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Salsabila, Syifa
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Journal : Journal of Agriprecision

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Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ Salsabila, Syifa; Azizah, Siti; Aprylasari, Dede
Journal of Agriprecision & Social Impact Vol. 1 No. 1 (2024): March: JAPSI (Journal of Agriprecision & Social Impact)
Publisher : CV. Komunitas Dunia Peternakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62793/japsi.v1i1.7

Abstract

Nowadays the internet presence allows the exchange of information and communication flows that are not limited by time and space. The increasing number of internet users in Indonesia has led to a new trend globally, which is the online shopping trend. PT XYZ (Persero) is one of Indonesia's state-owned enterprises engaged in the livestock sector. PT XYZ has a retail store that sells livestock products, both fresh dan processed. A marketing mix is a tool that can be used by companies to achieve marketing goals in target markets. The objective of this study is to determine the influence of marketing mix 7p (product, price, promotion, people, process, physical evidence, and place) on consumer purchase decisions at the Gerai Daging online store XYZ. This research used 55 respondents with a purposive sampling technique. The research was conducted by distributing questionnaires to respondents. Data were analyzed using SPSS Version 25 software with multiple regression analysis. The results show that marketing mix 7P which consists of 7 attributes, namely product, price, promotion, people, process, physical evidence, and place, didn't show any influence on purchasing decisions at Gerai Daging online store PT. XYZ either simultaneously or partially.
Co-Authors Afreni Hamidah Afwani, Royana Agustina, Amanda Ahmad Fakhri Hutauruk Aidina, Wenny Alfiasari Alwi, Ahmad Amelia, Rani Marizah amperawati, metty Analianasari Analianasari Andriantha, Riza Azalia, Ailsa Aziz, Ade Azzahra, Giana Azzahra, Siti Silmi budiyanti, setia Cahyu Lestari, Himawati Choiriah, Adinda Dabukke, Lamser Daulay, Afrahul Fadhila Dede Aprylasari Dhini Dewiyanti Dinn Wahyudin, Dinn Donsu, Chrisviana Efendi Efendi Embong Bulan, Cristhina Eny Fahrati Fairuzana, Nadhira FARADILLA, FARADILLA Farida Farida Fatdo Wardani, Ika Kania Fitriah Fitriah Ginting, Andres M. Gultom, Eva Solina Halawa, Clara. N. Hashifah, Nabilah Heriyanti, Silvia Widyani Islamy, Arafi Iqhbal Jani Master, Jani Januarti, Putri Jaufillaili, Jaufillaili Jefri Pandu Hidayat Jeujanan, Mariana Jodion Siburian Johanis, Alya Juliati, Juliati Kalangi, Paulus Kartika, Fiki khairunisa, Yasmin Khairunnisa Khairunnisa Khoirunisa, Nita Kisworo Utami, Naning Kusumiyati Lamisi Kananda, Ishmael Luthfiana, Syafira M Perdiansyah Mulia Harahap M. Zuhri Mahera, Adinda Kholif Mahir Pradana Maulidza, Maulidza Mt, Erdiansyah Putra Mulatasih, Endah Ratnasari Mutmainnatul Qolbiy, Iin Naibaho, Amanda D. Ngala, Enjel Nina, Vinda Nitami, Chantika Nur Rohman Nurainy, Yulia Nurhaliza, Minadila Nurlita, Nurul NURWATI, BUNGA Panggabean, Revalina Parinduri, Ahmad Nawawi Pesak, Geraldy Prana Dwija Iswara, Prana Dwija Prastiwi, Rieke Pratiwi, Adinda Putri Yahya, Rifqi Amalia Putri, Dilah Hardiyana Putri, Dilla Hardiyana Putri, Rika Helmalia Putri, Rizka Julia Rachmat Maulana, Rio Rahastama, Swastya Rahayu, Elsa Putri RAMADHAN, FADHIL Ramadhan, Rahmad Puji Nur Raudatuljannah, Annisya Rianta Reosunaung, Esterlita Ridwan, Ridwan Rofi’ah, Rofi Rohmahwati, Agustin Rohman, Asri Aprilia Ropikoh, Syipa Nur Saifudin Zuhri Salaki, Deiby Salsabila, Niken Alya Salsabila, Satriani Saparuddin Saparuddin Saragih, Dosni M R Sari, Erika Fitri Sariadi Sariadi Septianingsih, Cesilia Arum Sibarani, Fitri Siregar, Titin Nurbanin Siti Azizah Solihati, Septia Sri Suryani Prasetiyowati Sugiharto, Cliff Adam Suminar, Ratna Supriady, Muhammad Rofiyudhin Sutini Sutini, Sutini Syafwan, Elvathna Tania Novianti, Dwi TATANG HIDAYAT, TATANG Tentia, Ine Tita Rohita Tunur, Ajeng Syaripah Umayrah, Anggi Ummu Harmain, Ummu Wawo, Rohelio Wulandari, Ratna Rizky Yuliant Sibaroni Yulianty Yulianty Zahra, Mahar Hazzillia Az Zubaidi, Ariyan