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All Journal Dinamik JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Anterior Jurnal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian JURNAL AGRICA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah RESPATI Agroteknika International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) PENGABDI: Jurnal Hasil Pengabdian Masyarakat SINTA Journal (Science, Technology, and Agricultural) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension JURNAL AGROSAINS : Karya Kreatif dan Inovatif KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Abdimas Musi Charitas Jurnal Pengabdian Masyarakat Indonesia (JPMI) Barakuda 45 Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Sosial Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Jurnal Ilmiah Manajemen Agribisnis Indonesian Journal of Social Sciences and Humanities Jurnal Pengabdian Masyarakat Indonesia
Mirza Andrian Syah
Agribisnis Fakultas Pertanian Universitas Pembangunan Nasional Veteran Jawa Timur
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Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen (Studi Kasus Pada Mini Organic Mart Surabaya) Yuliati, Nuriah; Andrian Syah, Mirza; Yulianti, Risma
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.26-35

Abstract

Mini Organic Mart is a retail business that offers quality healthy and organic products. Mini Organic Mart has been promoting using social media, especially Instagram, since 2016, but the way to attract consumer attention through social media is still limited. Based on a preliminary survey, the average number of "likes" on popular uploads is only around 15. For business accounts, this figure is relatively low. The aim of this research is to analyze the influence of promotions via social media, especially Instagram, on consumer buying interest. The analytical method used in this research is Crosstabulation and SEM-PLS analysis, especially through the WarpPLS 7.0 program. Primary data was obtained through distributing questionnaires via Instagram stories, samples were taken from 100 respondents via followers @jualprodukorganik_mom. The results of the research state that the promotions carried out by Mini Organic Mart through its Instagram account have a positive and significant influence on consumer buying interest.
Mewujudkan Sustainable Development Goals (SDGS) MelaluiSekolah Lapang Terhadap Perkembangan Pengetahuan Petani Kopi Di Desa Hutagurgur, HumbangHasundutan, Sumatera Utara Ainun Najib; David Ndaru Aji Pramudya; Mirza Andrian syah
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 1 No. 3 (2024): Agustus : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v1i3.78

Abstract

Coffee has become a promising leading commodity in the North Sumatra region. However, in the practice of coffee cultivation at the location, issues were found where most farming practices did not comply with Good Agriculture Practice (GAP). One way to support the achievement of SDG Goal 8: decent work and economic growth can be through community service. The Edu Farmers International Foundation, through its "Farming for the Nation" program, conducted mentoring activities for coffee farmers in the form of field schools. The aim of this activity was to assist coffee farmers in Hutagurgur Village in adhering to proper GAP practices to achieve the maximum quality and quantity of coffee. The method involved observing problems and potentials, formulating solutions, planning field schools, determining topics and schedules for the field schools, and conducting the field schools. The results showed that farmers experienced an increase in knowledge and implementation by 25-400%. However, the impact on productivity has not yet been observed, as the assessment was not conducted during the main harvest season.
PEMANFAATAN LIMBAH AMPAS KOPI SEBAGAI MEDIA LUKIS EDUKATIF BAGI ANAK SEKOLAH DI PT. HARTA MULIA Rifa'i, Mohamad; Ramadhani, Cindy; Prawidya , Lutfi Eka; Umam, Anfaf Al; Hutagaol, Deasy Elisabeth; Syah, Mirza Andrian
Jurnal Abdimas Musi Charitas Vol. 9 No. 1 (2025): Jurnal Abdimas Musi Charitas Volume 9, Nomor 1, Juni 2025
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v9i1.1470

Abstract

Purpose: This community service project aimed to introduce the reuse of coffee grounds as an environmentally friendly painting medium to elementary school students. The program was designed to address environmental concerns related to waste mismanagement and to promote creativity through sustainable practices. Design/Methodology/Approach: The activity was conducted by PT Harta Mulia in collaboration with O.G Café as the source of coffee grounds. The coffee grounds were dried for 1–2 days and processed into a painting material. Educational materials on environmental awareness were delivered, followed by a hands-on painting session. The event was held on Sunday, 15 June 2025, from 11:00 to 14:00 WIB at De Karanganjar Agrotourism and involved 30 children aged 7–12 years from several elementary schools. Findings: Participants showed high enthusiasm and successfully created paintings using coffee-based pigments. The activity enhanced children's understanding of environmental issues and demonstrated the potential of waste transformation into artistic expression. Practical Implications: The initiative provided an effective method for environmental education among children and introduced an accessible, low-cost alternative for art materials. It may inspire similar practices in schools or communities aiming to cultivate eco-conscious creativity. Originality/Value: This project combined environmental sustainability with creative education by utilizing an underused waste product. It offered a novel approach to waste reuse, strengthened community engagement, and reflected corporate social responsibility in practice.
KEPEDULIAN DAN KESADARAN KONSUMEN MENGONSUMSI PRODUK SAYUR/BUAH ORGANIK DI PASAR MODERN, SURABAYA Syah, Mirza Andrian; Sari, Putri Nurmalita; Azizah, Bena
JURNAL AGROSAINS : Karya Kreatif dan Inovatif Vol 10 No 1 (2025): JURNAL AGROSAINS : Karya Kreatif dan Inovatif
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/agrosains.2025.10.1.137-155

Abstract

In today’s modern era, public awareness of healthy living is steadily increasing. One of the key aspects of maintaining health is the consumption of fruits and vegetables, which serve as vital sources of essential nutrients. The growing demand reflects an increasing societal awareness of the importance of incorporating fruits and vegetables into a healthy diet. However, consumers' purchasing decisions regarding organic products are influenced by specific factors. This study aims to analyze the level of consumer awareness and the determinants influencing the purchase decisions of organic fruits and vegetables in modern markets across Surabaya City. Data were collected from 385 respondents using accidental sampling at eight modern markets. Consumer awareness was measured using a Likert Scale based on five key indicators: knowledge, attitude, consumption behavior, willingness to pay, and accessibility. Factor analysis was conducted using PLS-SEM. The results show that 39.74% of respondents had a very high level of awareness and 60.26% had a high level of awareness regarding organic products, particularly among individuals aged over 55 and those with an income above IDR 6,000,000. This awareness is reflected in consumers’ understanding of the health and environmental benefits of organic products. Path analysis revealed that personal preference, health knowledge, price, availability, income, and location significantly influenced purchasing decisions. In contrast, product quality and taste were not significant, likely due to the limited variety of organic products available in modern markets. These findings highlight the dominance of practical and contextual factors in purchasing decisions, indicating that accessibility and affordability play a more decisive role than intrinsic product attributes in markets with limited options. Keyword: Consumer Awareness; Fruit; Vegetable; Organic; Modern Market.
Analisis Biaya Transaksi dalam Usahatani Padi di Desa Wilayut Kecamatan Sukodono : Informasi dan Negosiasi Kurniasari, Desita Syafa; Nuriah Yuliati; Mirza Andrian Syah
Jurnal Agrosains dan Teknologi Vol 10 No 1 (2025)
Publisher : Fakultas Pertanian - UMJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jat.v10i1.27334

Abstract

Rice farming plays an important role in supporting food security and the farmers' economy. However, the amount of transaction costs that arise during farming and marketing activities is an obstacle that can reduce farmers' income. This study aims to identify the form and type of transaction costs and analyze the effect of marketing channels on farmers' income through transaction costs as an intervening variable. This study uses a quantitative approach with sampling techniques using probability sampling using proportional random sampling and obtained 61 rice farmers in Wilayut Village, Sukodono District, Sidoarjo Regency as respondents. The results showed that marketing channels had a positive and significant effect on transaction costs, while transaction costs had a negative and significant effect on farmers' income. Transaction costs incurred by farmers include input procurement, labor sourcing, farmer group meetings, and selling costs such as transportation, information, and negotiation. The average total transaction costs incurred reached IDR 296,676/ha/season. These results indicate that selecting efficient marketing channels can reduce the burden of transaction costs and contribute to increasing farm income.
Analisis Pemetaan Spasial Berbasis Sistem Informasi Geografis pada Komoditas Padi di Kabupaten Sidoarjo Ardiansyah, Reza; Roidah, Ida Syamsu; Syah, Mirza Andrian
Dinamik Vol 30 No 2 (2025)
Publisher : Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dinamik.v30i2.10279

Abstract

Produksi padi di Indonesia, termasuk Kabupaten Sidoarjo, menghadapi berbagai tantangan seperti alih fungsi lahan, perubahan iklim, dan keterbatasan infrastruktur. Penelitian ini bertujuan untuk memetakan potensi produksi padi secara spasial di Kabupaten Sidoarjo dengan memanfaatkan pendekatan Sistem Informasi Geografis (SIG). Metode yang digunakan meliputi analisis spasial untuk menggambarkan sebaran luas baku sawah, tanam, panen, irigasi, dan produktivitas di tingkat kecamatan, serta analisis deskriptif untuk menafsirkan hasil pemetaan. Hasil penelitian menunjukkan bahwa wilayah dengan sistem irigasi teknis dan luas baku sawah yang masih terjaga, seperti Kecamatan Tarik, Sukodono, dan Wonoayu, memiliki produktivitas yang relatif tinggi. Pemetaan spasial berbasis SIG terbukti efektif dalam mengidentifikasi wilayah potensial yang mendukung pengelolaan produksi padi secara lebih terarah. Penelitian ini merekomendasikan pemanfaatan SIG sebagai alat strategis dalam perencanaan pertanian dan pengambilan kebijakan yang berbasis data spasial untuk meningkatkan ketahanan pangan di Kabupaten Sidoarjo.
Factors Influencing Farmer’s Decisions to Switch Apple to Orange Farming in Bulukerto Village, Bumiaji Sub-district, Batu City Talitakum, Talitakum; Roidah, Ida Syamsu; Syah,  Mirza Andrian
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 9 No 1 (2025): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v9i1.6444

Abstract

The agricultural sector is a strategic sector and has an important role in national economic development and community survival. Each region certainly has different natural resource potential. Batu City is one of the apple-producing areas in East Java Province. Over time, there was a decline in apple productivity, which caused farmers to decide to transfer the commodity. This study aims to analyze the phenomenon of switching farms, identify influencing factors, and analyze the effect of commodity transfer on farmers' income. The determination of the location of the study was carried out by simple random sampling. The sampling method used the Slovin formula, and the sample used in this study was 60 farmers. Logistic regression analysis was used to analyze the relationship between one or more independent variables with categorical dependent variables, and the Wilcoxon Signed Rank Test is a method of non-parametric statistic that aims to determine whether or not there is a difference between 2 pairs of data on an ordinal or interval scale. The results showed that the impetus that made farmers switch commodities to oranges were: (1) climate, changes in market prices, changes in consumer tastes, decreased crop yields, decreased apple quality, pests and diseases of apple plants. (2) Factors that directly influence farmers' decision-making in transferring commodities are age, education, number of family dependents, farming experience, citrus farm income, and care/maintenance. (3) There is a significant difference between the income of farmers who farm apples and farmers who farm oranges. The average income of apple farmers is IDR 13,158,332/Year, while orange farmers have an average income of IDR 14,703,333/Year.
Pola Pengeluaran Rumah Tangga Tani Padi Pemilik Penggarap di Desa Ngengor, Kecamatan Pilangkenceng, Kabupaten Madiun Fardani, Aprissa Ega; Yuliati, Nuriah; Syah, Mirza Andrian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19822

Abstract

The agricultural sector has a large contribution to the Indonesian economy, but rice farmers are still less prosperous. This condition raises questions about the economic conditions of farmers who have limited land, especially in Ngengor Village, Pilangkenceng District, Madiun Regency. The purpose of this study was to identify the expenditure patterns of farming households and analyze the factors that influence farming household expenditure. This study was conducted on 54 farming households using the simple random sampling method. Data were analyzed using descriptive statistics and multiple linear regression analysis. The results showed that the average household expenditure per year reached IDR 20,345,474, with a distribution between food needs (53.58%) and non-food (46.42%). Income, education level (elementary, junior high, and high school), and number of family members have a significant effect on household expenditure. Meanwhile, land area does not have a significant effect. The results of this study highlight the importance of income and education in the financial management strategy of farming households, as well as the importance of diversifying sources of income for small-scale farming households
Analysis Of The Influence Of Green Input, Green Process, And Green Product On Economic Performance At PT Herba Emas Wahidatama Pratiwi, Iramandha Putri; Widayanti, Sri; Syah, Mirza Andrian
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.018

Abstract

Objectives: The impact of production on the traditional medicine industry and efforts to preserve environmental and economic performance. Therefore, this study aims to analyze the effects of green inputs, green processes, and green products on the financial performance of PT Herba Emas Wahidatama.Methodology: This study uses a quantitative method. Sampling was carried out using saturated sampling, collecting data from 60 personnel from various departments who are actively involved at PT Herba Emas Wahidatama. The analysis and hypothesis testing techniques used SEM-PLS with the SmartPLS 4.0 program.Finding: The results of this study indicate that the green input carried out by PT Herba Emas Wahidatama has a significant influence on economic performance, as indicated by one of its key indicators, namely raw material control, using the FIFO and FEFO methods. Meanwhile, the processed data on the green process variable applied to PT Herba Emas Wahidatama also has a significant impact on economic performance, as indicated by the efficient energy use indicator in the production process, which utilizes solar panels. The green product variable applied to PT Herba Emas Wahidatama has a significant effect on economic performance, which is indicated by one of the indicators, namely product certification, including product certification from BPOM in the form of CPOTB (Good Traditional Medicine Manufacturing Practices) and CPPOB (Good Processed Food Production Practices), Halal MUI, and several ISO standard certifications starting from its commitment to SMM ISO 9001:2015, SMK3 45001, and SML 14001.Conclusion: The better the implementation of green input, processes, and products, the more sustainable and competitive the economic performance of PT Herba Emas Wahidatama will be in its market.
Upaya Pengembangan Urban Farming Menggunakan Metode SWOT di KWT Dorang Cinta Kecamatan Krembangan Kota Surabaya Rizkiyah, Salsabila Putri Ainur; Soedarto, Teguh; Syah, Mirza Andrian
Agroteknika Vol 8 No 3 (2025): September 2025
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55043/agroteknika.v8i3.568

Abstract

KWT Dorang Cinta menjadi salah satu kelompok tani unggul di Kota Surabaya yang dimana dibutuhkan strategi pengembangan untuk memaksimalkan kekuatan dan peluang yang ada untuk meminimalkan kelemahan dan ancaman yang muncul. Tujuan dari penelitian ini adalah untuk mengetahui faktor internal dan faktor eksternal didalam pengembangan urban farming KWT Dorang Cinta serta menentukan strategi alternatif yang tepat dalam upaya pengembangannya. Metode penelitian yang digunakan adalah matriks IFE, matriks EFE, dan analisis SWOT. Lokasi penelitian ditunjuk secara purposive di urban farming Kelompok Wanita Tani (KWT) Dorang Cinta. Hasil matriks IFE menunjukkan bahwa skor kekuatan diperoleh senilai 4,06 dan skor kelemahan diperoleh senilai 3,06. Sedangkan analisis matriks EFE diperoleh skor peluang 4,02 dan skor ancaman 3,76. Pada analisis matriks SWOT strategi pengembangan urban farming KWT Dorang Cinta terletak pada kuadran strategi pengembangan agresif dimana strategi yang cocok untuk diterapkan yaitu dengan mempererat hubungan antar anggota kelompok melalui berbagi pengetahuan dan keterampilan serta mempertahankan pengembangan berbasis usaha untuk menjaga ketahanan pangan. Pengembangan yang diharapkan dapat menjadikan KWT Dorang Cinta lebih berkelanjutan dalam berkegiatan urban farming.
Co-Authors Aditya, Dary Ilham Ainun Najib Ali, Hasan Alifiyasintadewi Nurqodri Alvin Maulidiah Amalia, Hania Putri Amalia, Nia Andhu Ismail Aziza Andriyani, Della Agfy Dwi Andru Armana Angelia, Yessica Anjani, Ni Kadek Galuh Araby, Nor Hasan Ardelia, Nabila Abidah Ardian Christyanti Arum, Dewi Puspa Aryani, Gisca Sabrina Dwi Atagoran, Caroline Avivah, Elmira Dhiva Azizah, Bena Bahtiar Arifuddin Fadturahman Bena Azizah Berliana Adella Ananda Bilqis, Melinda Budiwitjaksono, Gideon Setyo David Ndaru Aji Pramudya Deanisa Herawati Putri Defita Sari Devi Istyalita Dhewintha Kusuma Fachrani Diza, Andhika Nararya Dona Wahyuning Laily Efendy, Iwan Kurniawan Fachrul Arifin, Fachrul Fairus Hanani Fardani, Aprissa Ega Fariz Hammad Alfansyah Fauzan, Rifqy Ahmad Fauzy, Reyfani Ilham Feby Lailah Fina Sulistiya Ningsih Fitri Anggraini, Fitri Furuhita, Fitri Aulia Gideon Budiwitjaksono Gideon Setyo Budiwitjaksono Glenn Anggoro Pranana Indarto Hamidah Hendrarini Hastuti, Dhiana Putri Hastuti, Dhiana Putri Hidayat, Sophia Mikyal Huda, Safira Humanika, Erasmus Hutabarat, Debora Hutagaol, Deasy Elisabeth Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Indah, Pawana Nur Indah, Pawana Nur Irawan, Naufal Ade Isfia Diana Putri Ivan Kurniawan Kevin Ridho Azizih Hidayat Kurniasari, Desita Syafa Kusumawardani, Evi Kusumawardhani, Linda Octavia Laila Annisa Putri Layllindra, Fasya Arifatin Lucky Suryo Atmojo Ma'arif, Alia Replica Maghfiroh, Ariani Maulidiah, Alvin Maulidina Naafilah Meimy Ratnakanyaka Miftah, Miftah Nur Erina Mubarokah Mubarokah Mubarokah Mubarokah Muhamad Nasruddin Muhammad Auliya Rahman Natadipura Muhammad Ikhsan Fitrianata Muhammad Ikhsan Fitrianata Mukhlis Mukhlis Mukson Mukson Nadya Salma Aisyah Nasruddin, Muhamad Noor Rizkiyah Novianti, Cahyani Dwi Nugroho, Sigit Dwi Nuriah Yuliati Pandu Dewa Dana Pebrianti, Putri Wahyu Permana, Dafid Pramudya, David Ndaru Aji Prasetya, Reksa Dewa Pratiwi, Iramandha Putri Prawidya , Lutfi Eka Prayogi, Rafli Anggarda Puspita Ayu, Adinda Rachmawati Putri Nur Intan Fazrina Putri, Alya Pravita Putri, Arifatur Rahma Ramadhani, Cindy Ratnakanyaka, Meimy Renata Dian Kusuma Wardani Reyfani Ilham Fauzy Reza Ardiansyah Rifa'i, Mohamad Risqi Firdaus Setiawan Rizkiyah, Salsabila Putri Ainur Roessali, Wiludjeng Sadhina, Risma Safira Masdaramsa Ramada Sari, Putri Nurmalita Sarifatul Ulkiyeh Soedarto, Teguh Soerdato, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Syari, Muhammad Haqqi Andika Syarif Imam Hidayat Talitakum, Talitakum Teguh Yulianto, Teguh Tiara Dita Nurkhalishah Tondang, Ika Sari Toriq Aulia Rahman Umam, Anfaf Al Ummah, Rifana Rizki Maulida Utomo, Dimas Puji Widayanti , Sri Yulianti, Risma YUNIAR HAJAR PRASEKTI Zani, Rihma Zaw Zulfarida Solihiyah, Erni Dwi