmi Wari Ammar Abdul Jabbar Wilia Ismiyarti Yansyah, Renaldi Yanti, Sahri Yuliadi Yuliadi Yuliadi Yuliadi Yuliadi Zam Zam