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Journal : ASPIRATION Journal

EFFECTIVENESS OF THE @APVI.OFFICIAL INSTAGRAM ACCOUNT IN ACCORDANCE TO FULFILL FOLLOWERS' INFORMATION NEEDS Arrafi, Muhamad Iman; Farid; Sari, Wulan Purnama; Jonathan, Maureen
ASPIRATION Journal Vol. 3 No. 2 (2022): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v3i2.84

Abstract

Instagram @apvi.official is a social media account for spreading content that focuses on information about vape. Informative content uploaded to the Instagram account @apvi.official in the form of photos and videos about the world of vape. The goal to be achieved in this research is to find out how effective it is in fulfilling information needs on the Instagram @apvi.official page. Descriptive qualitative is the method chosen in this writing with Instagram followers @apvi.official as the population in the study with 100 respondents taken as a sample based on the results of the slovin formula. The analysis technique used is descriptive analysis, continuum line, simple linear regression, t test and coefficient of determination. The total percentage results are 83.5%, the percentage points are between 68% and 84% which means high. So, it was concluded that the t test results obtained a p-value of 0.001, in other words the result is less than 0.005, which means the effectiveness of Instagram @apvi.official activities is active in fulfilling the information needed by its followers.
Co-Authors Ahmad Ab Ahmad Nizam Akkas, Nasrulhak Alfian ANISAH Annas Hidayat Dj Sipanabi Arrafi, Muhamad Iman Cristian Dandi Dewi, Dewi Humeira Amriah Dinaroe Dinaroe Dwi Budi Santoso Erdin, Muh. Fakhrurrazi Fitrianingsih, Ananda Haja Halim, Andy Fahmi Halim, Hendra Hamdi Harmen Haris Abd Kadir Haziza Idris Simon iftita Kending Ilham Akbar Imran, Mohammad Indabestari IRA NURIYA SANTI irham rosidin, irham Iskandarsyah Jamal Darusalam Giu Jonathan, Maureen Khairil Umuri Khasri, M. Rodinal Khair Khoirul Anwar, Ahmad M. Ridha Siregar Maharani, Andi Nur Dean Mande, Henni Maskuri Sutomo Mayang, Anjar Prayitno T. Meva Parasari Muaz Azinuddin Muhammad Fajrul Rachman Muhammad Fathur Rahman N Muhammad Haris Riyaldi, Muhammad Haris Muhammad Ikhsan Muhammad Rizq Gobel Muthmainah Muzakir Nabir I B Noho Nurfadilah nurfitri Nurlina, Eka Nurma Sari, Nurma Nursiah Nursyamsi NURUL HIKMAH Oky Hermansyah Othman, Razali Bin Parani, Syamsul Bahri Dg. Ponirin Putra, Yogi Pramudya Putri Ananta Rahmiwati Habibu Rajindra Ramlah Rani, Dzacky Muharram Riesa Krisna Astuti Sakir Rose, Rose Intan Perma Sari Roys Pakaya Rukhayati Sandy Ardianto Setiadjie Sartiyah Sasilintang, imadulhaq Razan Sasmita Kasim Savira, Annisa Ghina Selma Yulianur Shinta Nurani, Shinta Siti Nurhaliza Sri Nilawaty Lahay Sri Wanti Susanna Syahrizal, Teuku Muhammad Syamsul Bachri Syamsul Bahri Syamsul Bahri Dg. Parani Teuku Meldi Kesuma Teuku Muhammad Syahrizal Umar Umar Syarifuddin Umuri, Khairil Wirahmi, Nori Wulan Purnama Sari Zainudin Sidik Zakiyah Zahara