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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

The Influence of Store Atmosphere, Social Media, Word of Mouth, and Price on Purchase Intention of MSME Consumers Deby R. Karundeng; Musran Munizu; Tengku Kespandiar; Dhety Chusumastuti; Miko Andi Wardana
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1298

Abstract

This study set out to examine how social media, word-of-mouth, shop ambiance, and pricing impacted consumers' choice to buy. Research of this kind is quantitative. Primary data collected from a sample of patrons at a restaurant in one city in Indonesia district served as the research's data source. By delivering questionnaires to 100 customers, accidental sampling was used to acquire the data. The multiple regression analysis approach is employed in this investigation. The results of this investigation suggest that social media significantly influences how consumers make purchases. Word of mouth plays a vital role in how consumers decide which products to buy. The environment of the store has a big impact on how consumers decide what to buy. The purchase decision-making process for consumers is significantly influenced by price. Social media, word-of-mouth, the environment in the shop, and pricing all have a big impact on how consumers decide what to buy.
Co-Authors Adi Masliardi Adinata, Sherryn Naomi Aracelli Evalia Ardian, Dede Ariyanti, Ni Wayan Astuti, Ni Luh Gde Sari Dewi Bagus Putu Wahyu Nirmala Bintoro, Philia Carolina Bunga Aditi Daniel Dewantoro Rumani Dede Ardian Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dhety Chusumastuti Fajar Islam Fatimah Abdillah Gde Bayu Surya Parwita Gracia, Gabriela Halim, Jessica Hari Kurniawanto Hasti Pramesti Kusnara Helendra Helendra Hendra Sudarso Hendrik Pandiangan Hendrik Pandiangan Heryana, I Putu Agus I Ketut Widnyana I Made Darsana I Made Hadi Purnantara I Made Hadi Purnantara I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Eka Sudarmawan I Wayan Suartina Islam, Fajar iswahyudi, Prasetyo Jaya, I Kadek Adi Anan Juniarta, Pande Putu Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Karundeng, Deby Rita Kespandiar, Tengku Khoirunnisa Larasati Komang Sumerta Komang Sumerta Kusnara, Hasti Pramesti Mohamad Sajili Mubarok, Ahmad Muhammad Afif Musran Munizu Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nirmala, Bagus Wahyu Nur Afifah Nur Halimah Nurlela Nurlela Nurlia Nurlia Parwati, Komang Shanty Muni Prasetyo, Kukuh Tri Purnantara, I Made Hadi Pusparini , Ida Ayu Gede Mirah Putra, I Gusti Ngurah Bagus Suarna Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Qhonif, Laila Rahmayanti, Putu Laksmita Dewi Risman Risman Rochida, Nafana Aulia Sajili, Mohamad Semara, I Made Trisna Sudarmawan, I Wayan Eka Surya Wijaya, Nyoman Susanti, Putu Herny Susilowati, Ervan Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tresnasari, Rini Widiantara, I Ketut Agus Widiarsa, Jennifer Wiyasha, Ida Bagus Made Yanita YANITA YANITA Yuliani, Erma Yuwanda, Tonny