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Efisiensi Teknis Produksi Bawang Merah di Desa Campur, Kecamatan Gondang, Kabupaten Nganjuk Putri, Arifatur Rahma; Roidah, Ida Syamsu; Syah, Mirza Andrian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14109

Abstract

Onion crop production has steadily increased year after year, although productivity remains variable. Inefficiency arises from the technically inefficient selection of production input factors. The research was aimed to 1) analyze how it impacts during the application of shallot production input factors, 2) determine the value of the technical efficiency of the application of production factors, and also 3) identify the variables which contribute the occurrence of inefficiencies during the production of shallot commodities. This research method was used the stochastic frontier, program 4.1. The sample number was 70 shallot farmers. Primary data is collected by observations, distributing questionnaires, and literature reviews. The result showed that land area and seeds had a considerable impact on technical efficiency, whereas labor, insecticides, and fertilizers had no significant impact. The total average of farmers was found to be technically efficient, with a score of 0.7328. While the varying age of the farmers had a considerable impact on technical inefficiency. The dummy variable of the farmer's occupation, along with the farmer's most recent education, had a negative impact on technical inefficiency. The number of family members, agricultural experience, and frequency of extension visits showed no significant effect on technical inefficiency.
THE INFLUENCE OF MARKETING MIX ON SATISFACTION AND LOYALTY OF RICE CUSTOMERS AT PT. KOMODITI TANI INDONESIA Zulfarida Solihiyah, Erni Dwi; Widayanti, Sri; Syah, Mirza Andrian
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12793

Abstract

Customers are the most crucial aspect of running a business, so companies need to maintain customer satisfaction. Customers who are satisfied with a product will generally have a loyal attitude towards that product. This research aims to analyze the influence of the marketing mix on customer satisfaction, customer loyalty, and rice customer loyalty at PT. Komoditi Tani Indonesia. The sampling method uses accidental sampling with a total of 68 respondents. The analysis used is SEM-PLS with the WarpPLS 8.0 program. The research results show that product, price, location, and employee variables have a significant effect on customer satisfaction. Product variables, price, location, physical facilities, and customer satisfaction significantly affect customer loyalty. The customer satisfaction variable mediates the relationship between product, price, and location variables on customer loyalty
The Impact Of Trade Facilitation On Seaweed Exports In Indonesia Sadhina, Risma; Widayanti, Sri; Syah, Mirza Andrian
Barakuda 45: Jurnal Ilmu Perikanan dan Kelautan Vol 7 No 2 (2025): November
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas 17 Agustus 1945 Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47685/barakuda45.v7i2.661

Abstract

Indonesia has great potential in seaweed exports, but its utilization was still not optimal due to various barriers in the trade system. This study aimed to analyze the development of Indonesian seaweed exports to seven main destination countries during 2013–2023, assess the condition of the trade facilitation index, and examine the influence of these variables on exports. The method used was a quantitative approach with a gravity model and panel data. The research results showed that the GDP of destination countries and the quality of trade and transport infrastructure had a positive and significant effect on Indonesia's seaweed exports. Conversely, Indonesia's GDP, logistics competence, and customs efficiency did not have a significant effect. The corruption perception index showed a significant negative effect on exports. These findings confirmed that external factors such as the purchasing power of destination countries and the quality of infrastructure had a major influence, while internal factors such as corruption were a major obstacle. Therefore, export enhancement strategies should be focused on trade governance reforms, strengthening export infrastructure, and developing markets in countries with high trade facilitation indices.
TEENAGERS’ PERCEPTION OF TRADITIONAL SNACKS : CASE STUDY IN SURABAYA AND SIDOARJO Maulidiah, Alvin; Mubarokah, Mubarokah; Syah, Mirza Andrian
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18302

Abstract

There are many culinary phenomena, such as street food stalls that sell modern cuisine, making the existence of traditional cuisine heavy. Traditional culinary also consists of traditional snacks. Various age groups can consume traditional snacks, but it has been found that teenagers are more inclined to consume modern foods. This study aims to analyze the perception of teenagers in Surabaya and Sidoarjo towards traditional snacks. The research locations were carried out in Surabaya and Sidoarjo. The method used in this research is the descriptive analysis method with likert scale measurement, which is used to measure attitudes, opinions, and perceptions. The study's results indicate that the overall perception of teenagers in Surabaya and Sidoarjo towards traditional snacks, evaluated across four aspects : quality, food safety, price, and culture, were found in the good category. Keywords: Perception; Teenager; Traditional Snack
Simple Integrated Agriculture at SDN Megale I Kedungadem with Teaching Campus Students Zani, Rihma Zaw; Syah, Mirza Andrian
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i7.10128

Abstract

Agriculture is an important aspect in obtaining food and staples for the processing industry. Integrated agriculture is a combination of agriculture and fisheries that form a unified system. The purpose of this research activity is to introduce school residents to simple integrated agriculture. The method used is a qualitative research method in the form of natural observation. The result obtained is that school residents are enthusiastic about learning about simple integrated agriculture. Simple integrated agriculture can be implemented by people who want to be independent in meeting food needs.
Pendampingan UMKM oleh Mahasiswa Melalui Pemanfaatan Digital Marketing di Kota Malang Rizkiyah, Salsabila Putri Ainur; Avivah, Elmira Dhiva; Bilqis, Melinda; Syah, Mirza Andrian
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM memiliki peran krusial dalam mendukung pertumbuhan ekonomi Indonesia, terutama di tengah era Revolusi Industri 4.0 yang saat ini mulai beralih menuju Society 5.0. Beberapa pelaku UMKM ini mayoritas belum bisa menggunakan atau mengoperasikan sosial media atau penggunaan platform digital dengan maksimal, salah satu faktornya yakni keterbatasan pengetahuan mengingat usia pelaku UMKM. Namun, dengan adanya pendampingan dalam penggunaan teknologi agar para pelaku UMKM dapat mengoperasikan platform digital untuk usahanya dan usaha para pelaku UMKM akan semakin dikenal di jangkauan pasar yang lebih luas karena adanya sosial media tersebut. Kegiatan pengabdian bertujuan membantu pelaku UMKM di Malang untuk meningkatkan promosi dan pemasaran dari adanya penguasaan digital marketing secara efektif dan efisien. Metode yang digunakan pada penelitian ini yakni deskriptif kualitatif. Hasil dari penelitian ini yakni program pendampingan UMKM dapat membantu para pelaku UMKM untuk dapat menerapkan digital marketing yang baik untuk keberlanjutan pada masing-masing usaha.
Analysis of Farmer Household Food Security in Sedenganmijen Village, Krian District, Sidoarjo Regency Amalia, Hania Putri; Hendrarini, Hamidah; Syah, Mirza Andrian
MediaTrend Vol 20, No 2 (2025): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v20i2.25374

Abstract

Food security in a region can be measured from food availability, purchasing power, and consumption level of the population. The study aims to determine household expenditure priorities by analyzing consumption patterns and the level of resilience of farmer households as a form of prevention or handling of food insecurity problems. So a quantity analysis with Daily Value (RDA) and quality analysis with Food Hope Pattern (PPH). The study site was taken purposively. Sedenganmijen Village makes agricultural workers as its main and side livelihood. The sampling method uses saturated sampling (census). The sample selected in this study was 35 farmworker households through a food recall questionnaire within a week. The results of the study explained that the level of resilience in Sedenganmijen Village of 334.93% can be said to be food secure with a food security level exceeding 91-110% AKE. Meanwhile, the diversity of household consumption patterns with a PPH Score of 88.27 where the figure is still less than the provisions of the Normative Income Tax Score, which is 100. So it needs to be done to increase knowledge on the consumption of nutritious, diverse, balanced, and safe food (B2SA).
Analisis Ketersediaan Kedelai Pada Koperasi Karya Mulya desa Sepande Kabupaten Sidoarjo Layllindra, Fasya Arifatin; Soedarto, Teguh; Syah, Mirza Andrian
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4087

Abstract

Karya Mulya Cooperative is a cooperative that provides soybean raw materials for tofu and tempeh craftspeople in Sepande Village, Sidoarjo Regency. This study aims to determine the optimal amount of soybean raw material inventory that should be carried out by Koperasi Karya Mulya, the optimal frequency of purchasing raw materials, the right time to purchase raw materials, the optimal total ordering cost made for the procurement of soybean raw materials, and the implementation of an effective and efficient warehouse management system. This type of research is descriptive quantitative by describing the control of raw material inventory carried out by cooperatives through data obtained and then analyzed. Data analysis used includes Economic Order Quantity (EOQ), Reorder Point (ROP), Safety Stock (SS), and FIFO methods. Based on the results of the analysis using the EOQ method, Koperasi Karya Mulya should order an optimal raw material frequency of 6,459.14 tons with a purchase frequency of 210 times, ROP 7.009,25  tons, Safety Stock of 5.857,81 tons and total storage costs of Rp427,272,734.03.
Development Strategy For Kopi Gunung Kelir Agrotourism, Semarang Regency, Indonesia Mubarokah; Syah, Mirza Andrian; Widayanti, Sri; Mukhlis
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.9458

Abstract

The Rahayu IV Farmer Group aims to capitalize on this potential by developing Kopi Gunung Kelir Agrotourism. However, visitor activity has been low, likely due to the site's limited visibility, its newness, and its remote location. This lack of awareness and accessibility affects its growth as a tourist destination. This study aims to determine the current conditions and determine the strategy plan for the development of Kopi Gunung Kelir Agrotourism through Business Model Canvas and SWOT analysis. The BMC assessed nine key business components and aims to facilitate the preparation of strategic plans through each component or block in the business model, while SWOT analysis identified internal strengths and weaknesses, and external opportunities and threats. Key strengths included educational tourism offerings, high-quality Robusta coffee production, and scenic landscapes. Weaknesses were limited infrastructure, promotion, and accessibility. Opportunities arose from the growing eco-tourism and coffee culture, while threats included competition from other agrotourism sites and fluctuating visitor interest. The study proposed strategies like expanding road access, optimizing digital marketing through platforms like TikTok, improving visitor facilities, and fostering partnerships with sponsors and local stakeholders.
Sustainability Analysis of Gallus Gallus Domesticus Poultry at The Jago Karah Farm Community, Surabaya Amalia, Nia; Widayanti, Sri; Syah, Mirza Andrian
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26917

Abstract

The complexity of urban livestock poultry issues, such as higher demand for eggs than supply, rising feed prices, densely populated locations with limited land, several members leaving the community, and the suboptimal use of technology, can have an impact on the sustainability of poultry. This study aims to evaluate the sustainability status of Gallus gallus domesticus poultry at the JKF Community based on ecological, economic, social, technological, and institutional dimensions. The analytical method used is Multi-Dimensional Scaling (MDS) through the Rapid Appraisal of the Status of Poultry (Rap-Poultry) approach. The analysis results show that the ecological dimension has a sustainability score of 72.28, the economic dimension 51.78, the social dimension 69.60, the technological dimension 51.03, and the institutional dimension 78.21. The overall sustainability score of Gallus gallus domesticus poultry is 64.97. The sustainability status of Gallus gallus domesticus poultry in the JKF Community is categorized as moderately sustainable, with the ecological, economic, social, and technological dimensions also considered moderately sustainable. In contrast, the institutional dimension is classified as highly sustainable.
Co-Authors Aditya, Dary Ilham Ainun Najib Ali, Hasan Alifiyasintadewi Nurqodri Alvin Maulidiah Amalia, Hania Putri Amalia, Nia Ananda, Berliana Adella Andhu Ismail Aziza Andriyani, Della Agfy Dwi Andru Armana Angelia, Yessica Anjani, Ni Kadek Galuh Araby, Nor Hasan Ardelia, Nabila Abidah Ardian Christyanti Arum, Dewi Puspa Aryani, Gisca Sabrina Dwi Atagoran, Caroline Avivah, Elmira Dhiva Azizah, Bena Bahtiar Arifuddin Fadturahman Bilqis, Melinda Budiwitjaksono, Gideon Setyo David Ndaru Aji Pramudya Deanisa Herawati Putri Defita Sari Devi Istyalita Dhewintha Kusuma Fachrani Diza, Andhika Nararya Dona Wahyuning Laily Efendy, Iwan Kurniawan Fachrul Arifin, Fachrul Fairus Hanani Fardani, Aprissa Ega Fariz Hammad Alfansyah Fauzan, Rifqy Ahmad Fauzy, Reyfani Ilham Feby Lailah Fina Sulistiya Ningsih Fitri Anggraini, Fitri Furuhita, Fitri Aulia Gideon Budiwitjaksono Glenn Anggoro Pranana Indarto Hamidah Hendrarini Hamidah Hendrarini Hastuti, Dhiana Putri Hastuti, Dhiana Putri Hidayat, Sophia Mikyal Humanika, Erasmus Hutabarat, Debora Hutagaol, Deasy Elisabeth Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Indah, Pawana Nur Indah, Pawana Nur Irawan, Naufal Ade Isfia Diana Putri Ivan Kurniawan Kevin Ridho Azizih Hidayat Kurniasari, Desita Syafa Kusumawardani, Evi Kusumawardhani, Linda Octavia Laila Annisa Putri Layllindra, Fasya Arifatin Lucky Suryo Atmojo Ma'arif, Alia Replica Maghfiroh, Ariani Maulidiah, Alvin Maulidina Naafilah Meimy Ratnakanyaka Meimy Ratnakanyaka Miftah Nur Erina Miftah Mubarokah Mubarokah Mubarokah Muhammad Ikhsan Fitrianata Mukhlis Mukson Mukson Nadya Salma Aisyah Nasruddin, Muhamad Natadipura, Muhammad Auliya Rahman Noor Rizkiyah Nugroho, Sigit Dwi Nuriah Yuliati Pandu Dewa Dana Pebrianti, Putri Wahyu Permana, Dafid Prasetya, Reksa Dewa Pratiwi, Iramandha Putri Prawidya , Lutfi Eka Puspita Ayu, Adinda Rachmawati Putri Nur Intan Fazrina Putri, Alya Pravita Putri, Arifatur Rahma Ramadhani, Cindy Reza Ardiansyah Rifa'i, Mohamad Risqi Firdaus Setiawan Rizkiyah, Salsabila Putri Ainur Roessali, Wiludjeng Sadhina, Risma Safira Masdaramsa Ramada Sari, Putri Nurmalita Sarifatul Ulkiyeh Soedarto, Teguh Soerdato, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Syari, Muhammad Haqqi Andika Syarif Imam Hidayat Talitakum, Talitakum Teguh Soedarto Teguh Yulianto, Teguh Tiara Dita Nurkhalishah Tondang, Ika Sari Toriq Aulia Rahman Umam, Anfaf Al Ummah, Rifana Rizki Maulida Utomo, Dimas Puji Wardani, Renata Dian Kusuma Widayanti , Sri Witjaksono, Gideon Setyo Budi Yulianti, Risma YUNIAR HAJAR PRASEKTI Zani, Rihma Zaw Zulfarida Solihiyah, Erni Dwi