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Safrida
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MARKETING STRATEGY OF SMALL AND MEDIUM ENTERPRISES (MSMES) IN INCREASING SALES OF BROWN SUGAR IN SEI SILAU, ASAHAN REGENCY Safrida
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.889

Abstract

This research is in the form of descriptive research, where this research aims to find out what strategy is appropriate for a business actor to use. By using SWOT analysis, this research was conducted by business actors working in the food industry, namely the Brown Sugar SMEs in Sei Silau Village, Asahan District. data obtained from the results of primary data, secondary data. Several test methods are steps from the SWOT analysis test, including using the IFAS Matrix, EFAS Matrix, and SWOT diagrams. The result value of the IFAS matrix test (2.59) is used as the X axis (horizontal) in the SWOT diagram and the result value from the EFAS matrix test (2.80) is used as the Y axis (vertical) in the SWOT diagram. SWOT results explain that the company is in area IV, where in these areas it illustrates that the internal factors of MSME business actors are weak. The results of the SWOT analysis which are described using the SWOT diagram show that the MSME business conditions are in quadrant IV, which means that the Brown Sugar MSMEs in Sei Silau Village, Asahan Regency are in a Defensive position and the strategy that can be implemented is a marketing strategy that can implemented by the Brown Sugar MSME business actors in Sei Village, Asahan Regency is an Aggressive Strategy, namely business actors must be able to develop existing strengths and increase and maintain existing opportunities.
ANALYSIS OF INDONESIAN NATURAL RUBBER EXPORT DEVELOPMENT PERFORMANCE IN THE UNITED STATES MARKET Zakki Muhtaram; Safrida; Sofyan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1615

Abstract

This research aims to determine the factors influencing Indonesian natural rubber exports to the United States. This research was conducted in March-May 2024. This quantitative research uses the 2 SLS (Two Stage Least Square) method with a simultaneous equation model. The data used is secondary data obtained from Trademap, the World Bank, and the Directorate General of Indonesian Plantations over 20 years (2001-2022). The results of the research show that in the equation for Indonesian natural rubber exports to the United States, the variables that have a significant influence are the variables namely Indonesian rubber prices, United States rubber prices, Indonesian rubber production, rubber production from competing countries, United States gross domestic product, export quota limitation policies, and United States inflation simultaneously has a significant influence on the variable of Indonesian rubber exports to the United States. In the Indonesian rubber price equation, the variables of world rubber prices, Indonesian rubber production, rubber prices of competing countries, demand for Indonesian rubber, total Indonesian exports, and export quota limitation policies simultaneously significantly affect the Indonesian rubber price variable. In the United States rubber price equation, world rubber prices, United States rubber substitute prices, and Indonesian rubber demand simultaneously significantly affect the United States rubber price variable.
Co-Authors A Halim Abd. Hamid Abdullah Abdurohim Adawiyah , Rabiatul Afrianto Agussabti Amirulsyah Andi Ulfa Tenri Pada Andirwan Anindya Putri Pradiptha Anwar, Sufyan Aruni , Fidhia Asmara, Muhammad Endang Ayu Afrilia Baida Lisma Basri Modding Cukri Rahma Cut Nurmaliah Daisuke Sasaki Deviani, Rini Dina Ulmia Dini, Arina Elizabeth Elly Susanti Etar T Fathamira Hamzah, Diza Fatmala Febriansyah, Muhammad Irfan Fhonna, Risma Rahmawati Fitriana, Kurnia Nur Fitrohdin Wahyu Sayekti Friyuanita Lubis Hafnati Rahmatan Hafnati Rahmatan Halim, Amanda Dwinata HARTATI Isiswanty Ismul Huda Itira Khairil Khairunnas Kharisma, Irma kpi, Hayana Kurniati , Yeni Kurniawaty Laila Apriani Hasanah Harahap Lasrida Sigalingging Lubis, M.Tareh Khaifis Lutfia Nur Hidayah M. Zainul Arifin M. Zainul Arifin Marlita Nusa Prashayu MARNIATI Martin Misbahul Jannah Muhammad Solihin Muhibbuddin Muhibbudin Mukramah, Widya An Nisa Muliadi, Teuku Murisqa, Linda Musmulyadi Musmulyadi Nadila Amna Nadiya, Sharah Natasya, Dea Nurdanal Maulida Nurnaningsih Nurul Fadillah A.Azis Nurul Kamaly Oktavianda, Nanda Pasaribu, Arie Febiansyah Paulus Adrianus K.L Ratumakin Pramono Siregar, Anggi Purwanda, Nur Widia Putra, Hendardi Gama Rahma, Cukri Rahman, Rusman Nopriady Rapidah Yanti Br Ujung Ratna, Lina Ria Andriani Rina Rahmi Rina Suryani Oktari Rinawati Rohman, Azura Zeyna Rudi Kurniawan Samingan Samrah Septiawati, Oky Slamet Budijanto Sofyan Sri Wahyuni Sri Wahyuni Muhsin Sri Winarni Suci Eka Putri Suci Eka Putri Sudirman, Irmayanti Sundari Rahman Supriatno Tasmat, Djulianto Tijjang, Bakhtiar Ulfa, Mahlia Veriana Wahyuni, Agus Waty Rusman Saleh Windi Asnita Sari Wiwit Artika Yuli Heirina Hamid Yusrita Yusrizal Zainal Abidin Zakki Muhtaram