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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SEIKO : Journal of Management & Business Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Manajemen Perhotelan dan Pariwisata Community Empowerment Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Berajah Journal Jurnal Pengabdian Masyarakat (ABDIRA) Journal of Innovation Research and Knowledge Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Journal of Artificial Intelligence and Digital Business Journal of Business on Hospitality and Tourism Jurnal Informatika Ekonomi Bisnis Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Ilmiah Manajemen Dan Kewirausahaan Brilliant International Journal of Management and Tourism Jurnal Pengabdian Kepada Masyarakat Indonesia
Eka Sudarmawan, I Wayan
Institut Pariwisata Dan Bisnis Internasional
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Analisis SWOT dalam Merumuskan Strategi Bersaing dengan Aplikasi Airbnb Sapina, Kadek Resa; Darsana, I Made; Sudarmawan, I Wayan Eka
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 3 (2025): Jurnal Ilmiah Pariwisata dan Bisnis Maret 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i3.941

Abstract

Madhava Enterpresis ialah perusahaan Start Up yang bergerak di bidang digital marketing untuk memasarkan suatu produk jasa penginapan berupa Villa dan Hotel. Perusahaan ini belum mengetahui apakah Aplikasi Airbnb yang mereka gunakan untuk memasarkan produk apakah mampu dijadikan strategi bersaing dengan perusahaan lainnya yang sama dengan PT Madhava Enterpresis dalam pemasaran Villa dan hotel. Metode pendekatan kualitatif dengan Teknik analisis berupa Analisis SWOT ialah metode yang dipakai, matriks IFAS EFAS melalui Wawancara dengan pihak perusahaan Madhava Enterpresis sebanyak 4 staff yang diwawancarai. Hasil dari riset ini bisa disimpulkan kalau (1) sisi internal diperoleh skor untuk kekuatan 1,45 dan kelemahan 0,85 dengan nilai total skor pada tabel 2,3 yang menunjukan bahwa kekuatan penggunaan Airbnb lebih besar dari kelemahaan (2) sisi eksternal diperoleh skor peluang 1,1 dan faktor ancaman 0,9 yang menunjukan bahwa peluang Airbnb lebih besar daripada ancaman. Sehingga bisa disimpulkan kalau strategi S-O adalah tindakan terbaik. Dengan mempraktikkan strategi ini, perusahaan akan bisa memaksimalkan keuntungannya serta memakai kekuatannya sekaligus menjadi lebih menguntungkan. Madhava Entrepreneur is a Start Up company engaged in digital marketing to market a lodging service product in the form of Villas and Hotels. The company does not yet know whether the Airbnb application they use to market products can be used as a strategy to compete with other companies similar to PT Madhava Entrepreneur in marketing villas and hotels. A qualitative approach method with analysis techniques in the form of SWOT analysis is the method used, IFAS EFAS matrix through interviews with Madhava Entrepreneur companies as many as 4 staff interviewed. The results of this research can be concluded that (1) the internal side obtained a score for strength 1.45 and weakness 0.85 with a total score value in table 2.3 which shows that the strength of using Airbnb is greater than weakness (2) the external side obtained an opportunity score of 1.1 and a threat factor of 0.9 which indicates that Airbnb's opportunities are greater than threats. So it can be concluded that the S-O strategy is the best course of action. By practicing this strategy, the company will be able to maximize its profits and use its strengths while being more profitable.
Pengaruh Pelatihan dan Beban Kerja terhadap Kinerja Karyawan Immanuel, Louis Vincent; Apriyani, Ni Wayan Mega Sari; Sudarmawan, I Wayan Eka
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 4 (2025): Jurnal Ilmiah Pariwisata dan Bisnis April 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i4.954

Abstract

Persaingan yang sangat ketat di dunia bisnis terjadi pada seluruh jenis industri produk maupun jasa. Pelaku bisnis harus mampu memahami kebutuhan dan keinginan konsumen agar dapat bertahan dan memenangkan persaingan. Penelitian ini bertujuan untuk mengetahui pengaruh Pelatihan dan Beban kerja Terhadap Kinerja karyawan di Volken Coffee Bali. Penelitian ini dilakukan pada bulan Desember 2022 – April 2023. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data menggunakan alat penelitian berupa kuesioner dengan teknik sampling jenuh. Data diolah dari jawaban lengkap 35 responden. Hasil penelitian menunjukkan secara simultan pelatihan dan beban kerja berpengaruh signifikan terhadap kinerja karyawan. Selanjutnya pelatihan berpengaruh positif dan signifikan terhadap kinerja karyawan dan beban kerja berpengaruh negatif signifikan terhadap kinerja karyawan di Volken Coffee Bali. Very tight competition in the business world occurs in all types of product and service industries. Business people must be able to understand the needs and desires of consumers in order to survive and win the competition. This study aims to determine the effect of training and workload on employee performance at Volken Coffee Bali. This research was conducted in December 2022 - April 2023. The research method used is a quantitative approach with data collection techniques using research tools in the form of questionnaires with saturated sampling techniques. The data is processed from the complete answers of 35 respondents. The results of the study show that training and workload simultaneously have a significant effect on employee performance. Furthermore, training has a positive and significant effect on employee performance and workload has a significant negative effect on employee performance at Volken Coffe Bali.
PENGEMBANGAN DAYA TARIK DESA WISATA DI KABUPATEN BADUNG DENGAN PENDEKATAN POSTFORDISM Suwita Yanti, Ayu; Eka Sudarmawan, I Wayan; Hadi Purnantara, I Made; Ayu Eka Suwintari, I Gusti
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.314

Abstract

The aim of this research is to examine tourism development in Badung Regency, Bali, with a focus on the concept of Tourism Village and the application of the principles of postfordism. Referring to the Badung Regency Regional Regulations relating to Tourist Attractions and Tourist Villages, Badung has accommodated a number of diverse tourist attractions, including natural beauty, cultural heritage and adventure destinations. This research methodology adopts a literature study approach, which is a data collection method by utilizing related literature from various sources. Referring to the Tourism Village concept, Badung is identified as having integrated local economic growth, cultural preservation and environmental protection in tourism development. This approach not only generates economic benefits, but also strengthens cultural and environmental aspects, creating an unforgettable tourism experience for visitors. Through the principles of postfordism, Badung embodies a model of social and political regulation that regulates the relationship between tourist consumption, local economic growth, and cultural and environmental preservation. Thus, the development of Badung tourism through the Tourism Village concept reflects a holistic and successful economic strategy in creating sustainability in the tourism sector.
PLANTING CORALS SEBAGAI UPAYA MENDUKUNG PENGEMBANGAN EKOWISATA BAHARI BERBASIS SUSTAINABLE TOURISM DI PANTAI PANDAWA Mella Manika Surya Dewi, Ni Kadek; Eka Sudarmawan, I Wayan; Arun Suwi Arianty, A. A. Ayu; Eka Susanti, Luh
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.412

Abstract

Coral reefs have a mutual advantage between organisms and their environment. It contains enormous and various benefits, both ecologically and economically. Pandawa Beach is one of the beaches in Bali which is very beautiful and has a very high potential for marine ecotourism. There are many activities that can be done and are able to preserve marine ecosystems. One of them is planting corals which aims to build a cultivated coral reef garden area by involving tourists in the hope of being able to preserve nature, increase tourist visits, educate tourists, develop tourism and make Pandawa Beach a coral canter. In addition, efforts are also made to become a sustainable tourism business by preserving nature and increasing education in the field of marine ecotourism, especially coral reef ecosystems. The research method used is a qualitative approach through observation, interviews and collecting documentation during the activity, then described descriptively. Planting corals activities are able to maintain and preserve coral reef ecosystems, develop marine ecotourism and really help develop sustainable tourism, as well as helping the economy of the surrounding community by increasing tourist visits from disseminating information carried out by tourists carrying out planting corals activities on social media.
STRATEGI PENGELOLAAN SUMBER DAYA MANUSIA BERBASIS KEBERLANJUTAN DI USAHA PARIWISATA BALI Made Arya Astina; I Ketut Muliadiasa; I Wayan Eka Sudarmawan; I Wayan Kiki Sanjaya
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengidentifikasi strategi pengelolaan sumber daya manusia (SDM) berbasis keberlanjutan pada usaha pariwisata di Bali. Pendekatan penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui penyebaran kuesioner, wawancara mendalam, dan dokumentasi terhadap pelaku usaha pariwisata. Hasil penelitian menunjukkan bahwa strategi pengelolaan SDM diarahkan pada peningkatan kompetensi melalui pelatihan berkelanjutan, penguatan nilai-nilai budaya lokal, serta penerapan praktik kerja ramah lingkungan. Strategi ini terbukti berkontribusi dalam meningkatkan kinerja usaha dan mendukung terciptanya pariwisata berkelanjutan di Bali.
Analisis strategi pemasaran hotel prime plaza sanur pada masa pandemi covid-19 Chandraningsih, Putu Diah; Sudarmawan, I Wayan Eka
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 1 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i1.282

Abstract

Penelitian ini dilakukan pada Hotel Prime Plaza Sanur, di Kabupaten Denpasar, Bali. Hotel berbintang empat ini mengalami penurunan occupancy akibat adanya pandemi covid-19, sehingga belum dapat mencapai target occupancy pada beberapa bulan terakhir. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran yang dilakukan oleh Prime Plaza Hotel Sanur pada masa pandemi covid-19. Jenis data yang digunakan yaitu data kualitatif dan data kuantitatif. Pengumpulan data dilakukan dengan cara observasi, wawancara, dan dokumentasi. Teknik analisis data menggunakan analisis SWOT sesuai dengan acuan Teori Albert Humphrey (1960) dan Kearns (1968) serta teori Kotler dan Keller (2012) dalam bukunya yang berjudul Manajemen Strategi (2012) dalam penerapan bauran pemasaran. Hotel Prime Plaza Sanur berhasil diciptakan beberapa strategi yaitu: strategi memperluas hubungan kerjasama dengan rekan bisnis, strategi meningkatkan promosi melalui social media, strategi membuat entertainment baru di dalam hotel, strategi menambahkan variasi menu, strategi memperluas target pasar domestik, strategi menciptakan variasi produk baru, strategi meningkatkan kualitas produk dan pelayanan, dan strategi mempertahankan brand image hotel. Kesimpulan yang didapat adalah hasil dari strategi pemasaran yang dilakukan sesuai dengan apa yang diharapkan, meningkatnya jumlah kunjungan wisatawan selama masa pandemi, dari kunjungan wisatawan bisnis dan masyarakat lokal yang ingin mengadakan private event dan juga berlibur. This research was conducted at Hotel Prime Plaza Sanur, in Denpasar Regency, Bali. This four-star hotel has experienced a decrease in occupancy due to the covid-19 pandemic, so it has not been able to reach the occupancy target in the last few months. The purpose of this study was to determine the marketing strategy carried out by Prime Plaza Hotel Sanur during the covid-19 pandemic. The types of data used are qualitative data and quantitative data. Data was collected by means of observation, interviews, and documentation. The data analysis technique uses SWOT analysis in accordance with the reference to the theory of Albert Humphrey (1960) and Kearns (1968) and the theory of Kotler and Keller (2012) in their book entitled Strategic Management (2012) in the application of the marketing mix. Hotel Prime Plaza Sanur has successfully created several strategies, namely: a strategy to expand cooperative relationships with business partners, a strategy to increase promotion through social media, a strategy to create new entertainment in the hotel, a strategy to add menu variations, a strategy to expand the domestic market target, a strategy to create new product variations, strategies to improve product and service quality, and strategies to maintain the hotel's brand image. The conclusion obtained is the result of the marketing strategy carried out as expected, the increasing number of tourist visits during the pandemic, from the visits of business tourists and local people who want to hold private events and also vacations..
Analisis Pengaruh Visibility Credibility Attraction Power Celebrity Endorsment Terhadap Minat Kunjungan Tamu di Hotel Four Points by Sheraton Manado Supit, Enrico; Sudarmawan, I Wayan Eka; Rinayanthi, Ni Made
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.321

Abstract

Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan di Plagoo Holiday Hotel Nusa Dua Widiarsa, Jennifer; Sudarmawan, I Wayan Eka; Wardana, Miko Andi
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.332

Abstract

Analisis Proses Pelaksanaan Rekrutmen dan Seleksi Karyawan di Kayumanis Jimbaran Private Estate and Spa Manuaba, Ida Bagus Ari Artha Kusuma; Sudarmawan, I Wayan Eka; Parwati, Komang Shanty Muni
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 3 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i3.353

Abstract

Pengaruh Pelatihan dan Motivasi Terhadap Prestasi Kerja Karyawan Housekeeping The Ritz Carlton Bali Wastuty, Kezia Mirna; Sudarmawan, I Wayan Eka; Suarmana, I Wayan Restu
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 3 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i3.357

Abstract

Karyawan dapat diartikan sebagai motor penggerak suatu perusahaan. Pelatihan dan motivasi merupakan cara untuk meningkatkan prestasi kerja. Dilihat dari fenomena unik yang didapat dari penelitian, adanya peningkatan prestasi kerja karyawan housekeeping The Ritz Carlton Bali yang cukup signifikan dari tahun 2020 hingga 2021 dimana peningkatan tersebut cukup sulit didapatkan di tahun sebelumnya. hal ini merupakan pencapaian terbaru untuk department housekeeping. Sehingga penelitian ini bertujuan untuk mengetahui suatu fenomena apakah peningkatan prestasi kerja karyawan Housekeeping di The Ritz Carlton Bali dipengaruhi oleh pelatihan dan motivasi atau dipengaruhi oleh faktor lainnya. Jenis penelitian yang digunakan data kuantitatif dan kualitatif dengan metode pengumpulan data yang digunakan adalah Kuisioner, Wawancara, Observasi, dan Dokumentasi. Sampel yang diambil untuk penelitian ini berjumlah 45 orang karyawan Housekeeping dengan cara sampling jenuh / sensus. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Pengujian hipotesis penelitian menggunakan SPSS 25.0. Hasil penelitian ini menunjukkan Secara parsial Pelatihan (X1) berpengaruh terhadap Prestasi Kerja(Y) Karyawan Housekeeping di The Ritz Carlton Bali. Secara parsial Motivasi (X2) berpengaruh terhadap Prestasi Kerja (Y) Karyawan Housekeeping di The Ritz Carlton Bali. Dan secara simultan Pelatihan (X1) dan Motivasi (X2) berpengaruh terhadap Prestasi Kerja (Y) karyawan pada Housekeeping di The Ritz Carlton Bali. simpulannya Pelatihan dan Motivasi berpengaruh signifikan secara simultan terhadap Prestasi Kerja karyawan Housekeeping The Ritz Carlton Bali. Saran Peneliti berharap Pelatihan secara virtual yang dilakukan oleh pihak Manajemen The Ritz Carlton Nusa Dua Bali lebih dikembangkan sebagai alternative yang dapat menunjang kegiatan pelatihan di era new normal ini. Employees can be interpreted as the activator of a company. Training and motivation are ways to improve job performance. Judging from the unique phenomenon obtained from the study, there was a significant increase in the work performance of The Ritz Carlton Bali housekeeping employees from 2020 to 2021 where the increase was quite difficult to obtain in the previous year. This is the latest achievement for the housekeeping department. So this study aims to determine a phenomenon whether the increase in the work performance of Housekeeping employees at The Ritz Carlton Bali is influenced by training and motivation or influenced by other factors. This type of research used quantitative and qualitative data with data collection methods used were Questioner, Interviews, Observations, and Documentation. The sample taken for this study amounted to 45 Housekeeping employees by sampling saturated / census. The data analysis technique used is multiple linear regression analysis. Testing the research hypothesis using SPSS 25.0. The results of this study indicate that partially training (X1) has an effect on Work Performance (Y) for Housekeeping Employees at The Ritz Carlton Bali. Partially, Motivation (X2) has an effect on Work Performance (Y) for Housekeeping Employees at The Ritz Carlton Bali. And simultaneously Training (X1) and Motivation (X2) affect the Work Performance (Y) of employees in Housekeeping at The Ritz Carlton Bali. In conclusion, training and motivation simultaneously have a significant effect on the work performance of the Housekeeping employees of The Ritz Carlton Bali. Suggestions Researchers hope that the virtual training carried out by the Management of The Ritz Carlton Nusa Dua Bali is more developed as an alternative that can support training activities in this new normal era.
Co-Authors A.A.Ayu Arun Arianti Apriyani, Ni Wayan Mega Sari Aracelli Evalia Arun Suwi Arianty, A. A. Ayu Astina, Made Arya Ayu Suwita Yanti Chandraningsih, Putu Diah Darsana, Kadek Bayu Dwipayana, I Made Agus Eka Susanti, Luh Gunawan Gunawan Hadi Purnantara, I Made Hanadila, Kadek Hendrik Pandiangan Hendrik Pandiangan I Gusti Ayu Melistyari Dewi I Gusti Ayu Trisna Maheswari I Gusti Bagus Agga Wiguna I Gusti Bagus Angga Wiguna I Ketut Muliadiasa I Made Darsana I Made Hadi Purnantara I Nyoman Gede Astina I Wayan Kartimin I Wayan Restu Suarmana, I Wayan Restu Ida Bagus Ketut Soma Antara Immanuel, Louis Vincent Jusri Jusri Kadek Wira Adi Saputra Kartika, Ni Luh Dewi Komang Trisna Pratiwi Arcana Komang Trisna Pratiwi Arcana Lanovia Amir, Firlie Laula Dwi Marthika Lolo, Stefanny Falia Luh Eka Susanti Manuaba, Ida Bagus Ari Artha Kusuma Mella Manika Surya Dewi, Ni Kadek Mudinillah, Adam Natalya, K. Denyk Anissa Ni Made Ayu Charisa Putri Ni Made Yuni Kusumadewi Ni Putu Sri Deviani Ni Wayan Astri Utami Nyoman Ning Nusha Nur Pertiwi Nyoman Surya Wijaya Okta Artawan, I Made Pantiyasa, I Wayan Parwati, Komang Shanty Muni Pramudito, Sabrina Jocelyne Pranatha, Gede Rio Surya Purnantara, I Made Hadi Putra, I Gusti Ngurah Agung Rama Adi Putra, I Putu Dedy Cahaya Putu Dea Sukma Sugiarti Putu Sabda Jayendra Ramdhan Kurniawan Rena Mariani, Ni Wayan Rinayanthi, Ni Made Risman Risman Sanjaya, I Wayan Kiki Sapina, Kadek Resa Saputra, Kadek Wira Adi Semara, I Made Trisna Setiono, Daniel Sirait, Anita Priskila Sukaarnawa, I Gusti Made Supit, Enrico Surismayani, Ni Wayan Susanti, Putu Herny Suwintari, I Gusti Ayu Eka Teguh Setiawan Wibowo Teguh Setiawan Wibowo Titing Koerniawaty, Francisca Tunjungsari, Komang Ratih Wardana, Miko Andi Wastuty, Kezia Mirna Widiarsa, Jennifer Yanita YANITA YANITA Yoga Yuniadi