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Journal : Jurnal EKOBIS (Kajian Ekonomi dan Bisnis)

 1 
Pengaruh Harga, Lokasi, Dan Kualitas Bangunan Terhadap Kepuasan Konsumen Pada Perumahan Bersubsidi Pesona Indah Betung Hardiansyah; Rabin Ibnu Zainal; Riri Hanifa; Noprian
JURNAL EKOBIS Kajian Ekonomi dan Bisnis Vol. 7 No. 2 (2024): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 7 No 2 (Juni 2024)
Publisher : JURNAL EKOBIS Kajian Ekonomi dan Bisnis

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Abstract

The house is a basic need in the form of a building that functions as a residence or place to live and a means of gathering a family. Housing is a very important need for society. The products offered by developers to consumers must of course be oriented to consumer needs and consumer satisfaction. Research on the effect of price, location and building quality on customer satisfaction in Pesona Indah Betung housing has been conducted in July 2023. The purpose of this study was to analyze the price, location and quality of buildings in Pesona Indah Betung housing on customer satisfaction. The research method used is Multiple Linear Regression. Methods of data collection using questionnaires, interviews and documentation. The number of respondents was 108 people. The results of this study hypothetically t are price and location have a positive effect on customer satisfaction, while building quality has a negative effect on customer satisfaction. The results of the Multiple Linear Regression test for price and location variables have a positive effect on customer satisfaction, while building quality has a negative effect on customer satisfaction in Pesona Indah Betung housing.
Co-Authors Achmad Maulana Rifai Adelfina, Gabriel Adinda Nur Atiqah Aditama Agustian Afdhal Kuniawan Mainil Agus Cholik Ahmad Faiz Zaidan Ahmad Hidayat Ainol Amin Akhmad Nabil Arifin Alfiza, Siti Alliyah Putri Amalia, Firdha Amelia Rosanti Ami Setiasih Amirul Mukminin Ananta Mikail Aqsha Anastasya Rosyida An-Nafi Andhika Nove Rezki ANDRI KURNIAWAN Angky Puspawan Apriyana, Della Ardiansyah Ariyantomi Septian Arizal Almuttaqin Asse Padly Bambang Amir Alhakim Basyarulhaq Fanani Dinar Ahgil Misman Djutalov, Roeslan Edi Sanjaya Eka Nur Septioningrum Erdi Septiadi Ersari Fadly Ramadhan Verdiansya Fahrezi, Zhehan Farhan Septian FEPY SUPRIANI Firdaus Dika Permana Firman Maulana Fitri Hapsari, Penny Gadis Gladys Gian Rizki Chadiman Haidorizal, Rifkan Hanida Aulia Santi Hartati, Merri Sri Helmizar Hendri Hestiawan Husnul Khatimah Ian Amukti Herlambang Indri Febrianti Ir. Zulmanwardi Ismail, Hartiwiyanti Istiyono Ivano, Rio Iwan Giri Waluyo Jacomina Vonny Litamahuputty Jaksa, Suherman Jihan Fauziah Joana Linke Joko Suwarno Junus Paulus Patty Khairul Amri Khairul Amri Khotib Arifai, Mukhamad Lindung Zalbuin Mase Lindung Zalbuin Mase, Lindung Zalbuin Lu’luin Najwa Maha Deta Winusi Makmun Reza Razali Martunis, Lukman Maryana Masnuripa Siregar Meri Hendayani Misliniyati , Rena Misliniyati, Rena Mizar Liyanda Muhamad Hafizh Araja Muhammad Anggia Muchtar Muhammad Fakhruz Zaini Muhammad Ihsan Muhammad Iqbal Muhammad Leza Hakiri Muhammad Ramadien Rizky Darmawan Muhammad Rifnaldi Muhammad Sulaiman Jazuli Muhammad Syarif Hidayatullah Musthofa, Shoni Muzakir Nanang Edi Hariyanto Narto Sidik Permana Nasruddin Nazaruddin Nia Asdina Nifa Abdillah, Muhamad Hafidz Noprian Nur Amalia Nurul Iman Supardi Pambudi, Naufal Parida Marjuliana Perani Rosyani Pipi Andriani Rafly Ramadhan Ramdhani, Ichsan Rasyid Ridlo Rena Misliniyati Reza Salima Rezky, Nurfatihah Rezky Rifqi, Fianco Fakhri Riri Hanifa Ritonga, Supardi Rosidah Safitri, Wahyuni Salman Farizy Sartika Lina Mulani Sartika Meitry Septiani, Nita Sindy Syahputri Siti Aulia Sri Agustina Sriyanti Suhartono Sultoni, Ervani Supriani, Fepy SURYANI Susanti, Dwi Dzulma Syahrul R, Syahrul SYAIFUL BAHRI Syarifah Khusnul Khotimah Tiara Dwi Puspita Trias Oktaviyan Widiyanti, Setyo Erna Widyawati Wildan Bayu Samudra Zainal, Rabin Ibnu Zulaikhah Zulfakar