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All Journal JAM : Jurnal Aplikasi Manajemen Al Ishlah Jurnal Pendidikan Jurnal Ilmiah Manajemen "E M O R" SEIKO : Journal of Management & Business YUME : Journal of Management JURNAL MANAJEMEN BISNIS ECONOMOS : Jurnal Ekonomi dan Bisnis Jurnal Sosio Sains EKUITAS (Jurnal Ekonomi dan Keuangan) MBIA JARES (Journal of Academic Research and Sciences) Jurnal Administrasi dan Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Indonesian Journal of Halal Research ILTEK : Jurnal Teknologi Jurnal Buana Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Environmental, Sustainability, and Social Science Jurnal Disrupsi Bisnis Asian Management and Business Review Journal of Management Sains (JMS) Journal Online Manajemen ELPEI (JOMEL) International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Journal of Accounting and Finance (JAF) Journal of Management and Administration Provision Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi ILTEK : Jurnal Teknologi Maneggio Global Review of Tourism and Social Sciences Arunika: Jurnal Pengabdian Masyarakat Maneggio
Roslina Alam
Universitas Muslim Indonesia Makassar
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Maneggio

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Customer Service Management Strategies In The E-Commerce Era: Enhancing Customer Loyalty Through Digital Experiences Jamaluddin; Roslina Alam; St. Hatidja; Lina Mariana
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/k8savq47

Abstract

This study aims to analyze the role of digital marketing strategies in increasing customer loyalty in the e-commerce industry. In the rapidly evolving digital era, e-commerce companies are increasingly relying on technology to strengthen customer relationships and build long-term loyalty. This research highlights several key factors, such as personalization of marketing messages, digital technology-enabled loyalty programs, active interaction through digital platforms, as well as smart use of customer data. In addition, active interaction through social media and chatbots facilitates real-time communication, which increases customer satisfaction and their loyalty. The use of customer data allows companies to understand customer behavior and preferences, so they can tailor the customer experience more effectively. This study aims to analyze the role of digital marketing strategies in increasing customer loyalty in the e-commerce industry. In the rapidly evolving digital era, e-commerce companies are increasingly relying on technology to strengthen customer relationships and build long-term loyalty. This research highlights several key factors, such as personalization of marketing messages, digital technology-enabled loyalty programs, active interaction through digital platforms, as well as smart use of customer data. Personalization of marketing strategies can improve message relevance and customer experience, while digital loyalty programs provide incentives that drive engagement and strengthen customer relationships. In addition, active interaction through social media and chatbots facilitates real-time communication, which increases customer satisfaction and their loyalty. The use of customer data allows companies to understand customer behavior and preferences, so they can tailor the customer experience more effectively.
Co-Authors , Andi Tenri Uleng Akal Abdullah, Tajuddin Achmad Gani Ahmad, Siti Hadijah Alamsyah Sehuddin Amirullah -, Amirullah Amra, Wahidah Andi Haslindah Andi Rosdianti Razak, Andi Rosdianti Ardi Mahrifal Hi Taher ARDIANSYAH ARDIANSYAH Ariadiansyah Al – Giffari Arifin Arifin Armanu Thoyib Aryati Arfah Bahar Sinring Baharuddin Semmaila Baharuddin, Megawaty Ceskakusumadewi Bakri, Asri Ady Basalamah, Indira Basri Modding Dedy Rezki DJ Al Idrus, Riefky Edi Pramono Muliawan Eka Ariaty Arfah, Eka Ariaty Erliana, Riah Giri Dwinanda H. Bahar Sinring H. Mansyur Ramli Hamdan . Haslindah, Andi Hatidja, St Hatidja, St. Husain, Amiruddin Ibrahim, Fadiah Al Wafi Ibrahim Idris Parakkasi Imaduddin Murdifin Imran Imran Indira Basalamah Jamaluddin Jamaluddin Jeny Kamase Junaidin Zakaria Kalla, Rastina Kamase, Jeni Kamidin, Masruhi Lantara, Niniek Lina - Mariana, Lina - Loreño, Dustin Tarinque Mahfudnurnajamuddin, Mahfudnurnajamuddin Mansyur Ramli Mansyur Ramly Muhammad Nur Muhammad Nusran Muhammad Rani Nur Wahyuni Nurasisah, Nurasisah Nurhikmah NURLAELA NURLAELA Nursalim, Laode Alim Nurwanah, Andi Nusran, Muhammad Parakkasi, Idris Ramli, H. Mansyur Ramli, Mansyur Rastina Kalla Rastina Kalla ratasya, Nur zalni Ratna Dewi Reski Ramadani, Reski Ris Akril Nurimansjah Salim Basalamah Salmiah Syurya Santiarsi Serlin Serang Sinring, H. Bahar St. Hatidja St. Sukmawati S St.Sukmawati S. Su’un, Muhammad Syafii A. Basalamah, Muhammad Syahrir Mallongi SYAHRIR MALLONGI Syamsu Alam SYAMSU ALAM Syarifuddin, Akhmad Tajuddin Abdullah Tenrisau, Muhammad Aksan Triana, Dien Zaenal Arifin Zaenal Arifin Zaenal Arifin Zakaria, Junaidin