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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Keperawatan Jiwa (JKJ): Persatuan Perawat Nasional Indonesia Infotech Journal JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Ilmiah Mahasiswa Pendidikan Biologi Seminar Nasional Teknologi Informasi Komunikasi dan Industri JURNAL SWARNABHUMI Awang Long Law Review Acuity : Journal of English Language Pedagogy, Literature and Culture Jurnal Pengabdian Masyarakat Multidisiplin Health Care : Jurnal Kesehatan Intervensi Komunitas: Jurnal Pengabdian Masyarakat JPKM (JURNAL PENGABDIAN KEPADA MASYARAKAT) UNTAN Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Jurnal Manajemen Retail Indonesia (JMARI) Matua Jurnal Ikhtisar: Jurnal Pengetahuan Islam Jurnal Ilmu Kebidanan dan Kesehatan JURNAL TALENTA Jurnal Dunia Pendidikan Journal of Social And Economics Research Journal of Community Service Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Ekasakti Matua Jurnal Manajemen Jurnal Point Equilibrium Manajemen dan Akuntansi Accounting Studies and Tax Journal Jurnal Intelek Insan Cendikia journal of social and economic research Jurnal Afiat : Kesehatan dan Anak
Novi Yanti
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Journal : journal of social and economic research

 1 
EVALUATION OF CONSUMER BEHAVIOR IN ELECTRONIC PRODUCT ADOPTION: CASE STUDY IN FINANCE XYZ Novi Yanti; Dina Adawiyah; Sunreni , Sunreni
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.317

Abstract

The aim of this research is to determine the extent of influence of consumer behavior, including cultural factors, social factors, personal factors and psychological factors, on purchasing decisions for electronic products at Finance XYZ in Padang City with a sample size of 30 people. Data was obtained through distributing questionnaires. Research data processing was carried out using respondent data analysis and assisted by SPSS. Testing of statements is carried out through validity and reliability tests, as well as classical assumption testing which includes normality, linearity and heteroscedasticity tests. The results of multiple linear regression analysis tests show that each variable used in this research has a regression coefficient which can be represented by the following multiple regression equation: Y = 0.063 + 0.218X1 + 0.035X2 + 0.201X3 + 0.917X4. Thus, it can be concluded that cultural factors and social factors have a positive influence on the decision to purchase gold installment products, personal factors and psychological factors have a positive and significant influence on consumers' decisions to purchase electronic products from Finance XYZ
Co-Authors . Mudatsir Aan Adriansah Afrida Sriyani Harahap Agung Malik’aiman Agus Sumarno Agus Sutardjo Agus Sutarjo Agussali M Agussalim Agussalim M Agussalim, M Ahmad Sahat Perdamean Amanah, Fisa Andika Triansyah Andrianto Andrianto Anggia Mardaleni Anik Rokhayah Aprimadhani, Lesti Ardiansyah Saputra Arrita Nurmaida Aulia Yunus Bakkareng Bakkareng, Bakkareng Chientya Annisa Rahman P Cici Erika Damanik, Emeliya Sukma Dara Danu Unggul Ardiyanto Danyl Mallisza Deby Yanthina Dekriani Yusela Deni Puji Hartono Deri Kurniawan Desti Puswati Devita, Yeni Dheya Vortuna Dina Adawiyah Dista, Putri Buolqis Donny Hendra Doran Supater Eggy P Eka Malfasari Eka Pandu Cynthia Eka Supriatna Eka Yulianti Eva Santi Hutaosoit Eva Santi Hutasoit Fakhrudian Hardi Fina Indah Putri Fitri Insani Fitria Sinta Demara Fitry Erlin Frica A Ambarwati Gina Sua mj Gusni Warnita Helfa Septinar, Helfa Hendri Saputra Henny Kurniati Herkulanus Egi Januweri Hia, Yupiter Kristian Hidasari, Fitriana Puspa Hubbal Khair Iskandar, Rhoma Ismawati Sitorus Ivonne Ayesha Jenifer Jessica Jhon Rinaldo Kartina Pakpahan Linda Suryani Lise Prangka Genita M Fadhli Ihsan Makkuradde, A. Syahrum Marco Van Soni Muhammad Fachrurrozi Bafadal Nadya Afriliya Nevy Adriani Lavrova Nilasari Noviyanti Noviyanti Nurtati Nurul Khairat Wirda Octadino Hariyadi Okfalisa Okfalisa Okfalisa saktioto Patria Nagara Pertiwi, Ega Gema Poppy Astri Ivo Putra, Ifon Driposwana Putra, Riandi Rahmat Putra Perdana Rahmatun Nissa Reflianto, Reflianto Rice Haryati Ridho Prima Putra Ridho Wantora Risdayani, Risdayani Rizka Hadya Rizki Hazazi Rizmar Al Yaqini Rubiyatno Rubiyatno Rusherina Rusherina Salfadri, Salfadri Samingan Samingan Santa Ompusunggu Saputra, Edriagus Sefrida Yanti Sefty Fauzan Wijaya Shintia Yulian Siska Mulyani SITI FATIMAH SRI RAHAYU Sunreni Susanti Gate Syamsurizal - - Syarifah Asyura T. Hartian Silawati Ningsih Tisa Serly Bonefa Ulfa Hasana Umar Hi Salim Victor G Simanjuntak Viktor G Simanjuntak Wisda Rahmadinur Wiwi Oktavia Wiwik Yunitaningrum Yani Lubis Yelfi Vitriani Yelvi Fitriani Yelvi Vitriani Yessi Azwar Yudi Yuliana Lase Yulistia Yulistia, Yulistia Zusmawati