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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

Promotion Strategy through Live Shopping in Increasing Sales Volume of Bykiddos Sidoarjo Maharani, Liany Fari Adelia; Kusumasari, Indah Respati
Formosa Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i12.12198

Abstract

Various forms of electronic transactions known as e-commerce include individual online stores, sales websites, and other electronic trading platforms. Shopee is now one of the most popular marketplaces in Indonesia. Shopee has updated its services with the Shopee Live feature. Bykiddos is one of the sellers offering its products through the Shopee platform. Although the revenue from sales on Shopee Live varies, its turnover is quite high. Therefore, Bykiddos must continue to strive to develop its business by using the right promotional strategies, especially with the Shopee Live feature. The purpose of this research is to understand and analyze promotional strategies through live shopping in relation to sales volume on the Shopee account Bykiddos. This research adopts a qualitative descriptive approach. The researcher chose this approach to analyze the live shopping promotion strategies in enhancing the online sales of Bykiddos through SWOT analysis, which requires good interview skills and a deep understanding of the social context. This study shows that the implementation of promotional strategies through the live shopping feature on Shopee has been well managed. Based on the SWOT analysis, Bykiddos is positioned in quadrant I with the values (X;Y) (1.43;1.25), indicating that an aggressive strategy needs to be implemented  to  leverage  strengths  in  seizing available opportunities.
Analysis of the Effect of Price, Product Quality, and Promotion on Customer Loyalty with Customer Satisfaction as an Intervening Variable in the Langgano Warkop Business in Mojoagung District Suarga, Ajie Pandu; Kusumasari, Indah Respati
Formosa Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i12.12254

Abstract

This study was motivated by sales fluctuations at Warkop Langgano Mojoagung, specifically a decrease in the number of purchases by 18.3% in February. This decline was caused by the rainy season, lack of sales promotion, and the absence of online services such as Grabfood or Gofood. Although prices are affordable and product quality is good, a lack of service and facilities can reduce customer satisfaction, potentially decreasing their loyalty. Customers. The purpose of this study is to analyze how price, product quality, and promotion impact customer satisfaction and loyalty at Warkop Langgano Mojoagung. This study uses an unlimited population and a sample of 123 respondents based on the Slovin formula. The method used is quantitative, with primary and secondary data, and analysis using SPSS at a significance level of 0.05. The results of the study indicate that customer satisfaction at Warkop Langgano Mojoagung is influenced by price, product quality, and promotion. In addition, these three factors contribute significantly to customer loyalty, both directly and through customer satisfaction. Customer satisfaction functions as a mediator that connects the influence of price, product quality, and promotion on customer loyalty.
Co-Authors Aditya, Didan Achmad Adiwana, Andrew Wijaya Afandi, Syifa Zahra Arista Afrianti , Athika Dewi Ahmad, Dafa Ramadhani Aini, Khofifah Nur Aini, Laila Nur Akbar, Adam Akbar, Galang Falah Alexandre, Gerald Alfiah, Rizky Alifia, Rivi Ananda Alifya, Ananta Rahma Altaf, Damara Amalia, Rizkyna Amalia, Syifani Nur Anatasya, Wahyu Anaulia, Tita Rizky Andarini, Sonja Andraini, Sonja Anggraini, Ayu Dwi Aprilia, Selly Ardiansyah, Muhammad Ragil Ardiansyah, Nisa Ardianto, Alvian Eka Arfian, Zeta Arifian, William Ariyanti, Dian Ayu Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Aurellia, Raihana Zahra Azizah, Radifa Nur Azzahra, Raisya Amania Bahari, Winona Monica Berliana, Nabitha Widiya Bhakti, Yogi Surya Brian, Johannes Baptista Budi Prabowo Budiarto, Chris Louis C, Adinda Putri Noer Cahyani, Aizam Syawalia Cicilia Niluh Deabona Sanjaya Cyntia, Dinda Yovita D, Evangeline Cherryl Damayanti, Fitria Ayu Kartika Desintawati, Alivia Dwi Vivi Devan, Muhammad Diana, Fita Efendi, Regina Pinkan Evangeline Cherryl D Faizah Ats Tsaniyah Fajar, Maulita Fani, Rista Adhalia Farhan N. H, M. Arif Fatrecia S, Erika Fawaz, Danas Marici Fawzia, Farah Qisma Fazrul, Fandy Ahmad Febrianto, Valentino Firdinisa, Naswa Rihadatul Firmansyah, Muhammad Fahmi Fisabilirahman, Faizah Ats Tsaniyah Fiyara, Navis Salma Gifani, Jenny Amelia Ginting, Rahella Ripatiana Br Girsang, Viola Natalia Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia HARTANTO, BAGUS Hendrawan, Hendik Herlina, Dinda Hidayat , Rusdi Hidayat N, Rusdi Hidayat, Rusdi Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Inaba, Anindita Firdaus Indra Kusuma S Indra, Felicia Aurelia Putri Irhami, Dinda Martha Kalistarosa, Aqiela Kamila, Reghina Rahma Karyaadi, Maria Clarissa Amadearaya Khansa, Mayra Reninta Khaqiqi, Ahmad Iqbal Khasanah, Siti Sofiatul Kinanti, Anggreini Ratna Kurnianingsih, Fera Laila, Hanin Atina Lailasari, Mutiara Wahyu Larissa B. Y, Ruth Latifah, Narulika Ris Leo, Tassya Priskilla Sara Lia, Falimatus Mei Lunardi , Arleta Arvind Lunardi, Arleta Arvind Maghfiroh, Frisca Mei Maghfirotika, Azaaima Mahara, Cendana Izha Maharani, Annisa Fitri Maharani, Liany Fari Adelia Mahardika, Mohammad Ryan Mariyam, Aprilia Masviansyah, Reihan Masyithah N, Rachmadani Maulidha, Najwa Sekar Murdiana, Nindia N , Rusdi Hidayat N, Rusdi Hidayat Nabila, Aisyah Putri Nabila, Naila Salsa Nafisah, Alya Hastin Nafisca, Nabila Aulia Najah, Rizka Hidayatun Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Ningsih, Santika Purwaty Nisrina, Sefiyana Jihanuri Novaris, Aldo Rizky Nugraha, Rusdi Hidayat Nugroho, Septa Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Penggalih, Ragil Putri Ayu Poundra , Syah Pradika, Meiwulan Zulias Prasetya, Rismaninda Putri Dwi Puspita, Devina Rahma Putra, Bintang Dwi Putri Sahya Fadiah Putri, Anindita Maritza Putri, Dwi Maulidia Putri, Ferthalia Jovita Putri, Nifta Ardilia Putri, Pinky Arisma Qolbi, Ihfada Rahmatillah, Rieke Amaylinda Rahmawati S, Elia Ramadani, Zulmi Fadillah Ramadhan, Baraa Ziyad Ramadhan, Givaldhi Ramadhan, Nanda Ari Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Ramahani, Deva Putri Ramdhani, Muhammad Zaid Ratna Sari Revalina, RR. Viola Reyhan, Muhammad Rismaninda Putri Dwi Prasetya Rizka, Zaizatun Rosyada, Trias Amrina Rusdi Hidayat N Rusdi Hidayat Nugroho Sabiila, Hadaana Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Naila Rahma Safitri, Rifasya Safira Sagala, Polarista Mariani Sagita, Safa Alifiah Sahelangi, Petra Carolline Putri Sakinah, Evfana Ayu Salsabila, Khalishah Asti Samita, Gading Rayya Saputra, Ilham Habib Daniel Saputra, Mohamad Deka Sari, Adiva Belva Sari, Della Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Sari, Susanti Ratna Sari, Yeni Aprilia Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Sihite, Julius Emmanual Silalahi, Zein Marsitta Rinales Sinaga, Maria Cristin Amelia Sophia, Zika Aisyantus Suarga, Ajie Pandu Suryanto, Dhia Aulia Tarigan, Krisna Melida Br Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Wardani, Nadia Putri Wati, Dwi Indra Wibowo, Devin Nabillah Ramadanty Wibowo, Rizqia Khairunnisa Wibowo, Wibi Riyandra Wilujeng , Niti Yanda Bara Kusuma Yarangga , Mitha Monik Yogi Surya Bhakti Yulion, Dike Abrila Putri Yustina, Ruth Larissa Budi Zanuba S.N, Moh. Ilham Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz