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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) Widya Cipta : Jurnal Sekretari dan Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Sebatik KACANEGARA Jurnal Pengabdian pada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Wacana Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Sosial : Jurnal Ilmu-Ilmu Sosial JUDICIOUS: Journal of Management JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Ekonomika Dan Bisnis Jurnal Bisnis dan Kewirausahaan Jurnal Keuangan dan Akuntansi Terapan (KUAT) International Journal Administration, Business & Organization JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) E-Jurnal Manajemen Trisakti School of Management (TSM) Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) INCOME: Indonesian Journal of Community Service and Engagement IICSDGs Jurnal Ekbis (Ekonomi & Bisnis) LOKATARA SARASWATI Prapanca : Jurnal Abdimas JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Jurnal Administrasi Perkantoran dan Kesekretariatan Jurnal Sosio dan Humaniora JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Journal of Accounting, Management, Economics, and Business Jurnal Manajemen dan Pemasaran BHAKTI JIVANA JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
YUSUF, RAMAYANI
Politeknik Pajajaran Insan Cinta Bangsa Bandung
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MENGUBAH STIGMA MENJADI PELUANG PENGUATAN MOTIVASI PADA WARGA BINAAN LAPAS WANITA KEROBOKAN BALI Ramayani Yusuf; Gunardi; Dyah Bayu Framesthi; Mira Veranita; Itto Turyandi; Wahyudi
LOKATARA SARASWATI Vol 4 No 1 (2025): Lokatara Saraswati: Jurnal Pengabdian kepada Masyarakat
Publisher : Fakultas Bahasa Asing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/lokasaraswati.v4i1.11932

Abstract

This Community Service aims to provide motivation to the inmates of the Women's Prison in Kerobokan, Bali. PKM with the theme "Turning Stigma into Opportunity" strengthens the motivation of inmates to rise with more confidence in facing life after leaving the prison. This PKM method uses Community-Based Participatory Research (CBPR), where the community and academics conduct activities aimed at bringing about change or improvement in conditions, which can begin with strengthening the knowledge and awareness of former inmates to be better prepared to face the stigma that occurs in society. The activity was conducted on February 13, 2025, with the participation of 40 former inmates. The presentation began with games, followed by the delivery of material and a conclusion regarding the stigma that will be faced in society and how to turn it into an opportunity. This activity provides new insights and motivation for participants to rise and rebuild their lives after leaving the correctional facility.
Identification of Productivity Factors in Increasing Economic Resilience in West Java Deti, Regina; Mohdari, Mohdari; Mantri, Yaya Mulya; Suharto, Imam; Yusuf, Ramayani
Jurnal Wacana Ekonomi Vol 22 No 3 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i3.3065

Abstract

In employees’ daily activities, productivity is needed; productivity greatly influences the results desired by the company. This study aims to determine the factors affecting productivity to increase West Java's economic growth. Employees in the company will understand their goals, where, and how they match the company's goals. Thus these employees will be able to increase their productivity to achieve goals that are known together. This study uses a descriptive-qualitative research method by conducting descriptive, theoretical studies to collect, summarize and interpret data obtained from previous studies, journals and literature reviews. The results are then processed again to describe conditions or facts in the field to produce a clear, directed and comprehensive picture of the problems. The results shown are factors above 8: 1. Wages 2. Social security and Health 3. Skills and Work Experience 4. Motivation 5. Cooperation between employees 6. Career Path 7. Value and Rewards From the results of the FGD, 23 factors determine productivity. Of the 23 factors, 77 scored heavenly wages, social security and health, skills and work experience, motivation, employee cooperation, career paths, values and awards. By the theory put forward, factors supporting productivity 
Analisis Kinerja Studi Kelayakan Bisnis Terhadap Pengelolaan Sumber Daya Manusia Dalam Menentukan Kelayakan Usaha Di Sektor Kuliner (Studi Kasus Pada Bandung Cheesecuit) Malika, Azkia Nazla; Yusuf, Ramayani; Subriyanti, Delia
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2434

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan bisnis Bandung Cheesecuit dengan fokus pada aspek sumber daya manusia (SDM). Data diperoleh melalui observasi langsung dan studi literatur terkait. Analisis menggunakan metode SWOT untuk mengevaluasi kekuatan, kelemahan, peluang, dan ancaman yang memengaruhi pengelolaan SDM. Hasil penelitian menunjukkan bahwa pengelolaan SDM yang terencana menjadi penentu keberhasilan operasional Bandung Cheesecuit. Proses seleksi karyawan dilakukan dengan mempertimbangkan keahlian teknis, sedangkan pelatihan rutin diterapkan untuk meningkatkan kualitas kerja. Standar operasional prosedur (SOP) yang jelas membantu menjaga efisiensi, sementara sistem insentif dan evaluasi kinerja meningkatkan produktivitas serta loyalitas karyawan. Lingkungan kerja yang kondusif dan pembagian tugas yang terstruktur juga mendukung operasional bisnis. Pengelolaan SDM yang efektif menjadikan Bandung Cheesecuit layak dijalankan. Strategi berkelanjutan dalam mengelola SDM memberikan kontribusi signifikan terhadap stabilitas dan pertumbuhan bisnis di sektor kuliner.
Strategi Komunikasi Indonesia Memperkuat Posisi sebagai Pusat Gaya Busana Muslim Global Yusuf, Ramayani; Haerani , Hanni; Yulianita, Neni
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2510

Abstract

Indonesia has long been known as one of the centers of the global Muslim fashion industry. This research analyzes communication strategies that Indonesia can implement to strengthen its position in the international Muslim fashion scene. Using a qualitative approach, the research was conducted through literature studies, in-depth interviews with stakeholders in the Muslim fashion industry , and analysis of creative industry development policies. The research results identify five main communication strategies: (1) developing the narrative "Indonesia as the World Center of Muslim Fashion" through cultural and fashion diplomacy; (2) strengthening collaboration between the government, designers, and industry players; (3) optimizing digital platforms (4) organizing international Muslim fashion events (5) empowering Muslim fashion SMEs through training and access to global markets.  This research provides a strategic framework for the development of Indonesia's Muslim fashion industry and the strengthening of its position on the global Muslim fashion map. The implementation of well-planned and coordinated communication strategies will support the achievement of Indonesia's vision
Pemberdayaan Perempuan di Lapas Kerobokan Kabupaten Badung Bali Mira Veranita; Itto Turyandi; Wahyudi; Gunardi; Yusuf, Ramayani; Framesthi, Dyah Bayu
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2479

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan memberdayakan narapidana perempuan di Lapas Perempuan Kerobokan melalui penyuluhan motivasi dan pelatihan kewirausahaan. Metode yang digunakan adalah pendekatan edukatif dan partisipatif, mencakup ceramah, diskusi, simulasi, serta coaching personal. Kegiatan ini berhasil meningkatkan motivasi, kepercayaan diri, dan pengetahuan kewirausahaan bagi 30 warga binaan perempuan. Evaluasi menunjukkan peningkatan signifikan pada pemahaman dan kesiapan mental peserta untuk menghadapi kehidupan pasca-lapas. Program ini membuktikan bahwa intervensi yang menggabungkan aspek psikologis dan keterampilan praktis dapat menjadi model rehabilitasi sosial yang efektif, memanusiakan, dan memberdayakan. Kegiatan ini juga menjadi contoh kolaborasi multipihak antara akademisi, lembaga pemasyarakatan, dan komunitas dalam menciptakan sistem pembinaan yang lebih holistik dan transformatif.
PELATIHAN KEWIRAUSAHAAN BERBASIS BUSINESS MODEL CANVAS (BMC) UNTUK CALON PEKERJA MIGRAN INDONESIA DI PT ALZUBARA BEKASI Gunardi, Gunardi; Yusuf, Ramayani; Fanani, Ikhsan; Fadilah Fulki, Insan
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 7 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i7.2787-2796

Abstract

Calon Pekerja Migran Indonesia (CPMI) seringkali menghadapi tantangan ekonomi setelah kembali ke tanah air akibat keterbatasan keterampilan kewirausahaan. Program pengabdian masyarakat ini bertujuan untuk membekali CPMI dengan pengetahuan dan keterampilan kewirausahaan berbasis Business Model Canvas (BMC) di PT Alzubara Bekasi. Metode pelaksanaan berupa pelatihan interaktif, studi kasus, dan pendampingan penyusunan BMC. Hasil menunjukkan peningkatan pemahaman peserta terhadap konsep wirausaha dan kemampuannya dalam menyusun model bisnis sederhana. Diharapkan pelatihan ini menjadi bekal strategis dalam menciptakan kemandirian ekonomi pasca migrasi.
Pengaruh Price discount dan E-Word of Mouth Terhadap Purchase Decision Tiket Bioskop Melalui M-TIX Bella Kalyana Putri; Devianti Nurazizah; Rifki Munawar; Ramayani Yusuf
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2492

Abstract

The purpose of this study was to determine how Price discount and Electronic Word Of Mouth influence the Purchase Decision of Cinema Tickets through M-TIX. This study uses a descriptive type of analysis with quantitative methods. The entire Garut community became the population in this study, while 100 respondents became the sample. Saturated samples were used in this study. The data was collected using a questionnaire and analyzed using SPSS multiple regression analysis on Windows 25.0. The results showed that Price discount and E-Word Of Mouth can explain the Purchase Decision variable by 73.3%, while the remaining 26.7% is explained by other variables not included in the model.
Pengaruh Aksesibilitas Dan Fasilitas Terhadap Kepuasan Pengunjung Pada Taman Satwa Cikembulan Di Kabupaten Garut Bayu Permadi; Elga Putri Berlian; Namira Az-zahra Firdausya; Ramayani Yusuf
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2515

Abstract

The Cikembulan Garut Animal Park tourist attraction not only offers a valuable educational resource for its visitors, but also offers a fun and entertaining experience. This positive experience can encourage visitors to spread a good message or achieve their own satisfaction. The increasing number of tourists is the easiest indicator of the success of a tourism business. If the number of tourists who come are satisfied, the number of tourists will continue to increase. In fact, the experience of visiting this tourist attraction is not able to provide satisfaction to visitors, which is indicated by the increase and decrease in the number of tourist visits to the Cikembulan Animal Park tourist attraction. The aim of this research is to determine the effect of accessibility and facilities on visitor satisfaction at the Cikembulan Garut Animal Park. The type of research is quantitative research with an associative descriptive approach with multiple regression analysis. The population in this study was all visitors who came to the Cikembulan Garut Animal Park in 2022, while the sample in this study was 100 respondents who were calculated based on the Slovin formula. The data collection method is by distributing questionnaires with a Likert scale which is part of an ordinal scale. The sampling technique uses nonprobability sampling. The results of the research show that: (1) accessibility has a significant effect on visitor satisfaction; (2) facilities have no significant effect on visitor satisfaction. Researchers suggest using new variables in future research to determine visitor satisfaction.
PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA KINIKO COFFEE SHOP KINIKO Rina Rahmawati; Yusuf, Ramayani
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.574

Abstract

With changes in people's lifestyles and increasing incomes, especially urban communities, the growth of the culinary industry is also increasing. The café business has become one of the most popular businesses in the city of Garut in recent years. The purpose of this study is to identify the effect of Sales Promotion on Purchasing Decisions at Coffee Shop Kiniko. The research method used in this study is a quantitative method, with the same population and sampling as many as 100 respondents by distributing questionnaires filled out by randomly selected Kiniko Coffee Shop visitors. The data obtained is analyzed using a data analysis tool, namely SPSS. The results of the data analysis show that Sales Promotion has a significant influence on Purchasing Decisions at Kiniko Coffee Shop. The sales promotion variable positively and significantly influences purchasing decisions with a simple coelation value of 0.674 which means there is a positive influence and has a strong degree of relationship between Sales Promotion and Purchase Decisions. Meanwhile, based on the results of the study, the probability value of Sales Promotion to Purchase Decision is 0.000. Thus, the hypothesis proposed in the study was accepted.
PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TIKTOKSHOP Rival, Rivaldi saputra; Ramayani Yusuf; Rohimat Nur Hasan
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.575

Abstract

The research entitled The Effect of Ease of Use on Purchase Decisions on Tiktokshop E-Commerce is the result of quantitative research that aims to answer questions about the effect of various ease of use on purchasing decisions on the Tiktok shop application. The research methodology used is quantitative research using survey methods. sampling technique using google form with 100 respondents. data collection technique used a questionnaire which was processed using IBM SPSS 26. Data analysis used multiple linear regression. The results of the study show that the ease of use of the site has a partial effect on purchasing decisions in the TikTok Shop application. Research shows that customer expectations on the TikTok Shop application are valid and significant for purchase decisions and customer satisfaction.
Co-Authors Abdul Raafi Firmansyah Ade Sudrajat Adi Suwardi Ahmad Zaelani Adnan Ai Susi Susanti Akbar, Dioka Muhammad Akmala Hadita alam avrianto Aliya Inshira Qisthi Andre Harpadiansyah Putra Annisa Aprilianti Anshori, Muhammad Nazar Aprilianti, Annisa Artira Nurwantira Assidiqi, Maisya Aviani, Dhevi Ayulia Nirwani Azizah , Nur Azmi Ajnin Nadiah Baehaqi BANI, ALDI Bastian, Zein Bayu Permadi Bella Kalyana Putri Candra Fatihah, Dian Caniago , Fauzi Cupiadi, Hedi Daulay, Hasian Ahmady Delia Subrayanti Denisa, Denisa Apriani Denissa Fitria Ramadhan Deti, Regina Devianti Nurazizah Devianti Nurazizah Dewi, Sania Sintia Disman Disman Dyah Bayu Framesthi Dyah Bayu Pramesthi Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Elga Putri Berlian Elsha Emilia Ervan Dwi Kristanto Euis Hernawati Fadilah Fulki, Insan Fanani, Ikhsan Fauziah, Syifa Putri Fauziyyah, Nabila Febianti, Adiesty Nur Fifit Hadiaty Fiona Vebiola Lumban Gaol Fuzi Ariani, Agit Granit Agustina Gunardi Gunardi Gunardi , Gunardi Hadiaty, Fifit Hadiyan, Moch Hadiyan Al Gibrani Haerani , Hanni Halimahnur, Wahidah Hana Nurfadilah Hani Hatimatunnisani hasna nabila zulfa Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Hermawati, Siti Aliya Hernawati, Euis Huznul Nurullia Imam Suharto Imaniar, Nuraidina Inara Hilmi Arifah Indradewa, Rhian Inge Barlian Inge Barlian Sundjaja Inmtizal, Salfaa Ismail, Taupik Istiharini . Keri Lestari Komalasari , Neng Sinta Komalasari , Nita Kusnendar, Ahmad Nada Lala Kemala Shafitri Libia Lili Adi Wibowo Lilian Danil Lilis Suhaebah Lindu Aspriliazi Lisawanto Lisawanto Magnaz Lestira Oktaroza Malika, Azkia Nazla Maulida, Helmalia Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Moh Rizky Nugraha Mohdari Mohdari Mohdari Mohdari Mohdari Mohdari, Mohdari MUHAEMIN ADNAN, HILMAN Muhamad Jejen Muhammad Irfan Muhammad Nur Maulana Mulya Mantri , Yaya Mulyani, Hilda Sri Murweni, Ira Nadia Nurhaliza Rahmarani Namira Az-zahra Firdausya Nazwa Hidayat, Erika Neni Yulianita Nida Amalia Safitri Nina Septina NUNIEK DEWI PRAMANIK Nur Apipah, Sofa Nur Azizah nur febianti, adiesty Nur Hasan, Rohimat Nurainun, Vira Nurhasan, Rohimat Nurjanah, Isma Nurrahman, Herlin Nurul Azizah, Khoirun Nurul Ramdini Sapitri Oce Ridwanudin Patupi Rusyani, Puput Perwito Pramudita, Tiara Raras Purnomo Purnomo Putra, Andre Harpadiansyah PUTRI LARASATI, NICKY Putri Oktaviani Devi PUTRI WULANSARI Raden Wahyu Utomo Martianto Rahmat, Abdal Akbar Rahmawati, Siti Indri Ramadhan, Denissa Fitria Rani Novitasari Ratna H, Yunyun Regina Deti Regina Deti Regina Detty Reza Fauziah Rifki Munawar Rifqi Taufik Rachman Rifqi Taufik rachman Rina Rahmawati Rini Susilowati Risma Risma Indriani Rita Zulbetti Rival, Rivaldi saputra Rizky, Ardelia Astriany Robby Rahman Rohimat Nur Hasan Rosa, Aisyah Rosita, Iis Sahidin, Yuda Said Bambang Nurcahya Said Bambang Nurcahya Seli Sagita Ramadhan Setia Rudiman Siswahyudianto Soemita, Nanang Subrayanti , Delia Subriyanti, Delia Suharto, Imam Suminar, Suminar Suprimansyah, Reza Susilowati , Rini Suwardi, Adi Taupik Ismail Tjutju Yuniarsih, Tjutju Triyana Iskandarsyah Turyandi, Itto Ukky Rizal Setyo Hadi Vera Intanie Dewi Vera Intanie, Vera Veranita, Mira WAHYUDI Wahyudi Wahyudi Warsiati , Wiwi Widya Nurmala Wiyanto , Wiyanto Wufron Wufron Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yaya Mulya Mantri, Yaya Mulya Yuda Syahidin Yuliana, Pipit Yulinar Fauziah Yunyun Ratna H Yusuf, Samsul Zahra, Ardiyani Zakiy Anugrah Zein Bastian