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All Journal JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis IMAGE Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Riau Journal of Empowerment Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Journal of Innovation in Business and Economics JURNAL PEMASARAN KOMPETITIF Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Riset Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Indonesian Community Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Finance and Business Digital (JFBD) Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Inclusive Society and Sustainability Studies (ISSUES) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informasi Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development SOROT: Jurnal Pengabdian Kepada Masyarakat AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Indonesia Marketing Association Multidisciplinary Indonesian Center Journal Journal of Ekonomics, Finance, and Management Studies
Arry Widodo
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Other

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The Effect of Online Customer Review, Product Quality and Brand Image on Customer Loyalty with Customer Satisfaction as Intervening Variable Case Study of Somethinc and Skintific Products on Shopee and Tiktok Live Platforms: Conceptual Paper Ramadhani, Moch. Romy; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13136

Abstract

This study explores the impact of online customer reviews, product quality and brand image on customer loyalty, with customer satisfaction as an intervening variable, for Somethinc and Skintific products on the Shopee and TikTok Live platforms. Using a quantitative SEM-PLS approach, this study involved respondents aged 18 to 35 years old in Bandung. The findings show that product quality and brand image have a significant influence on customer loyalty, while online reviews provide an indirect influence. Customer satisfaction serves as an important mediator, although it is not always consistent across all variables. The trend of fast beauty and the use of social media are the main factors in making purchasing decisions. This study recommends improving product quality and brand image to maintain customer satisfaction and loyalty.
Analisis Strategi Bertahan dan Bersaing: Kerangka Konsep Simamora, Indah br; Widodo, Arry; Rubiyanti, Nurafni; Silviannita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Tujuan dari penelitian ini adalah untuk mengkaji taktik yang digunakan unit bisnis Boss Laptop.it Telkom agar tetap bertahan dan bersaing di pasar yang semakin kompetitif. Penelitian ini berupaya mengembangkan rencana bisnis yang sesuai dengan keadaan perusahaan, baik internal maupun eksternal. Metodologi yang digunakan meliputi analisis SWOT (Strengths, Weaknesses, Opportunities, Threats), analisis Internal-Eksternal (I-E), dan Matriks Perencanaan Strategi Kuantitatif (Quantitative Strategy Planning Matrix atau QSPM). Berdasarkan hasil penelitian, perusahaan berada dalam tahap pertumbuhan bisnisnya, sehingga rencana yang dikembangkan dipusatkan pada pencegahan penurunan penjualan dan pendapatan. Membangun ikatan yang kuat dengan pelanggan saat ini adalah pendekatan jangka pendek yang diadopsi, menurut studi QSPM, untuk Boss Laptop. Pendekatan ini mungkin bersaing dalam hal biaya, distribusi produk, kualitas, dan pemasaran. Sementara itu, Boss Laptop.it telah menerapkan rencana untuk menurunkan biaya pemeliharaan dan menurunkan kuantitas penjualan merchandise agar dapat berkembang di lingkungan Telkom University. Kesimpulan penelitian ini adalah kemampuan perusahaan untuk bertahan dan berkembang di sektor teknologi yang berkembang pesat bergantung pada kemampuannya menerapkan strategi kompetitif dan defensif yang berfokus pada inovasi, pengalaman pelanggan, dan pemasaran yang efisien.
Pengaruh Brand Image dan Product Innovation Terhadap Purchase Intention Dimediasi Oleh Brand Trust: Kerangka Konseptual Citra, Khansa Fairuz; Widodo, Arry; Rubiyanti, Nurafni; Silviannita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Penelitian ini bertujuan untuk mengetahui hubungan dan pengaruh antara citra merek dan inovasi produk terhadap purchase intention yang dimediasi oleh brand trust dengan menggunakan data mahasiswa di Kota Bandung. Model penelitian yang digunakan pada penelitian ini adalah Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa brand image dan brand trust merupakan faktor terpenting dalam meningkatkan minat beli konsumen, diikuti oleh inovasi produk yang juga memengaruhi konsumen dalam minat pembelian. Brand trust berperan sebagai variabel mediasi antara brand image dan product innovation terhadap purchase intention. Penelitian ini memiliki beberapa implikasi bagi perusahaan dalam meningkatkan minat beli konsumen. Perusahaan perlu membangun citra merek perusahaan yang baik dan memberikan pengembangan atau inovasi baru pada produk, agar konsumen selalu percaya dan tidak jenuh dengan produk yang ditawarkan serta dapat meningkatkan minat pembelian
The Impact of Celebrity Endorsement on Young Female Consumers’ Purchase Intention: The Mediating Effects of Customer Attitude (A study in Indonesia Beauty Industry) Permatasari, Intan Ayu; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12937

Abstract

This research explores the relationship between celebrity endorsement and purchase intention among young female consumers in Indonesia's beauty industry, emphasizing the mediating role of customer attitudes. In this digital era, the findings reveal that celebrity endorsements positively impact purchase intentions. Specifically, the visibility, credibility, and attractiveness of celebrities, leading to increased purchase intentions. Moreover, customer attitudes serve as a crucial mediator between celebrity endorsement and purchase intention. The study employs a quantitative approach, utilizing a structured questionnaire distributed to sample of young female consumers respondents. This study contributes to the understanding of marketing strategies in the beauty industry, suggesting that brands should carefully select celebrity endorsers who resonate with their target audience to maximize effectiveness.
Attitude, Repurchase Intention, and Brand Loyalty toward Local Cosmetic Brands in Indonesia: A Conceptual Framework Pramuditha, Salsabillah Putri Rizky Amanda; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12939

Abstract

This study explores the relationship between attitude, repurchase intention, and brand loyalty towards local cosmetic brands in Indonesia. The cosmetic industry in Indonesia is rapidly evolving, with a growing number of local brands competing for consumer attention. Key factors influencing consumer behavior include brand image, trust, perceived value, and satisfaction. This research employs a quantitative approach, utilizing surveys to gather data from consumers who have previously purchased local cosmetic products. The findings indicate that positive consumer attitudes significantly enhance repurchase intentions, which in turn foster brand loyalty. Moreover, brand trust and perceived value are critical determinants of repurchase intention, while brand image has a less pronounced effect. These insights provide a conceptual framework for understanding consumer behavior in the local cosmetic market and highlight the importance of fostering positive brand relationships to enhance loyalty and repeat purchases.
Sales Forecasting Volume Penjualan dan Pendapatan Produk Selis (Sepeda Listrik) di Shope & Tokopedia : A Conceptual Framework Azizah, Ulfa; Widodo, Arry; Silviannita, Anita; Rubiyanti, Nurafni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Konseptual paper ini bertujuan untuk menganalisis perbedaan dalam pendapatan produk dan volume penjualan antara platform e-commerce Shopee dan Tokopedia. Berdasarkan studi empiris yang dilakukan, ditemukan bahwa meskipun Shopee punya volume penjualan yang lebih besar, Tokopedia memiliki pendapatan rata-rata yang lebih tinggi. Faktor-faktor seperti strategi pemasaran, harga produk, kualitas produk, dan preferensi konsumen menjadi elemen penting yang memengaruhi perbedaan tersebut. Konsep ini juga mengeksplorasi implikasi dari temuan tersebut terhadap strategi bisnis kedua platform e-commerce tersebut. Dengan memahami dinamika pasar e-commerce dan perilaku konsumen, konseptual paper ini memunculkan wawasan yang baik demi bisa mengembangkan strategi pemasaran yang lebih efektif dan peningkatan kinerja penjualan dalam industri e-commerce yang kompetitif.
The Effect of Relationship Marketing, Customer Engagement and Brand Trust in Increasing Purchase Decisions in Local Trading Company in Indonesia Rahmat, Dafrian Nur; Silvianita, Anita; Rubiyanti, Nurafni; Widodo, Arry
Journal of International Conference Proceedings Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i1.3172

Abstract

A trading company in Bandung experienced a 491% sales increase, prompting research into the factors behind this phenomenon. This study examined the influence of relationship marketing and customer engagement on purchase decisions, mediated by brand trust. The research used a quantitative, causal-descriptive approach with simple random sampling. From a population of product coordinators conducting direct sales and demonstrations, 320 respondents were selected using the Slovin formula. Data were analyzed using Structural Equation Modeling (SEM) with Smart-PLS 02. Results showed that relationship marketing positively and significantly influenced brand trust (t-statistic 9.845; p-value 0.000) and purchase decisions (t-statistic 32.167; p-value 0.000). Customer engagement also significantly impacted brand trust (t-statistic 10.106; p-value 0.000) and purchase decisions (t-statistic 2.103; p-value 0.036). However, brand trust did not significantly mediate the effects of relationship marketing and customer engagement on purchase decisions. The study concluded that relationship marketing had the strongest direct impact on purchase decisions. Companies are encouraged to prioritize relationship marketing and customer engagement strategies while strengthening brand trust to maximize long-term consumer loyalty.
The Influence of Green Products on Purchase Decision Behavior in Generation Y and Z with Green Knowledge as an Intervening Variable Murniati, Syifa Milenia; Widodo, Arry
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.12

Abstract

Plastic waste is one of the causes of global warming and uncontrolled climate change, so that it becomes one of the causes of increasingly severe skin problems. Plastic waste in Indonesia is still an important environmental problem and is receiving more attention in various fields, including the beauty industry. The goal of this study was to determine the effect of green products on consumer purchasing decisions mediated by green knowledge on love beauty and planet products. A quantitative strategy with a causal descriptive approach was adopted. SMART PLS 3.0 software and the structural equation modeling (SEM) analytical approach. The research was conducted in the city of Bandung, and the sample technique utilized was accidental sampling with a total of 400 respondents. Based on the results of the descriptive analysis of the variables green product, green knowledge and purchasing decisions in the very good category and based on the SEM-PLS analysis it shows a positive and significant influence, which means that consumers' perceptions of love beauty and planet products are green products so that purchasing decisions mediated by green knowledge have been carried out well. The respondents who dominated this study were the Z generation group or born in 1997-2012. This happened because Z generation in Indonesia cares enough about environmental issues and participates in activities with environmental issues compared to other generations.
The Influence of Islamic Attributes and Destination Image on Intention to Engange in Muslim Friendly Travel: Mediating by Emotional Value and Moderated by Halal Awareness - a Conceptual Paper Rasyid, Rafika Isya; Dewi, Citra Kusuma; Widodo, Arry; Pradana, Mahir; Hasbi, Imanuddin
FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman Vol 10, No 2 (2024)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/fitrah.v10i2.12167

Abstract

This research investigates the factors that will influence Muslim tourists' intentions to undertake Muslim-friendly tourism in Bali, amidst the dominant Hindu culture on the island. Specifically, this research examines the impact of Islamic attributes and destination image through tourists' emotional value on intention to engage, with halal awareness moderating this relationship. Methodologically, this quantitative research collected data from 230 Muslim tourists who had visited Bali more than once. Structural Equation Modeling (SEM) and Smart PLS software were used for data analysis. The findings reveal that Islamic attributes and destination image will significantly increase tourists' emotional value, which in turn will positively impact their intention to engage in Muslim-friendly tourism. Halal awareness moderates this relationship, highlighting its role in shaping tourists' perceptions and experiences. These results underscore the importance of developing and promoting Muslim-friendly amenities and services in non-Islamic destinations such as Bali, providing insights for tourism stakeholders to increase the competitiveness and attractiveness of these destinations for Muslim tourists globally. 
Building Green Brand Advocacy: Examining the Effect of Green Brand Image and Green Perceived Value on Green Brand Evangelism through Green Trust Mediation Rahmani, Marsha Adilla; Pradana, Mahir; Widodo, Arry
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i3.1744

Abstract

Environmental awareness has influenced consumer behavior, particularly in choosing eco-friendly products. The Body Shop, known for its commitment to sustainability, stands out for its Green Brand Image and Green Perceived Value. This study aims to examine the impact of green brand image and green perceived value on green brand evangelism, with green trust as a mediating variable. The SOR Theory is applied in this research, explaining how stimulus variables affect the organism, resulting in a response (green brand evangelism). The study targets The Body Shop consumers in Greater Bandung and uses a quantitative method supported by descriptive analysis. Data was collected through an online questionnaire, with 388 valid responses from 390 submissions. Analysis was conducted using PLS-SEM with Smart-PLS software. Findings show a positive and significant relationship between Green Brand Image and Green Perceived Value, which influences Green Trust. Both variables also positively and significantly affect Green Brand Evangelism, directly and indirectly, through Green Trust. Green Trust plays a crucial role in mediating and strengthening the relationship between Green Brand Image and Green Perceived Value on Green Brand Evangelism. This research offers theoretical and practical insights for companies in developing green marketing strategies and maintaining consumer trust by building a strong image and delivering consistent value. The study is limited to The Body Shop consumers in Greater Bandung. Thus, future research is encouraged to expand the geographical scope for broader generalization.
Co-Authors Aang Muhammad Nur Shidiq Abdul Rahman Abdullah Sufyan, Bagja Achmad Ramadhani Ade Irma Susanty Adib Alfikry Afwa, Intan Lailya Agus Maolana Hidayat Akhmad Yunan Akhmad Yunani Alfarisy, Ghifary Alfayza Diva Azra Alzena Fitriani Amalia Nursyamsiah Amjad Syarif Anak Agung Gde Agung Anak Agung Gde Agung Anisa Miftahul Jannah Anita Silvianita Anwar, Muhammad Athallah Makkah Aprilia Diahayu Ningtias Arianto, Mahdar Arlin Ferlina Moch. Trenggana Arya, Gusti Ayu Agung Deviana Astadi Pangarso Ayunabillah Syahvitrie Azdy Putri Azahra, Khanaya Clarista Eka Azhar Humaira Syabani Bagus Nugroho, Lazuardi Budi Prasetiyo Cahyani, Made Gita Dwi Candra Wijayangka Cicilia Stevanie Citra Kusuma Dewi Citra, Khansa Fairuz Desi Natalia Gultom Desianti Ramadhan, Putri Devie Ryana Suchendra Dinda Aulia Rahmah Dinda Azzahra Endah Kusmartiyah Fahimah Fitri Afifi Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Faridzie, Muhammad Robby Reynaldy Al Farizka Shafa Nabila Fatizah Amanda Fauzan , Rizky Sani Fauzan Aziz Febrinancy Valencia Putri Fitriani, Alzena Gemuruh Chairul Umam Ghina Alya Audina Ghulam Ilmam H Ginting, Betaria Angel br Ginting, Eldita Giovani Antania Hanjani Gita Indah Hapsari Guevara, Inzagi Ramadhan Gunawan, Tedi Gusfi, Dhiya Athaya Helda Widyarani Lutviari Heru Nugroho Iman, Fathia Ahya Nur Imanuddin Hasbi Iranda Kayla Avania Isfansyah, Haikal Ayasya Jabir, Muh. Agung Jonneli, Halimah Husna Khaya Widelia Kristina Sisilia Kusuma, Tatiana Kuswalabirama, Teuku Muhammad Ridha Lianto, Fazrian Luh Putu Ratna Sundari M. Fariz Syahbani Mahir Pradana Marlindia Ike Sari Marsha Adilla Rahmani Maulana Rezi Ramadhan Meirissa Purwandani Mia Rosmiati Muhamad Fariz Ridwan Firdaus Muhamad Yusuf Ramadhan Muhammad Luthfi Muhammad Rizki Budimansyah Muhammad Robby Reynaldy Al Faridzie Murniati, Syifa Milenia Muzhofar, Rifky Surya Nabila, Farizka Shafa Nabsiah Abdul Wahid Nadia Tammy Wijaya Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nathania, Geovanni Nurfalah, Alvi Febrian Nurhayati, Lina Nursyamsiah, Amalia Nurul Aulia Ramadhina Oktaviani, Prima Kusuma Patrick Adolf Telnoni Perdana, Nabil Rangga Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramitha Aulia Pramuditha, Salsabillah Putri Rizky Amanda Pramuko Aji Purwandani, Meirissa Putri, Indriana Bella Putri, Mila Andini Putu Nina Madiawati R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmadhani, Annisa Vivit Rahmani, Marsha Adilla Rahmat, Dafrian Nur Ramadhani, Moch. Romy Rasyid, Rafika Isya Renda Puspita Dewi Rennyta Yusiana Retno Setyorini Ridwan Firdaus, Muhamad Fariz Rifa’atul Sri Aghnia Rini Handayani Rio Garia Aprillio Riska Apriliani Rixard George Dillak Rizqiningsih, Dwitriana Ulfi Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Saragih, Romat Sari, Mutiara Kusuma Shaomi Fujiyanti Amalia Sihombing, Reni Pratiwi Silitonga, Adella Stephania Silviannita, Anita Simamora, Indah br Sri Widaningsih Sunandika, Tarisya Adzani Syahputra Syahputra Syarif, Amjad Tarisya Adzani Sunandika Taufan Umbara Udayanti, Imel Ulfa Azizah, Ulfa Umam, Gemuruh Chairul Umi Sumarsih Viony, Regya Wahyu Anggoro, Febrian Setyo yogi suprayogi Yudantri, Anindya Sukma Yulia Nur Hasanah