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Journal : Buletin Ilmiah Informatika Teknologi

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Analisis Opini Masyarakat Terhadap Jasa Transportasi Online Menggunakan Text Mining Classification Santi
Buletin Ilmiah Informatika Teknologi Vol. 3 No. 2: Januari 2025
Publisher : AMIK STIEKOM SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/biit.v3i2.117

Abstract

The rapid development of communication technology has brought about social changes in society. Many businesses have emerged by taking advantage of this development, one of which is the emergence of online motorcycle taxi services. The presence of Ojek Online has provided solutions and addressed various concerns of the public regarding public transportation services. Traffic congestion in the capital city and public safety concerns regarding public transportation have been addressed by the emergence of Ojek Online, which offers convenience and comfort to its users. The presence of Ojek Online, which applies appropriate communication technology at a time when the public needs safe transportation and can serve as a solution during traffic congestion, is the focus of this study, which is considered necessary to be constructed in this research. Moreover, the integration of transportation services with the sophistication of Internet technology has made it easier for the public to make bookings, know transportation rates, destination locations, and identify drivers, which is a new innovation in the transportation business world. By using the Innovation Diffusion Theory and a heuristic qualitative research approach on two of the largest online motorcycle taxi service providers in Indonesia, namely Grab Bike and PT Gojek Indonesia, this study provides an in-depth, comprehensive, and holistic understanding of the development of appropriate communication technology. The findings of this study will contribute concepts, particularly in the application of appropriate communication technology innovations that can bring about changes in the social system of society.
Co-Authors Abdillah, Andi Massoeang Afifah Islamia Agus Gunawan Aidah Sari Ramadani Aisyah, Riha Datul Akmal Askar Anasari Andi Danil Andi Fausia Andi Muhammad Abrar Andi Saifah Andi Syahrir Angela Caroline, Angela Anis Anshari Mas'ud Anisa, Faefaya Ziadatul Ardiputra, Muh. Akbar Arfianty ari krisnohadi Ariadi, Herman Arifhan Ady Arneta Asryani Ayu Amelia Bambang Sardi Bayu Sefdiantoro Dea Angraini Denny Rusdianto Desti Detriyanti Bangian Diah Retnowati Emi Sita Eriana Erwin Susanto Febrian, Muhammad Feri Talio Firdaus Fitri Silvia Sofyan Fitriana Fitriana Florentina Maria Panda, Florentina Maria Gisca Gita Hadijah Febriana Haeruddin Hafid Hapsari, RR. Prima Dita Harahap, Sahrul Sori Alom Hasibuan, Molani Paulina Hasibuan Herlina, Dian Nora Hisanti Tobing, Suasana Hutagalung, Arvadi Ifada, M.Zakian Iin Patimah Irawaty Irfan Yusuf Irma Irwan Iswantoro j-sika Jayawarsa, A.A. Ketut Khalisnah Nur Sabila Kuntum An Nisa Imania Liska Kala’ Sendong Mahmud, Andi Tenri Bau Astuti Mandala Putra Masrin Maulfira Magda Pratiwi Mohammad Rivaldi Putra Pratama Mori Maranata Mudim Muhammad Jahran R.A MUKAROMAH, LUTFAH Munawaroh, Tita Latifah Murlan Musjaya M. Guli Muzaka, Maimun Nadella, Nira Nalce Lante Nelly Fitriani, Nelly Ni’mah Wahyuni Novia Sandra Dewi Novia, Mia Nur Nur Indah Aprilia, Nur Indah Nurbaeti Nurfadila Purnomo, Sodik Dwi Ratna Herawatiningsih Reiva Rezky Fauzan Sari, Ratih Permana Setyaningsih Sindi Siti Husnul Bariah Siti Rahmalia Sulakhudin Sutiyono Syahputra, Ricky Andi Tanti Suryawantie Tobing, Suasana Hisanti Tobing, Suasana Hisanty Tomahuw, Roberto Toni Endaryono, Bakti Verawati Wafiq Nurfadilah Wahyu Setiawan Wahyuni, Yulina Tri Wasiman, Wasiman Weny Dwi Ningtiyas Widhya Afitri Yoke Pribadi Kornarius Yopi Yuka Pratama Mutiara Alizen Yuniar Purwanti