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PERAN KOMUNIKASI INTERNAL DALAM TRANSFORMASI ORGANISASI: STUDI KASUS PT TELKOM INDONESIA Hakim Al Biri; Ujang Ridwan Maulana; Suhendi
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Transformasi organisasi tidak hanya menuntut perubahan strategis, tetapi juga komunikasi internal yang efektif untuk memastikan keselarasan di seluruh tingkat perusahaan. Studi ini mengeksplorasi peran komunikasi internal dalam mendukung proses transformasi digital di PT Telkom Indonesia, sebuah perusahaan telekomunikasi milik negara terkemuka di Indonesia. Tujuan dari penelitian ini adalah untuk mengkaji bagaimana praktik komunikasi internal memengaruhi keterlibatan, pemahaman, dan penerimaan karyawan terhadap perubahan organisasi. Dengan menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam dengan karyawan dan manajemen, serta analisis dokumen. Hasil penelitian menunjukkan bahwa komunikasi yang transparan, konsisten, dan dua arah berperan penting dalam mengurangi resistensi terhadap perubahan serta meningkatkan partisipasi karyawan. Alat komunikasi seperti buletin internal, dialog kepemimpinan, dan platform digital kolaboratif terbukti efektif dalam menyampaikan tujuan transformasi perusahaan. Studi ini menyimpulkan bahwa komunikasi internal merupakan faktor kunci dalam keberhasilan transformasi organisasi, terutama di institusi besar dan hierarkis.
STRATEGI KOMUNIKASI INTRAPERSONAL DALAM MEMBANGUN DAN MEMPERTAHANKAN LOYALITAS PELANGGAN (STUDI KASUS ROTI BAKAR BANG GONDRONG) Aji Fajar Nufrijal; Muhammad Mufti Nur Fuadi; Suhendi
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi intrapersonal yang diterapkan dalam upaya membangun dan mempertahankan loyalitas pelanggan di usaha mikro di sektor kuliner, dengan fokus khusus pada Roti Bakar Bang Gondrong. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif yang melibatkan studi lapangan. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan teknik dokumentasi. Hasil penelitian menunjukkan bahwa pemilik usaha menerapkan komunikasi intrapersonal melalui refleksi diri, pengendalian emosi, dan pemikiran positif sebelum berinteraksi dengan pelanggan. Penerapan strategi ini memiliki dampak positif pada komunikasi interpersonal yang efektif, yang tercermin dalam sikap ramah, empati, keterbukaan, dan dukungan terhadap pelanggan. Temuan ini menunjukkan bahwa loyalitas pelanggan tidak hanya dipengaruhi oleh kualitas produk, tetapi juga oleh kualitas komunikasi dan ikatan emosional yang terbentuk. Oleh karena itu, komunikasi intrapersonal dapat dianggap sebagai faktor kunci dalam mempertahankan loyalitas pelanggan, terutama dalam konteks usaha mikro.
DARI DAPUR KE DUNIA MAYA: STRATEGI KOMUNIKASI MARKETING PADA BISNIS KULINER HALAL DI TIKTOK Rafi Azka Setiawan; Jelan Taufiq; Suhendi
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Perkembangan media sosial telah menghadirkan peluang baru dalam dunia pemasaran, khususnya bagi pelaku usaha mikro, kecil, dan menengah (UMKM) di sektor kuliner. TikTok, sebagai salah satu platform media sosial yang tengah populer, menawarkan fitur-fitur unik yang memungkinkan pelaku bisnis untuk menjangkau audiens secara luas dan kreatif. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang digunakan oleh pelaku bisnis kuliner halal di TikTok. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi dan studi literatur terhadap konten-konten kuliner halal di platform tersebut. Hasil menunjukkan bahwa penggunaan storytelling, pemanfaatan tren, serta kolaborasi dengan kreator konten menjadi strategi utama yang efektif dalam membangun brand awareness dan meningkatkan penjualan. Temuan ini menunjukkan pentingnya adaptasi strategi komunikasi yang sesuai dengan karakteristik media sosial untuk mengoptimalkan potensi pemasaran digital.
Optimalisasi Proses Pengiriman Surat Tagihan Melalui Pemanfaatan Gmail di PT Astra International Tbk UD Trucks Sales Operation Cabang Bandung Azahra, Damayanti; Suhendi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 3 No 5 (2025): Agustus 2025
Publisher : Melati Institute

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Abstract

Penelitian ini bertujuan untuk mengkaji proses optimalisasi pengiriman surat tagihan melalui pemanfaatan Gmail di PT Astra International Tbk UD Trucks Sales Operation Cabang Bandung. Sebelum penerapan sistem berbasis Gmail, proses pengiriman surat tagihan dilakukan secara manual, memerlukan waktu yang cukup lama, berisiko tinggi terhadap keterlambatan dan kesalahan dokumen, serta kurang efisien dalam hal biaya dan pengarsipan. Melalui pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui observasi langsung, wawancara dengan karyawan terkait, dan dokumentasi internal perusahaan. Hasil penelitian menunjukkan bahwa penggunaan Gmail membawa dampak signifikan terhadap efisiensi waktu pengiriman, akurasi data, dan peningkatan kepuasan pelanggan. Selain itu, sistem ini juga mendukung peningkatan kinerja SDM karena mendorong penggunaan teknologi secara lebih maksimal dan kolaboratif. Meskipun terdapat beberapa kendala seperti keterbatasan literasi digital dan resistensi terhadap perubahan, solusi berupa pelatihan dan penguatan koordinasi internal terbukti efektif dalam mendukung keberhasilan implementasi sistem. Dengan demikian, pemanfaatan Gmail menjadi langkah strategis dalam mendukung transformasi digital perusahaan dan peningkatan kualitas layanan.
PENGARUH CURRENT RATIO (CR), DEBT TO EQUITY RATIO (DER) DAN TOTAL ASSETS TURN OVER (TATO) TERHADAP RETURN ON ASSETS (ROA) DI PT. ASTRA OTOPARTS TBK TAHUN 2014-2023 Adang Djatnika Effendi; Suhendi; El Shanti
Jurnal Dinamika Sosial dan Sains Vol. 2 No. 6 (2025): Jurnal Dinamika Sosial dan Sains
Publisher : CV.Sentral Bisnis Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jdss.v2i6.197

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio, Debt to Equity Ratio dan Total Assets Turn Over terhadap Return On Assets di PT. Astra Otoparts TBK Tahun 2014-2023, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif verifikatif. Data sekunder diperoleh dari laporan keuangan tahunan Perusahaan PT. Astra Otoparts TBK Tahun 2014-2023 yang menjadi sampel penelitian. analisis instrumen penelitian, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis dan uji koefisien determinasi melalui bantuan perangkat lunak SPSS versi 29. Berdasarkan hasil uji t menunjukkan bahwa Current Ratio, Debt to Equity Ratio dan Total Assets Turn Over berpengaruh signifikan terhadap Return On Assets. Melalui uji f, variabel Current Ratio dan Total Assets Turn Over berpengaruh positif dan signifikan sedangkan Debt to Equity Ratio tidak berpengaruh signifikan terhadap Return on Assets. Temuan ini mengindikasikan bahwa likuiditas (Current Ratio) yang terjaga dan efektivitas (Total Assets Turn Over) penggunaan aset berperan penting dalam meningkatkan profitabilitas. Oleh karena itu, perusahaan perlu mempertahankan likuiditas, meningkatkan efisiensi aset, dan meninjau rasio strategi pendanaan utang agar lebih mendukung kinerja keuangan.
Efektivitas Training dalam Mendukung Pengembangan SDM di Lingkungan PT. JNE Cabang Bandung: Studi Kualitatif tentang Peran Pelatihan dalam Peningkatan Kompetensi dan Kinerja Karyawan Febrianti, Delia; Suhendi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 3 No 5 (2025): Agustus 2025
Publisher : Melati Institute

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Abstract

This study aims to analyze the effectiveness of training in supporting human resource development at PT. JNE Bandung Branch. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation study. The research informants consisted of HRD personnel and employees who had participated in training. The results of the study show that training contributes significantly to improving technical competence, work attitude, and employee motivation, which ultimately has an impact on improving individual and team performance. However, there are obstacles such as time constraints, uneven participation, and learning methods that are still dominated by lectures. This study confirms that training is an important strategy in human resource development, but it requires continuous evaluation and innovation, such as the application of blended learning and simulation-based training methods. The results of this study show that training has a significant contribution to human resource development. Training has been proven to improve technical competencies, such as skills in using tracking applications and package management systems, as well as soft skills, such as communication, customer service, and teamwork. In addition, training also encourages a positive work attitude and increases employee motivation and confidence in facing job demands. However, this study also found several obstacles in the implementation of training, including time constraints due to busy operations, learning methods that are still dominated by lectures, and uneven employee participation rates. Overall, this study confirms that training is an important strategy in supporting human resource development at PT. JNE Bandung Branch. To be more effective, the company needs to evaluate and innovate in the implementation of training, for example through the application of blended learning, increasing the interactivity of training methods with simulations and role plays, and more flexible scheduling. Thus, training can run more optimally and contribute directly to increasing the company's competitiveness.
DIAGNOSING POVERTY ERADICATION THROUGH LITERACY: ANALYSIS FROM NATIONAL SOCIOECONOMIC SURVEY NORTH SUMATERA PROVINCE Budi Rusdianto; Nuri Rahayu; Timoria Sitorus; Rusiadi; Suhendi
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 4 (2024): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i4.277

Abstract

This study supposed to determine the factors that influence the poverty rate in North Sumatra Province. This study used cross sectional data from the North Sumatra Province Socio-Economic Survey 2023. This survey is a survey conducted by the Central Bureau of Statistics (BPS), which aims to collect data on the socio-economic conditions of the community related to the fields of education, health/nutrition, housing, socio-cultural activities, consumption/expenditure and household income, travel, and opinions on household welfare. household. The Socio-Economic Survey of North Sumatra Province 2023 survey data collected by BPS in March 2023 covered 33 regencies/cities in North Sumatra Province with 5000 sample households spread across 325 sub-districts and representing the entire population. The results of this study are literacy has a positive and significant effect on poverty in North Sumatra Province, financial literacy has a positive and significant effect on poverty in North Sumatra Province and age has a positive and significant effect on poverty in North Sumatra Province.
PENGALAMAN PENGGUNA APLIKASI MOTION TRADE DALAM PERSPEKTIF TECHNOLOGY ACCEPTANCE MODEL DAN DIFFUSION OF INNOVATIONS Bela Sapitri; Suhendi
Lobi Vol. 2 No. 2 (2025): LOBI: Jurnal Ekonomi, Manajemen, Bisnis Islam
Publisher : Laboratorium FEBI UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/lobi.v2i2.2075

Abstract

Penelitian ini didorong oleh perkembangan pesat aplikasi investasi digital se­perti MotionTrade, yang dirancang untuk memudahkan transaksi dan mem­be­rikan manfaat bagi pengguna. Namun, dalam praktiknya, penggunaan ber­kelanjutan aplikasi ini tidak selalu terjamin, dan tidak semua fitur dianggap ber­guna atau relevan. Studi sebelumnya tentang MotionTrade sebagian besar meng­gunakan pendekatan kuantitatif untuk menganalisis hubungan antara variabel, meninggalkan celah dalam mengeksplorasi pengalaman subjektif peng­­­guna. Untuk mengatasi celah ini, studi ini bertujuan untuk mengeks­plo­ra­si pengalaman pengguna aplikasi MotionTrade dengan menganalisis per­sep­si tentang kemudahan penggunaan dan kegunaan dalam kerangka Model Penerimaan Teknologi  dan Difusi Inovasi. Studi ini menggunakan me­to­de de­skriptif kualitatif, dengan data dikumpulkan melalui kuesioner ter­buka yang diisi oleh responden yang telah menggunakan MotionTrade. Temu­an menun­jukkan bahwa persepsi kemudahan penggunaan dan kegu­na­an memainkan peran krusial dalam proses adopsi MotionTrade, sekaligus mem­­perdalam pemahaman tentang TAM dan DOI dari perspektif kualitatif.
Model Kolaborasi Lembaga Keuangan dan Universitas Dalam Memperkuat Akses Layanan Keuangan Mikro dan Kinerja Usaha Mikro dan Kecil di Indonesia: A Model of Collaboration of Financial Institutions and Universities in Strengthening Access To Microfinance Services And The Performance of Micro and Small Enterprises in Indonesia Suhendi; Achsani, Noer Azam; Najib, Mukhamad; Novianti, Tanti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.976

Abstract

Micro and Small Enterprises (MSEs) have an important and strategic role in national economic development. This study aims to identify and analyze problems in the implementation of microfinance services for MSEs in Indonesia and develop a collaborative model involving relevant stakeholders, especially financial institutions and universities, to support microfinance and improve the performance of MSEs in Indonesia. The research method used in this research is Soft Systems Methodology (SSM), utilizing data from FGDs, in-depth interviews, and observations. The results of the study show that financing constraints for MSEs can be seen from two perspectives, namely the MSEs themselves (demand side) and financial institutions (supply side). Collaborative models between various stakeholders, especially between financial institutions and universities, can be an alternative solution to strengthen access to microfinance services and improve the performance of micro and small businesses in Indonesia. In terms of transaction cost theory, universities can reduce the transaction costs of financial institutions through research, education, innovation, and partnerships with financial institutions. Therefore it can be concluded that collaboration between universities and financial institutions can make a valuable contribution to developing more efficient and cost-effective solutions in the financial industry, especially in increasing access to microfinance services and the performance of MSEs in Indonesia. Keywords: catwoe, collaborative intervention, financial system, rich picture, soft system methodology
Reclapan: A Solution To Household Waste Issues Based on An Application To Promote Circular Economy Injesus, Elioting Bich; Retnaningsih; Suhendi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.571

Abstract

Background: Waste management in Indonesia is an unresolved problem; factors such as inadequate facilities, ineffective management mechanisms, and community habits are the causesPurpose: This research aims to design solutions through application prototypes and business models that align with household waste management behavior, expectations, and problems.Design/methodology/approach: This research uses customer discovery and Lean Canvas methods, with 100 respondents at the problem test stage and 69 at the solution test stage. Findings/Result: The problem test showed that 86 percent of respondents experienced problems such as segregated waste being re-mixed during transportation, not having bins based on the type of waste, lack of frequency of waste transportation, far location of disposal sites, and inadequate disposal facilities. The solution is crafted by applying circular economy principles and packaged into an application that serves as a bridge between households facing waste management challenges and companies struggling to obtain quality recycling materials. Reclapan is an acronym for "Recycle Across the Planet for Nature." the name of the app reflects the concept of recycling as a global effort to maintain and restore the earth's natural conditions. Reclapan encourages creative and fun sorting actions with gamification features and rewards in the form of shopping vouchers and other features that can solve most household waste management problems.Conclusion: The "Reclapan" prototype was designed based on respondents' preferences and was considered more practical than current waste management practices. Given the positive response from respondents willing to use "Reclapan", it can be concluded that "Reclapan" effectively addresses the issue.Originality/value (State of the art): Reclapan is a prototype circular economy-based platform that connects households with companies that need high-quality raw materials from waste. Keywords: application prototype, customer discovery, circular economy, lean canvas, waste management
Co-Authors Adang Djatnika Effendi Adi Susetyaningsih Ahmad Syaferi Aji Fajar Nufrijal Amalia Amallia Amanda Lestari Ami Primarni Andriani Sariwardani Anis Zahira Anny Ratnawati Arif Ardiawan ARIF HIDAYAT Azahra, Damayanti Azzahra Awalia Ramadhani Bela Sapitri Bil Husna, Della Budi Rusdianto Dewi Kurniasari Dicky Padly Ramadhani Dimas Mulya Gumilar Dini Marlina Dwi Saktiawan Dzaki Zulfikar Ramdhani El Shanti Ela Nurlaila Elina Sopian Ema Nurmawaty Erliza Noor Erni Wulandari, Erni Eva Novita Pratiwi Fadlan, Ahmad Faizal Farhah Anisa Lutfiya Nur Fariza Makmun Febi Intan Lestari Febrianti, Delia Fitria Wulandari Ghulam Murtadlo Gilang Maulida’ia Hakim Al Biri Hani Giantary Putri Hardiansyah, Dimas Himmatul Ulya husna, della I Gede Dhiyo Brahmandika Prapanca IIN KURNIA Injesus, Elioting Bich Iwan Setiawan Jelan Taufiq Kusnandar Adisaputra, Ateng Kusuma Dewi, Rahayu Liyliys Diana Dewik Makmur Harun Marchelli, Edni Maria Solfayanti Mariam Ulayya Mesra B. Moch Rafif Firjatullah Mochammad Rival Wijaya Putra Moh. Irawan Zain Mohammad Fadli Perdana Muhammad Dzahir Muhammad Hilmi Humaid Hibatulloh Muhammad Mufti Nur Fuadi Muhammad Zahran Wirananda Mukhamad Najib Mumbunan, Waraney Daniel Carl Najla Firyal Rahmat Nasa Ainun Nasrulloh Naufal Faiz Fadhilah Nimmi Zulbainarni Nuri Rahayu Ponirah, Ade Prabawati, Tyas Pryanka, Nallagyta Purwiro Harjati Putranto, Muhammad Agung Rafi Azka Setiawan Raghib Kaufan Ibrahim Chaniago Retnaningsih Rieri Zahra Rina Lisa Fitri Rini Setiawati Rivaldy Fauzan Riyanto Ruhenda Rusmita Aeni Rusyani Setiawan, Ayi Setiyanto Shafira, Hurul Aini Siregar, Kardina Siti Annisah Siti Jahroh Siti Rahayu Slamet Widodo Sri Wahyuni Suherman, Usep Deden Sulwan Permana Sulwan Permana Supratman, Iman Surizkika, Aldi Suryanegara, R Helmi Tanti Novianti Timoria Sitorus Ujang Ridwan Maulana Umar Umar Waruwu, Ahmad Yulia Fithriany Rahmah Yuningsih, Firda Zaka Taufikul Hakim Zamhariri Zulfikar Ali Thalib Zusy Aryanti