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Journal : Dakwatul Islam

 1 
DIGITALISASI SEBAGAI UPAYA PEMBERDAYAAN USAHA MIKRO KECIL BERBASIS POTENSI LOKAL Ahmad Maulana Anshori; Bayu Indra Laksana; Sudarman; Muharrani; Muhammad Haris
Dakwatul Islam Vol. 9 No. 2 (2025): Dakwatul Islam
Publisher : Prodi Pengembangan Masyarakat Islam STAI Diniyah Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46781/dakwatulislam.v9i2.1608

Abstract

Abstrak Penelitian ini mengidentifikasi beberapa indikator: Kekuatan (Strengths): Produk inovatif seperti Bika Ambon Frozen dari Dapoer Zhafran, ketersediaan produk diberbagai minimarket, adanya reseller, produk Jae-Que tanpa pengawet, pemberdayaan masyarakat, penggunaan mesin dalam produksi, daya tahan produk Keripik Tempe Sumber Rejeki, penyuluhan dari pemerintah, serta inovasi dan kreativitas pelaku usaha. Kelemahan (Weaknesses): Kenaikan harga bahan baku, kelemahan dalam pemasaran, keterbatasan kemasan, kurangnya bahan baku jahe, ketidakmampuan menguasai marketplace Shopee, kurangnya sumber daya manusia, pemanfaatan teknologi yang tidak optimal, kurangnya modal usaha, dan rendahnya pengetahuan berwirausaha. Peluang (Opportunities): Inovasi produk dengan sertifikasi halal dan BPOM, peluang besar produk herbal Jae-Que, adaptasi melalui media sosial dan marketplace, serta peluang usaha dengan Cash On Delivery (COD). Ancaman (Threats): Kerusakan produk saat pengemasan, dampak pemadaman listrik terhadap produk kue basah, kerentanan mesin produksi, keterbatasan kemasan, persaingan usaha yang semakin ketat, serta kekurangan modal dan pengetahuan pemasaran. Indikator di atas mencerminkan pelaku UMK Kecamatan Lubuk Dalam beradaptasi memanfaatkan teknologi digital dan pemerintah Kabupaten hingga Kampung melakukan program pemberdayaan melalui pelatihan dan pendampingan. Kata kunci: Digitalisasi, Pemberdayaan Usaha Mikro Kecil (UMK) Abstract The research identified several indicators, namely Strengths: innovative products such as Bika Ambon frozen produced by Dapoer Hafran, product availability in various minimarkets, the presence of resellers, Jae-Que products without preservatives, community empowerment by using machines to produce Sumber Rezeki’s tempe so that it has durability, counseling from the government as well as innovation and creativity of business actors. Weaknesses: increase in raw material prices, marketing weaknesses, packaging limitations, lack of ginger raw materials, inability to control the marketplace, Shopee, lack of human resources, suboptimal use of technology, lack of business capital, and low entrepreneurial knowledge. Opportunities: product innovation with halal and BPOM certification, big opportunities for Jae-Que herbal products, adaptation through social media and marketplaces, as well as business opportunities with Cash On Delivery (COD). Threats: product damage during packaging due to power outages on wet cake products, vulnerability of production machines, packaging limitations, increasingly tight business competition and lack of capital and marketing knowledge. This indicator reflects the Lubuk Dalam sub-district MSEs entrepreneurs adapting to utilize digital technology and the district and village governments carrying out empowerment programs through training and mentoring. Keywords: Digitalization, Empowerment of Micro and Small Enterprises (MSEs)
Co-Authors A Amaliah Dahlia AA Sudharmawan, AA Abd Rahman Hamid Abd. Haris, Rizka Putri Yulianti Abd. Malik Achmad Fauzan Hery Ahmad Maulana Anshori Ahmad Zarkasi Ahmad, Akstar Roskiana Ahmad, Srifatmawati Aisyah Rizky Amalia Akbar, Akbar Asfar Aldri Frinaldi Ambanaga, Putri Amalyah Andayani , Sutrisni Andi Yuliana Angga Pratama Saputra Anjani , Dila Asfar, Akbar Asmarita, Sri Asnaniar, Wa Ode Sri Asni Amin Astuti , Ratna Fitri Awindah Azainil Azainil Bayu Indra Laksana Besse Aulia Rahma Bintar Asror Syaffutra Brajakson Siokal Brajakson Siokal Cut Asmaul Husna Dela Getia Latikal Dewi Ulfani Dodiet Aditya. S Eka Diana Ferianti Ernasari Fachrie Rizali Fadhil Ilhamsyah Faez Syahroni Fatma Jama Fitriani Fitriyanti Gunawan Handayani, Ninik Hardianto , Budi Herjayani, Risna Huswatun Hasanah Ikhtiarani, Kirana Jeremias Murin Laga Kadori Haidar Kaspul Khatimah, Khusnul Krisnawati, Hani Kusesvara, Nur Avivah La Asu, Supardin Lufti Ibrahim, Ahmad M. Rezki Aulia Rahman M. Yogi Riyantama Isjoni Made Ngurah Partha Maetasari, Yunita Mandosir, Xanti M. A. Marzuki Noor, Marzuki Masruhim, Muh. Amir Mattalatta Maxinus Jaeng Meigawati Mudjiyono Muhammad Akmansyah Muhammad Haris MUHAMMAD RIZAL Muharrani Murtafiah, Andi Musvira Mustafa Nadia Aryani Mustar Najamudin Najamudin Najmawati Nazwa, Nazwa Nabila Putri Ningrat, Andi Noor Ellyawati Nur Kholis Nurjanah Nurul amin, Nurul Permatasari , Indah Prakoso, Abimanyu Satrio Pramida , Omi Purnama, Hukma Ratu Putri, Masita Nairul Aulia Puturuhu, Michael Rachman , Dzul Rahayu, Vitria Puri Rais Razak, Rais Ranty Wulandari RATNA FITRI ASTUTI Ridwan Risda Waris, Risda Riyo Riyadi Roy Romey Daulas Mangunsong S, Ellen Rotua Basaria Samsualam, Samsualam Santi, Arina Seri Ningsih Setyadi Nugroho Sitti Aisyah Sitti Nurhalizah Hakim Sjarlis, Sylvia SOBIRIN Sudirman Suhermi Sultan, Salim SUTRISNO Trijoko Umar, Parakiti Usman, Arif Fuddin Virsa Handayani Vitria Puri Rahayu Wahidatuzzakiah Rahmadhani Wahyuningsih Wan Sulastri Emin Warman Widyatmike Gede Mulawarman wulandari, dela Yeni Rahmawati, Yeni Yuniarti Yusrah Taqyiah Yusuf , Yunita Zuhrizal Fadhly