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All Journal Jurnal Sosial Ekonomi Pertanian JAM : Jurnal Aplikasi Manajemen Habitat JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Abditani : Jurnal Pengabdian Masyarakat Musamus Journal of Agribusiness JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Abdi Insani Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Pengabdian Multidisiplin Agribusiness Journal Mamangan Social Science Journal Wiratani : Jurnal Ilmiah Agribisnis
Purbaningsih, Yuli
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Journal : Jurnal Sosial Ekonomi Pertanian

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Corn Consumer Behavior Study at PJR (Penjual Jagung Rebus) Konawe Regency: A Conjoint Analysis Purbaningsih, Yuli; Helviani, Helviani; Juliatmaja, Aan Wilhan; Surahturohmi, Indriani Nurul
JSEP (Journal of Social and Agricultural Economics) Vol. 17 No. 1 (2024): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

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Abstract

Carrying out this study is important because the results of this study can be used as consideration by the local government, especially in determining the direction and policies related to the development of the PJR MSME Culinary Tourism Center and the development of Cornware. This research aims to find out how consumer behaviour influences the purchasing decision process, consumer preferences, and consumer satisfaction in purchasing cooked corn at PJR Pondidaha. This research was conducted using quantitative descriptive techniques using Engel model analysis tools, conjoint analysis, and consumer satisfaction index analysis. The sample was determined using the random sampling method because the population was homogeneous and the sample consisted of 100 respondents. Based on survey results, from consumer behaviour based on the purchasing decision process, the benefit sought when purchasing boiled corn is that the location of the boiled corn shop is very good, suitable for stopping by during breaks or when leaving the house. I found that I could enjoy cooked corn dishes. I'm tired and hungry. journey. The colour attribute (variety) of cooked corn is the most important and important consideration for consumers in buying something that suits their tastes. Consumer satisfaction is “satisfied'' and there is a tendency to prefer ripe corn which is white in colour (varies), tastes sweet and is cheap.
Co-Authors Aan Wilhan Juliatmaja Abd. Rahim Abdul Hamid Abdul Rahim Adya Hermawati Afsitin Joan Tatra AGUS KURNIA Agus Kurnia Ahdan, Muh. Riad Ali, Shujahat Amin, Muhtar AMINAH Aminah Aminah Aminah Sagista Andri Estining Sejati Arizal Hatam ASNI Asni Asni Aulia Uswa Noor Khasanah Bahari Bahari, Bahari Bahari, Dodi Ismundar Bahari, Dody Ismunandar Dagong, Muh. Ihsan A. Daniel Happy Putra Darlina Darlina Dewi Dewi Doddy Ismunandar Bahari Ekasari, Silvia Farit Rezal Fittriya, Nurul Laili Gustia Handayani, Fitrianti Hasbiadi Hasbiadi Hasbiadi, Hasbiadi Hasbiadi Hasriani Hasriani, Hasriani Hasrin Haya, Yasir Helviani, Helviani Hendriarto, Prasetyono Hendrik Sitaniapessy, Rainier Hisrah, Hisrah Husin Husin, Husin Husnaeni Husnaeni Ikra, Ikra Irsan Rahman, Irsan Irwansyah Irwansyah Iwe, La Jacob, Jufri Jamadi Jamadi, Jamadi Junianto, Pilifus Karim, Ahmad Tarmizi Abd Kasdianti, Eka Kasmin, M. Oby Kasmin, Muhamad Oby La Sisi Lianti, Nur Mariani Marlina Marlina Maruf, Irma Rachmawati Masitah Masitah Muhamad Nur Tanzis Muhammad Ihsan Andi Dagong Muhammad Yusuf Muis Muis Muis, Muis Nasiruddin Neks Triani Nekstriani, Nekstriani Niar Noor, Aulia Uswa Nur, Aprisal Nurfauzi, Yogi Nuridah, Nuridah Nurmaladewi Nurmaladewi, Nurmaladewi Nursalam Nursalam Nursalam Pariakan, Arman Prihantini, Campina Ila Prihantini, Campina Illa Qadaruddin Fajri Adi Rahim, Rahim Rahmat Ari. F Rahmat F Raodatul Jannah Renaldi, Muh Rezal, Farit Risal, Muh. Riska Riska Sagista, Aminah Salam, La Ode Muh. Aswad Salsabila, Syefira Sardjana Orba Manullang Sembiring, H. MR. Ulung Septo Pramesworo, Ignatius Siti Aida Adha Taridala Sulistiyo Nugroho, Budi Suparman Suparman Surahturohmi, Indriani Nurul Susriyanti, Susriyanti Suwandi Ng Syahdar Baba Syefira Salsabila Sylvia Fettry E.M Tamaulina Br Sembiring Taufik, Muh. Ilham Towpek, Hadenan Wa Ode Salma Wahyuni, Syahri Wilhan J, Aan Yunike, Lian Yusmirah, Yusmirah Zulkhar Naim Zulkharnanim, Zulkharnanim