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All Journal Dinamik JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan MIX : Jurnal Ilmiah Manajemen Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Anterior Jurnal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian JURNAL AGRICA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah RESPATI Agroteknika International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) PENGABDI: Jurnal Hasil Pengabdian Masyarakat SINTA Journal (Science, Technology, and Agricultural) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension JURNAL AGROSAINS : Karya Kreatif dan Inovatif KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Abdimas Musi Charitas Jurnal Pengabdian Masyarakat Indonesia (JPMI) Barakuda 45 Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Pengabdian Sosial Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Jurnal Ilmiah Manajemen Agribisnis
Mirza Andrian Syah
Agribisnis Fakultas Pertanian Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Pemberdayaan Komunitas Melalui Edukasi Konten Dan Ads Sosial Media Pada P4S D’shafa Sebagai Perwujudan SDG’s Poin Keempat Ardelia, Nabila Abidah; Humanika, Erasmus; Prasetya, Reksa Dewa; Fauzan, Rifqy Ahmad; Syah, Mirza Andrian
Jurnal Pengabdian Sosial Vol. 1 No. 9 (2024): Juli
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/qcby9a98

Abstract

P4S D’Shafa adalah kelompok tani wanita yang membudidayakan tanaman hidroponik dan menjual hasil panen serta olahan produknya. Untuk meningkatkan penjualan, P4S D’Shafa perlu mengoptimalkan penggunaan media sosial. Tim pengabdian masyarakat dari UPN “Veteran” Jawa Timur melakukan sosialisasi edukasi konten dan social media ads kepada P4S D’Shafa. Sosialisasi ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pengurus P4S D’Shafa dalam membuat konten dan memasang iklan di media sosial. Materi sosialisasi meliputi pengertian media sosial, pentingnya media sosial untuk bisnis, jenis konten media sosial, strategi pembuatan konten, pengertian Instagram ads, alasan beriklan di Instagram ads, jenis format Instagram ads, dan langkah-langkah pembuatan Instagram ads. Setelah sosialisasi, pengetahuan pengurus P4S D’Shafa tentang konten dan social media ads meningkat. Tim pengabdian masyarakat juga memberikan masukan dan bantuan kepada P4S D’Shafa dalam membuat konten dan memasang iklan di media sosial. Diharapkan dengan sosialisasi ini, P4S D’Shafa dapat meningkatkan penjualan produknya melalui media sosial.
ANALISIS NILAI TAMBAH USAHA EMPING GARUT (Studi Kasus Agroindustri Raflesia Emping Garut di Desa Ngasem Kabupaten Bojonegoro): (Studi Kasus Agroindustri Raflesia Emping Garut di Desa Ngasem Kabupaten Bojonegoro) Furuhita, Fitri Aulia; Mubarokah; Andrian Syah, Mirza
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Raflesia Agroindustry is a business that processes arrowroot tubers into arrowroot chips. With the Raflesia agroindustry that changes the form of arrowroot tubers into new products with higher economic value after going through the processing process, it can provide added value and form a new price that is higher than without going through the processing process. This study aims to analyze the added value obtained from the Raflesia arrowroot puffing agroindustry, and formulate efforts to increase the income of the Raflesia agroindustry. There were 8 informants as respondents in this study. Data analysis used to calculate added value using the Hayami method, and to formulate efforts to increase business income using the Business Model Canvas (BMC). The results showed that the calculation of added value from processing arrowroot tubers into arrowroot chips obtained a result of Rp 2,972/kg with a value-added ratio of 25%. In an effort to increase the income of the Raflesia arrowroot emping agro-industry by designing alternative Business Model Canvas (BMC) including target markets in adolescence, adding flavor variants, utilizing Instagram and Tiktok social media, providing purchase discounts, using technology, product renewal, and working with the government. The implication of this research is in the form of efforts to increase income in the Raflesia arrowroot puffing agro-industry so that it grows more widely
Pemberdayaan Masyarakat Melaui Pembuatan Puding Sedot Susu Sapi untuk Peningkatan Pendapatan Peternak di Dusun Sereng, Desa Kemiri, Kecamatan Puspo, Kabupaten Pasuruan Mirza Andrian Syah; Andru Armana; Toriq Aulia Rahman
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2024): Desember: Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i4.1568

Abstract

This community service program aims to increase the use of abundant milk from dairy cows in Sereng Hamlet, Kemiri Village, Puspo District, Pasuruan Regency, through training in making sucked pudding or pudot. The local community, which previously only sold raw milk to collectors with low economic value, is trained to process milk into value-added products that are more attractive to consumers using direct practical methods to facilitate community understanding and skills at every stage, starting from socialization, training theoretically, hands-on practice, to digital marketing. The results of the activity showed that participants not only mastered the technique of processing pudot with various flavors, but also utilized digital platforms to reach a wider market. Apart from improving technical and economic skills, this program motivates communities to innovate and be independent in managing local products. With ongoing support and evaluation, it is hoped that the people of Sereng Hamlet can create new, sustainable business opportunities and strengthen the village economy through diversifying dairy products. This program is expected to become a model for rural economic development that can significantly improve the quality of life of local communities
MARKETING STRATEGY OF SUPER LEDRE AS A TRADITIONAL SNACK AND SOUVENIR OF BOJONEGORO REGENCY: CASE STUDY OF LEDRE SUPER MORO TRESNO IN PADANGAN DISTRICT, BOJONEGORO Andriyani, Della Agfy Dwi; Mubarokah, Mubarokah; Syah, Mirza Andrian
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.13711

Abstract

Ledre Super is a brand of traditional snacks typical of Bojonegoro Regency located in Padangan District Bojonegoro. Over time, many new ledre businesses have sprung up, and in today's modern era, many modern snacks have also sprung up, which can shift public interest and consumption. This study analyze the internal and external factors and the right strategy to increase sales volume. The methods used in this research are SOAR and QSPM. The results of the research that was done using the IE matrix based on the IFE matrix were 3.184, and the EFE matrix was 3.301. The formulation of alternative strategies using the SOAR matrix results in a market development strategy, market penetration, product development, horizontal integration, and backward integration, while the priority strategy is horizontal. Keywords: Marketing Strategy; Traditional Snacks; Ledre
ANALISIS PEMENUHAN KEBUTUHAN EKONOMI RUMAH TANGGA PETANI KENTANG DI DESA TOSARI KECAMATAN TOSARI KABUPATEN PASURUAN Utomo, Dimas Puji; Yuliati, Nuriah; Syah, Mirza Andrian
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.14487

Abstract

The selling price of potatoes fluctuated, and the rising production input costs affected income, leading farmers to work in off-farm and non-farm sectors to meet household economic needs. The research aimed to analyze potato farming income as well as total household income and expenditures. The sampling method used purposive sampling, with a total of 60 respondents. This study employed income analysis and descriptive analysis. The results showed that the income from potato farming was Rp13,465,899.12 per planting season. The total household income of the farmers was Rp20,993,565.78 over four months, consisting of on-farm, off-farm, and non-farm income sources. Household expenditures amounted to Rp7,116,555.56, which included food and non-food expenses. Keywords: Farming; Income Analysis; Farmers' Households
Studi Kelayakan Bisnis di UD. Budidaya Jamur Tiram Putih Kecamatan Buduran Kabupaten Sidoarjo Maghfiroh, Ariani; Indah, Pawana Nur; Syah, Mirza Andrian
JURNAL PERTANIAN Vol 15, No 3 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i3.4405

Abstract

Budidaya jamur tiram menunjukkan prospek ekonomi yang menggembirakan. Produk ini memiliki nilai komersial yang tinggi dan dapat dikelola dengan metode yang relatif sederhana. Tingginya permintaan masyarakat terhadap jamur tiram membuat produksi dalam skala besar menjadi suatu kebutuhan yang esensial. Selain memenuhi kebutuhan pasar, budidaya jamur tiram juga memberikan kontribusi dalam peningkatan pendapatan bagi sejumlah warga lokal. Penelitian ini bertujuan untuk mengevaluasi aspek bisnis di UD. Budidaya Jamur Tiram Putih di Kecamatan Buduran, Kabupaten Sidoarjo, dengan fokus pada analisis biaya usaha, penerimaan, dan pendapatan. Metode penelitian yang dipakai ialah pendekatan deskriptif kualitatif dengan pengumpulan data secara berkesinambungan dari waktu ke waktu. Data primer didapatkan melalui wawancara langsung dengan pemilik usaha budidaya jamur tiram putih. Metode analisis yang diterapkan mencakup analisis pendapatan, Nilai Kini Bersih (NPV), Rasio Pendapatan terhadap Biaya (R/C), Rasio Manfaat terhadap Biaya (B/C), dan Periode Pengembalian Modal (PP). Hasil penelitian menunjukkan bahwa selama periode lima tahun, UD. Budidaya Jamur Tiram Putih di Kecamatan Buduran, Kabupaten Sidoarjo, mengeluarkan biaya total sebesar Rp404.141.050 dengan total pendapatan sebesar Rp. 1.845.260.000 dan total pendapatan usaha sebesar Rp1.441.118.950. Analisis kelayakan finansial menunjukkan bahwa Nilai Kini Bersih (NPV) sebesar Rp274.498.848 > 0, Rasio Pendapatan terhadap Biaya (R/C) sebesar 5,5>1, Rasio Manfaat terhadap Biaya (B/C) sebesar 4,2 > 1, dan Periode Pengembalian Modal (PP) adalah 1 tahun 8 bulan. Hal ini menunjukkan bahwa bisnis budidaya jamur tiram putih di UD. Budidaya Jamur Tiram Putih di Kecamatan Buduran, Kabupaten Sidoarjo, dalam periode lima tahun, layak untuk diteruskan. Kata kunci: Studi Kelayakan Bisnis, Budidaya, Jamur Tiram Putih.
Strategi Pengembangan Usaha Roti di CV Dalwa Roti Kabupaten Bangil Ali, Hasan; Roidah, Ida Syamsu; Syah, Mirza Andrian
Agridevina : Berkala Ilmiah Agribisnis Vol 13, No 2 (2024): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v13i2.4542

Abstract

Penelitian ini bertujuan untuk merumuskan strategi yang tepat dalam pengembangan usaha di CV. Dalwa Roti-Bangil Kabupaten Pasuruan. Metode analisis data menggunakan analisis SWOT dan analisis Matriks SWOT. Hasil penelitian menggambarkan keadaan memiliki peluang sebab memiliki kekuatan maupun peluang yang mendorong perkembangan usaha roti dengan meningkatkan kualitas produk, menambah varian rasa dengan ukuran dan harga, modifikasi packaging produk, meningkatkan daya tahan produk serta pemasaran. Sedangkan peluang dan ancaman tidak ada pesaing dengan produk yang sama, bahan baku mudah didapat, adanya dukungan pemerintah, kemajuan teknologi pengelolaan, hubungan baik dengan pelanggan dan pedagang, perkembangan teknologi informasi, pesaing produk berbeda, dan harga bahan baku. Sehingga dapat dikembangkan usaha dengan lebih memperhatikan bahan pokok, tenaga kerja dan teknologi. sedangkan prioritas strategi yang dapat diterapkan dalam mengembangkan industri CV. Dalwa Roti-Bangil Kabupaten Pasuruan berdasarkan analisis matriks didapatkan hasil bahwa perbaikan bahan pokok, tenaga kerja dan teknologi manusia serta penanaman modal swasta akan berhasil dengan adanya dukungan dari pemerintah.
THE INFLUENCE OF MARKETING MIX ON SATISFACTION AND LOYALTY OF RICE CUSTOMERS AT PT. KOMODITI TANI INDONESIA Zulfarida Solihiyah, Erni Dwi; Widayanti, Sri; Syah, Mirza Andrian
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12793

Abstract

Customers are the most crucial aspect of running a business, so companies need to maintain customer satisfaction. Customers who are satisfied with a product will generally have a loyal attitude towards that product. This research aims to analyze the influence of the marketing mix on customer satisfaction, customer loyalty, and rice customer loyalty at PT. Komoditi Tani Indonesia. The sampling method uses accidental sampling with a total of 68 respondents. The analysis used is SEM-PLS with the WarpPLS 8.0 program. The research results show that product, price, location, and employee variables have a significant effect on customer satisfaction. Product variables, price, location, physical facilities, and customer satisfaction significantly affect customer loyalty. The customer satisfaction variable mediates the relationship between product, price, and location variables on customer loyalty
Sosialisasi dan Pendampingan Pembukuan Laporan Setoran Hasil Panen Sederhana pada Usaha Warung Sayur Bu Karti Putri Nur Intan Fazrina; Mirza Andrian Syah
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.421

Abstract

Vegetable traders are the occupation of the majority of the people in Claket Village, Pacet District, Mojokerto. The lack of knowledge and insight gained by vegetable traders regarding the recording of vegetable deposits so that there is no accurate recording or data on vegetable deposits. Community service activities are carried out by providing outreach and assistance to provide insight and application of accounting reports. This activity consists of four stages, namely the planning stage, the preparation stage, the socialization stage and the mentoring stage. The existence of socialization and assistance is expected to help vegetable traders in managing their bookkeeping.
Sosialisasi Pemanfaatan Media Sosial Sebagai Pengembangan UMKM Di Kota Blitar Devi Istyalita; Pandu Dewa Dana; Ardian Christyanti; Mirza Andrian Syah; Gideon Setyo Budiwitjaksono
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.461

Abstract

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.
Co-Authors Aditya, Dary Ilham Ainun Najib Ali, Hasan Alifiyasintadewi Nurqodri Alvin Maulidiah Amalia, Hania Putri Amalia, Nia Ananda, Berliana Adella Andhu Ismail Aziza Andriyani, Della Agfy Dwi Andru Armana Angelia, Yessica Anjani, Ni Kadek Galuh Araby, Nor Hasan Ardelia, Nabila Abidah Ardian Christyanti Arum, Dewi Puspa Aryani, Gisca Sabrina Dwi Atagoran, Caroline Avivah, Elmira Dhiva Azizah, Bena Bahtiar Arifuddin Fadturahman Bilqis, Melinda Budiwitjaksono, Gideon Setyo David Ndaru Aji Pramudya Deanisa Herawati Putri Defita Sari Devi Istyalita Dhewintha Kusuma Fachrani Diza, Andhika Nararya Dona Wahyuning Laily Efendy, Iwan Kurniawan Fachrul Arifin, Fachrul Fairus Hanani Fardani, Aprissa Ega Fariz Hammad Alfansyah Fauzan, Rifqy Ahmad Fauzy, Reyfani Ilham Feby Lailah Fina Sulistiya Ningsih Fitri Anggraini, Fitri Furuhita, Fitri Aulia Gideon Budiwitjaksono Glenn Anggoro Pranana Indarto Hamidah Hendrarini Hamidah Hendrarini Hastuti, Dhiana Putri Hastuti, Dhiana Putri Hidayat, Sophia Mikyal Humanika, Erasmus Hutabarat, Debora Hutagaol, Deasy Elisabeth Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Indah, Pawana Nur Indah, Pawana Nur Irawan, Naufal Ade Isfia Diana Putri Ivan Kurniawan Kevin Ridho Azizih Hidayat Kurniasari, Desita Syafa Kusumawardani, Evi Kusumawardhani, Linda Octavia Laila Annisa Putri Layllindra, Fasya Arifatin Lucky Suryo Atmojo Ma'arif, Alia Replica Maghfiroh, Ariani Maulidiah, Alvin Maulidina Naafilah Meimy Ratnakanyaka Meimy Ratnakanyaka Miftah Nur Erina Miftah Mubarokah Mubarokah Mubarokah Muhammad Ikhsan Fitrianata Mukhlis Mukson Mukson Nadya Salma Aisyah Nasruddin, Muhamad Natadipura, Muhammad Auliya Rahman Noor Rizkiyah Nugroho, Sigit Dwi Nuriah Yuliati Pandu Dewa Dana Pebrianti, Putri Wahyu Permana, Dafid Prasetya, Reksa Dewa Pratiwi, Iramandha Putri Prawidya , Lutfi Eka Puspita Ayu, Adinda Rachmawati Putri Nur Intan Fazrina Putri, Alya Pravita Putri, Arifatur Rahma Ramadhani, Cindy Reza Ardiansyah Rifa'i, Mohamad Risqi Firdaus Setiawan Rizkiyah, Salsabila Putri Ainur Roessali, Wiludjeng Sadhina, Risma Safira Masdaramsa Ramada Sari, Putri Nurmalita Sarifatul Ulkiyeh Soedarto, Teguh Soerdato, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Syari, Muhammad Haqqi Andika Syarif Imam Hidayat Talitakum, Talitakum Teguh Soedarto Teguh Yulianto, Teguh Tiara Dita Nurkhalishah Tondang, Ika Sari Toriq Aulia Rahman Umam, Anfaf Al Ummah, Rifana Rizki Maulida Utomo, Dimas Puji Wardani, Renata Dian Kusuma Widayanti , Sri Witjaksono, Gideon Setyo Budi Yulianti, Risma YUNIAR HAJAR PRASEKTI Zani, Rihma Zaw Zulfarida Solihiyah, Erni Dwi