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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Media Wahana Ekonomika Jurnal Manajemen Dayasaing Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Arthavidya Jurnal Ilmiah Ekonomi JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Economics, Business, and Government Challenges Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian UNDIKMA Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Bisnis Net : Jurnal Ekonomi dan Bisnis Asian Management and Business Review Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Economic Reviews Journal Dinamika Industrial Research Workshop and National Seminar Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ardhi: Jurnal Pengabdian dalam Negri Jurnal Padamu Negeri Journal of Ekonomics, Finance, and Management Studies International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Manajemen Maranatha Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis The Journal of Community Empowerment and Sustainability Services
Awanis Linati Haziroh
Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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NEW WORK: The New Motivation Patterns in Work-From-Anywhere and Their Modern HR Implications Adilla Kustya Ulfa; Awanis Linati Haziroh; Partiwi Dwi Astuti; Tito Wira Eka Suryawijaya; Ahmad Reza; Ahmad Rudi Yulianto
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 13 No. 1 (2026): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.13.1.2026.135-146

Abstract

Work From Anywhere (WFA) has emerged as a global trend reshaping traditional work paradigms and organizational management practices. Despite its increasing adoption, work motivation patterns among WFA employees remain insufficiently understood, particularly regarding the balance between intrinsic and extrinsic drivers. This study examines factors influencing work motivation in a WFA context, with specific attention to autonomy, flexibility, social support, and emerging motivational challenges. Adopting a pragmatic paradigm, this study employs a convergent parallel mixed-methods design, in which quantitative and qualitative data were collected concurrently and integrated at the interpretation stage. The quantitative component consists of a cross-sectional survey of 60 WFA employees in Indonesia, analyzed using descriptive statistics, correlation, and regression analysis. The results indicate that intrinsic motivation, particularly autonomy and flexibility, has a significant positive effect on job satisfaction (r = 0.65), whereas extrinsic motivation shows no significant impact. Team and supervisory support emerge as strong drivers of motivation (r = 0.71), while feelings of isolation and difficulties in maintaining work–life balance are identified as key motivational barriers. Qualitative findings further reveal how social disconnection under WFA arrangements undermines sustained motivation despite high autonomy. These findings suggest that organizations should prioritize relatedness-oriented HR strategies, such as structured social support systems, virtual collaboration practices, and clearly defined work–life boundaries. From a policy perspective, the study highlights the importance of frameworks that protect employee well-being, including the right to disconnect.
DATING : Digital Marketing Training and Empowerment Program to Increase Solo Raya Souvenir MSMEs Sales Performance Febrianur I. F. S. Putra; Awanis L. Haziroh; Diana Aqmala; Estefania Azzura
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.
UPAYA PENGUATAN BRAND TRUST LIPSTIK WARDAH DI PLATFORM TIKTOK LIVE PADA GENERASI Z Agista Nurul Defani; Diana Aqmala; Ariati Anomsari; Awanis Linati Haziroh
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7018

Abstract

The purpose of this study is to analyze the influence of Customer Experience, Live Streaming, and Influencer Credibility on Brand Trust of Generation Z Wardah lipstick users through TikTok Live. This study uses a quantitative method, with data obtained from 170 Generation Z respondents in Semarang who have watched and interacted directly with the Wardah brand through TikTok live. Data analysis uses the PLS-SEM technique processed using SmartPLS 4 software. The results show that the three independent variables, namely Customer Experience, Live Streaming, and Influencer Credibility, have a positive and significant effect on Brand Trust. This shows that a pleasant Customer Experience, authentic and interactive interactions through live broadcasts, and the credibility of influencers who have similar expertise and values ​​to the audience, can increase consumer trust in the Wardah brand.
Peran Self-efficacy dan Internship Experience terhadap Job Readiness melalui Work Interest pada Mahasiswa Tingkat Akhir Anggraini Putri Widyastuti; Hertiana Ikasari; Diana Aqmala; Awanis Linati Haziroh
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11056

Abstract

This study aims to analyze the effect of work experience and Self-efficacy on work readiness with Work Interest as a mediating variable among final-year students of the Faculty of Economics and Business, Dian Nuswantoro University. This study uses a quantitative approach with a causal associative design. Data were obtained through a closed-ended questionnaire using a five-point Likert scale distributed to 112 respondents according to multivariate sampling criteria, then analyzed using SEM-PLS through SmartPLS 4.1.1.6. The results revealed that Self- efficacy and work experience had a positive and significant effect on Work Interest, with Mastery experience and culture as the dominant indicators. Work Interest was also found to increase Job Readiness, particularly through aspiration, while internship experience had a direct effect through relevance. Conversely, Self- efficacy had no direct effect on Job Readiness because the confidence indicator was relatively weak. However, Work Interest was found to be a significant mediator between Self- efficacy and work experience with Job Readiness, confirming the important role of Work Interest in increasing the Job Readiness of final-year students.
MANTRA: Pemberdayaan Smart-Mangrove untuk Mitigasi Banjir Pesisir dan Memperkuat Ekowisata di Desa Tapak Semarang Febrianur Ibnu Fitroh Sukono Putra; Awanis Linati Haziroh; Elia Resha Fatmawati; Adilla Kustya Ulfa; Dian Ayu Maharani; Ahmad Rudi Yulianto
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.883

Abstract

Kegiatan Pengabdian masyarakat telah dilaksanakan di Desa Tapak Kota Semarang dengan tujuan untuk meningkatkan kesadaran dan partisipasi masyarakat pesisir Desa Tapak dalam pelestarian lingkungan pesisir melalui penanaman mangrove. Jumlah peserta yang merupakan masyarakat pesisir desa tapak sebanyak 100 orang. Desa Tapak merupakan kawasan pesisir yang rentan terhadap abrasi dan penurunan kualitas ekosistem pesisir akibat aktivitas manusia dan perubahan iklim. Program pengabdian ini bertujuan untuk memberikan edukasi pelestarian, pemanfaatan mangrove dan serta mendorong partisipasi aktif masyarakat sekitar pesisir dalam pelestarian lingkungan. Selain itu, program ini juga berfokus pada pengenalan potensi ekonomi mangrove, seperti pengembangan ekowisata berbasis mangrove dan produk olahan mangrove yang dapat meningkatkan kesejahteraan masyarakat pesisir. Metode pelaksanaan meliputi tahapan persiapan, survey lapangan, pelatihan teknis penanaman mangrove, dan kegiatan penanaman bersama. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterlibatan masyarakat dalam menjaga kelestarian mangrove, serta pelaksanaan aktivitas penanaman bibit mangrove di wilayah pesisir Desa Tapak. Diharapkan program pengabdian ini dapat memberikan dampak jangka panjang dan turut berkontribusi dalam memperkuat ekosistem pesisir serta mendorong keberlanjutan lingkungan berbasis masyarakat. 
Peningkatan Kualitas Layanan Driver ShopeeFood di Kota Semarang melalui Personal Value dan Kepuasan Kerja dengan Peran Organizational Citizenship Behavior sebagai Mediasi Satria Afif Naufal Pramudya; Awanis Linati Haziroh; Diana Aqmala; Aries Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11227

Abstract

This study was motivated by the suboptimal quality of ShopeeFood driver services in Semarang, particularly in terms of speed, responsiveness, and consistency of professionalism, amid fierce competition in the food delivery service industry, which indicates internal problems related to driver work behavior. This study aims to analyze the role of personal value and job satisfaction in improving the service quality of ShopeeFood drivers in Semarang City, with Organizational Citizenship Behavior (OCB) as a mediating variable. The study used a quantitative approach with purposive sampling of 120 active ShopeeFood drivers in Semarang City, data collection through a five-point Likert scale questionnaire, and analysis using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 4, which included outer model testing, inner model testing, and hypothesis testing. The results show that personal value does not have a significant direct effect on service quality but has a significant effect on OCB, while job satisfaction has a significant effect on both service quality and OCB. Furthermore, OCB has a significant effect on service quality and mediates the effect of personal value and job satisfaction on service quality, where OCB mediation makes the effect of personal value on service quality significant. These findings indicate that improving the service quality of ShopeeFood drivers is more effectively achieved by strengthening job satisfaction and OCB behavior, while personal value provides optimal contributions when manifested in voluntary behavior that supports service quality.
MODEL PENGELOLAAN PASAR TRADISIONAL BERDASARKAN PEMASARAN DIGITAL ROGOWONGSO PATI aditya aditya; Ariati Anomsari; Piji Pakarti; Awanis Linati Haziroh
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology and the internet has driven significant changes in consumer behavior, requiring traditional markets to adapt to remain relevant and competitive with modern markets and e-commerce. The purpose of this study was to find a traditional market management model based on digital marketing that is suitable for the Rogowongso Pati traditional market. This study used a quantitative method by distributing questionnaires to 157 traders at Rogowongso Pati Market. The analysis used PLS-SEM through SmartPLS version 3. The results showed that the use of e-commerce and training and digital literacy had a positive and significant effect on the success of market management, while the use of social media had no significant effect. In addition, government support strengthened the relationship between the use of e-commerce and the success of market management, but weakened the relationship between social media use and did not moderate the relationship between training and digital literacy on the success of market management. These findings confirm that the success of traditional markets in the digital era is more determined by the ability of traders to utilize e-commerce technology and digital literacy than simply using social media. This study recommends that the government focus on improving the digital capacity of traders through ongoing training, strategic assistance in the use of social media, and the provision of secure online infrastructure and payment systems.
Meningkatkan Keputusan Pembelian Skincare Korea Dengan Pengetahuan Produk Halal Anisa Aulia Fitri; Awanis Linati Haziroh; Mila Sartika; Masitha Fahmi Wardhani
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.985

Abstract

Penelitian ini bertujuan untuk mengetahui apakah keputusan untuk membeli produk perawatan kulit adalah legal. Penelitian ini akan menyelidiki pengaruh negara asal, citra merek, dan pengetahuan tentang produk halal pada faktor-faktor ini. Metode penelitian yang digunakan adalah metode kuantitatif untuk mengumpulkan data statistik dari 147 responden Generasi Z di Semarang yang telah menggunakan perawatan kulit Korea. Data yang dikumpulkan dianalisis menggunakan analisis regresi moderat (MRA) menggunakan perangkat lunak SPSS. Kesimpulan dari studi ini menemukan bahwa citra merek dan negara asal memiliki pengaruh positif pada keputusan konsumen untuk membeli produk perawatan kulit Korea, tetapi pengetahuan tentang produk halal tidak secara moderat mempengaruhi negara atau citra brand pilihan konsumen untuk membelinya.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Produk Scarlett Pada E-Commerce Shopee (Studi Pada Mahasiswa Kampus Swasta Di Kota Semarang) Viona Aldina Permatasari; Awanis Linati Haziroh
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1064

Abstract

Scarlett merupakan brand skincare yang hadir sejak tahun 2017. Penelitian ini bertujuan untuk mengukur pengaruh kualitas produk dan kualitas pelayanan terhadap minat beli ulang melalui kepuasan pelanggan produk scarlett pada e-commerce shopee. Populasi dalam penelitian ini yaitu mahasiswa kampus swasta sebagai konsumen yang pernah melakukan pembelian produk scarlett pada e-commerce shopee. Jumlah sampel dalam penelitian ini yaitu 131 responden. Teknik pengambilan sampel menggunakan Purposive Sampling dan teknik pengumpulan data menggunakan kuesioner. Penelitian ini menggunakan alat analisis SmartPLS 3. Hasil penelitian menunjukkan (1) Kepuasan pelanggan mempunyai pengaruh positif dan signifikan terhadap minat beli ulang pada produk Scarlett (2) Kualitas pelayanan mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan pada produk Scarlett (3) Kualitas pelayanan mempunyai pengaruh positif dan signifikan terhadap minat beli ulang pada produk Scarlett (4) Kualitas produk mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan pada produk Scarlett (5) Kualitas produk mempunyai pengaruh positif namun tidak signifikan terhadap minat beli pada produk Scarlett.
Pengaruh Lingkungan Kerja, Stres Kerja, dan Motivasi Kerja Terhadap Loyalitas Karyawan (Studi Kasus Bengkel AC Mobil di Semarang) Salsabila Ayu Oktaviyanto; Nanda Adhi Purusa; Awanis Linati Haziroh; Adilla Kustya Ulfa
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1326

Abstract

Penelitian ini ditujukan guna mengkaji pengaruh dari lingkungan kerja, stres kerja, dan motivasi pada loyalitas karyawan di beberapa bengkel AC mobil yang berlokasi di Semarang. Metode penelitian menggunakan pendekatan kuantitatif dengan desain studi kausal, di mana data primer dikumpulkan melalui distribusi kuesioner kepada 100 karyawan. Analisis data dilaksanakan mengaplikasikan teknik regresi linear berganda, dengan pengambilan sampel dilakukan melalui purposive sampling menggunakan metode non-probability sampling. Hasil penelitian menemukan bahwa adanya pengaruh positif signifikan antara lingkungan kerja maupun motivasi kerja terhadap loyalitas karyawan, sementara stres kerja tidak menunjukkan pengaruh signifikan terhadap loyalitas karyawan. Kesimpulannya, penelitian ini menunjukkan lingkungan kerja dan motivasi kerja sebagai faktor penting dalam meningkatkan loyalitas karyawan bengkel AC mobil di Semarang. Riset ini memiliki implikasi bagi bengkel AC mobil dalam meningkatkan loyalitas karyawan. Dengan meningkatkan loyalitas karyawan, bengkel AC mobil dapat meningkatkan produktivitas dan kinerja bengkel.
Co-Authors Abdul Syukur Adilla Kustya Ulfa aditya aditya Afrillya Margaretha Mangkawa Agista Nurul Defani AGUS PRAYITNO Ahmad Reza Ahmad Rudi Yulianto Ahmad Rudi Yulianto Alicasari, Shalom Olivia Almira Santi Samasta Amanda Dyla Pramadanti Anak Agung Istri Sri Wiadnyani Anggraini Putri Widyastuti Anisa Aulia Fitri Aqmala, E. Diana Ariati Anomsari Ariati Anomsari Ariati Anomsari Aries Setiawan Aris Puji Purwatiningsih Arsanda, Tiara Daffa Artha Febriana Aytekin Demircioglu Buana, Bintang Angkasa Cahyani, Ardhia Pramesty Regita Civi Erikawati Damar, Haunan Dian Ayu Maharani Dian Prawitasari Diana Aqmala Diana Aqmala Diana Aqmala Elia Resha Fatmawati Estefania Azzura Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Hadi, Saiful Nur Handy Nur Cahya Hanifah, Ulfiyah Herry Subagyo Hertiana Ikasari Hidayat, Rafli Wahyu Juliana, Laras Kanaya, Fadia Zulfa Kusni Ingsih Kusuma, Pradana Jati Lestari, Selvia Puji M Aripin Maharani, Intan Putri Dwi Maharani, Nabila Shafiya Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Maria Safitri Martha Christi Masitha Fahmi Wardhani Mila Sartika Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Helga Rizkiawan Mujib, Miftachul Mulyono, Fauzi Nabilla, Habibah Yuhrotun Nadira Rohadatul Aisy Nanda Adhi Purusa Nico Alexander Vizano Nur Amalina Oetari Setyoningrum Oktavia, Vicky Partiwi Dwi Astuti Perdana, Tito Aditya Piji Pakarti Pramadanti, Amanda Dyla Prastiwi, Stefani Firahani Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Qonita Maharani Raden Ayu Aminah Rizkia Puspita Sari Ratna Wardani Rina Wulandari Rindu Intan Pitaloka Ririt Iriani Sri Setiawati Risanda Alirastra Budiantoro Rizki Putri, Raden Ayu Aminah Rosmiyati, Sinta Roymon Panjaitan Salsabila Ayu Oktaviyanto Saman, Maulidina Baety Nafiah Samasta, Almira Santi Sasti Ayu Anggraeni Satria Afif Naufal Pramudya Sidauruk, Intan Yohana Sih Darmi Astuti Sisca Dian Rahmawati Suhita Whini Setyahuni Suryakencana Wibowo, Mochammad Eric Syamsul Arifin Tito Wira Eka Suryawijaya Tri Esti Rahayuningtyas Trianovita, Helena Ade Ulya, Zahrotul Viona Aldina Permatasari Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Wijanarko, Danang Yanuar Ferdiansyah Yohan Wismantoro Yudistira Marcelino Pasha Yulianto, Ahmad Rudi