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All Journal MIX : Jurnal Ilmiah Manajemen Daya Saing : Jurnal Ilmu Manajemen International Journal of Artificial Intelligence Research Jurnal Ekobistek JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review UPI YPTK Journal of Business and Economics Indo-MathEdu Intellectuals Journal Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Al Dzahab Publikasi Riset Mahasiswa Manajemen Jurnal Bisnis Kompetitif Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Indonesian Research Journal on Education Jurnal Multidisiplin Sahombu Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Management and Innovation Entrepreneurship (JMIE) JEBD El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmu Manajemen Dan Pendidikan Journal of Ekonomics, Finance, and Management Studies
Yulasmi, Yulasmi
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Pengaruh Kualitas Pelayanan dan Strategi Promosi terhadap Kepuasan Pengunjung dengan Minat Mengunjungi Sebagai Variabel Intervening pada Senyaman Cafe Kota Solok Iglen, Orri Farqhan; Yulasmi, Yulasmi; Azizi, Putri
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13991

Abstract

Penelitian ini bertujuan untuk menguji seberapa besar Pengaruh Kualitas Pelayanan dan Strategi Promosi terhadap Kepuasan Pengunjung dengan Minat Mengunjungi sebagai variabel intervening. Metode pengumpulan data melalui survei dan menyebarkan kuesioner dengaan sampel 64 responden. Metode pengujian data yang digunakan adalah SmartPLS V.3.2.9 dengan metode analisis SEM (Structural Equation Modeling). Hasil penelitian yang di dapatkan berdasarkan pengujian hipotesis (Direct Effect) atau pengaruh secara langsung. Terdapat pengaruh yang signifikan kualitas pelayanan terhadap minat mengunjungi. Tidak terdapat signifikan strategi promosi terhadap minat mengunjungi. Terdapat pengaruh yang signifikan kualitas pelayanan terhadap kepuasan pengunjung. Terdapat pengaruh yang signifikan strategi promosi terhadap kepuasan pengunjung. Terdapat pengaruh yang signifikan minat mengunjungi terhadap kepuasan pengunjung. Hasil pengujian hipotesis (Indirect Effect). Minat mengunjungi dapat memediasi kualitas pelayanan terhadap kepuasan pengunjung. Minat mengunjungi tidak dapat memediasi strategi promosi terhadap Kepuasan Pengunjung. Saran dari penulis untuk peneliti selanjutnya di harapkan dapat mengembangkan penelitian ini dengan cara menambahkan indikator dan variabel lainnya.
Pengaruh Affiliate Marketing dan Brand Image Terhadap Minat Beli Konsumen dengan Harga Sebagai Variabel Intervening pada Mahasiswa UPI YPTK yang Menggunakan TikTok Shop Zaskia, Yuretno; Yulasmi, Yulasmi; Saputra , Deni
Jurnal Pendidikan Indonesia Vol. 6 No. 5 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i5.7485

Abstract

Riset ini bertujuan untuk menganalisis pengaruh Affiliate Marketing dan Brand Image terhadap Minat Beli Konsumen dengan Harga sebagai variabel mediasi pada mahasiswa yang menggunakan TikTok Shop. Dengan menggunakan metode kuantitatif, data dikumpulkan melalui survei terhadap 100 responden, kemudian dianalisis dengan SEM PLS. Hasil penelitian menunjukkan bahwa Affiliate Marketing dan Harga berpengaruh positif dan signifikan terhadap mahasiswa UPI YPTK yang menggunakan TikTok Shop, sementara Brand Image juga memiliki pengaruh positif dan signifikan terhadap Harga. Meskipun Affiliate Marketing memiliki pengaruh positif terhadap Minat Beli, pengaruh tersebut tidak signifikan, berbeda dengan Brand Image dan Harga yang keduanya berpengaruh positif dan signifikan terhadap Minat Beli. Selain itu, Harga terbukti memediasi pengaruh Affiliate Marketing terhadap Minat Beli, sehingga meningkatkan signifikansinya. Dengan demikian, dapat disimpulkan bahwa Brand Image dan Harga memainkan peran penting dalam meningkatkan Minat Beli mahasiswa pengguna TikTok Shop, sementara Affiliate Marketing membutuhkan faktor tambahan untuk dapat lebih berpengaruh secara signifikan.
Gaya Kepemimpinan, Motivasi, dan Kepuasan Kerja: Dampaknya terhadap Kinerja Pegawai Dinas Pariwisata Kabupaten Kerinci: Leadership Style, Motivation, and Job Satisfaction: Their Impact on Employee Performance at the Tourism Office of Kerinci Regency Saputra, Aldi; Yulasmi, Yulasmi; Zefriyenni, Zefriyenni; Zasriati, Masrida
Al Dzahab Vol. 6 No. 2 (2025): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v6i2.5035

Abstract

Purpose: This study aims to analyze the role of leadership and motivation in improving employee performance and to examine the role of job satisfaction as a mediating variable. Design/Methodology/Approach: This research employed a quantitative causal approach with data collected through questionnaires. The study involved 50 respondents determined using a saturated sampling method. The analytical technique applied was Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. Findings: The results reveal that leadership style has a positive and significant effect on job satisfaction, and work motivation also has a positive and significant effect on job satisfaction. Furthermore, leadership style significantly and positively influences employee performance, as does work motivation. However, job satisfaction shows a negative and insignificant effect on employee performance. In addition, job satisfaction does not mediate the relationship between leadership style and employee performance, nor between work motivation and employee performance. Research Implications: The findings highlight the importance of effective leadership and strong work motivation in enhancing employee performance in the public sector, particularly at the Kerinci Tourism Office. Nevertheless, job satisfaction does not serve as an effective mediating factor in strengthening these relationships. Therefore, organizations need to design participative leadership strategies and more targeted motivation policies to improve employee productivity.
Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan Dengan Disiplin Kerja Sebagai Variabel Intervening Pada Rumah Sakit Dr. Reksodiwiryo Padang Finola, Finola; Yulasmi, Yulasmi; Bayu Pratama Azka
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 1 No. 4 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The influence of reward and punishment on employee performance through work discipline as an intervening variable at dr. Hospital. Reksodiwiryo Padang City "under the guidance of dr. YULASMI, SE, MM and Mr. BAYU PRATAMA AZKA, SE, MM This research aims to test how big the influence of rewards and punishment is on employee performance with work discipline as an intervening variable at dr. Reksodiwiryo Hospital, Padang city. The sample in this study amounted to 53 respondents. This population is employees at dr. Reksodiwiryo Hospital. As times progress in the current era of globalization, rivalry and competition are becoming increasingly tighter and wider. Because of this, all human resource potential influences the organization's efforts to achieve its goals. Work discipline can be enforced by providing rewards and punishment. This research aims to determine the direct and indirect influence of reward and punishment on employee performance with work discipline as an intervening variable.This research uses quantitative research, which emphasizes testing theories on variables in the research with numbers and analysis. The measuring tool for this research is a questionnaire. The objects of this research were employees of dr. Reksodiwiryo Hospital with a sample of 53 respondents. The sample determination method used was simple random sampling. The data analysis test tool in this research is Smart PLS. The research results show that reward and punishment do not have a direct influence on employee performance. Meanwhile, there is an indirect influence of reward and punishment variables on employee performance through work discipline.
Inovasi Teknologi Pengolahan Virgin Coconut Oil (VCO) untuk Meningkatkan Daya Saing Produk Kelapa di Pasar Global Indriyenni, Indriyenni; Mary, Hilda; Yenni, Zefri; Yulasmi, Yulasmi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7476

Abstract

Virgin Coconut Oil (VCO) adalah produk dari buah kelapa yang semakin disenangi di pasar internasional karena manfaatnya untuk kesehatan dan kecantikan. Indonesia, sebagai salah satu penghasil kelapa terbesar di dunia, memiliki peluang besar untuk berkembang dalam industri VCO dengan memanfaatkan teknologi inovatif. Pengabdian ini bertujuan untuk meningkatkan kapasitas dan keterampilan masyarakat, khususnya petani dan pelaku usaha mikro di daerah penghasil kelapa, dalam memproduksi Virgin Coconut Oil (VCO) secara higienis, efisien, dan berkelanjutan melalui penerapan teknologi inovatif berbasis lokal. Kegiatan ini juga bertujuan untuk meningkatkan nilai tambah produk kelapa, memperluas akses pasar, serta mendorong pemberdayaan ekonomi masyarakat pedesaan agar mampu bersaing di pasar nasional maupun internasional. Melalui pendekatan edukasi, pelatihan, pendampingan teknis, dan fasilitasi alat produksi yang tepat guna, diharapkan dapat tercipta wirausaha baru di bidang pengolahan VCO yang berorientasi pada kualitas, keberlanjutan, dan inovasi.
PENGARUH DUKUNGAN ORGANISASI DAN IKLIM ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INERVENING PADA DINAS TANAMAN PANGAN, HORTIKULTURA DAN PERKEBUNAN KOTA SUNGAI PENUH A.Z, Bambang,; Elfiswandi, Elfiswandi; Yulasmi, Yulasmi
Jurnal Daya Saing Vol. 12 No. 1 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i1.2736

Abstract

This study aims to determine the effect of Organizational Support and Organizational Climate on Organizational Citizenship Behavior (OCB) with Organizational Commitment as an intervening variable at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. The method used is multiple linear regression analysis and path analysis, with questionnaires distributed to 95 respondents. The results showed that there is a positive and significant effect of Organizational Support on Organizational Commitment at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. There is a positive and significant effect of Organizational Climate on Organizational Commitment at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. There is a positive and significant effect of Organizational Support on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sun DAN PERKEBUNANgai Penuh City. There is a positive and significant effect of Organizational Climate on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. There is a positive and significant effect of Organizational Commitment on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. Organizational Commitment is able to mediate the effect of Organizational Support on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. Organizational Commitment is able to mediate the effect of Organizational Climate on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. Finally, the researcher suggests that the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City further enhance Organizational Commitment, as it has the most dominant influence on Organizational Citizenship Behavior (OCB) in Sungai Penuh City
The Effect of Leadership, Work Culture and Competence on Service Performance with Motivation as an Intervening Variable on Health Workers at West Sumatra Pulmonary Hospital Marwan, Marwan; Elfiswandi, Elfiswandi; Yulasmi, Yulasmi
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of leadership, work culture, and competence on service performance, with motivation as an intervening variable, among healthcare workers at the West Sumatra Lung Hospital. Data collection was conducted through a survey and questionnaire distribution, with a sample of 129 respondents. The analysis method used was structural equation modeling using SmartPLS. The results showed a significant influence of leadership on motivation. There was a significant influence of work culture on motivation. There was a significant influence of competence on motivation. There was a significant influence of leadership on service performance. There was an insignificant influence of work culture on service performance. There was an insignificant influence of competence on service performance. There was a significant influence of motivation on service performance. Motivation mediated the influence of leadership on service performance. Motivation mediated the influence of work culture on service performance. Motivation mediated the influence of competence on service performance.
The Impact of Industry-Based Training Programs and Indonesian National Work Competency Standards on Productive Teacher Performance in Ministry of Industry Vocational High School Through Motivation as an Intervening Variable Pioni Putra; Yulasmi, Yulasmi; Lusiana, Lusiana
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Abstract

This study aims to examine the impact of industry-based training programs and Indonesian national work competency standards on the performance of productive teachers at vocational high schools (SMK) under the Ministry of Industry, using motivation as an intervening variable. Data collection methods included a survey and questionnaire distribution, with a sample of 85 respondents. The analysis method used was structural equation modeling using SmartPLS. The results showed a significant effect of training on work motivation. There was a significant effect of competence on work motivation. There was a significant effect of training on teacher performance. There was a significant effect of competence on teacher performance. There was a significant effect of work motivation on teacher performance. There was a significant effect of training on teacher performance through work motivation. There was a significant effect of competence on teacher performance through work motivation.
PERAN SERVANT LEADERSHIP KEPALA DESA DALAM MEMODERASI PENGARUH PERILAKU KEWIRAUSAHAAN DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA BUMDES DI KOTA PARIAMAN Arafah, Zahid Nugrah; Elfiswandi, Elfiswandi; Yulasmi, Yulasmi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2725

Abstract

This study investigates the influence of entrepreneurial behavior and organizational commitment on the performance of Village-Owned Enterprises (BUMDes) in Pariaman City. Furthermore, it examines the moderating role of servant leadership in these relationships. The research employs Structural Equation Modeling (SEM) with SMARTPLS as the analytical tool. The sample comprises the entire population of 25 BUMDes, with three managers from each enterprise (chairperson, secretary, and treasurer) as respondents, yielding a total of 75 participants, in accordance with Mayor’s Regulation No. 30 of 2018. The findings reveal that entrepreneurial behavior, organizational commitment, and servant leadership each have a significant effect on BUMDes performance. Additionally, servant leadership moderates the relationship between entrepreneurial behavior and performance, as well as between organizational commitment and performance. The moderation analysis further indicates that servant leadership functions as a quasi-moderator. These results highlight the critical role of servant leadership in enhancing organizational outcomes within community-based enterprises
ANALISIS KERJASAMA TIM MEMEDIASI PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA DPRD DI KOTA SOLOK Ratnawita, Ratnawita; Elfiswandi, Elfiswandi; Yulasmi, Yulasmi
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2728

Abstract

This study aims to determine the influence of competence and work discipline on the performance of the Solok City Regional House of Representatives (DPRD), with teamwork as an intervening variable. The methods used are multiple linear regression analysis and path analysis, with a questionnaire distributed to 92 respondents. The results indicate that there is a positive and significant influence of competence on teamwork in the Solok City DPRD. There is a positive and significant influence of work discipline on teamwork in the Solok City DPRD. There is a positive and significant influence of competence on performance in the Solok City DPRD. There is a positive and significant influence of work discipline on performance in the Solok City DPRD. There is a positive and significant influence of teamwork on performance in the Solok City DPRD. Teamwork is able to mediate the influence of competence on performance in the Solok City Regional Secretariat. Teamwork is able to mediate the influence of work discipline on performance in the Solok City DPRD. Finally, the author recommends that the Solok City DPRD further enhance team cooperation, as it has the most dominant influence on performance in the Solok City Regional Secretariat
Co-Authors A.Z, Bambang, Agung Kurniawan Ahmad Sunafis Al Haziz Andri B, Alza Syofyan Aniska, Susila Anjaya, Fanny Agarista Arafah, Zahid Nugrah Aziz, Yanelsis Nurmala Azizi, Putri Bayu Pratama Azka Bismark, Irma Auliyah Costa Pires, Ancilla Da Deshaspitri, Deshaspitri Edgina, Dea Elfiswandi, Elfiswandi Emil Salim Finola, Finola Fitri, Hasmaynelis Gusra, Wido Novaldi Hapzi Ali Havidz Aima Havidz Aima, Havidz Himawan, Muhammad Reza Iglen, Orri Farqhan Indriyenni, Indriyenni Juwita, Patrisia Karlinda, Ai Elis Kurniati, Era Tri Suci Lusiana Lusiana Marwan Marwan Mary, Hilda Masrida Zasriati, Masrida Muhammad Fikri Ramadhan Muhammad Ridwan Nandan Limakrisna Ottar, Zuhroh Sadeptusia Pioni Putra Prakasa, Tri Matra Pratama, M. Emeraldo Pratama, Rizky Aditya Prayuda, Toha Putra, Ramdani Bayu Putra, Ramdhani Bayu Putra. J, Jefri Candra Putri, Finola Fiftem Eka Putri, Mardifa Wahyu Putri, Yane Rahayu, Witri Rahman, Montela Nove Ramadhan, Muhamad Fikri Ratnawita Ratnawita Rezki, Rahmat Zainul Rika Wulandari Roif, Fadhil Santoso, Tata Saputra , Deni Saputra, Aldi Sarjon Defit Septiano, Renil Setiawan, Suhendra Shalsabillah, Ade Rahmadilla Sopali, Mardhatila Fitri susanti, Tuti Suzana, Harry Syafwandi, Syafwandi Tasnima, Nurlatifa Salsa Tiareta, Isra Valani, Silvia Veri , Jhon Veri, Jhon Vicky Brama Kumbara Yulianis Yulianis Zaskia, Yuretno Zefri Yenni Zefriyenni Zefriyenni, Zefriyenni