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All Journal Paradigma : Journal of Science, Religion and Culture Studies Laa Maisyir Jurnal Ekonomi Islam HIMMAH Syntax Literate: Jurnal Ilmiah Indonesia Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam JURNAL YURIDIS UNAJA Al-Bukhari: Jurnal Ilmu Hadis Jurnal Ilmiah Satyagraha Tematik : Jurnal Teknologi Informasi Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Cahaya Mandalika JOURNAL SCIENTIFIC OF MANDALIKA (JSM) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Ta’wiluna: Jurnal Ilmu Al-Qur’an,Tafsirdan Pemikiran Islam Journal Transformation of Mandalika Jurnal Informatika Progres Jurnal Pengabdian Pada Masyarakat International Journal of Management, Economic, Business and Accounting Najwa Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora International Journal of Educational and Life Sciences (IJELS) Al-Shamela : Journal of Quranic and Hadith Studies Taqrib : Journal of Islamic Studies and Education RESLAJ: Religion Education Social Laa Roiba Journal PENG: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Ma'had Aly Journal Of Islamic Studies LANCAH Jurnal Inovasi dan Tren Jurnal Wicara Desa JEMIL Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora
Muhajirin
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Journal : Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Konsumen Pakaian di Toko Serba 35.000 Bima Melinda Eka Kartika; Muhajirin; Feni Aryani
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 4 (2025): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v3i4.1658

Abstract

This study aims to analyze the effect of product quality and price on consumers’ purchasing decisions for clothing at Toko Serba 35.000 Bima. A quantitative approach with an associative research method was applied to examine the relationship between the independent variables, namely product quality (X1) and price (X2), and the dependent variable, purchasing decision (Y). Data were collected using questionnaires distributed to 96 respondents selected through purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that product quality has no significant effect on purchasing decisions, whereas price has a positive and significant effect. Furthermore, the simultaneous test reveals that product quality and price together significantly influence purchasing decisions. These findings suggest that consumers at Toko Serba 35.000 Bima prioritize price considerations over product quality when making purchasing decisions. This study provides practical insights for business owners in formulating pricing strategies and enhancing competitiveness in the local retail market.
Co-Authors A Rahman Azhari Abdul Salam Almuhtasib Abdul Wakilul Akbar ABDULLAH, MUH. RUSLAN Abdussalam Adha, Dia’ul Agus Budiman Ahmad Bani Adam Ahmad Hujaifah Akbar Al Akbar Aliah Pratiwi Amirul Mukminin Andi Yulia Muniar, Andi Yulia ANGRIAWAN, RANDY Annah April Setiawan Aris Munandar Aris Munandar Asshidiqi , Achmad Hasbi Busrah Cahyani, Mega Darmawan, Imam Didan Dharmawan Elmi Jannah Faijan Fahrula Fajriatin, Putri Fathurrahman, Hamdan Fauzan Akbar Febianah , Mita Feni Aryani Fitri, Rafika Garil Adiyat Maulana Gunawan Sakti Hadi Santoso Hamidah, Nur Khusnul Hari Nur Evendi Hariyadi, Rizki Hariyadi Hasbi Abdul Al-Wahhab KH Hedhri Nadhiran Herdifa Pratama Hidayanti, Mawar I Dewa Nyoman Usadha Imron Taslim Intisari Haryanti Irma Mardian Ismunandar Ita Purnama Jaenab Jiehad Akbar Putra Jufrin Julaiha Juwani Kamaluddin Kartin Aprianti Kemas Imron Rosadi Khairul Atfal Kusumayadi, Firmansyah M. Fitrah Hidayatullah Maisah Mardian, Irma Mei Karlina Melinda Eka Kartika Muhamad Dhani Inzaghi Muhammad Ahlun Najhir Muhammad Alwi Muhammad Djul Fathona Muhammad Farhan Muhammad Nur, Sulaiman Muhammad Shiddiq Muhammad Yusuf MUHAMMAD YUSUF Mujahidin, Muhammad Ilham Muliyadin Mulyadin Munandar, Is Musyfiq Amrullah Nafisah, Alyah Ninawati Novita Safitri Nugroho, Muhammad Syarif Nur Hidayah Nur Khusnul Hamidah Nuraini Nurfadilah Nurfaujia, Eka Nurul Huda Pathur Rahman Poetmayona, Pranestya Diva Pratiwi, Aliah Puji Muniarty Putri Amalia Putri Azka Syofarina Rahman Nasir, Khaidir Rahmatiah, Nafisah Nurul Rakien, M. Aryabin Adzqia Rangga Kautsar Triananda Rani, Rahmat Restu amandani Ridlo, Muhammad Rasyid Rismayadi, Budi Rusdhiansyah sari, Intisari Setiawan, Rendra Noer Siskawati Siti Umi Nurbaidah Siti Yuhanah, Siti Solikhah, Farkhatus Sugeng Widakdo Sulaiman Mohammad Nur Supiati Suryadi Syamsu, Suryadi Suryana, Anisa Maulita Syahraini Nabila Syamsuddin Tri Wahyuni Alifah Tyas, Shelly Janu Setyaning Ummah , Muhammad Fikrul Utami, Pertiwi Nurul Wike Pertiwi Wulandari Agustina Yahya Riva’i Yufitasari, Pipin Yulita, Sulistia Ilma Yuwidasari