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All Journal JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL ILMIAH MATEMATIKA DAN TERAPAN Jurnal PAJAR (Pendidikan dan Pengajaran) Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Education Technology JURNAL MANAJEMEN BISNIS Hasta Wiyata Jurnal Informatika Ekonomi Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Al-Muamalat : Jurnal Ekonomi Syariah Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab AJAD : Jurnal Pengabdian kepada Masyarakat Research in the Mathematical and Natural Sciences MES Management Journal Journal of Indonesian Scholars for Social Research Asketik: Jurnal Agama dan Perubahan Sosial Jurnal Sintaks Logika (JSilog) AACENDIKIA: Journal of Nursing Mega Buana Journal of Nursing Vokatek : Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Al-Hayat: Natural Sciences, Health & Environment Journal Trigonometri: Jurnal Matematika dan Ilmu Pengetahuan Alam Jurnal Al-Mubarak: Jurnal Kajian Al-Qur'an dan Tafsir JCSE: Journal of Community Service and Empowerment Jurnal MediaTIK Macca: Science-Edu Journal Journal of Community Service Jurnal Ilmiah Teknik Sipil (JIMATS) Journal of Primary Education Innovation and Research Journal of Humanities, Community Service, and Empowerment
Asriadi
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Journal : MES Management Journal

 1 
Analisis Strategi Pemasaran dalam Meningkatkan Penjualan pada CV Hj. Mbok Sri Palu Sri Ayu Suci Maharani; Zakiyah Zahara; Asriadi; Ira Nuriya Santi
MES Management Journal Vol. 2 No. 2 (2023): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v2i2.137

Abstract

In the current era of digitalization, it is very important for entrepreneurs to be adaptive and creative in attracting customer purchases to increase sales results. Sales can increase by implementing various marketing strategies, such as online marketing, promotions, and so on. CV Hj. Mbok Sri Palu is a business engaged in souvenirs typical of the Palu region. This study aims to analyze marketing strategies in order to increase sales on CV Hj. Mbok Sri Palu. This study used descriptive qualitative research method. The data sources used are primary data sources and secondary data with data collection methods using observation, interview and literature studies or literature reviews. The results of this study prove that CV Hj. Mbok Sri Palu implements marketing strategies, including providing offline and online purchase services, looking for quality material suppliers, providing friendly and polite service to customers, holding promotions through social media and marketplaces, providing discounts to customers who make purchases in large quantities, providing a comfortable and clean rest area so that buyers who visit the center CV Hj. Mbok Sri Palu souvenirs can enjoy a break from travel as well as shopping for souvenirs.
Co-Authors 4Husnul Fadhilah Ham A. Dwi Putri Astrifa Sufina Ahmad Abd Kadir, Abd Abdul Gaffar Abdul Rahman Agusyarif Rezka Nuha Ainun Oktaviani Akmal Alfina Maysyurah Andi Widiawati Andika Isma Anggraini, Fitriana Anila Kosasih Putri Anita Mauliyanti Arabe, Zahra Paraditat Sauri Armayani Arsal Arnita Asham Bin Jamaluddin Asri Ismail Bachrul Ulum Bahar, Pratiwi Bertu Rianto Takaendengan Della Fadhilatunisa Didik Setyo Purwantoro Djihad Wungguli Fikra, Fikra Firdaus Halik, Sampara Hasnawati Hasnawati Herlina Arifin Herman Hesti Evrianti Idris Jafar Imam Zarkasyi Mubhar IRA NURIYA SANTI Isran K Hasan Janna, Miftahul Jumadil Ahmad Safi’i Jumriana K. Hasan, Isran K. Nasib, Salmun Kusnadi La Ibal La Ode Nashar Latief, Fitriani M. Miftach Fakhri Mahmood Kooria Mahmud, Sri Lestari Makmur Nurdin, Makmur Mardi Moh. Rezky Saputra Mohammad Aris Muh. Alif Muhammad Idris Jafar Muhammad Ikbal Muhammad Rifai Katili Muhammad Yunus Mulham Jaki Asti Muliadi Muzakkir, Muh Fajar NISKY IMANSYAH YAHYA Nur Ainun Nur Azizah Nur Hadi Laisi Pasau Nur, Muhammad Awal Nurhayani Nurkhaerah Nurliani Nurliani Nurmardia Abdussamad, Siti Nurwan Patonangi Ponirin Pratiwi, Tasyah Putri Inombi, Syindikha Putri Nanda Sari Putri, Eliana Rahful A. Madaul Rahmawaty Isa, Dewi Rasyid, Kamelia Rasyid, Rasmeidah Reski Amalia Resmawan Resmawan Resmi Ridwan Rini Perdana Rosada, Ida Rosidah Rudhi Rukayah Saida Sakinah, Nurul Salmun K. Nasib Samsuddin Sastria, Andi Satriani DH Siti Nurmardia Abdussamad Sri Ayu Suci Maharani Sukaria, Muhammad Ikhsan Suwandi N Syamsul Bahri Syamsul Bahri Dg. Parani Tahir, Fauzia D. Taulia Damayanti Ubaidillah Wanti, Sri Wilis Sutiono wolah, Meitasya Wulandari, Poppy Yustus Fatemyo Zakiyah Zahara Zulkarnain, Zulkarnain Mubhar