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YUSUF, RAMAYANI
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PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TIKTOKSHOP Rival, Rivaldi saputra; Ramayani Yusuf; Rohimat Nur Hasan
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.575

Abstract

The research entitled The Effect of Ease of Use on Purchase Decisions on Tiktokshop E-Commerce is the result of quantitative research that aims to answer questions about the effect of various ease of use on purchasing decisions on the Tiktok shop application. The research methodology used is quantitative research using survey methods. sampling technique using google form with 100 respondents. data collection technique used a questionnaire which was processed using IBM SPSS 26. Data analysis used multiple linear regression. The results of the study show that the ease of use of the site has a partial effect on purchasing decisions in the TikTok Shop application. Research shows that customer expectations on the TikTok Shop application are valid and significant for purchase decisions and customer satisfaction.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Oli Sepada Motor Merek Agip di Toko Berkah Jaya Motor Garut) Robby Rahman; Ramayani Yusuf; Rohimat Nur Hasan
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.576

Abstract

The research entitled The Effect of Marketing Mix on Customer Satisfaction in Agip Brand Motorcycle Oil at Berkah Jaya Motor Garut Shop is the result of a quantitative study that aims to answer questions about the effect of various Marketing Mix on Customer Satisfaction at Berkah Jaya Motor Garut Shop. The research methodology used is quantitative research using survey methods. sampling technique using google form with 100 respondents. data collection technique used a questionnaire which was processed using IBM SPSS 26. Data analysis used multiple linear regression. The results showed that the marketing mix had a partial effect on customer satisfaction
Pengaruh Sosial Media Terhadap Peningkatan Minat Berkunjung Wisatawan Di Atv Aja Hasna Nabila Zulfa; Maulida, Helmalia; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.824

Abstract

AbstractThis scholarly investigation delves into the profound influence of social media on the escalating attraction of tourists to ATV Aja, a renowned tourist spot. The research delves into the intricate interplay between diverse social media platforms and the upsurge in interest and aspiration to partake in the distinctive offerings of ATV Aja tourism. Through a comprehensive examination of different social media channels and their impact, the study endeavors to furnish insightful perspectives into the pivotal role played by social media in molding tourists' perspectives and choices pertaining to travel and adventurous pursuits.Keywords: Social Media, Interest in Visiting, ATV Aja
PENGARUH CONTENT MARKETING & TERHADAP PURCHASE INTENTION PELANGGAN SHOPEE DI KABUPATEN GARUT Rosa, Aisyah; Denissa Fitria Ramadhan; Annisa Aprilianti; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.840

Abstract

Studi ini didasarkan pada penelitian yang menunjukkan bahwa Shoppee secara konsisten menempati peringkat teratas di antara penyedia e-commerce lainnya. Sebagai tanggapan, para peneliti mengambil langkah-langkah untuk menyelidiki apakah pemasaran konten berdampak pada loyalitas Shoppe. Studi ini bersifat deskriptif dengan pendekatan kuantitatif, Penghimpunan data didapatkan dengan menyebarkan kuesioner online kepada seluruh pengguna Shopee di Kabupaten Garut. Sampel yang digunakan dalam penelitian ini adalah 102 responden dengan menggunakan teknik purposive sampling. Analisis regresi sederhana digunakan untuk analisis data dari penelitian ini, untuk hasil penelitian, uji koefisien determinasi, uji nilai t, dll. Analisis data menggunakan analisis regresi sederhana menghasilkan rumus Y = 6,768 + 0,761X, dan nilai t hitung sebesar 13,445 lebih besar dari t tabel (13,445 > 1,661) dan nilai Sig. Jika bernilai 0,000, berarti nilai signifikansi lebih rendah dari nilai probabilitas (0,000 < 0,05). Maka HO ditolak. Dapat kita simpulkan bahwa pemasaran konten mempunyai pengaruh yang signifikan terhadap niat membeli Shoppe.
PENGARUH E-WOM DAN E-PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI TIKTOKSHOP Febianti, Adiesty Nur; Inara Hilmi Arifah; Muhammad Nur Maulana; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.846

Abstract

Abstract This research is focused on the city of Garut, where TiktokShop is present as an option for consumers to carry out online transactions. This study aims to show how the influence of E-WOM and e-Promotion relates to TiktokShop's purchasing decisions, influencing the level of purchasing decisions, by concentrating on the influence of E-WOM and e-Promotion. The results of the analysis show that E-WOM and E-Promotion simultaneously have an impact on the decision to make a purchase. The R2 value of 0.608 indicates that E-WOM and E-Promotion can explain 60.8% of the variability in purchasing decisions. The results of statistical tests show that, individually, E-WOM does not have a relatively significant impact on purchasing decisions.
PENGARUH DIGITAL MARKETING DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK HOBIKU Azmi Ajnin Nadiah; Fauziyyah, Nabila; Widya Nurmala; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.856

Abstract

The aim of this research is to find out whether there is a positive influence between digital marketing and brand equity on purchasing decisions for Hobiku products in Kab. Garut. The type of research used in this research is quantitative research with associative methods. The author uses quantitative research techniques, because the research carried out is related to statistical tools to process questionnaire results so that it can be seen whether or not there is an influence between Digital Marketing and Brand Equity on Purchasing Decisions.To measure how influential Digital Marketing and Brand Equity are on purchasing decisions for Hobiku.id products in Garut Regency, using a quantitative method based on data originating from secondary data sources with a large sample of 100 respondents obtained from previously existing thesis literature studies. Technical data analysis uses simple correlation and regression using SPSS data tools. Using research methods through a descriptive quantitative approach shows the results that digital marketing variables have a significant positive effect on purchasing decisions, and brand equity also has a significant positive effect on purchasing decisions. This research recommends adding and developing factors that influence consumer behavior to make more in-depth purchasing decisions and use different research methods.
Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Pada PT. X Zahra, Ardiyani; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1009

Abstract

This research examines the relationship between Organizational Culture and Employee Performance at PT X. By applying the Simple Linear Regression Analysis method, this study attempts to measure the extent to which Organizational Culture affects Employee Performance. Data was collected through a survey given to employees of PT X. The results showed that Organizational Culture has a significant positive influence on Employee Performance. In conclusion, companies with a strong culture tend to have more productive and high-performing employees. Some aspects of Organizational Culture, such as open communication, support for innovation, and a fair reward system, are proven to make a meaningful positive contribution to employee performance.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA INDOMARET DI KECAMATAN GARUT KOTA Libia; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1041

Abstract

The purpose of this study was to determine whether there is a significant influence between service quality and customer satisfaction at Indomaret in Garut City District. This type of research uses quantitative research with a sample size of 100 customers or visitors to Indomaret in Garut City sub-district. The data collection method in this study is to use the associative method, which aims to find the relationship between two or more variables. The data obtained was analyzed using a data analysis tool, namely SPSS with a simple linear regression analysis test. The results of the data analysis show that service quality has a significant and positive effect on customer satisfaction at Indomaret in Garut Kota sub-district.
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK WARDAH DI GARUT KOTA Nazwa Hidayat, Erika; Ramayani Yusuf
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1043

Abstract

PT Paragon Technology and Innovation, the largest cosmetics manufacturing company in Indonesia, makes Wardah, one of the beauty brands that was first launched to the public in 1995. In the fourth year, PT Paragon launched Wardah products. Wardah succeeded in obtaining Halal certification from LPOM MUI, making it a pioneer of Halal beauty product brands in Indonesia. The researcher's aim in conducting this research is to find out whether there is an influence between the "Brand Image" variable and the "Purchase Decision" variable on Warda products, especially in the Garut City area. The type of research used is a quantitative method with a sample of 100 respondents as representatives of the population/consumers who use Wardha products in the city of Garut. Data was obtained from a questionnaire and processed using the IBM SPSS Statistics 20 analysis tool and a simple linear regression analysis test. The results of the analysis show that the variable Brand Image (X) has a positive and significant influence on the variable Purchase Decision (Y) for Wardha products in the Garut City Area.
Co-Authors Abdul Raafi Firmansyah Ade Sudrajat Adi Suwardi Ahmad Zaelani Adnan Ai Susi Susanti Akmala Hadita Andre Harpadiansyah Putra Annisa Aprilianti Anshori, Muhammad Nazar Aprilianti, Annisa Artira Nurwantira Assidiqi, Maisya Azmi Ajnin Nadiah BANI, ALDI Bastian, Zein Bayu Permadi Bella Kalyana Putri Candra Fatihah, Dian Denisa, Denisa Apriani Denissa Fitria Ramadhan Deti, Regina Devianti Nurazizah Devianti Nurazizah Disman Disman Dyah Bayu Framesthi Eeng Ahman, Eeng Eki Dudi D Eki Dudi Darmawan Elga Putri Berlian Ervan Dwi Kristanto Euis Hernawati Fadilah Fulki, Insan Fanani, Ikhsan Fauziyyah, Nabila Febianti, Adiesty Nur Fifit Hadiaty Fuzi Ariani, Agit Granit Agustina Gunardi Gunardi Gunardi , Gunardi Gunardi Gunardi Hadiaty, Fifit Hadiyan, Moch Hadiyan Al Gibrani Haerani , Hanni Hana Nurfadilah Hani Hatimatunnisani hasna nabila zulfa Helen Fransiska Hendriady de Keizer Hengki Febrianto Heny Hendrayati Herlin Nurrahman Hernawati, Euis Huznul Nurullia Imam Suharto Imaniar, Nuraidina Inara Hilmi Arifah Inge Barlian Sundjaja Inmtizal, Salfaa Ismail, Taupik Istiharini . Keri Lestari Komalasari , Neng Sinta Komalasari , Nita Kusnendar, Ahmad Nada Libia Lili Adi Wibowo Lilian Danil Lilis Suhaebah Lindu Aspriliazi Lisawanto Lisawanto Malika, Azkia Nazla Maulida, Helmalia Maya Astria Lestari Meriza Henri Moch Hadiyan Al Gibrani hadiyan Mohdari Mohdari Mohdari Mohdari Mohdari Mohdari, Mohdari MUHAEMIN ADNAN, HILMAN Muhamad Jejen Muhammad Nur Maulana Mulyani, Hilda Sri Namira Az-zahra Firdausya Nazwa Hidayat, Erika Neni Yulianita Nida Amalia Safitri Nina Septina Nugraha, Moh Rizky NUNIEK DEWI PRAMANIK nur febianti, adiesty Nur Hasan, Rohimat Nurhasan, Rohimat Nurjanah, Isma Nurul Ramdini Sapitri Oce Ridwanudin Perwito Pramudita, Tiara Raras Purnomo Purnomo Putra, Andre Harpadiansyah PUTRI LARASATI, NICKY Putri Oktaviani Devi Raden Wahyu Utomo Martianto Rahmat, Abdal Akbar Ramadhan, Denissa Fitria Rani Novitasari Regina Deti Regina Detty Reza Fauziah Reza Suprimansyah Rifki Munawar Rifqi Taufik Rachman Rifqi Taufik rachman Rina Rahmawati Rini Susilowati Risma Risma Indriani Rita Zulbetti Rival, Rivaldi saputra Rizky, Ardelia Astriany Robby Rahman Rohimat Nur Hasan Rosa, Aisyah Rosita, Iis Sahidin, Yuda Seli Sagita Ramadhan Setia Rudiman Soemita, Nanang Subriyanti, Delia Suharto, Imam Suminar, Suminar Susilowati , Rini Suwardi, Adi Taupik Ismail Tjutju Yuniarsih, Tjutju Triyana Iskandarsyah Turyandi, Itto Ukky Rizal Setyo Hadi Vera Intanie Dewi Veranita, Mira WAHYUDI Wahyudi Wahyudi Warsiati , Wiwi Widya Nurmala Wufron Wufron Wulan Utami Yaya Mulya Mantri Yaya Mulya Mantri Yaya Mulya Mantri, Yaya Mulya Yuda Syahidin Yulinar Fauziah Yunyun Ratna Yunyun Ratna H Yusuf, Samsul Zahra, Ardiyani Zakiy Anugrah Zein Bastian