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All Journal Dinamik JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Anterior Jurnal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian JURNAL AGRICA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah RESPATI Agroteknika International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) PENGABDI: Jurnal Hasil Pengabdian Masyarakat SINTA Journal (Science, Technology, and Agricultural) Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension JURNAL AGROSAINS : Karya Kreatif dan Inovatif KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Abdimas Musi Charitas Jurnal Pengabdian Masyarakat Indonesia (JPMI) Barakuda 45 Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Sosial Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Jurnal Ilmiah Manajemen Agribisnis Indonesian Journal of Social Sciences and Humanities Jurnal Pengabdian Masyarakat Indonesia
Mirza Andrian Syah
Agribisnis Fakultas Pertanian Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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PENGGUNAAN METODE JARING UNTUK MENGURANGI SERANGAN HAMA BURUNG DI DESA SIDOKEPUNG KECAMATAN BUDURAN KABUPATEN SIDOARJO Prayogi, Rafli Anggarda; Bena Azizah; Mirza Andrian Syah
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.5245

Abstract

One type of pest that can damage, eat, and disrupt the production process of rice plants is bird pests. Pest attacks on rice plants, both directly and indirectly, can cause a significant decrease in production. One method of pest control that can be applied effectively by farmers is the installation of nets on rice plants. This community service activity was carried out in Sidokepung Village, Buduran District, Sidoarjo Regency with the aim of knowing the application of nets on rice panicles as a protection against bird attacks, as well as evaluating the impacts caused after its application. The implementation method was carried out in a participatory and educational manner through direct demonstrations. The results of the activity showed that technically, net installation was carried out by covering the top of the rice plant using nets to prevent birds from entering, while still allowing sunlight and air circulation to reach the plants. The use of nets was able to suppress bird populations, reduce damage to panicles, and significantly increase yields. Although the initial cost of installation is relatively high, this method has proven effective and worthy of wider development because it is environmentally friendly and supports the efficiency of farmers' work time.
Analysis of Factors Affecting Indonesian Cocoa Beans Supply, Demand, and Exports Huda, Safira; Widayanti, Sri; Syah, Mirza Andrian
MediaTrend Vol 20, No 2 (2025): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v20i2.33081

Abstract

This study aims to analyze the factors affecting domestic supply, domestic demand, and exports of cocoa beans in Indonesia. The model in this study used simultaneous equations with the analysis method in the form of Two Stage Least Square (2SLS). This research uses secondary data with a time period of 2006 - 2021. The results of this study explain that:(1) Domestic cocoa bean supply is influenced by domestic cocoa bean prices, domestic coffee bean prices, productivity levels, exports, and the previous year’s supply. (2) Domestic demand for cocoa beans is influenced by domestic cocoa bean prices, domestic coffee bean prices, exports, and the previous year’s demand. (3) Cocoa bean exports are influenced by international prices, exchange rates, domestic cocoa bean supply, and domestic cocoa bean demand. The results of this study are expected to contribute to policy recommendations for the government to maximize the supply, demand, and export of cocoa beans. The limitations of this study lie in the fact that the data was collected via the internet and sourced from several different publications, which may have led to discrepancies in the data for the same year.
Website Content Marketing and Tourists’ Visiting Decisions: : Evidence from Bhakti Alam Pasuruan Agrotourism Novianti, Cahyani Dwi; Yuliati, Nuriah; Syah, Mirza Andrian
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3481

Abstract

The low number of tourist visits to Bhakti Alam Pasuruan Agrotourism was previously related to the suboptimal quality of the website in terms of content, information presentation, and ease of discovery, which could hinder tourists in obtaining information and making decisions. The website improvements made in March 2025 cannot yet guarantee the effectiveness of the content on tourist behavior, so this study aims to analyze the influence of website content marketing on tourists' decisions to visit Bhakti Alam Pasuruan Agrotourism. The research uses primary data through surveys and interviews with 100 tourists who have accessed the latest version of the bhaktialam.co.id website. Sampling was done using purposive sampling, while data analysis was done using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method to test the direct influence of content marketing variables on visiting decisions. The results of the study indicate that content marketing on the website has a positive and significant effect on tourists' decisions to visit. Agrotourism managers need to continue to improve the quality and consistency of content so that the website can function as an official source of information for potential tourists. content so that the website can function as an official source of information for potential tourists.
Optimasi Pertanian: Sosialisasi Budidaya Sayuran Organik Untuk Peningkatan Kesejahteraan Petani Dan Kualitas Pangan Muhammad Ikhsan Fitrianata; Mirza Andrian Syah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3371

Abstract

Cultivating organic vegetables promises significant benefits such as supporting environmental health, increasing farmer welfare, and improving food quality. Even though demand for organic vegetables continues to increase, farmers' awareness and understanding regarding organic cultivation is still limited due to barriers to access to information and the strong tradition of conventional farming. To overcome these obstacles, service activities are carried out through socialization of organic vegetable cultivation, in collaboration with CV Reja Mayur. This outreach not only provides technical information on organic cultivation but also highlights economic and environmental aspects. Approach methods through lectures, discussions and simulations are used to provide significant understanding to socialization participants. The results of this activity are not only aimed at meeting market demand for organic vegetables, but also as a strategic step in achieving sustainable agriculture. The hope is that farmers can implement organic vegetable cultivation practices with sufficient confidence and knowledge, create positive transformations in their lives, and have a positive impact on the local community and environment.
Development Strategy For Kopi Gunung Kelir Agrotourism, Semarang Regency, Indonesia Mubarokah; Mirza Andrian Syah; Sri Widayanti; Mukhlis
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.9458

Abstract

The Rahayu IV Farmer Group aims to capitalize on this potential by developing Kopi Gunung Kelir Agrotourism. However, visitor activity has been low, likely due to the site's limited visibility, its newness, and its remote location. This lack of awareness and accessibility affects its growth as a tourist destination. This study aims to determine the current conditions and determine the strategy plan for the development of Kopi Gunung Kelir Agrotourism through Business Model Canvas and SWOT analysis. The BMC assessed nine key business components and aims to facilitate the preparation of strategic plans through each component or block in the business model, while SWOT analysis identified internal strengths and weaknesses, and external opportunities and threats. Key strengths included educational tourism offerings, high-quality Robusta coffee production, and scenic landscapes. Weaknesses were limited infrastructure, promotion, and accessibility. Opportunities arose from the growing eco-tourism and coffee culture, while threats included competition from other agrotourism sites and fluctuating visitor interest. The study proposed strategies like expanding road access, optimizing digital marketing through platforms like TikTok, improving visitor facilities, and fostering partnerships with sponsors and local stakeholders.
Pemberdayaan Wanita Melalui Teknik Tower Vertikultur: Program Hijau Bersama Organisasi PKK di Desa Setren, Kecamatan Rejoso, Kabupaten Nganjuk Miftah, Miftah Nur Erina; Ratnakanyaka, Meimy; Syah, Mirza Andrian
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.3147

Abstract

Kegiatan pemberdayaan wanita melibatkan kelompok perempuan yakni organisasi PKK untuk mewujudkan program hijau melalui penerapan teknik Tower Vertikultur guna memanfaatkan lahan sempit. Program KKN-T MBKM ini dilaksanakan pada tanggal 19 Maret hingga 28 Juni 2024 di Desa Setren, Kecamatan Rejoso, Kabupaten Nganjuk. Kegiatan KKN-T MBKM menyasar pada poin 5 SDGs tentang pemberdayaan wanita di Desa Setren yang mana masih tergolong rendah yakni sebesar 26,32% (< 50%). Metode yang digunakan yakni observasi secara langsung dan melakukan demonstrasi Tower Vertikultur kepada organisasi PKK. Hasil dari pengabdian masyarakat yang dilakukan yakni kegiatan sosialisasi dan pelatihan penerapan teknik Tower Vertikultur untuk memberikan pengetahuan dan ilmu dibidang pertanian secara vertikal, serta memberikan kegiatan positif secara individu maupun kelompok dengan memanfatkan lahan atau perkarangan sempit untuk budidaya sehingga program ini dapat menumbuhkan kegiatan perempuan mandiri dan mampu meningkatkan sumber daya ekonomi.
The Influence of Attitudes, Subjective Norms and Behavioral Control on Purchasing Decisions: A Case Study at Otewe Kopi Surabaya Pramudya, David Ndaru Aji; Setyadi, Taufik; Syah, Mirza Andrian
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9546

Abstract

The development of coffee consumption in Indonesia has shown a significant increase over the past decade, particularly among urban communities and younger generations. Coffee is no longer merely perceived as a beverage but has become part of a lifestyle associated with social activities and productivity. This trend has fueled the rapid growth of the coffee shop industry, including Otewe Kopi Surabaya, which targets the young consumer segment. This study aims to analyze the influence of attitude, subjective norms, and perceived behavioral control on consumer purchase decisions at Otewe Kopi Surabaya. Employing the Theory of Planned Behavior (TPB) framework, this research adopts a quantitative approach through a survey method. Data were collected using questionnaires distributed to 96 respondents who were customers of Otewe Kopi. The results indicate that all constructs meet the criteria for convergent validity, discriminant validity, and reliability. The R² value of 0.677 reveals that 67.7% of the variance in purchase decisions can be explained by attitude, subjective norms, and perceived behavioral control. The study concludes that these three core variables of the TPB have a significant and positive influence on consumer purchase decisions. Theoretically, this study strengthens consumer behavior models from psychological and social perspectives, while practically providing insights for business practitioners to develop effective marketing strategies by fostering positive attitudes toward the brand, reinforcing supportive social norms, and enhancing perceptions of ease in purchase.
Supply Chain Risk Analysis in the Ready-to-Drink Beverage Industry Based on the Combination of SCOR and FMEA Methods Berliana Adella Ananda; Hamidah Hendrarini; Mirza Andrian Syah
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 4 (2025): August 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v14i4.1405-1414

Abstract

The performance of the supply chain department requires precision and loyalty to vendors, which must, of course, align with established work procedures. The supply of raw materials that do not comply with the specified standards can lead to errors in the ongoing procedures. This study aims to identify risk priorities using the SCOR research method, analyze the sources of risk through the FMEA analysis method, and examine priority risks along with proposed strategies in the RTD (Ready-to-Drink) industry supply chain using a fishbone diagram supported by the 5W+1H model. Primary data was collected through direct observation at PT Great Giant Pineapple, interviews, and questionnaires distributed to 10 respondents with key roles in the RTD industry supply chain process. The findings of the study indicate that: (1) A total of 27 risks were identified in the RTD beverage industry supply chain, consisting of 9 risks in the planning process, 3 in sourcing, 8 in manufacturing, 4 in delivery, and 3 in returns; (2) There are three top-priority risks with the highest rankings; (3) The proposed strategies are predominantly focused on improving the work systems of vendors and the purchasing department to prevent recurrence in future periods
Income and Welfare Analysis of Potato Farmers in Sumberbrantas, Batu Muhammad Auliya Rahman Natadipura; Dona Wahyuning Laily; Mirza Andrian Syah
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 26 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v26i1.1279

Abstract

Poverty among farmers is still present despite efforts to develop agriculture to increase farmers' income. The amount of household income influences the degree of household well-being. When household income rises, household expenditure typically increases accordingly. Consequently, higher-income households achieve greater prosperity than those with lower incomes. Sources of household income include earnings from farming activities such as cultivation, activities outside cultivation, and activities beyond the agricultural sector. The poverty rate in Batu City continues to decline because many residents have switched professions from farmers to the tourism sector. After all, farming does not provide welfare for farmers. This paper analyzes household income, assesses potato farmers' welfare, and identifies factors influencing potato farmers' welfare in Sumberbrantas Village, Bumiaji District, Batu City. The research period is March 2024—Proportionate Stratified Random Sampling method with 67 respondents. Primary data collection was done through interviews and the use of questionnaires. The first objective is analyzed by calculating on-farm, off-farm, and non-farm income. The second objective was analyzed by measuring the level of well-being using Sajogyo's theory. The third objective is analyzed using binary logit regression. The findings of this study show that the average farmer's income is relatively high, with the highest income coming from potato farming.
Analysis of the Influence of The 7P Marketing Mix on Customer Satisfaction of Bikla Coffee, Jember District Renata Dian Kusuma Wardani; Teguh Soedarto; Mirza Andrian Syah
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 26 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v26i1.1282

Abstract

The marketing mix is one of the strategies that must be developed to build the image of a business so that it can be a factor in increasing customer satisfaction. Consumer satisfaction refers to the degree to which an individual's actual state is influenced by comparing the apparent look of a product to their assumptions. Increasing customer satisfaction is a fundamental aspect of the sustainability of a business. Many industries have an impact on competition between businesses, so every business tries to make its customers feel satisfied. This research attempts to examine the effect of the marketing mix simultaneously and partially on customer satisfaction and measure the level of customer satisfaction. This research was conducted in Jember district from February 2024 to March 2024. The study used quantitative methods with a survey approach. This study's primary and secondary data sources are primary and secondary. Accidental sampling, a non-probability sampling technique, is utilized by the sampling approach. The data analysis approach used was the SEM (Structural Equation Model) and CSI (Customer Satisfaction Index), which used 68 respondents. The study findings reveal that the coefficient of determination (R square) is obtained at 0.578, or when percent, there are 57.8 percent. Variables that affect customer satisfaction. Partially, the price variable (X2), promotion (X4), process (X6), and physical evidence (X7) have a significant effect on customer satisfaction, while the product variable (X1), place (X3), people (X5) have no significant effect. In addition, the results of calculating the level of satisfaction of BIKLA coffee consumers show a CSI value of 79.86%, indicating that consumers are satisfied with the services provided.
Co-Authors Aditya, Dary Ilham Ainun Najib Ali, Hasan Alifiyasintadewi Nurqodri Alvin Maulidiah Amalia, Hania Putri Amalia, Nia Andhu Ismail Aziza Andriyani, Della Agfy Dwi Andru Armana Angelia, Yessica Anjani, Ni Kadek Galuh Araby, Nor Hasan Ardelia, Nabila Abidah Ardian Christyanti Arum, Dewi Puspa Aryani, Gisca Sabrina Dwi Atagoran, Caroline Avivah, Elmira Dhiva Azizah, Bena Bahtiar Arifuddin Fadturahman Bena Azizah Berliana Adella Ananda Bilqis, Melinda Budiwitjaksono, Gideon Setyo David Ndaru Aji Pramudya Deanisa Herawati Putri Defita Sari Devi Istyalita Dhewintha Kusuma Fachrani Diza, Andhika Nararya Dona Wahyuning Laily Efendy, Iwan Kurniawan Fachrul Arifin, Fachrul Fairus Hanani Fardani, Aprissa Ega Fariz Hammad Alfansyah Fauzan, Rifqy Ahmad Fauzy, Reyfani Ilham Feby Lailah Fina Sulistiya Ningsih Fitri Anggraini, Fitri Furuhita, Fitri Aulia Gideon Budiwitjaksono Gideon Setyo Budiwitjaksono Glenn Anggoro Pranana Indarto Hamidah Hendrarini Hastuti, Dhiana Putri Hastuti, Dhiana Putri Hidayat, Sophia Mikyal Huda, Safira Humanika, Erasmus Hutabarat, Debora Hutagaol, Deasy Elisabeth Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Indah, Pawana Nur Indah, Pawana Nur Irawan, Naufal Ade Isfia Diana Putri Ivan Kurniawan Kevin Ridho Azizih Hidayat Kurniasari, Desita Syafa Kusumawardani, Evi Kusumawardhani, Linda Octavia Laila Annisa Putri Layllindra, Fasya Arifatin Lucky Suryo Atmojo Ma'arif, Alia Replica Maghfiroh, Ariani Maulidiah, Alvin Maulidina Naafilah Meimy Ratnakanyaka Miftah, Miftah Nur Erina Mubarokah Mubarokah Mubarokah Mubarokah Muhamad Nasruddin Muhammad Auliya Rahman Natadipura Muhammad Ikhsan Fitrianata Muhammad Ikhsan Fitrianata Mukhlis Mukhlis Mukson Mukson Nadya Salma Aisyah Nasruddin, Muhamad Noor Rizkiyah Novianti, Cahyani Dwi Nugroho, Sigit Dwi Nuriah Yuliati Pandu Dewa Dana Pebrianti, Putri Wahyu Permana, Dafid Pramudya, David Ndaru Aji Prasetya, Reksa Dewa Pratiwi, Iramandha Putri Prawidya , Lutfi Eka Prayogi, Rafli Anggarda Puspita Ayu, Adinda Rachmawati Putri Nur Intan Fazrina Putri, Alya Pravita Putri, Arifatur Rahma Ramadhani, Cindy Ratnakanyaka, Meimy Renata Dian Kusuma Wardani Reyfani Ilham Fauzy Reza Ardiansyah Rifa'i, Mohamad Risqi Firdaus Setiawan Rizkiyah, Salsabila Putri Ainur Roessali, Wiludjeng Sadhina, Risma Safira Masdaramsa Ramada Sari, Putri Nurmalita Sarifatul Ulkiyeh Soedarto, Teguh Soerdato, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti SRI WIDAYANTI Syari, Muhammad Haqqi Andika Syarif Imam Hidayat Talitakum, Talitakum Teguh Yulianto, Teguh Tiara Dita Nurkhalishah Tondang, Ika Sari Toriq Aulia Rahman Umam, Anfaf Al Ummah, Rifana Rizki Maulida Utomo, Dimas Puji Widayanti , Sri Yulianti, Risma YUNIAR HAJAR PRASEKTI Zani, Rihma Zaw Zulfarida Solihiyah, Erni Dwi