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All Journal Jurnal Ilmu Tanah dan Lingkungan (Journal of Soil Science and Environment) At-Taqaddum Agrotekma: Jurnal Agroteknologi dan Ilmu Pertanian MEDIAN Jurnal Inotera CARADDE: Jurnal Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA Jurnal Ilmu Manajemen (JIMMU) EDUTEC : Journal of Education And Technology Vocatech : Vocational Education and Technology Journal Indonesian Journal of Anesthesiology and Reanimation (IJAR) Jurnal Surya Teknika Jurnal Cahaya Mandalika Ekasakti Jurnal Penelitian dan Pengabdian (EJPP) International Journal of Social Service and Research Jurnal Pengabdian Masyarakat J-Innovation Jurnal Teknik Sipil Institut Teknologi Padang Communio: Jurnal Pengabdian kepada Masyarakat Commerce Law Manajemen Kreatif Jurnal BULLET : Jurnal Multidisiplin Ilmu Journal Of Artificial Intelligence And Software Engineering Jurnal KALANDRA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Research Ilmu Pertanian Nusantara Economics and Entrepreneurships Journals Jurnal Manajemen dan Akuntansi (JAME) Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia Insight: Islamic Education and Learning
Mahmud
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Journal : Jurnal Cahaya Mandalika

 1 
PENGARUH KEMASAN, HARGA, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BERULANG MIXUE SEMARANG Nadia Ayu Majiid; Rudi Kurniawan; Mahmud; Suhita Whini Setyahun
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 1 (2024): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i1.2896

Abstract

The food and beverage business is currently experiencing significant development, many businesses are innovating and developing. The many interesting innovations mean that foreign products are believed to have superior quality, especially in beverage products, many outlets have emerged so there is very tight competition. One of the ice cream products that is currently popular is Mixue ice cream & Tea. This research aims to test and analyze the influence of packaging, price and service quality on repeat purchase decisions of Ice Cream & Tea consumers. The research sample was taken as many as 120 respondents, with data collection methods via Google online forms. This research uses quantitative research. The sampling technique was non-probability sampling, namely purposive sampling, determining the criteria for respondents to be consumers of Mixue Ice Cream & Tea Kota Semarang, aged 17 to 35 years, and had made a minimum of five purchases of Mixue Ice Cream & Tea products. The analysis used is SEM-PLS, with the Smart PLS 4 application as a data analysis instrument. This research has results, namely that packaging, price, purchasing, service quality have a significant influence.
Co-Authors Abimanyu Bagus Saputra1 Abu Bakar Ja’far Afrahamiryano Afrahamiryano Ahmad Imtaz Sumbari Al Aziz, Mauludil Alfin Andriansyah Alin Deri Utama Alzami, Farrikh Amnilis ANDRIANSYAH Anggi Rahmad Anggun Permata Sari Aprizal, Yarza Ardiman ARI KURNIAWAN Astriyani Aswar Aswar Azwar Azwar Yunus Azzahari, Muhammad Bambang Nugroho Chairul Adhim Chasanah, Amalia Nur Cindi Fatikasari Cuandi Devi Mulya Sari Dika Setiagraha, Dika Dwiranti, Febriza Eka Rizky Pradiyatni Pratiwi Eko Setiawan Elfisa Endri Sentosa Esa Diya Wahyuni Fazriyansyah, Fiqih Febrianton, Adi Feri Susilwati Galuh Tri Pratiwi Gunawan, Bakti Hamdani Hamdani, Hamdani Hamdik, Dino Hamdika, Dino Hamsinah Hegemur, Siti Hanafiah Herda Gusvita Hermansyah Hilmi Hilmi Ibnu Khaldun Ichsan Ichsan IRWANSYAH Kusmiyati Kusmiyati Lalu Achmad Fathoni Luky Indra Mustofa Lutfiah M. Dirhamsyah M. Dirhamsyah Mahdany, Diny Maryuni, Elza Maula Nuha Syarfillah Mauzu, Fahrul Melisa Mhd Ridho Pratama Mizanul Ahkam Mochammad Eric S.W Mohamad Erihadiana, Mohamad Muhammad Dirhamsyah Muhammad Toriqularif Muhibuddin Muhibuddin, Muhibuddin Munzir Umran MUTAKIM Nadia Ayu Majiid Nurdiyanto Piji Pakarti Pono, Wahyudi Sayuti Putri, Yulianti Rahayu Putri, Ilmiyanti Ramadhani Rendy Almaheri Adhi Pratama Renfiyeni Rizki Faulianur Rozaliana Rozaliana Rudi Kurniawan RumintoSubekti Safwan, Safwan Sariyusda Sigit Muryanto, Sigit Sinaga, Jufri Siti Fatimah, Elva Siti Nurhalizah Suharyadi Pancono Suhita Whini Setyahun Suhita Whini Setyahuni SUMARNI Sumarno, Wawan Syaftriandi Tsaltsa Awani Arzakia WAHYUDI Wanda Ayu Salsabila Wawan Welan Wijaya, Danang Jatmika Wahyu Wijaya, Indriyani Yora, Muharama Yuniar Rahmadieni, Risky Zuhriah Zulfadli Zulfadli Zulfadli