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All Journal Jurnal Media Wahana Ekonomika Jurnal Manajemen Dayasaing Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Jurnal Organisasi Dan Manajemen Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Arthavidya Jurnal Ilmiah Ekonomi JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Economics, Business, and Government Challenges Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Bisnis Net : Jurnal Ekonomi dan Bisnis Asian Management and Business Review Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Economic Reviews Journal Dinamika Industrial Research Workshop and National Seminar Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Ardhi: Jurnal Pengabdian dalam Negri Jurnal Padamu Negeri Green Economics: International Journal of Islamic and Economic Education Jurnal Manajemen Maranatha
Awanis Linati Haziroh
Management Department, Faculty Of Economics And Business, Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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PERAN KUALITAS PRODUK, HARGA, INFLUENCER MARKETING DAN ONLINE CONSUMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC Sidauruk, Intan Yohana; Aqmala, E. Diana; Haziroh, Awanis Linati; Ulfa, Adilla Kustya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31102

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana Kualitas Produk, Harga, Influencer Marketing, Online Consumer Review mempengaruhi keputusan pembelian skincare Skintific di Shopee. Merek ini memiliki berbagai keunggulan, termasuk solusi aktif untuk masalah kulit. Riset ini memakai metode kuantitatif dengan 111 responden sebagai sampelnya dengan teknik purposive sampling. Sampel dalam penelitian ini dihitung dengan menggunakan rumus Malhotra (2006). Analisis data dikerjakan dengan regresi linear berganda, Uji Validitas, Uji Reliabilitas, serta Uji Hipotesis. Hasil penelitian menunjukkan bahwasannya kualitas produk memiliki pengaruh positif signifikan pada keputusan pembelian, Harga memiliki pengaruh signifikan pada keputusan pembelian, Influencer marketing memiliki pengaruh signifikan pada keputusan pembelian, Online Consumer Review tidak mempengaruhi signifikan terhadap keputusan pembelian Skintific di Shopee. Temuan ini memberikan peluang bagi perusahaan Skintific guna memperlebar pangsa pasar mereka.
PENGUATAN DAYA SAING PENGUSAHA MIKRO SURAKARTA : REVOLUSI VISUAL MELALUI PELATIHAN FOTOGRAFI PRODUK Sisca Dian Rahmawati; Febrianur Ibnu Fitroh Sukono Putra; Mahmud Mahmud; Awanis Linati Haziroh; Rina Wulandari
Jurnal Padamu Negeri Vol. 1 No. 3 (2024): Juli : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/d7371t68

Abstract

PCM Laweyan has trained entrepreneurs in various fields, including the service, trade, production/manufacturing, culinary, and consulting sectors. Along with developments in technology, information and communication, businesses under PCM Laweyan must adopt new approaches to their business activities according to market desires. The entrepreneurs assisted by PCM Laweyan must utilize digital marketing in their marketing process. This is useful for increasing turnover and expanding the business market fostered by PCM Laweyan. However, entrepreneurs assisted by PCM Laweyan experience difficulties getting the right information technology solutions and need clarification about finding the right solution from the many different types of technology products. Therefore, this service aims to guide the choice of the right information technology according to the type of business and its needs and optimize the technology used. This program covers three areas: information and technology, marketing management, and HR management. The methods applied are training, mentoring, monitoring, and evaluation. The results of this service program can be seen from the changes on social media and MSMEs' websites after training and mentoring. Their promotional content becomes more attractive and professional, reflecting the impression of professionalism and quality of the products offered. This service program has helped increase the attractiveness of MSME businesses in the wider market through social media and e-commerce platforms.
Strategies to Enhance Job Satisfaction through Organizational Justice, Work Environment, and Rewards at PT Nanda Putra Yudistira Marcelino Pasha; Awanis Linati Haziroh
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 2 (2025): Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i2.375

Abstract

The high level of job dissatisfaction reported by 41% of workers in Indonesia poses a serious challenge for companies, as it can potentially increase turnover and decrease productivity. This phenomenon underscores the importance for PT Nanda Putra, as a company operating in a competitive industry, to identify factors that enhance job satisfaction. This research aims to analyze the influence of organizational justice, work environment, and rewards on job satisfaction. This study utilized a quantitative approach with a causal-associative design and included 80 respondents chosen through simple random sampling. Primary data were gathered through a Likert-scale questionnaire and analysed using multiple linear regression with the aid of SPSS software. The results of the analysis show that organizational justice, work environment, and rewards collectively exert a significant positive effect on job satisfaction (p < 0.05). Based on these findings, it is recommended that the company strengthen procedural and informational justice, improve the safety and comfort of the work environment, and implement a fair and meaningful reward system as strategic measures to enhance job satisfaction.
Organizational Citizenship Behavior pada Perusahaan Maritim Melalui Beban Kerja, Lingkungan Kerja dan Perceived Organizational Support: Organizational Citizenship Behavior pada Perusahaan Maritim Melalui Beban Kerja, Lingkungan Kerja dan Perceived Organizational Support Pitaloka, Rindu Intan; Artha Febriana; Ingsih, Kusni; Haziroh, Awanis Linati
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1531

Abstract

Penelitian ini berorientasi untuk mendeskripsikan besar serta arah pengaruh dari variabel bebas yaitu beban kerja, lingkungan kerja, perceived organizational support (POS) terhadap variabel terikatnya yaitu Organizational Citizenship Behavior (OCB) pada staff PT. PELNI (Persero) dan SPMT Pelindo Semarang. Studi ini memanfaatkan pendekatan kuantitatif dan metode asosiatif kausal, melibatkan seluruh karyawan sebagai populasi dan sampel berjumlah 73 responden. Menggunakan metode analisis diantaranya uji validitas konvergen untuk outer loading dan AVE, uji validitas diskriminan, uji reliabilitas, model structural atau inner model, F-square, dan uji hipotesis. Didapatkan ikhtisar penelitian yaitu beban kerja dan lingkungan kerja berpengaruh positif dan signifikan terhadap OCB, sementara POS tidak mampu memberikan pengaruh dan tidak signifikan terhadap OCB.
MODEL PENGELOLAAN PASAR TRADISIONAL BERDASARKAN PEMASARAN DIGITAL ROGOWONGSO PATI aditya, aditya; Ariati Anomsari; Piji Pakarti; Awanis Linati Haziroh
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology and the internet has driven significant changes in consumer behavior, requiring traditional markets to adapt to remain relevant and competitive with modern markets and e-commerce. The purpose of this study was to find a traditional market management model based on digital marketing that is suitable for the Rogowongso Pati traditional market. This study used a quantitative method by distributing questionnaires to 157 traders at Rogowongso Pati Market. The analysis used PLS-SEM through SmartPLS version 3. The results showed that the use of e-commerce and training and digital literacy had a positive and significant effect on the success of market management, while the use of social media had no significant effect. In addition, government support strengthened the relationship between the use of e-commerce and the success of market management, but weakened the relationship between social media use and did not moderate the relationship between training and digital literacy on the success of market management. These findings confirm that the success of traditional markets in the digital era is more determined by the ability of traders to utilize e-commerce technology and digital literacy than simply using social media. This study recommends that the government focus on improving the digital capacity of traders through ongoing training, strategic assistance in the use of social media, and the provision of secure online infrastructure and payment systems.
Co-Authors Adilla Kustya Ulfa Aditya Aditya AGUS PRAYITNO Alicasari, Shalom Olivia Amanda Dyla Pramadanti Anak Agung Istri Sri Wiadnyani Aqmala, E. Diana Ariati Anomsari Ariati Anomsari Aripin, M Arsanda, Tiara Daffa Artha Febriana Aytekin Demircioglu Buana, Bintang Angkasa Cahyani, Ardhia Pramesty Regita Civi Erikawati Damar, Haunan Diana Aqmala Diana Aqmala Diana Aqmala Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Fitri, Anisa Aulia Hadi, Saiful Nur Handy Nur Cahya Hanifah, Ulfiyah Herry Subagyo Hertiana Ikasari Hidayat, Rafli Wahyu Juliana, Laras Kusni Ingsih Kusuma, Pradana Jati Lestari, Selvia Puji Maharani, Dian Ayu Maharani, Intan Putri Dwi Maharani, Nabila Shafiya Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Martha Christi Masitha Fahmi Wardhani Mila Sartika, Mila Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Helga Rizkiawan Mujib, Miftachul Mulyono, Fauzi Nabilla, Habibah Yuhrotun Nur Amalina Oktavia, Vicky Oktaviyanto, Salsabila Ayu Perdana, Tito Aditya Permatasari, Viona Aldina Piji Pakarti Pitaloka, Rindu Intan Pramadanti, Amanda Dyla Prastiwi, Stefani Firahani Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Raden Ayu Aminah Rizkia Puspita Sari Ratna Wardani Rina Wulandari Ririt Iriani Sri Setiawati Risanda Alirastra Budiantoro Rizki Putri, Raden Ayu Aminah Rosmiyati, Sinta Roymon Panjaitan Saman, Maulidina Baety Nafiah Samasta, Almira Santi Sari, Raden Ayu Aminah Rizkia Puspita Sasti Ayu Anggraeni Sidauruk, Intan Yohana Sih Darmi Astuti Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Suryakencana Wibowo, Mochammad Eric Syamsul Arifin Trianovita, Helena Ade Ulya, Zahrotul Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Wijanarko, Danang Yanuar Ferdiansyah Yohan Wismantoro Yudistira Marcelino Pasha Yulianto, Ahmad Rudi