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All Journal Saintika Medika: Jurnal Ilmu Kesehatan dan Kedokteran Keluarga. Jurnal Studi Komunikasi Jurnal Sinar Manajemen Journal of Educational Research and Evaluation Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmu Sosial dan Ilmu Politik RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Jurnal Informatika Ekonomi Bisnis KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT International Journal of Linguistics and Discourse Analytics (ijolida) Journal of Classroom Action Research Akrab Juara : Jurnal Ilmu-ilmu Sosial Language and Education Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Jurnal Ilmiah Administrasita' Jurnal Interaktif: Warta Pengabdian Pendidikan (JIWPP) INOVATIF: Jurnal Penelitian Pendidikan, Agama, dan Kebudayaan Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) JOLMA Elementary Journal : Jurnal Pendidikan Guru Sekolah Dasar Room of Civil Society Development Al-Rasikh : Jurnal Hukum Islam Jurnal Pengabdian Masyarakat Olahraga dan Kesehatan Jurnal Informatika Ekonomi Bisnis JLE: Journal of Literate of English Education Study Program Jurnal Al-Mubarak: Jurnal Kajian Al-Qur'an dan Tafsir Prosiding Seminar Nasional Fakultas Tarbiyah dan Ilmu Keguruan UIAD Celebes Journal Of Elementary Education KIRANA : Social Science Journal Jurnal Inovatif dan Kreatif Hasil Pengabdian Kepada Masyarakat Emitor: Jurnal Teknik Elektro IECON: International Economics and Business Conference Multidisciplinary Indonesian Center Journal Al-Hayat: Journal of Islamic Education RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi PENDIMAS LIMEEMAS: Jurnal Ilmiah Pendidikan Khazanah Journal: Economics, Muamalah dan Entrepreneurship
Umar
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Journal : Jurnal Informatika Ekonomi Bisnis

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Netflix's Global Market Entry and Adaptation Strategies Critical Review Jati, Intan Mustika; Serenade, Vincensia; Umar
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1049

Abstract

This review analyzes Netflix's evolution from a local DVD rental service to a global streaming leader with 221 million subscribers across 190 countries. It focuses on Netflix's strategies for international expansion, including its innovative distribution methods, personalized user experiences, and localization efforts. By adapting its business model to meet diverse cultural and regulatory demands, Netflix has successfully navigated significant challenges such as cultural barriers and competition from local and global players like Disney+ and Amazon Prime. The review synthesizes insights from two academic articles: The Business Strategy Analysis of Netflix by Yu-Hao Hsiao, which emphasizes Netflix’s subscription model and technological advancements, and Strategy for Growth and Market Leadership: The Netflix Case by Kishwar Joonas et al., which explores marketing strategies and competitive dynamics. Key findings highlight the importance of original content development, technological innovations like AI and machine learning for user engagement, and effective localization strategies. This analysis aims to provide valuable perspectives for other technology companies seeking global expansion while maintaining a competitive edge. Ultimately, it underscores the significance of aligning long-term strategic vision with short-term tactical adaptations in navigating the complexities of the global entertainment landscape. Through this critical evaluation, we gain insights into how multinational corporations can thrive in an increasingly digitalized world.
Co-Authors A. Fathul Asdar Abdullah, Mu’tashim Afriani, Rini Agustina Rahmi Akkas, Nasrulhak Akriandi Amin Amir Hamzah Amira Tauhida Amirudin Annas Hidayat Dj Sipanabi April Arif Widodo Ariul Arief Ariya Agustin Ariyanto Asmirinda Resa Balich, Rama Pratama Dandi Diajeng Septi A Dina Hermina Donal Syafrianto Eka, Rahmawati Elisabeth Irma Novianti Davidi Emil Fatra Faiz Zulkifli Farid Fathoni, Rois Fatmawati, Denisa Dewi Fauzi, Asri Febriana Firdaus Firdaus, Muh. Adnan Gaffar, Andi Nurrahmah Gita Sekar Prihanti HARMILAWATI Hartono, Rudi Hasdinawati Hermanzoni, Hermanzoni Husniati Ida Ermiana Ikram.S, Muhammad Iman, Muh Abdi Indah Pratiwi Indrawan Irwan Jamaluddin Jati, Intan Mustika Laili Tri Lestari Liswan Rusman M. Bambang Purwanto Mahmudi, Moh Rosyid Manguma, Thiara Tri Funny Masrurah Mastia M Halimu Mei Indra Jayanti Moch. Malik Firdaus Moch. Solikin, Moch. Mubarak, Fauzi Muhammad Akbar Muhammad Amin Qodri Muhammad Farhan Muhammad Fuad Muhammad Makki Muhammad Nur Alamsyah Muhammad Rahul Muhlisa, Nurul Mytra, Prima Najamudin Najamudin Nani Fitriani Nina Sundari, Nina Nur Aklis Nurfadilah Nurfaizah Nurhidayah Layoo Nuril Huda Nurindah Novianti Olipia Prayitno, Mulyo Puji Rahmah Putri Fatimah Rachma Ferdiana Rafiqi Rahman, Agussalim Rahmatih, Aisa Nikmah Rahmawati Rizkiani Iskandar Rosfianti M. Yadasang S, Fadhila Ikrima S, Muhammad Ilham S, Zainuddin Salam Salongi, Asmin Sandi Sapriya Sari, Jibria Ratna Sartina Selviani, Iit Sepdanius, Endang Septri Serenade, Vincensia Setiawan Mandala Putra Silvia Aruma Lestari Siti Dewi A Siti Zaenab Sri Wahyuni Sukur Syah, Arzal Syarifuddin Syuhaemi Syukur, Muhammad Abdhul Tadjuddin Tegar Zaky Prasetyo, Tegar Topanus Tulak Vendi Wiranugraha Wahyudi Putra, Rizky Wisnu Setiawan Yogi Arnaldo Yogi Manjuneza Yusuf, Hardianti Zatil Aqmar