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Journal : Journal of Innovation in Management, Accounting and Business

Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan dan Niat Berkunjung Kembali Pada The Sila’s Agrotourism Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Nyoman Surya Wijaya; Miko Andi Wardana; Komang Sumerta; Ni Nyoman Kerti Yasa
Journal of Innovation in Management, Accounting and Business Vol. 1 No. 2 (2022)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.992 KB) | DOI: 10.56916/jimab.v1i2.169

Abstract

Covid-19 has had a major impact on the tourism sector. It is difficult for foreign tourists to enter Bali due to strict government regulations in an effort to prevent the spread of Covid-19. Therefore, Bali is currently very dependent on the visit of domestic tourists. The SILA'S Agrotourism is one of the tourist destinations in Bali that has been around for a long time, and has a potential tourist attraction and is able to attract tourist visits, especially domestic tourists. However, currently it is not optimally able to attract tourist visits, because many new tourist attractions have begun to emerge. This study aims to explain the effect of service quality on satisfaction and intention to revisit at The SILA'S Agrotourism. The type of research used is associative research, with sampling using non-probability techniques with purposive sampling method, on respondents who are tourist visitors to The SILA'S Agrotourism. Quantitative data analysis technique uses Structural Equation Model Partial Least Square (SEM-PLS) analysis with SmartPLS 3.0 software. The results of this study provide several conclusions that the overall hypothesis formulation has a significant effect, service quality has a positive and significant effect on satisfaction, service quality has a positive and significant effect on revisit intentions, and satisfaction has a positive and significant effect on revisit intentions.
Co-Authors Adi Masliardi Adinata, Sherryn Naomi Aracelli Evalia Ardian, Dede Ariyanti, Ni Wayan Astuti, Ni Luh Gde Sari Dewi Bagus Putu Wahyu Nirmala Bintoro, Philia Carolina Bunga Aditi Daniel Dewantoro Rumani Dede Ardian Denok Lestari Dewa Putu Kiskenda Erwanda Putra Dhety Chusumastuti Fajar Islam Fatimah Abdillah Gde Bayu Surya Parwita Gracia, Gabriela Halim, Jessica Hari Kurniawanto Hasti Pramesti Kusnara Helendra Helendra Hendra Sudarso Hendrik Pandiangan Hendrik Pandiangan Heryana, I Putu Agus I Ketut Widnyana I Made Darsana I Made Hadi Purnantara I Made Hadi Purnantara I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Eka Sudarmawan I Wayan Suartina Islam, Fajar iswahyudi, Prasetyo Jaya, I Kadek Adi Anan Juniarta, Pande Putu Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Karundeng, Deby Rita Kespandiar, Tengku Khoirunnisa Larasati Komang Sumerta Komang Sumerta Kusnara, Hasti Pramesti Mohamad Sajili Mubarok, Ahmad Muhammad Afif Musran Munizu Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nirmala, Bagus Wahyu Nur Afifah Nur Halimah Nurlela Nurlela Nurlia Nurlia Parwati, Komang Shanty Muni Prasetyo, Kukuh Tri Purnantara, I Made Hadi Pusparini , Ida Ayu Gede Mirah Putra, I Gusti Ngurah Bagus Suarna Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Qhonif, Laila Rahmayanti, Putu Laksmita Dewi Risman Risman Rochida, Nafana Aulia Sajili, Mohamad Semara, I Made Trisna Sudarmawan, I Wayan Eka Surya Wijaya, Nyoman Susanti, Putu Herny Susilowati, Ervan Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tresnasari, Rini Widiantara, I Ketut Agus Widiarsa, Jennifer Wiyasha, Ida Bagus Made Yanita YANITA YANITA Yuliani, Erma Yuwanda, Tonny