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Serli, Serli
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Penerapan Algoritma FP-Growth Untuk Menentukan Pola Penjualan Najah Mart Serli, Serli; Saputro, Rujianto Eko
CSRID (Computer Science Research and Its Development Journal) Vol. 17 No. 1 (2025): Februari 2025
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/csrid-.17.1.2025.1-19

Abstract

This research aims to apply the FP-Growth algorithm at Najah Mart with a focus on identifying significant sales patterns. By recognizing products that are frequently purchased together, this study is expected to help Najah Mart optimize inventory management, enhance customer shopping experiences, and design more efficient marketing strategies. The methodology employed in this study includes collecting sales transaction data and preprocessing to ensure optimal data quality. Subsequently, the FP-Growth algorithm is applied to uncover patterns and associations within the sales data. The analysis focuses on identifying strong product correlations based on customer purchasing patterns. The research findings reveal relevant and significant purchasing patterns, such as combinations of specific products frequently bought together. These insights can be utilized to improve marketing strategies and inventory management. This study not only provides practical benefits for Najah Mart in enhancing operational effectiveness and supporting strategic decision-making but also contributes to the advancement of knowledge by expanding the application of the FP-Growth algorithm in the retail sector, particularly in sales data analysis to support business growth.
Co-Authors A. Khairinisa, Miski Aditya, Yolenta Aghliyah, Suci Putri Agus Pramono Ahmad, Muhammad Iqbal Albert Rufinus Amaliah, Resky amelia rumi, amelia Andi Fitrah Ramadhanty Anisya Dwi Oktaviani Anshar Rante Arda, Darmi Arham, Muh. Aslam Aslam, Aslam Atika, Zummatul Aulia R, Rezqiqah Aulia, Rezqiqah Auliya Citra Banne Tondok, Santalia Dahniar Dahniar Darmawati Darmawati Darmi Arda Demianus Tafor Dita, Ni Nyoman Djau, Nurmila Sari Ekawati, Nur Fachry Abda El Rahman Fa’uzobihi, Fa’uzobihi Haida Fitri Hairuddin K., Hairuddin K. Hasanah, Uhwah Hidayat, Muhammad Hazrul Husaipah, Syafitra Inayah A.M, Muh. Intan, Pebilia Iqbal Ahmad, Muhammad Jamaluddin, Indra Prastiwi Jelita, Dian Junaidin Junaidin K, Hairuddin Kadir, Erni Kaffah Imanuddin M R Santosa Kristian, Kristian Kunaryanti, Kunaryanti Kurniawati Kurniawati Lala, Nursyamsi Norma Latif, Sarifudin Andi Lharasati Dewi M, Irmawati Malaha, Naomi Marsela Puji Lestari Marzuki, Maryam Masdarwati, Masdarwati Maulida, Farah Mei Mayasari, Eka Miranda, Miranda Muhammad Faisal Muhammad Syafri, Muhammad Mustari, Sahdan Nasaruddin Nasaruddin Natasya, Putri Nazruddin Safaat H Ninda Nur Hikma Nurhidayat Nurhidayat Nursinah, Andi Nurul Fajri Oktanti, Revalina Aurelia Oxtapianus Tawarik Pannyiwi, Rahmat Parawansa, Dirgah Agum Purwanti, Rani Putra, Trischa Relanda Putri Rindiyani Rahma, Rika Rahmapatta, Rahmawati Patta Rahmat, Rezqiqah Aulia Raid Azhar Romadhan Rasyid, Djusmadi Resa, Asmirindah Rika, Rika Risnawita Risnawita, Risnawita Riyanto Riyanto Rosida Rosida Ruben, Sethiana Dewi Rujianto Eko Saputro Sagira, Adella Satria Satria, Satria Septi, Widya Setiawan, Ito Setyaningsih, Gustin Sima, Yenny St. Harpiani Sukmawati Sukmawati Supriatin Supriatin, Supriatin Surmiya Wati, Hermika Syam, Rosida Syarifuddin Yusuf Syarifuddin, Nuryani Tasnim Rahmat, Tasnim Tuminah Tuminah Viandrayanti, Asri WAHYUNI, CITRA Wanda Giovani Werdyaningsih, Endang Winda Istiandini Yermi, Yermi Yeyen Damanik Yuli, Dian Meiliani Yulis, Dian Meiliani Yunita Kristina Yunita, Ika Romadoni Yusni Khairul Amri Yusriadi Yusriadi Yusrianto, Yusrianto