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YUSUF, RAMAYANI
Politeknik Pajajaran Insan Cinta Bangsa Bandung
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PENGARUH GAJI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. CHANG SHIN REKSA JAYA Nurrahman, Herlin; Yusuf, Ramayani
Jurnal Sosio dan Humaniora (SOMA) Vol 1 No 2 (2023): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (867.911 KB) | DOI: 10.59820/soma.v1i2.55

Abstract

The phenomenon that occurs in companies is a decrease in work productivity. A salary level that is still very low will affect efforts to increase employee productivity, on the contrary, a very low level of productivity is difficult to guarantee an increase in salary. Salary issues in the company PT. Chang Shin Reksa Jaya is employee dissatisfaction with the salary he receives from the company. This study aims to examine how much influence Salary has on Work Productivity at PT. Chang Shin Mutual Jaya. This study used quantitative methods, with a population of 12,000 and an equal sample of 100 respondents using non-probability sampling techniques by distributing questionnaires. Data analysis used simple regression and correlation tests. The results obtained in this study show that there is a positive and significant influence of Salary on Work Productivity at PT. Chang Shin Reksa Jaya, it can be assumed that salary is very influential on Work Productivity.
PENGARUH PERSONAL BRANDING TERHADAP MINAT BELI KONSUMEN (Survei pada followers Social Media YouTube @GadgetIn) Suprimansyah, Reza; Yusuf, Ramayani
Jurnal Sosio dan Humaniora (SOMA) Vol 1 No 2 (2023): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.283 KB) | DOI: 10.59820/soma.v1i2.56

Abstract

This study aims to evaluate the effect of personal branding on consumer buying interest in followers of YouTube social media @GadgetIn.@GadgetIn is one of the leading YouTube channels in Indonesia that focuses on gadget reviews and reviews and technology-related topics. The survey method was used to collect data from 100 respondents who are students of Garut University. The data were analyzed using simple linear regression techniques with a descriptive quantitative approach with the help of SPSS software. The results showed that personal branding consisting of personal image, trust, and loyalty had a positive and significant effect on purchase intention. The implication of this research is the importance of personal branding in influencing consumer behavior towards consumer buying interest and the importance of implementing effective personal branding for influencers on social media.
Pelatihan Marketing Digital bagi Calon Pekerja Migran Indonesia Menggunakan Dana Bagi Hasil (DBH) Cukai Hasil Tembakau (CHT) Yusuf, Ramayani; Gunardi , Gunardi; Mulya Mantri , Yaya; Caniago , Fauzi; Hatimatunnisani, Hani; Wiyanto , Wiyanto
Komunikasi Vol 1 No 1 (2024): Volume 1 No 1 April 2024
Publisher : Forum Komunikasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65055/bhaktijivana.v1i1.3

Abstract

Indonesian Migrant Workers Candidates (CPMI) require additional skills to improve their welfare and productivity while working abroad. Digital marketing training has become one of the solutions to provide entrepreneurial skills digitally. The purpose of this training is to equip prospective PMI with digital marketing skills, particularly in creating marketing kits and managing stores in marketplaces. The training method is conducted face-to-face with a hands-on approach. The materials provided include the creation of a marketing kit and the stages of opening and managing a store on the marketplace platform. The marketing kit is created using the Canva application, which can be easily operated by CPMI. The training participants consist of 25 CPMI who will be dispatched to various destination countries. The training results show that 80% of the participants successfully created a basic marketing kit and 65% of the participants successfully created a marketplace account along with their store content. This training is expected to help prospective CPMI develop side businesses digitally while working abroad or after returning to Indonesia
Digital Marketing sebagai Strategi Pemasaran bagi UMKM Desa Cinta Manik Kab Garut Yusuf, Ramayani; Murwenie, Ira; Avrianto, Alam; Akbar, Dioka Muhammad; Halimahnur, Wahidah
INCOME: Indonesian Journal of Community Service and Engagement Vol 4 No 4 (2025)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v4i4.1800

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memproduksi media promosi atau marketing kit yang efektif dan siap digunakan. Pelatihan dilaksanakan bagi 20 pelaku UMKM di Desa Cinta Manik, Kabupaten Garut, dengan fokus pada pembuatan elemen marketing kit, seperti logo, kartu nama usaha, brosur, katalog produk, serta konten digital untuk media sosial. Metode pelaksanaan meliputi penyampaian materi, workshop, pendampingan, dan presentasi hasil. Hasil kegiatan menunjukkan bahwa peserta mampu menghasilkan marketing kit dasar yang dapat langsung dimanfaatkan dalam pemasaran produk. Selain itu, pelatihan ini meningkatkan pemahaman peserta tentang pentingnya identitas merek dan visual branding dalam meningkatkan daya saing produk UMKM. Kegiatan ini berdampak pada meningkatnya kualitas media promosi UMKM, serta mendorong kesiapan pelaku usaha dalam memanfaatkan pemasaran digital
Co-Authors Abdul Raafi Firmansyah Ade Sudrajat Adi Suwardi Ahmad Zaelani Adnan Ai Susi Susanti Akbar, Dioka Muhammad Akmala Hadita alam avrianto Aliya Inshira Qisthi Andre Harpadiansyah Putra Annisa Aprilianti Anshori, Muhammad Nazar Aprilianti, Annisa Artira Nurwantira Assidiqi, Maisya Aviani, Dhevi Azizah , Nur Azmi Ajnin Nadiah BANI, ALDI Bastian, Zein Bayu Permadi Bella Kalyana Putri Candra Fatihah, Dian Caniago , Fauzi Cupiadi, Hedi Daulay, Hasian Ahmady Denisa, Denisa Apriani Denissa Fitria Ramadhan Deti, Regina Devianti Nurazizah Devianti Nurazizah Dewi, Sania Sintia Disman Disman Dyah Bayu Framesthi Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Elga Putri Berlian Ervan Dwi Kristanto Euis Hernawati Fadilah Fulki, Insan Fanani, Ikhsan Fauziah, Syifa Putri Fauziyyah, Nabila Febianti, Adiesty Nur Fifit Hadiaty Fiona Vebiola Lumban Gaol Fuzi Ariani, Agit Granit Agustina Gunardi Gunardi Gunardi , Gunardi Hadiaty, Fifit Hadiyan, Moch Hadiyan Al Gibrani Haerani , Hanni Halimahnur, Wahidah Hana Nurfadilah Hani Hatimatunnisani hasna nabila zulfa Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Hermawati, Siti Aliya Hernawati, Euis Huznul Nurullia Imam Suharto Imaniar, Nuraidina Inara Hilmi Arifah Indradewa, Rhian Inge Barlian Inge Barlian Sundjaja Inmtizal, Salfaa Ismail, Taupik Istiharini . Keri Lestari Komalasari , Neng Sinta Komalasari , Nita Kusnendar, Ahmad Nada Lala Kemala Shafitri Libia Lili Adi Wibowo Lilian Danil Lilis Suhaebah Lindu Aspriliazi Lisawanto Lisawanto Magnaz Lestira Oktaroza Malika, Azkia Nazla Maulida, Helmalia Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Mohdari Mohdari Mohdari Mohdari Mohdari Mohdari, Mohdari MUHAEMIN ADNAN, HILMAN Muhamad Jejen Muhammad Nur Maulana Mulya Mantri , Yaya Mulyani, Hilda Sri Murweni, Ira Namira Az-zahra Firdausya Nazwa Hidayat, Erika Neni Yulianita Nida Amalia Safitri Nina Septina Nugraha, Moh Rizky NUNIEK DEWI PRAMANIK Nur Apipah, Sofa nur febianti, adiesty Nur Hasan, Rohimat Nurainun, Vira Nurcahya, Said Bambang Nurhasan, Rohimat Nurjanah, Isma Nurrahman, Herlin Nurul Azizah, Khoirun Nurul Ramdini Sapitri Oce Ridwanudin Patupi Rusyani, Puput Permana, Tatiek Ekawati Perwito Pramudita, Tiara Raras Purnomo Purnomo Putra, Andre Harpadiansyah PUTRI LARASATI, NICKY Putri Oktaviani Devi PUTRI WULANSARI Raden Wahyu Utomo Martianto Rahmat, Abdal Akbar Rahmawati, Siti Indri Ramadhan, Denissa Fitria Rani Novitasari Regina Deti Regina Deti Regina Detty Reza Fauziah Rifki Munawar Rifqi Taufik rachman Rifqi Taufik Rachman Rina Rahmawati Rini Susilowati Risma Risma Indriani Rita Zulbetti Rival, Rivaldi saputra Rizky, Ardelia Astriany Robby Rahman Rohimat Nur Hasan Rosa, Aisyah Rosita, Iis Sahidin, Yuda Seli Sagita Ramadhan Setia Rudiman Soemita, Nanang Subrayanti , Delia Subriyanti, Delia Suharto, Imam Suminar, Suminar Suprimansyah, Reza Susilowati , Rini Suwardi, Adi Taupik Ismail Tjutju Yuniarsih, Tjutju Triyana Iskandarsyah Turyandi, Itto Ukky Rizal Setyo Hadi Vera Intanie Dewi Vera Intanie, Vera Veranita, Mira WAHYUDI Wahyudi Wahyudi Warsiati , Wiwi Widya Nurmala Wiyanto , Wiyanto Wufron Wufron Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yaya Mulya Mantri, Yaya Mulya Yuda Syahidin Yuliana, Pipit Yulinar Fauziah Yunyun Ratna Yunyun Ratna H Yusuf, Samsul Zahra, Ardiyani Zakiy Anugrah Zein Bastian