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Pengaruh Nilai Pelanggan terhadap Kepuasan Pelanggan (Studi Kasus di Toko NN Garut) Hadiyan, Moch Hadiyan Al Gibrani; Yusuf, Ramayani
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 1 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i1.2003

Abstract

The growth of business actors in Indonesia, which is currently increasing rapidly, can be a challenge or a threat for other business actors to win the competition in the market. The purpose of this research is to test empirically the effect of customer value on customer satisfaction. The object used is the Garut NN Shoe Store with a sample of 100 customers in the Garut area using a purposive sampling technique. The questionnaire given to each respondent uses a Likert scale measurement. Research using linear regression as a method of data analysis. The results showed that customer value has a positive effect and has a strong relationship to customer satisfaction
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN BIOSKOP ABC GARUT BANI, ALDI; MUHAEMIN ADNAN, HILMAN; YUSUF, RAMAYANI
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 4 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i4.2286

Abstract

This research aims to analyze and determine the influence of service quality on consumer satisfaction at Cinema ABC Garut. The population used in this research was 98 consumers using purposive sampling techniques. This sampling technique involved 98 regular consumers of Cinema ABC Garut or people who had at least visited Cinema ABC Garut. The data collection technique is through distributing questionnaires using a Likert scale. This research's analytical method uses linear regression. Based on the results of hypothesis testing data analysis in this research, it shows that service quality influences consumer satisfaction.
Defensive Strategy Analysis of Bag Handicraft Industry in SME Centers Yusuf*, Ramayani; Veranita, Mira; Gunardi, Gunardi; Oktaroza, Magnaz Lestira; Cupiadi, Hedi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12471

Abstract

With the rapid development of technology, various problems arise in producing and marketing handicraft products. Thus, this research aims to determine the survival strategies and provide a clear and detailed picture of the characteristics or attributes of research subjects without testing hypotheses or drawing causal conclusions. The research object is the bag craftsmens in Sukaregang, Garut Regency West Java, Indonesia. Both interview techniques and literacy studies were used to obtain the strengths, weaknesses, opportunities, and threats. Then, weighting is carried out, and a value is given; the weight and value are multiplied to get a total score. The existing IFAS and EFAS values are entered into quadrants. It is found that the position of Sukaregang bag craftsmen is in quadrant 1 which aims to take advantage of internal strengths and external opportunities. The strategy that can be applied is to improve the quality of raw materials so that they can produce good, high-quality, and high-value products. These findings are expected to provide insights for handicrafts to survive this digital era. Keywords: Economy; Management; Defensive Strategy; SWOT; SMEs
Identification of Productivity Factors in Increasing Economic Resilience in West Java Deti, Regina; Mohdari, Mohdari; Mantri, Yaya Mulya; Suharto, Imam; Yusuf, Ramayani
Jurnal Wacana Ekonomi Vol 22, No 3 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i3.3065

Abstract

In employees’ daily activities, productivity is needed; productivity greatly influences the results desired by the company. This study aims to determine the factors affecting productivity to increase West Java's economic growth. Employees in the company will understand their goals, where, and how they match the company's goals. Thus these employees will be able to increase their productivity to achieve goals that are known together. This study uses a descriptive-qualitative research method by conducting descriptive, theoretical studies to collect, summarize and interpret data obtained from previous studies, journals and literature reviews. The results are then processed again to describe conditions or facts in the field to produce a clear, directed and comprehensive picture of the problems. The results shown are factors above 8: 1. Wages 2. Social security and Health 3. Skills and Work Experience 4. Motivation 5. Cooperation between employees 6. Career Path 7. Value and Rewards From the results of the FGD, 23 factors determine productivity. Of the 23 factors, 77 scored heavenly wages, social security and health, skills and work experience, motivation, employee cooperation, career paths, values and awards. By the theory put forward, factors supporting productivity 
Marketing Kit bagi UMKM Yusuf, Ramayani; Veranita, Mira; Syahidin, Yuda; Hernawati, Euis
Journal Pemberdayaan Masyarakat Indonesia Vol 4 No 2 (2022): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.4.2.140-150

Abstract

The impact of social media in assessing a product's brand strength can no longer be ignored. The purpose of this paper is to describe Sorai Steamboat n Grill's community service efforts. To make it easier for MSMEs to advertise their products, marketing kits in the shape of logos, business cards, posters, and other promotional media are created. A marketing kit is an effective instrument for initiating product promotion operations. The requirements research, planning, creation of marketing kits, and mentoring of MSMEs are all part of the community service stage.The marketing kit was created without a hitch owing to the proprietor of Sorai Steamboat n Grill's helpful cooperation. The number of Instagram followers grew, the brand was strengthened, and revenue increased as a result of this action.
KUALITAS PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN IPHONE DI TAROGONG KALER KAB. GARUT Nugraha, Moh Rizky; Yusuf, Ramayani; Wufron, Wufron
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 3 No 1 (2024): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v3i1.98

Abstract

The growth of technology is in line with the times, the use of sophisticated communication tools is increasing. Smartphones have become a very useful communication tool used in activities and have become a means of supporting community activities. Product quality has an important role for the company and is the main thing in developing a product. Consumers make purchasing decisions after going through varios stages before deciding to make a purchase. The purpose of this research study is to find out what factors are related to product. The sampling technique distributed questionnaires to 100 respondents in the Tarogong Kaler area, Kab. Garut. Secondary data was obtained from previous research submitted by experts in the form of journal references, expert theories and library expert book references. Primary data comes from the result of a questionnaire sent to 100 respondents who have purchased IPhone smartphone products. The results of this research also state that IPhone products have good quality, therefore consumers are interested in IPhone products.
Analisis Kepuasan Pengguna Canva Pada Mahasiswa Fakultas Ekonomi Universitas Garut Dengan Menggunakan Metode TAM Huznul Nurullia; Rifqi Taufik Rachman; Seli Sagita Ramadhan; Ramayani Yusuf
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 1 (2024): Januari : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i1.1942

Abstract

This study aims to determine how satisfied students of the Faculty of Economics, Garut University are with the Canva application. External factors, such as ease of use, benefits, and desire to continue using it, are the focus of this study. This study uses quantitative methods, the population in this study are active students of the Faculty of Economics, Garut University, totaling 2033 and using probability sampling techniques and a sample of 100 respondents was taken using the slovin formula. To determine the level of user satisfaction with the application, the Technology Acceptance Model (TAM) was used. The results stated that Canva supports the use of the system and has a feeling of usefulness, convenience, and usability that is considered important. In addition, the results show that users' desire to use the system affects their level of happiness by 80%.
Pengaruh Performance Expectancy, Effort Expectancy, Social Influence pada Behavioral Intention Aplikasi Gojek di Kabupaten Garut Zakiy Anugrah; Lilis Suhaebah; Pramudita, Tiara Raras; Ramayani Yusuf
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 2 No. 1 (2024)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v2i1.908

Abstract

Penelitian ini bertujuan untuk meneliti dan menganalisis pengaruh Performance Expectancy, Effort Expectancy, dan Social Influence terhadap Behavioral Intention pada Gojek. Objek penelitian ini adalah pengguna aplikasi Gojek di Garut dengan menggunakan metode slovin, dimana populasi Kabupaten Garut dan didapat sampel sebanyak 100 responden. Metode pengumpulan data pada penelitian ini menggunakan kuesioner. Hasil penelitian ini dapat disimpulkan bahwa dilihat dari uji coba dengan menggunakan perhitungan persamaan regresi linier berganda. Hasil uji secara parsial menemukan bahwa hanya variabel Effort Expectancy yang tidak berpengaruh pada Behavioral Intention. Sedangkan kedua variabel lain yaitu Performance Expectancy dan Social Influence berpengaruh terhadap Behavioral Intention. Berdasarkan hasil pengujian secara simultan menunjukkan bahwa keempat variabel berpengaruh terhadap variabel Behavioral Intention pada Gojek.
Pengaruh Branding Influencer terhadap Brand Image pada Astiga Leather di Kabupaten Garut Denisa, Denisa Apriani; Inmtizal, Salfaa; Yusuf, Ramayani
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 2 No. 1 (2024)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v2i1.910

Abstract

Artikel ini menganalisis dampak influencer branding terhadap brand image Astiga Leather. Penelitian menunjukkan bahwa kolaborasi dengan influencer secara signifikan memperkuat brand image Astiga Leather. Artikel ini menggunakan penelitian kuantitatif menggunakan IBM SPSS dan analisis data menggunakan analisis regresi linier sederhana untuk menguji bagaimana konten tentang produk kulit Astiga yang dibagikan oleh influencer berdampak pada persepsi merek konsumen. Jelaskan bagaimana hal tersebut dapat diberikan. Penelitian menunjukkan bahwa kesadaran merek meningkat, kepercayaan konsumen meningkat, dan preferensi pembelian meningkat. Kami membahas implikasi manajerial dan strategis untuk memandu perusahaan meningkatkan strategi pemasaran mereka melalui influencer branding dan memberikan wawasan tentang peran influencer dalam membangun dan mempertahankan citra merek.
Pengaruh Content Marketing dan Purchase Intention terhadap Pelanggan Shopee di Kabupaten Garut Ramadhan, Denissa Fitria; Rosa, Aisyah; Aprilianti, Annisa; Yusuf, Ramayani
Journal of Accounting, Management, Economics, and Business (ANALYSIS) Vol. 2 No. 1 (2024)
Publisher : Edupedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/analysis.v2i1.922

Abstract

The study is based on research showing that Shoppee consistently ranks among other e-commerce providers. In response, the researchers took steps to investigate whether content marketing had an impact on Shoppe loyalty. This study is descriptive with a quantitative approach, Data collection was obtained by distributing online questionnaires to all Shopee users in Garut Regency. The sample used in this study was 102 respondents using purposive sampling techniques. Simple regression analysis is used for data analysis of this study, for research results, determination coefficient test, t value test, etc. Data analysis using simple regression analysis yielded the formula Y = 6.768 + 0.761X, and the calculated t value of 13.445 is greater than the table t (13.445 > 1.661) and the Sig value. If it is 0.000, it means that the significance value is lower than the probability value (0.000 < 0.05). Then HO was rejected. We can conclude that content marketing has a significant influence on Shoppe purchase intent.
Co-Authors Abdul Raafi Firmansyah Ade Sudrajat Adi Suwardi Ahmad Zaelani Adnan Ai Susi Susanti Akbar, Dioka Muhammad Akmala Hadita alam avrianto Aliya Inshira Qisthi Andre Harpadiansyah Putra Annisa Aprilianti Anshori, Muhammad Nazar Aprilianti, Annisa Artira Nurwantira Assidiqi, Maisya Aviani, Dhevi Azizah , Nur Azmi Ajnin Nadiah BANI, ALDI Bastian, Zein Bayu Permadi Bella Kalyana Putri Candra Fatihah, Dian Caniago , Fauzi Cupiadi, Hedi Daulay, Hasian Ahmady Denisa, Denisa Apriani Denissa Fitria Ramadhan Deti, Regina Devianti Nurazizah Devianti Nurazizah Dewi, Sania Sintia Disman Disman Dyah Bayu Framesthi Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Elga Putri Berlian Ervan Dwi Kristanto Euis Hernawati Fadilah Fulki, Insan Fanani, Ikhsan Fauziah, Syifa Putri Fauziyyah, Nabila Febianti, Adiesty Nur Fifit Hadiaty Fiona Vebiola Lumban Gaol Fuzi Ariani, Agit Granit Agustina Gunardi Gunardi Gunardi , Gunardi Hadiaty, Fifit Hadiyan, Moch Hadiyan Al Gibrani Haerani , Hanni Halimahnur, Wahidah Hana Nurfadilah Hani Hatimatunnisani hasna nabila zulfa Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Hermawati, Siti Aliya Hernawati, Euis Huznul Nurullia Imam Suharto Imaniar, Nuraidina Inara Hilmi Arifah Indradewa, Rhian Inge Barlian Inge Barlian Sundjaja Inmtizal, Salfaa Ismail, Taupik Istiharini . Keri Lestari Komalasari , Neng Sinta Komalasari , Nita Kusnendar, Ahmad Nada Lala Kemala Shafitri Libia Lili Adi Wibowo Lilian Danil Lilis Suhaebah Lindu Aspriliazi Lisawanto Lisawanto Magnaz Lestira Oktaroza Malika, Azkia Nazla Maulida, Helmalia Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Mohdari Mohdari Mohdari Mohdari Mohdari Mohdari, Mohdari MUHAEMIN ADNAN, HILMAN Muhamad Jejen Muhammad Nur Maulana Mulya Mantri , Yaya Mulyani, Hilda Sri Murweni, Ira Namira Az-zahra Firdausya Nazwa Hidayat, Erika Neni Yulianita Nida Amalia Safitri Nina Septina Nugraha, Moh Rizky NUNIEK DEWI PRAMANIK Nur Apipah, Sofa nur febianti, adiesty Nur Hasan, Rohimat Nurainun, Vira Nurcahya, Said Bambang Nurhasan, Rohimat Nurjanah, Isma Nurrahman, Herlin Nurul Azizah, Khoirun Nurul Ramdini Sapitri Oce Ridwanudin Patupi Rusyani, Puput Permana, Tatiek Ekawati Perwito Pramudita, Tiara Raras Purnomo Purnomo Putra, Andre Harpadiansyah PUTRI LARASATI, NICKY Putri Oktaviani Devi PUTRI WULANSARI Raden Wahyu Utomo Martianto Rahmat, Abdal Akbar Rahmawati, Siti Indri Ramadhan, Denissa Fitria Rani Novitasari Regina Deti Regina Deti Regina Detty Reza Fauziah Rifki Munawar Rifqi Taufik rachman Rifqi Taufik Rachman Rina Rahmawati Rini Susilowati Risma Risma Indriani Rita Zulbetti Rival, Rivaldi saputra Rizky, Ardelia Astriany Robby Rahman Rohimat Nur Hasan Rosa, Aisyah Rosita, Iis Sahidin, Yuda Seli Sagita Ramadhan Setia Rudiman Soemita, Nanang Subrayanti , Delia Subriyanti, Delia Suharto, Imam Suminar, Suminar Suprimansyah, Reza Susilowati , Rini Suwardi, Adi Taupik Ismail Tjutju Yuniarsih, Tjutju Triyana Iskandarsyah Turyandi, Itto Ukky Rizal Setyo Hadi Vera Intanie Dewi Vera Intanie, Vera Veranita, Mira WAHYUDI Wahyudi Wahyudi Warsiati , Wiwi Widya Nurmala Wiyanto , Wiyanto Wufron Wufron Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yaya Mulya Mantri, Yaya Mulya Yuda Syahidin Yuliana, Pipit Yulinar Fauziah Yunyun Ratna Yunyun Ratna H Yusuf, Samsul Zahra, Ardiyani Zakiy Anugrah Zein Bastian