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Gaya Kepemimpinan, Motivasi, dan Kepuasan Kerja: Dampaknya terhadap Kinerja Pegawai Dinas Pariwisata Kabupaten Kerinci: Leadership Style, Motivation, and Job Satisfaction: Their Impact on Employee Performance at the Tourism Office of Kerinci Regency Saputra, Aldi; Yulasmi, Yulasmi; Zefriyenni, Zefriyenni; Zasriati, Masrida
Al Dzahab Vol. 6 No. 2 (2025): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v6i2.5035

Abstract

Purpose: This study aims to analyze the role of leadership and motivation in improving employee performance and to examine the role of job satisfaction as a mediating variable. Design/Methodology/Approach: This research employed a quantitative causal approach with data collected through questionnaires. The study involved 50 respondents determined using a saturated sampling method. The analytical technique applied was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. Findings: The results reveal that leadership style has a positive and significant effect on job satisfaction, and work motivation also has a positive and significant effect on job satisfaction. Furthermore, leadership style significantly and positively influences employee performance, as does work motivation. However, job satisfaction shows a negative and insignificant effect on employee performance. In addition, job satisfaction does not mediate the relationship between leadership style and employee performance, nor between work motivation and employee performance. Research Implications: The findings highlight the importance of effective leadership and strong work motivation in enhancing employee performance in the public sector, particularly at the Kerinci Tourism Office. Nevertheless, job satisfaction does not serve as an effective mediating factor in strengthening these relationships. Therefore, organizations need to design participative leadership strategies and more targeted motivation policies to improve employee productivity.
Pengaruh Kualitas Pelayanan dan Strategi Promosi terhadap Kepuasan Pengunjung dengan Minat Mengunjungi Sebagai Variabel Intervening pada Senyaman Cafe Kota Solok Iglen, Orri Farqhan; Yulasmi, Yulasmi; Azizi, Putri
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13991

Abstract

Penelitian ini bertujuan untuk menguji seberapa besar Pengaruh Kualitas Pelayanan dan Strategi Promosi terhadap Kepuasan Pengunjung dengan Minat Mengunjungi sebagai variabel intervening. Metode pengumpulan data melalui survei dan menyebarkan kuesioner dengaan sampel 64 responden. Metode pengujian data yang digunakan adalah SmartPLS V.3.2.9 dengan metode analisis SEM (Structural Equation Modeling). Hasil penelitian yang di dapatkan berdasarkan pengujian hipotesis (Direct Effect) atau pengaruh secara langsung. Terdapat pengaruh yang signifikan kualitas pelayanan terhadap minat mengunjungi. Tidak terdapat signifikan strategi promosi terhadap minat mengunjungi. Terdapat pengaruh yang signifikan kualitas pelayanan terhadap kepuasan pengunjung. Terdapat pengaruh yang signifikan strategi promosi terhadap kepuasan pengunjung. Terdapat pengaruh yang signifikan minat mengunjungi terhadap kepuasan pengunjung. Hasil pengujian hipotesis (Indirect Effect). Minat mengunjungi dapat memediasi kualitas pelayanan terhadap kepuasan pengunjung. Minat mengunjungi tidak dapat memediasi strategi promosi terhadap Kepuasan Pengunjung. Saran dari penulis untuk peneliti selanjutnya di harapkan dapat mengembangkan penelitian ini dengan cara menambahkan indikator dan variabel lainnya.
Pengaruh Budaya Organisasi, Lingkungan Kerja dan Etos Kerja Terhadap Kinerja Pegawai dengan Motivasi Kerja Sebagai Variabel Intervening pada Dinas Pendidikan Provinsi Sumatera Barat Susanti, Tuti; Yulasmi, Yulasmi; Zefriyenni, Zefriyenni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9907

Abstract

This study aims to analyze the influence of organizational culture, work environment, and work ethic on work motivation and employee performance, with work motivation as an intervening variable at the Education Office of West Sumatra Province. This research employed a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). A total of 98 employees participated in this study, selected through purposive sampling techniques. The results indicate that organizational culture, work environment, and work ethic significantly affect work motivation. Furthermore, organizational culture has a positive but not significant effect on employee performance, while work environment and work ethic significantly affect employee performance. Work motivation was found to have a positive but not significant effect on employee performance. Regarding mediation, the findings reveal that organizational culture significantly affects employee performance through work motivation, and work environment significantly affects employee performance through work motivation, whereas work ethic shows a positive but not significant effect on employee performance through work motivation. These findings imply that in order to improve employee performance, the organization should pay greater attention to the work environment and work ethic directly, while also optimizing the role of work motivation as a mediator between organizational culture and work environment on employee performance.
Pengaruh Affiliate Marketing dan Brand Image Terhadap Minat Beli Konsumen dengan Harga Sebagai Variabel Intervening pada Mahasiswa UPI YPTK yang Menggunakan TikTok Shop Zaskia, Yuretno; Yulasmi, Yulasmi; Saputra , Deni
Jurnal Pendidikan Indonesia Vol. 6 No. 5 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i5.7485

Abstract

Riset ini bertujuan untuk menganalisis pengaruh Affiliate Marketing dan Brand Image terhadap Minat Beli Konsumen dengan Harga sebagai variabel mediasi pada mahasiswa yang menggunakan TikTok Shop. Dengan menggunakan metode kuantitatif, data dikumpulkan melalui survei terhadap 100 responden, kemudian dianalisis dengan SEM PLS. Hasil penelitian menunjukkan bahwa Affiliate Marketing dan Harga berpengaruh positif dan signifikan terhadap mahasiswa UPI YPTK yang menggunakan TikTok Shop, sementara Brand Image juga memiliki pengaruh positif dan signifikan terhadap Harga. Meskipun Affiliate Marketing memiliki pengaruh positif terhadap Minat Beli, pengaruh tersebut tidak signifikan, berbeda dengan Brand Image dan Harga yang keduanya berpengaruh positif dan signifikan terhadap Minat Beli. Selain itu, Harga terbukti memediasi pengaruh Affiliate Marketing terhadap Minat Beli, sehingga meningkatkan signifikansinya. Dengan demikian, dapat disimpulkan bahwa Brand Image dan Harga memainkan peran penting dalam meningkatkan Minat Beli mahasiswa pengguna TikTok Shop, sementara Affiliate Marketing membutuhkan faktor tambahan untuk dapat lebih berpengaruh secara signifikan.
Gaya Kepemimpinan, Motivasi, dan Kepuasan Kerja: Dampaknya terhadap Kinerja Pegawai Dinas Pariwisata Kabupaten Kerinci: Leadership Style, Motivation, and Job Satisfaction: Their Impact on Employee Performance at the Tourism Office of Kerinci Regency Saputra, Aldi; Yulasmi, Yulasmi; Zefriyenni, Zefriyenni; Zasriati, Masrida
Al Dzahab Vol. 6 No. 2 (2025): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v6i2.5035

Abstract

Purpose: This study aims to analyze the role of leadership and motivation in improving employee performance and to examine the role of job satisfaction as a mediating variable. Design/Methodology/Approach: This research employed a quantitative causal approach with data collected through questionnaires. The study involved 50 respondents determined using a saturated sampling method. The analytical technique applied was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. Findings: The results reveal that leadership style has a positive and significant effect on job satisfaction, and work motivation also has a positive and significant effect on job satisfaction. Furthermore, leadership style significantly and positively influences employee performance, as does work motivation. However, job satisfaction shows a negative and insignificant effect on employee performance. In addition, job satisfaction does not mediate the relationship between leadership style and employee performance, nor between work motivation and employee performance. Research Implications: The findings highlight the importance of effective leadership and strong work motivation in enhancing employee performance in the public sector, particularly at the Kerinci Tourism Office. Nevertheless, job satisfaction does not serve as an effective mediating factor in strengthening these relationships. Therefore, organizations need to design participative leadership strategies and more targeted motivation policies to improve employee productivity.