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PEMASARAN DIGITAL BERBASIS AI MENINGKATKAN PENGALAMAN PELANGGAN DI ERA MODERN Aulia, Ratu; Syaka, Dennisa Amalia; Anis Fauzi
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1339

Abstract

Pemasaran digital berbasis kecerdasan buatan (AI) telah menjadi pilar penting dalam meningkatkan pengalaman pelanggan di era modern. Dengan kemajuan teknologi, perusahaan kini dapat memanfaatkan AI untuk menganalisis data pelanggan, mempersonalisasi interaksi, dan mengoptimalkan strategi pemasaran mereka. Penelitian ini bertujuan untuk mengeksplorasi bagaimana pemasaran digital bertenaga AI dapat meningkatkan pengalaman pelanggan melalui berbagai pendekatan inovatif. Dalam konteks ini, kami akan membahas tren terkini, statistik relevan, dan contoh kasus yang menunjukkan keberhasilan penerapan AI dalam pemasaran digital. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi bisnis dalam menerapkan strategi pemasaran yang lebih efektif dan efisien.
Hubungan Islam Dengan Kebudayaan Jawa jakaria, jakaria; Hesti Akila Jahra; Dennisa Amalia Syaka; Anis Fauzi
AL-KAINAH: Journal of Islamic Studies Vol. 2 No. 1 (2023): Al-Kainah: Journal of Islamic Studies
Publisher : Institute for Research and Community Services (P3M), The Sekolah Tinggi Agama Islam (STAI) Miftahul Huda in Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69698/jis.v2i1.103

Abstract

Islam and Javanese culture cannot be separated, both of them have a role and influence in navigating the times, Islam has brought many changes, starting from the kingdoms that began to stand on the island of Java. And the Islamic religion in Java has a unique diversity because the spread of Islam in Java is more dominant, resulting in the formation of diverse cultural acculturation. This acculturation occurs in many ways, one of which is visible, namely a result or work of carving, wayang, and slametan art. In the relationship between Islam and Javanese culture, each has a role and influence in spreading the religion of Islam, from the beginning of its development to enriching new cultures, and of course there are also some cultures that do deviate from the teachings of Islam, but Islam and Javanese culture can walk side by side.
Kebijakan Pendidikan Pasca Pandemi Covid-19 di Madrasah Berbasis Pedesaan Abdullah, Wawan; B. Syafuri; Anis Fauzi
AL MURABBI Vol 9 No 2 (2024): Jurnal Al-Murabbi
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/amb.v9i2.5000

Abstract

The COVID-19 pandemic has changed the way of learning and teaching worldwide, including Islamic education. Post-pandemic Islamic education innovation policies must consider these changes and strengthen schools' ability to provide quality education. One innovative policy that can be implemented is utilizing digital technology in madrasas. The obstacle faced, especially in rural areas, is infrastructure that is not yet optimal. The research method uses qualitative at Madrasah Tsanawiyah Mathlaul Anwar Lilnahdhatul Ulama (MALNU) Menes Pandeglang Regency with a case study approach. Data collection techniques using observation and literature study. The analysis technique uses descriptive. The research results show that madrasas have digital technology to support effective learning with interactive online learning applications, video tutorials, and platforms for discussion and collaboration between students and teachers. Islamic education innovation policies are strengthened through teachers' training and professional development in digital technology and teaching methods. Madrasas has provided support and training to teachers to acquire new online teaching skills and use digital technology effectively. The research implies that the better the policies with digital learning innovations after COVID-19, the more optimal the infrastructure will be in rural-based madrasas.
Quality Management of Islamic Education Budi Ilham Maliki; Heni Susanti; Hani Sobihah; Abdul Mu’in; Anis Fauzi
Formosa Journal of Science and Technology Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i6.9700

Abstract

The education quality assurance system in Indonesia, which is regulated in Minister of National Education Regulation Number 63 of 2009, covers many things, including quality limits, quality assurance objectives and quality level references, among others the oldest in several articles. The ultimate goal of ensuring the quality of education is the high intelligence of human life and the nation as envisioned in the Preamble to the Constitution. This study was carried out using a library study method which focused on searching for sources through books, journals and available literature. The approach used in this writing uses a qualitative approach. The aim of this study is to find out how to manage or manage quality in Islamic educational institutions as well as tips for creating and maintaining quality Islamic educational institutions. The research results show that it is in accordance with the concept of quality in education which includes input-process-output elements. So education quality control is also directed at input, process and output aspects. The quality of educational institutions will be realized if all existing systems in educational institutions are oriented towards improving the quality of educational institutions, one way is through the implementation of Total Quality Management (TQM). Through the application of TQM, efforts to build a quality-oriented organizational culture structure can be realized in accordance with the expected competency targets.
EVALUASI IMPLEMENTASI KURIKULUM MERDEKA DENGAN MODEL CIPP (CONTEXT, INPUT, PROCESS, PRODUCT) : Studi Di Madrasah Aliyah Negeri Se Kabupaten Pandeglang Setiawan, Iwan; Anis Zohriah; Anis Fauzi
Cakrawala Pedagogik Vol 8 No 2 (2024): Cakrawala Pedagogik
Publisher : Sekolah Tinggi Keguruan dan Pendidikan Syekh Manshur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51499/cp.v8i2.645

Abstract

The State Islamic Senior High Schools in Pandeglang District serve as a pilot project for the implementation of the Free Curriculum in the academic years 2022/2023 and 2023/2024. Therefore, it is necessary to evaluate the extent of the Free Curriculum implementation in these schools using the CIPP model to assess its effectiveness.This evaluative study adopts a qualitative descriptive approach involving school principals, vice principals, teachers, and students as informants. Data collection methods include interviews, documentation, and observation. Data validity is ensured through meticulous observation and triangulation from various sources, methods, and theories. Data analysis is conducted using qualitative analysis techniques. The objective of this research is to assess the implementation of the Free Curriculum program using the CIPP model in State Islamic Senior High Schools in Pandeglang District, determining whether the program should continue or be discontinued based on certain considerations.The findings of the evaluation using the CIPP model reveal several key points. The Context evaluation indicates strong environmental support, but teacher understanding remains heterogeneous. Input evaluation highlights the quality of curriculum documents and the need for human resource improvement. The teaching process is still suboptimal, particularly in differentiated learning approaches. The outcomes include student learning achievements and P5 and P2RA, which exceed the Minimum Completion Criteria for Learning Objectives (KKTP). However, the program can be continued with recommendations for improvement. By considering these recommendations, the implementation of the Free Curriculum program in State Islamic Senior High Schools in Pandeglang District can be enhanced to achieve better educational outcomes for students.
Implementation of Transformational Leadership by Principals to Improve Teacher Motivation and Performance in The Digital Era Susanti, Heni; Encep Syarifudin; Machdum Bachtiar; Ahmed, Mahmoud Tmsah; Anis Fauzi; Abdul Muin
Educompassion: Jurnal Integrasi Pendidikan Islam dan Global Vol. 2 No. 4 (2025): November
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/educompassion.v2i4.392

Abstract

This study explores the implementation of transformational leadership among principals in Islamic Senior High Schools in Indonesia within the context of the digital era. The study aims to analyze how transformational leadership influences teacher motivation and performance, to identify the leadership roles of principals, and to examine the challenges and strategies applied in digital educational transformation. Employing a qualitative descriptive multi-case study design, data were collected through interviews, observations, and document analysis from two Islamic Senior High Schools located in Serang Regency and Serang City. The findings reveal that principals successfully applied the four dimensions of transformational leadership (idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration) in guiding teachers through digital adaptation. They acted as motivators, facilitators, and innovators, fostering collaboration and professional growth through digital initiatives. The integration of Islamic moral values such as amanah (trustworthiness), adl (justice), and ihsan (excellence) enriched the leadership’s ethical and spiritual foundation. Despite facing challenges such as digital inequality, limited infrastructure, and resistance to change, the principals implemented adaptive strategies, including continuous professional development, mentoring, and spiritual reinforcement. The study concludes that transformational leadership grounded in Islamic ethics and digital competence significantly enhances teacher motivation and performance, offering a sustainable framework for educational transformation in the 21st century.
IMAM AL - GHAZALI'S EDUCATIONAL LEADERSHIP MODEL Iwan Setiawan; Anis Fauzi; Machdum Bachtiar
VARIABLE RESEARCH JOURNAL Vol. 1 No. 01 (2024): APRIL 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Imam Al-Ghazali's educational leadership model is a leadership approach based on the teachings and thoughts of the famous Islamic philosopher, Imam Al-Ghazali. Imam Al-Ghazali was an 11th century Islamic scholar known for his contributions to the fields of philosophy, theology, and education. This educational leadership model combines the principles of Islamic education with the leadership concept developed by Imam Al-Ghazali. In this model, educational leadership is seen as a very important role in guiding and motivating students and educational staff members to achieve their educational goals. Imam Al-Ghazali emphasized the importance of fair, wise and moral leadership in the context of education. This model outlines several main principles underlying Imam Al-Ghazali's educational leadership; Leadership Based on Islamic Values, Deep Understanding of Students, Personality Development, Exemplary Leadership, Teamwork and Consultation, Continuous Education Improvement, Imam Al-Ghazali's educational leadership model encourages a holistic approach in education that includes Islamic moral and ethical aspects . This creates an educational environment that supports the development of students' character and personality and helps them become better individuals in society. By following these principles, educational leaders can become agents of positive change in the world of Islamic education.