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All Journal EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Soso-Q : Jurnal Manajemen International Journal of Business, Law, and Education Jurnal Minfo Polgan (JMP) Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE RESLAJ: Religion Education Social Laa Roiba Journal International Assulta of Research and Engagement
Mahmudin, Tono
Fakultas Ekonomi Dan Bisnis Universitas Kristen Indonesia Maluku
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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SLUM TOURISM VS PESONA INDONESIA (Comparative Study of Tourism Promotion Concepts in Indonesia and Effectiveness Theory) Widagdo, Haidi Hajar; Feriyanti, Yang Gusti; Indriani, Indriani; Kurniawan, Ramdhan; Mahmudin, Tono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11747

Abstract

Abstract Pesona Indonesia and Slum Tourism are two different branding concepts and have different tourist branding goals. Therefore, this research aims to analyze and compare the two tourism branding concepts and add effectiveness theory. This research is qualitative research with an exploratory approach. The data used in this research is secondary data that researchers obtained from books, scientific articles, credible websites, and a number of other sources that are commonly used in every research. These data were analyzed using the stages of data collection, data selection, data reduction, and drawing conclusions. The results of this research show that first The Indonesian tourism branding concept "Pesona Indonesia" aims to show the beautiful and charming face of Indonesia's nature. Meanwhile, on the contrary, the tourism branding concept using "Slum Tourism" offers the face of slum Indonesian settlements transformed into beautiful, neat and charming tourist attractions. Seccond, From the results of the comparative study carried out, the concepts of "Pesona Indonesia" and "Slum Tourism" have a number of striking differences, especially in the form of tourism that is branded and the typical tourists who are the targets of the two concepts. Last, based on the study of effectiveness theory, the researcher concludes that in order for the tourism branding concept to be more effective, the Ministry of Tourism and Creative Economy should marry/acculturate/integrate the two concepts so that they can work side by side. Keywords : Pesona Indonesia, Slum Tourism, Effectivenss Theory, Comparative Study.
PERKEMBANGAN WISATA HALAL DAN PENGARUHNYA TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Noor, Laili Savitri; Jacob, Jufri; Mahmudin, Tono; Harsono, Iwan; Syahidin, Syahidin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12516

Abstract

Kebangkitan pariwisata halal dan dampaknya terhadap pertumbuhan ekonomi Indonesia menjadi subjek utama penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber, termasuk buku, jurnal, dan laporan, dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian menunjukkan bahwa Indonesia menawarkan banyak sekali peluang untuk pariwisata halal, sebagian besar karena mayoritas penduduk Indonesia beragama Islam dan meningkatnya jumlah pengunjung asing dan lokal yang datang ke Indonesia setiap tahunnya. Salah satu masalah yang perlu diperhatikan adalah bagaimana mengimplementasikan rencana pemasaran secara efektif dengan tetap mempertimbangkan kepentingan pengunjung lainnya. Oleh karena itu, sangat penting untuk mengembangkan pariwisata halal. Kata Kunci: Wisata Halal, Pertumbuhan Ekonomi
DIGITALISASI DESTINASI SEBAGAI STRATEGI PENGEMBANGAN PROMOSI PARIWISATA DI INDONESIA Ichsan, Reza Nurul; Laratmase, Paulus; Novedliani, Riztrya; Utami, Eva Yuniarti; Mahmudin, Tono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13318

Abstract

Abstrak Digitalisasi destinasi menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian ini bahwa ada beberapa teknologi digitalisasi yang dapat memudahkan dalam mempromosikan pariwisata di Indonesia, di antaranya yaitu teknologi e-commerce, teknologi Marketplace, teknologi sosial media, teknologi aplikasi chatting, teknologi virtual reality, teknologi cloud, teknologi komputasi paralel, dan sistem informasi geografis (SIG). Selain itu, ada juga beberapa program yang dapat dimanfaatkan untuk melakukan promosi pariwisata yaitu podcast, pelatihan pemasaran online, e-bulletin, dan pose. Adapun empat bauran promosi yang biasa digunakan sebagai strategi promosi pariwisata di Indonesia yaitu periklanan, promosi penjualan, penjualan pribadi, dan hubungan masyarakat. Kata Kunci: Digitalisasi Destinasi, Promosi, Pariwisata
DIGITAL FREE TOURISM: STRATEGY FOR DEVELOPING TOURISM IN INDONESIA Permana, Indra; Mahmudin, Tono; Wulanda, Nourma; Adriant, Riki; Utami, Eva Yuniarti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13514

Abstract

Abstract This research aims to (1) describe the potential of digital free in developing Indonesian tourism; and (2) know the strategy for developing Indonesian tourism through digital free. This research uses SWOT analysis. The results of this research show that (1) the digital free concept is considered appropriate to be applied in several natural destinations in Indonesia that have limited internet access; (2) strategies for developing Indonesian tourism through digital free based on SWOT analysis, including SO strategy through promoting digital free tourism to the public, WO strategy by developing the concept of digital free tourism to attract tourists, ST strategy through collaboration with tourism stakeholders to provide digital free tourism, and WT strategy through educating tourism managers to develop digital free tourism. Keywords: Digital free, tourism, develop
Co-Authors A. A. Istri M. Septiviari Adnyana, I Made Sucipta Adriant, Riki Afif Syarifudin Yahya Ainil Mardiah Amalia Amalia Arief Nuryana Arvita, Rizki Asfahani Asfahani Billy Dewantara Chevy Herly Sumerli A Daniel Nemba Dambe Didik Cahyono Djaini, Aditya Dyan Triana Putra Eva Desembrianita Eva Yuniarti Utami Eva Yuniarti Utami Feriyanti, Yang Gusti Garcia Krisnando Nathanael Gunawan Widjaja Haidi Hajar Widagdo Haidi Hajar Widagdo Heppi Syofya, Heppi HERIYANTO Himawan Sutanto Himawan Sutanto, Himawan I Made Sucipta Adnyana Indra Permana Indra Permana, Indra Indriani Indriani Indriani Indriani Irdawati Irdawati Iwan Harsono Iyad Abdallah Al-Shreifeen Jacob, Jufri Jenny Nancy Kaligis Khil Wailmi Klemens Mere Kurniawan, Ramdhan Laili Savitri Noor Lamsir, Seno Loso Judijanto Lutpi Samaduri M. Torero Rigel Centeury Muhammad Ade Kurnia Harahap Muhammad Asir Nathanael, Garcia Krisnando Nina Mistriani Noor, Laili Savitri Nourma Wulanda Novedliani, Riztrya Nugroho Djati Satmoko Nyoman Gede Mas Wiartha Olyvia Ririmasse Paulus Laratmase Permana, Riko Mersandro Purwaka Hari Prihanto Rahayu, Betty Rahayu Ramdhan Kurniawan Randi Randi, Randi Reza Nurul Ichsan Riki Adriant Riztrya Novedliani Riztrya Novedliani Samaduri, Lutpi Septiviari, A. A. Istri M. Sirait, Evi Siti Zulaika Soni Suharmono Suharmono, Soni Sulistyo Budi Utomo Sumerli A, Chevy Herly Syahidin Syahidin Syahidin Syahidin, Syahidin Tugas Tri Wahyono Udyono Umar Sako, Umar Utami, Eva Yuniarti Utomo, Sulistyo Budi Wahyono, Tugas Tri Wailmi, Khil Wiartha, Nyoman Gede Mas Wisang, Paulus Nong Wulanda, Nourma Yahya, Afif Syarifudin Zainal Arifin Zohaib Hassan Sain ZULAIKA, SITI